Detailed Study on the Scope of MBA in Digital Marketing in Glasgow

Updated on: May 10, 2024

Are you a Digital Marketing Enthusiast? Do you want to learn about the scope of MBA in digital marketing in Glasgow? Well then, continue reading the blog as in this blog we will discuss the various career opportunities available for students, the Scope of Digital Marketing in Glasgow, and the demand for professionals in this field.

The continuously evolving landscape of education and career advancement makes it evident that a mere college education although beneficial is not enough to create and sustain your position in today’s highly competitive market. This is where the need for an MBA, a master’s degree, emerges and proves very valuable for professionals and businesses for their career advancements. 

With the technological revolution and the growing importance of the digital world in Glasgow, it is safe to conclude that digital marketing is now the best and fastest-growing career platform. 

However, despite the growing importance of digital marketing in Glasgow is inevitable, most of the MBA programs available often fail to include it in their curriculum. To bridge this gap we have curated a list of the top 5 institutes that provide digital marketing courses and MBA in digital marketing in Glasgow. 

So if you are a digital marketing enthusiast who wants to build a career in digital marketing in Glasgow, continue reading this blog, as we have discussed in depth the scope of an MBA, the career opportunities, courses that provide digital marketing certifications, and more in this blog. 

What is Digital Marketing?

Digital Marketing in simple words is the art of promoting products or services using various digital channels like Search Engines, social media, emails, and websites. The growth of the digital marketing industry is owed to the widespread use of the internet and digital technologies which has transformed the way of marketing and how brands engage with their audiences.

This shift from the demand of traditional marketing to digital marketing has enabled businesses to reach a broader audience, reach global targets, and perform niche targeting.

With the growing importance of digital marketing, the growth and demand for education and professionals in this field have also increased. Hence, it is important for all individuals who seek a career in digital marketing, to undertake a course in digital marketing.


Get Assured Placements - PG in Digital Marketing

Scope of MBA in Digital Marketing in Glasgow

Digital Marketing plays a crucial role for brands in Glasgow. Especially in today’s digital age where every brand struggles to build an online presence so, the scope of digital marketing in Glasgow is very promising.

To keep up with the competitive marketing techniques, every brand is adapting to the use of internet marketing strategies. This helps the brands to customize their approach towards their audiences, helping them boost sales and reach their ultimate goal.

Seeing the marketing trends, it is safe to conclude that the scope of digital marketing in Glasgow is expected to continue evolving and helping businesses to make data-driven decisions and achieve greater returns.

Future digital marketers in Glasgow will need a diverse skill set, including proficiency in data analysis, content creation, and social media management. Additionally, strong communication skills and the ability to adapt to new technologies will be essential for success in this dynamic field making it crucial for digital marketing enthusiasts to enhance their knowledge base, and master their skills.

In the following section, we will have a look at the job market of Glasgow which will help you understand the scope of digital marketing in Glasgow as a career.

Overview of the Digital Marketing Job Market in Glasgow

Glasgow’s digital marketing job market is experiencing significant growth. The demand for digital marketing professionals continues to rise as businesses recognize the importance of establishing a strong online presence to achieve their goals.

MBA graduates specializing in digital marketing have access to multiple roles and positions within Glasgow’s job market. These include Digital Marketing Manager/Strategist, SEO and SEM Specialist, Content Marketing Manager, Social Media Manager, Email Marketing Manager, and Analytics Manager. Entry-level positions in digital marketing offer competitive starting salaries in Glasgow, with opportunities for salary growth as professionals gain experience and expertise in their respective roles. Salaries within the digital marketing sector may vary based on factors such as industry, company size, and individual skillset.

Here’s a table that mentions the salary offered for different digital marketing roles in Glasgow

Digital Marketing Manager $70,000 – $90,000
SEO Specialist $50,000 – $80,000
Social Media Manager $50,000 – $70,000
Content Marketing Manager $60,000 – $80,000
Paid Advertising Specialist $50,000 – $70,000
Email Marketing Specialist $35,000 – $60,000
Data Analyst (Digital Marketing) $40,000 – $65,000
Conversion Rate Optimization (CRO) Specialist $50,000 – $70,000
Digital Marketing Strategist $60,000 – $90,000
Marketing Automation Specialist $60,000 – $80,000


In the following section, we’ll explore steps for individuals aspiring to embark on a successful career in digital marketing in Glasgow and what are the scope of MBA in digital marketing in Glasgow.

How to start your career in digital marketing

Embarking on a career in digital marketing is a journey filled with opportunities for growth and a successful career. While self-taught routes can offer valuable insights, formal education like an MBA in Digital Marketing provides a structured curriculum that equips students with comprehensive as well as practical skills essential for success in this dynamic field.

Aspiring digital marketers can pursue key certifications such as Google Ads, Google Analytics, HubSpot Inbound Marketing, Facebook Blueprint, and LinkedIn Marketing to boost their employability further. These certifications validate expertise in specific areas of digital marketing and demonstrate commitment to professional development.

While self-taught routes have their merits, an MBA in Digital Marketing offers a comprehensive education and valuable credentials that can accelerate your career trajectory. Combine formal education with certifications, practical experience, and a compelling portfolio to stand out in the competitive digital marketing landscape. Invest in your future success with an MBA in Digital Marketing today.

In the following section, we will be discussing in detail the top 5 digital marketing courses offered in Glasgow.

Popular Digital Marketing Certifications in Glasgow


1. IIDE – Indian Institute of Digital Education


IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing Institute. 

Established in 2016, IIDE has become a leading digital marketing institute in globally. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one. Distinguished as a prominent choice among digital marketing courses in India, IIDE’s PG in Digital Marketing is a well-regarded choice for those looking to upskill themselves in this field. 

Course Benefits

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.


Contact Details

Phone No- +91 96199 58615
Email ID- [email protected]


2. Glasgow Caledonian University

They offer various courses in digital marketing, including undergraduate and postgraduate programs in Glasgow. Their courses cover a wide range of digital marketing topics and may offer certifications upon completion. Here we have mentioned the details of its MSc Marketing Programmee.

Course Overview

Name of Course: MSc Marketing

Who is it For: Individuals interested in pursuing a career in digital marketing, whether at entry level or seeking advanced specialization.

Course Benefits:

  • Access to experienced faculty
  • hands-on learning experiences
  • networking opportunities
  • potential industry placements or internships.


3. University of Strathclyde



This university often provides courses and workshops in digital marketing through its business school or continuing education programs. These courses may lead to certifications or professional development credits.

Course Overview

Name of Course: MSc Digital Marketing Management

Who is it For: Professionals seeking to enhance their digital marketing skills, students, entrepreneurs, small business owners, or those considering a career change.

Course Benefits:

  • Practical skills development
  • Access to industry insights
  • Networking opportunities
  • Potential for professional certifications.


4. Digital Skills Scotland



While not an institute per se, Digital Skills Scotland collaborates with various educational institutions and industry partners to offer digital marketing training programs and certifications in Glasgow. They focus on providing practical skills relevant to the digital marketing industry.

Here in this blog, we will discuss the Digital Marketing course offered by Digital Skills Scotland which is delivered in collaboration with the Edinburgh College.

Course Overview

Name of Course: Digital Marketing

Who is it For: Individuals interested in acquiring in-demand digital marketing skills, career changers, recent graduates, and professionals seeking to upskill.

Course Benefits:

  • Trained by experts in the field
  • The course usually gets funded
  • Access to job placement support.
  • Networking opportunities
  • Potential for professional certifications.


5. City of Glasgow College



Known for its vocational and professional courses, the City of Glasgow College offers digital marketing courses or workshops that lead to certifications recognized by industry bodies or professional organizations.

Course Overview

Mode of Classes: Typically a mix of classroom sessions, practical workshops, and real-world projects. Online options may also be available.

Who is it For: Individuals looking for hands-on digital marketing training to enter the job market or advance their careers.

Course Benefits:

  • Practical skills training
  • industry-relevant certifications
  • access to industry partnerships
  • career support services.
Get Assured Placements - PG in Digital Marketing

FAQs or Frequently Asked Questions

Q. What is the future of digital marketing jobs?

Digital marketing is a rapidly growing field, and it is expected to continue to grow in the future. As more businesses move online and consumers increasingly use digital channels to research and purchase products, the demand for digital marketing professionals will likely continue to increase. 

Q. What is the best position in digital marketing?

The highest-paying position in digital marketing is digital marketing manager. Creating multi-channel marketing plans and selecting marketing campaigns for various brands in accordance with their goods or services are among the duties of a digital marketing manager.

Q. What is the scope of MBA in digital marketing in Glasgow?

After earning a master’s degree in digital marketing, one can begin living a good life with a high salary. There is a good number of job opportunities available due to the digitization of businesses. The scope of MBA in digital marketing in Glasgow is high.

Q. Is Digital Marketing a promising career in Glasgow? 

 Yes, digital marketing is a well-paid career in Glasgow. More than half of consumers discover brands via social media news feeds. This rise in fashionability of the power of online content and announcements has placed a high demand for digital marketing experts in the request. 

 Q. How much does a digital marketer earn in Glasgow?

A digital marketer’s average pay in Glasgow is $50,000 – $70,000, you can earn up to 55k per time as a content marketing director. 

 Q. How much does a digital marketer earn in the USA?  

A digital marketing specialist in the USA earns up to $ 139 per time. The periodic pay differs for other digital marketing places,  such as PPC experts, social media marketing specialists, search machine optimization( SEO)  directors, etc. 

Q. Where can I learn Digital Marketing from?  

You can enroll in a digital marketing course. Some top-rated digital marketing courses are IIDE( Indian Institute of Digital Education), Google Digital Marketing Courses, Reliablesoft Academy, and Hubspot Online Marketing courses.  

Q. Does digital marketing have a future?  

The online world is evolving, and the future of digital marketing is incorrectly bright and secure. Nearly 77% of companies worldwide have formerly espoused the assiduity’s stylish content marketing strategies, and more are likely to join the list to make a place for themselves in the digital world. The demand for innovative and streamlined digital marketers has been soaring, and the upward growth trend is to stay.


These were the key points to the Scope of an MBA in Digital Marketing in Glasgow as it is one of the cities which is on the rise in this field, If you want to know and learn about Digital Marketing make sure to check out IIDE’s Online Digital Marketing Course as they have experienced industry experts which helps students get a broader vision on the corporate life, Also they keep masterclasses on the related topics so do make sure to check out that too.

We hope this blog has helped you gain good insights into the scope of an MBA in digital marketing in Glasgow. Do let us know about your views in the comments section below and visit the IIDE Portal to read more such content.

 If willing to understand this field of digital marketing before pursuing MBA you can also learn the digital marketing field with IIDE’s.

To know more about IIDE, connect with us at [email protected] for a free counseling session.

We hope you enjoyed reading our blog on the scope of an MBA in digital marketing in Glasgow. Please feel free to comment down below and let us know your thoughts on our blog.

Share post via


Schedule a Call

Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts