Detailed Study on the Scope of MBA in Digital Marketing in Glasgow

Updated on: Nov 8, 2023
Scope of MBA in Digital Marketing In Glasgow

In this blog, we will discuss the various career opportunities available for MBA graduates broader the Scope of MBA in Digital Marketing in Glasgow, and the demand for professionals in this field.

MBA in Digital Marketing is a postgraduate-level management course that involves the promotion of brands of products using one or more forms of digital media. In this program, you learn how to plan, implement, and evaluate digital marketing strategies. You also learn how to target customers through digital channels, create websites, optimize online business, etc.

New companies as well as existing ones prefer online platforms for their products and services marketing and advertising, which increases the scope of MBA in digital marketing in Glasgow. MBA digital marketing Management is a cutting-edge program that takes classic marketing principles and applies them to the digital realm. Digital marketing has become a necessity in today’s society. New companies as well as existing ones prefer online platforms for their products and services marketing and advertising.

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Scope of MBA in Digital Marketing in Glasgow post-COVID-19 

Here is why the scope of digital marketing in Glasgow is higher post covid:  

1. Consumers are Spending More Time Online Than Ever

With the epidemic keeping most of us at home for work, studies, and rest, people are spending more time online than ever. You’ll find smaller people viewing your billboard, window placement, or hearing your announcement spot on the radio; rather, those eyes will be directed at a screen, whether working online, streaming content, or browsing social media platforms.

During the pandemic, your brand won’t remain top of mind without an online presence. And with further brands ramping up their digital presence, you’ll need a strong digital marketing strategy in order to stand out amid the crowd. 

2. Consumer Shopping Behavior is Changing

With high levels of unemployment and many families operating with a reduced income, consumers are more financially conservative during the pandemic. Consumers are looking to save costs where they can and may turn away from brand loyalty in favor of competitive pricing. 

Expect consumers to be doing online research before making a purchase, to compare brands for quality, service, and price. Digital marketing practices allow you to capitalize on the online research stage of the buyer’s journey, by implementing paid and organic strategies to help your website rank in online searches and get digital ads in front of the right eyes at the right time.

3. You Can Gain Access to More Consumer Data

Digital marketing, by its very nature, provides your business with a wealth of data about your target consumers. You can track and measure which of your online ads people click on the most; what times of day your ads perform best; on which days of the week consumers open your marketing emails; and much more. You can leverage these insights to personalize your marketing, advertising, and customer service to best meet your audience’s needs right now.

4. You Need to Be Adaptable Amid Changing Circumstances

During a pandemic, consumer emotions, concerns, and life circumstances change week to week — and that means businesses must be able to pivot quickly to survive in the ever-fluctuating landscape. While print and other traditional marketing campaigns are planned far in advance and difficult to shift once they’re set, digital marketing is relatively easy to adjust. Digital marketing can be monitored on a daily basis, as most data is gathered in real-time, enabling you to keep up with changes as they occur. With all campaign resources organized online, you can pivot your digital marketing strategy on a dime if needed.

5. Digital Marketing Provides an Opportunity to Get an Edge on Your Competition

Some businesses are recognizing the growth potential of a strong online presence during the pandemic, but others are significantly cutting their marketing and advertising spend in an effort to make ends meet. The competitive advantages that digital marketing provides are multiplied if your competitors are lagging in their digital presence. A strong digital presence shows your audience that your business is present, connected, and ready to help during this difficult time.

Scope of MBA in digital marketing in Glasgow for students

Here is why there is a huge Scope of MBA in digital marketing in Glasgow for students:

1. The digital marketing field is growing.

The digital marketing field is growing Consequently, it has raised the scope of MBA in digital marketing in Glasgow for students well-versed in digital marketing. Maybe marketing once used to be dominated by the creative types, but today it’s a field for everyone. And it’s a good time to enter the field. According to Burning Glass Technologies, four out of 10 marketing job postings now specify digital marketing skills. 

2. Prepares learners

A program like MBA in Digital Marketing prepares learners from the early stages of their lives to learn digital marketing skills and master this in-demand skill. The introduction of a MBA degree in Digital Marketing indicates the rising scope of MBA in digital marketing in Glasgow. The course provides fantastic work chances in today’s environment and has a lot of potential in the future as more organizations use digital platforms for their marketing efforts.

3. Marketing specialization 

 Topics of marketing specialization in MBA include advertising, branding, market research, etc. This course dynamically prepares a candidate to handle marketing on national or international levels, which is why the scope of MBA in digital marketing in Glasgow is huge. The career options are almost limitless with MBA in marketing as one can handle any company’s marketing department that requires marketing.

4. Certification

In the past, only certificate courses were available. Then, the higher education space witnessed digital marketing entries in the form of MBA and Diploma programs. And now, digital marketing is set to take over the undergraduate space to ensure the best education for the youth. Hence, the scope of MBA in Digital Marketing in Glasgow looks very promising.

Why should one opt for an MBA in Digital Marketing?

With organizations needing to have a strong online presence, the employment scope of MBA in digital marketing in Glasgow is expanding. 

Following are the reasons why one should consider an MBA in digital marketing:

1. Demand 

The demand for Digital Marketing professionals in industries has risen. Due to increase in the digitalization across the world the opportunities in the field of Digital Marketing have increased. With over 860,000 job openings, Digital Marketing Specialist is among the top 10 most in-demand jobs, as per LinkedIn. There will be numerous opportunities in this domain. For that, every digital marketer must keep up with the latest trends to stand ahead in the field.

2. Flexible

There is greater flexibility since Digital Marketing is based online, your geographical location hardly matters. After the Covid-19 pandemic, working from home became the norm and this means that as a Digital Marketing professional, you can perform your duties anywhere and everywhere. Not many career options are available that have such flexibility. which is one of the reasons why there is more scope of MBA in digital marketing in Glasgow.

3. Lower-cost(cost-efficient)

An MBA in Digital Marketing does not require a very high investment. The degree is reasonable and cost-effective and is in demand. It adds weight to your resume and implies that you are fit for any kind of marketing role. This degree gives you an edge over the others who are competing for the same jobs.

4. Knowledge Enhancement

An MBA in Digital Marketing helps you acquire knowledge about business administration as well as several marketing concepts. It teaches you media strategies, new concepts, and creative learning, and also covers the management aspect of marketing. With this enhanced knowledge that you gain, you can apply it in various fields and across different industries. With the help of this knowledge, you can become eligible for any job related to digital marketing in the field. 

5. Salary

After the Pandemic the demand for marketing professionals has increased. As well there is very less availability(supply) of the same. This proves beneficial for the employees. If you have a strong skill set and expertise, you are more likely to get a higher and better salary. After the pandemic, the demand for digital marketing professionals also increased and the availability of the same was very limited which has increased the biding(salary) for the job of the same between the companies.

Where can you learn MBA in digital marketing?

By reading the blog above you might be impressed with the scope of MBA in digital marketing in Glasgow. IIDE is a great option to consider if you want to pursue an MBA in digital marketing and are looking for an institute to do so.

IIDE provides an 11-month post-graduation program in digital marketing that is guaranteed to place students 100% of the time. This aims to equip students for positions in the sector at the mid-to-senior level. In India, post-graduation degrees in digital marketing are becoming increasingly popular among graduates due to the field’s rapid expansion.

Additionally, every approved student is eligible to apply for IIDE scholarships. Because IIDE prioritizes the requirements of its students, the entire program is engaging and full of possibilities for real-world learning.

Have a look at one of their alumni’s success stories:

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FAQs or Frequently Asked Questions:

Q. What is the future of digital marketing jobs?

Digital marketing is a rapidly growing field, and it is expected to continue to grow in the future. As more businesses move online and consumers increasingly use digital channels to research and purchase products, the demand for digital marketing professionals will likely continue to increase. 

Q. What is the best position in digital marketing?

The highest-paying position in digital marketing is digital marketing manager. Creating multi-channel marketing plans and selecting marketing campaigns for various brands in accordance with their goods or services are among the duties of a digital marketing manager.

Q. What is the scope of MBA in digital marketing in Glasgow?

After earning a master’s degree in digital marketing, one can begin living a good life with a high salary. There is a good number of job opportunities available due to the digitization of businesses. The scope of MBA in digital marketing in Glasgow is high.

Q. Is Digital Marketing a promising career in Glasgow? 

 Yes, digital marketing is a well-paid career in Glasgow. More than half of consumers discover brands via social media news feeds. This rise in fashionability of the power of online content and announcements has placed a high demand for digital marketing experts in the request. 

 Q. How much does a digital marketer earn in Glasgow?

A digital marketer’s average pay in Glasgow is£ 22k-£ 27K. While a social media director’s average payment is, a  happy strategist can earn up to 34K-£ 37K. Moving on to a  further economic option in the digital marketing assistant, you can earn up to 55k per time as a content marketing director. 

 Q. How much does a digital marketer earn in the USA?  

A digital marketing specialist in the USA earns up to $ 139 per time. The periodic pay differs for other digital marketing places,  such as PPC experts, social media marketing specialists, search machine optimization( SEO)  directors, etc. 

Q. Where can I learn Digital Marketing from?  

You can enroll in a digital marketing course. Some top-rated digital marketing courses are IIDE( Indian Institute of Digital Education), Google Digital Marketing Courses, Reliablesoft Academy, and Hubspot Online Marketing courses.  

Q. Does digital marketing have a future?  

The online world is evolving, and the future of digital marketing is incorrectly bright and secure. Nearly 77% of companies worldwide have formerly espoused the assiduity’s stylish content marketing strategies, and more are likely to join the list to make a place for themselves in the digital world. The demand for innovative and streamlined digital marketers has been soaring, and the upward growth trend is to stay.


These were the key points to Scope of MBA in Digital Marketing in Glasgow as it is one of the cities which is on the rise in this field, If you want to know and learn about Digital Marketing make sure to check out IIDE’s Online Digital Marketing Course as they have experienced industry experts which helps students get a broader vision on the corporate life, Also they keep masterclasses on the related topics so do make sure to check out that too.

We hope this blog has helped you gain good insights into the scope of MBA in digital marketing in Glasgow. Do let us know about your views in the comments section below and visit the IIDE Portal to read more such content.

 If willing to understand this field of digital marketing before pursuing MBA you can also learn the digital marketing field with IIDE’s.

To know more about IIDE, connect with us at for a free counseling session.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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