A Guide to Pursuing an MBA in Digital Marketing in Belfast, 2024

Updated on: Aug 3, 2023
MBA in Digital Marketing in Belfast- Featured Image

Belfast, the capital and largest city of Northern Ireland, sits on the east coast along the River Lagan. It ranks as the second-largest city in Ireland and the twelfth-largest in the UK in terms of population. The marketing field known as “digital marketing” utilizes the Internet and web-enabled devices like PCs and smartphones to advertise products and services. With the growing popularity of electronic devices and the integration of online platforms into marketing strategies, digital marketing campaigns have proliferated, replacing traditional brick-and-mortar stores for many consumers.

An intriguing and gratifying opportunity for aspiring marketing professionals is to pursue an MBA in digital marketing in Belfast. Belfast is not only a bustling international city with a wide variety of cultural events and attractions, but it is also a key hub for digital marketing in Europe. 

An MBA in Digital Marketing in Belfast equips you with the knowledge and abilities to take advantage of the opportunities presented by the industry, which is becoming increasingly significant in today’s economy. Enrolling in a specialised MBA program will enhance your leadership, communication, and problem-solving skills, while also equipping you with the latest digital marketing strategies. This guide offers insights into what to expect from an MBA in Digital Marketing program in Belfast, covering courses, credentials, job prospects, and tuition fees. 

Prepare to gain valuable knowledge and excel in the world of digital marketing through this comprehensive manual.




Scope MBA in Digital Marketing in Belfast



Scope of digital marketing in Belfast- Scope



The MBA in Digital Marketing in Belfast is a thorough course of study that provides students with a profound comprehension of the digital environment as well as the tools and methods necessary to be successful in the industry. 

The course includes subjects including online presence, statistics, branding, search engine optimisation, site design, e-commerce, content creation, and social media management. The curriculum also provides learners with opportunities for active learning that allow them to put their understanding to use in a practical setting. The program also gives students the opportunity to collaborate on projects with renowned business partners, allowing them to polish their abilities and gain priceless business acumen. The program also gives students the ability to network with business leaders, which will make it easier for them to land a job in the field of digital marketing once they graduate.




Eligibility Requirement for MBA in Digital Marketing



Make sure you match the minimum requirements if you want to enroll in a digital marketing MBA program.

  1. You must hold a bachelor’s degree in any subject, such as a BBA, BSc, BCOM, BA, or BCA, with at least 50 % of the marks required or an equivalent CGPA of 5.
  2. To apply for MBA digital marketing management programs, you must pass national admission examinations like the CAT, MAT, XAT, GMAT, CMAT, or other equivalent entrance exams.
  3. You must be fluent in the Universal Language, English.  


But if you don’t fit the requirements, you’re still in college, or you want to jumpstart your digital marketing career, I advise you to sign up for a course that will teach you the fundamentals of the field.




Application Process for MBA in Digital Marketing in Belfast



A duly filled application form, a personal statement, two letters of recommendation, and a portfolio of work must all be submitted as part of the application process for the MBA in Digital Marketing in Belfast. 

Additionally, potential students must possess at least three years of relevant job expertise in the field of digital marketing. They must also prove their command of the English language by passing an English language test, for example, the TOEFL or IELTS. Finally, applicants must submit transcripts from all prior coursework and successfully complete an application screening.




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Top Colleges For MBA in Digital Marketing in Belfast



Belfast is home to many top-notch MBA in Digital Marketing colleges that provide a range of programs and courses. 


1. IIDE: Indian Institute of Digital Education


Benefits of Digital Marketing in Depok -IIDE logo


IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly rated MBA Programs in Digital Marketing in Mumbai. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA, but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.


Course Benefits:


2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – strategy and performance Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they, individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.


MBA in Digital Marketing Syllabus:


Inbound Marketing

Introduction to Digital Marketing

Website Creation

Search Marketing

Outbound Marketing

Content Marketing

Social Media Marketing & Management

Video Marketing



Media Management & Automation

Advanced Forms of Digital Marketing

Integrated Marketing (Full Funnel Marketing)

Managerial Skills & Soft Skills

Soft Skills

Agency Skills

Compulsory Internship & Thesis Internship & Mentoring

Creative Strategy OR

Performance Marketing

Capstone Project Thesis-like Final Practical Project


Course Faculty:


Another USP of IIDE is that the trainers have years of experience in the real industry. Having worked for big brands such as Asian Paints, Unilever, etc., they don’t just teach the curriculum but also their learning. You will be personally mentored by industry experts.


Course Duration and Fees: 


IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well starting at INR 25,000 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.


Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.  IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories:



Placement Assistance:


If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.


Contact Details:


Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/



2. Ulster University


MBA in Digital Marketing in Belfast-Ulster University


This university provides a Course called Digital Marketing Communications, where this course investigates the context of digital marketing. Marketing campaigns and professionals must adapt to the implementation of marketing changes. To connect with, engage, co-create with, and forge strong connections with their customer “tribes,” business organisations, and innovators now place a major emphasis on digital marketing communications.


Course Benefits:


  • Teaches students how to improve their ability to make business and marketing decisions,
  • Give students instances of how technology is being used in real-world settings to meet demands.


Course Syllabus:


Three themes make up the course, which is described below:

  1. Theme 1: The consequences of evolving technology on how we understand conventional marketing theory and practice are discussed in topic 1 about the whole digital setting. This theme’s main focus is on the steps that must be taken, both in terms of thought and deed, to execute an integrated marketing communication plan.
  2. Theme 2: In the context of developing and implementing digital strategies, theme 2 examines the implications of emerging technology (such as voice search), privacy concerns (such as the privacy tradeoff), and the online marketing toolkit (such as SEM, Search engine optimisation, social networks, Pay – per – click, display ads, emails, and portable). It also focuses on the virtual customer.
  3. Theme 3: The third theme explores the background of online marketers and vital analyses, using global case histories and guest speakers’ contributions, the management possibility and confront of deciding how best to use digital marketing, with a focus on international case studies and guest speakers’ contributions, the managerial opportunity and challenge of deciding how best to use marketing technology, with a concentrate on issues of fit and guidelines specified.


Course Faculty:


Over 1,000 academic members who are appropriately trained and experienced work for the university; 59% of them hold PhDs in their fields of study, and many have certified professional recognition. Professors (25%), Readers, Senior Lecturers (20%), or Lecturers (55%), are among the staff members who instruct courses.


Course Duration and Fees:


The cost of the course is indicated as follows:

  • Republic of Ireland, Northern Ireland, and EU Settlements Fees for Status: ÂŁ882.20
  • Scotland, Wales, the Islands, and England Fees: ÂŁ882.20
  • Foreign charges: ÂŁ1,706.60


Additionally, it is made very apparent that expenses for living expenses, transportation (including parking fees), and lodging must be paid for in addition to education.


Contact Details:


Email: FlexEd@ulster.ac.uk

Telephone: (+44) 028 9536 7199 

Website: https://www.ulster.ac.uk/campuses/belfast 



3. Belfast Metropolitan (Belfast Business School) 


MBA in Digital Marketing in Belfast-Belfast Metropolitan


Belfast Metropolitan is one of the biggest colleges in the UK and the largest further and higher education institution in Northern Ireland. This college offers a part-time virtual Level 2 digital marketing course.


Course benefit:


The highlights of this course are:

  • Emphasises the utilisation of mobile and online innovations for applications to maximise consumer involvement and increase income. 
  • Helps to acquire knowledge and skills in how to apply web and telecommunication technology for promotional activities, covering search engine optimisation.


Course Syllabus:


Each booklet in the course must be finished to earn the qualification. Four units will be studied by students:

  • SEO (search engine optimisation)
  • Utilising Mobile Technologies for Product and Service Marketing
  • Social Networking sites as a Marketing Tool for Goods and Services
  • Developing Virtual Customer Experience with Technology


Course Duration and Fee:


This is a 6-week long part-time course, including 12 sessions from 9:30 to 12:30 UK time every Wednesday and Thursday. Regarding fees, the course fee has not been opened up, but there are many schemes for paying students who are under 18, between 18 and 19, and over 19.


Contact Details:


Email: bbsinfo@belfastmet.ac.uk  

Website: https://www.belfastmet.ac.uk/ 


These are the top universities and colleges in the city. Prospective students should explore each college to choose the program that best meets their needs, as each one of them provides a variety of courses and programs.




Career Opportunities for MBA Graduates in Belfast 


Many job possibilities in marketing and associated industries can be reached with a Belfast MBA in Digital Marketing. Marketing manager, marketing analyst, marketing director, and social media manager are some of the most popular and in-demand positions for MBA graduates. In short, there are many career opportunities for MBA graduates in Belfast. 

  • Marketing Manager: A marketing manager is in charge of organizing and supervising all marketing initiatives inside a company. As a result, you will be in charge of creating the marketing strategy and supervising the execution of marketing initiatives and campaigns.
  • Marketing Director: A marketing director is in charge of the strategic planning and management of the marketing department of an organization. As a result, you will create marketing strategies and budgets, supervise business sales initiatives, and control marketing personnel and resources.
  • Marketing Analyst: A marketing analyst is responsible for gathering, examining, and reporting marketing data. As a result, you will be in charge of gathering marketing information to support marketing choices and creating reports to share marketing insights with stakeholders.
  • Social media manager: The planning and execution of social media campaigns and initiatives are the duties of a social media manager. In this capacity, you will be in charge of creating the social media strategy and overseeing the execution of social media initiatives.


Graduates of MBA schools that place a strong emphasis on digital marketing might choose to specialise in areas including analytics, SEO, SEM, and content marketing. Candidates who possess these skills are in high demand from employers looking for experts who can boost output and earn revenue by using digital marketing techniques. 

Additionally, graduates of the Belfast MBA in Digital Marketing have the opportunity to work for prominent organisations, which allows them to influence their industry significantly.



Other Considerations when Pursuing an MBA in Digital Marketing in Belfast


  • Earning an MBA in Digital Marketing in Belfast offers numerous advantages, but finding the right program requires investigation.
  • Before starting a program, consider the admission criteria, as they vary depending on the program.
  • Check the admission requirements for the program(s) you are interested in to ensure you meet them.
  • Take into account the curriculum when choosing an MBA program and see how it aligns with your job aspirations.
  • Reach out to alumni and current students to gain insights into the program and their experiences.
  • Consider the job placement rates of different MBA programs to assess the institution’s standing and the program’s advantages.





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FAQ- Frequently Asked Questions 



1. Which are the best places to pursue an MBA in digital marketing in Belfast?

 Ans: From my research, the following are the places where you can pursue an MBA in digital marketing in Belfast:

  • IIDE 
  • Belfast Metropolitan 
  • Ulster University 


2. What is the fee for a digital marketing course in Belfast?

Ans: The average cost of a digital marketing course in Belfast is between USD 200 and USD 7000. However, based on the packages selected and the length of the course, different institutes charge varying amounts. The cost of IIDE’s online digital marketing course is $971 plus taxes.


3. Can we really have a good career path in Digital Marketing?

Ans: In today’s society, internet marketing is essential. More than half of customers find businesses through the news feeds of social media sites. Just Instagram can help businesses interact with almost a million clients, and Facebook is used by more than 9 million companies to do the same, and this sector pays handsomely as well. So, there is a huge scope for digital Marketing. 


4. What is the length of the Belfast MBA in Digital Marketing program?

Ans: The average length of time required to finish Belfast’s MBA in Digital Marketing program is two years. Nevertheless, several institutions offer one-year abbreviated courses.


5. What criteria must applicants meet in order to be admitted to Belfast’s MBA in Digital Marketing program?

Ans: The criteria for admission differ based on the university. In general, candidates must possess an undergrad program from a recognized university and at least three years of relevant work experience. Some colleges could also need a CV and a personal statement.






The option for aspiring marketing professionals to pursue an MBA in digital marketing in Belfast is thrilling and fulfilling. It is the perfect industry to obtain your MBA in because it is rapidly evolving. Your leadership, communication, and problem-solving skills will all improve as a result of enrolling in a specialised MBA program, which will also help you become knowledgeable about the most recent digital marketing strategies. 

With the right knowledge and abilities, you can take advantage of the opportunities in business and pursue a satisfying career. An MBA in Digital Marketing will provide you with these advantages.

You’ll be able to develop a lucrative profession in digital marketing by staying current with the most recent marketing trends. You’ll discover how to develop and manage digital campaigns, how to put good marketing tactics into action, and how to evaluate their effectiveness. With the information you will have obtained from this program, you may contribute significantly to any organisation and assist them in achieving their objectives.

Still, puzzled? For a free counselling session where you can address all of your questions, contact our academic counsellor at admissions@iide.co.





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Dishika Sopariya

Passionate to learn new things.


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