MBA in Digital Marketing in Leeds – Unlocking Success in the Digital Age

Updated on: Aug 7, 2023
MBA in Digital Marketing in Leeds-Featured Image

In the digital age of 2023, businesses have witnessed a seismic shift in their marketing strategies. As online platforms become the forefront of customer engagement, digital marketing has emerged as a crucial tool for driving growth and success. For aspiring marketers in Leeds, United Kingdom, an MBA in Digital Marketing presents an exceptional opportunity to harness the power of the digital landscape and excel in the dynamic world of marketing. 

This blog will delve into the details of pursuing an MBA in Digital Marketing in Leeds, exploring its course structure, benefits, scope, eligibility criteria, top colleges offering the program, and the rewarding career opportunities it offers.



What is an MBA in Digital Marketing?


An MBA in Digital Marketing is a specialized program that amalgamates traditional business and marketing concepts with cutting-edge digital strategies. This comprehensive course equips students with the skills and knowledge required to navigate the ever-evolving digital landscape. 

Topics covered include search engine optimization (SEO), social media marketing, content strategy, data analytics, online advertising, and more. The program emphasizes both theoretical knowledge and hands-on experience, enabling students to craft result-driven marketing campaigns that resonate with the modern consumer.



Benefits of Doing an MBA in Digital Marketing in Leeds


  • In-Demand Expertise: The digital marketing industry is witnessing exponential growth, and an MBA in Digital Marketing equips students with highly sought-after skills, making them valuable assets for businesses across sectors.
  • Networking Opportunities: Pursuing an MBA in Leeds opens doors to a vast network of industry professionals, providing students with opportunities to collaborate, learn from the best, and build strong connections.
  • Adapting to Market Trends: The course is designed to keep up with the latest market trends and technological advancements, ensuring graduates remain at the forefront of digital marketing strategies.
  • Entrepreneurial Ventures: Armed with the knowledge and skills gained during the program, graduates can confidently venture into entrepreneurship and establish successful digital marketing agencies or online businesses.
  • Global Exposure: Leeds, being a vibrant city with a thriving business ecosystem, offers exposure to global marketing practices, enabling students to work with international clients and companies.



Scope of Digital Marketing in Leeds


The digital marketing landscape in Leeds is brimming with opportunities. As businesses increasingly recognize the significance of a robust online presence, the demand for skilled digital marketers continues to grow. 

Digital marketing agencies, e-commerce companies, startups, and established brands are actively seeking professionals who can drive their online marketing efforts to new heights. The scope extends beyond Leeds, with graduates having the option to work remotely for clients and companies worldwide.



Eligibility for Pursuing an MBA in Digital Marketing in Leeds


To pursue an MBA in Digital Marketing in Leeds, candidates typically need to meet certain eligibility criteria. While requirements may vary among institutions, the general prerequisites include:


  • Academic Qualifications: Candidates must hold a bachelor’s degree or its equivalent from a recognized university or institution. A background in business, marketing, or related fields may be advantageous.
  • Work Experience (optional): Some universities may consider work experience as an additional factor during the selection process. However, this requirement may not be mandatory for all colleges.
  • English Language Proficiency: Non-native English speakers may need to provide language test scores, such as IELTS or TOEFL, to demonstrate their proficiency in English.



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Top 5 Colleges for an MBA in Digital Marketing in Leeds, 2023


5 Best Colleges for an MBA in Digital Marketing in Leeds are mentioned below:


1. IIDE: Indian Institute of Digital Education


MBA in Digital Marketing in Panchkula-IIDE logo


IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing programs in Delhi.

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program has much more to offer than a regular one. IIDE is now opening its new campus in South Extension, Delhi. Get in touch with the counsellors to know about their offline digital marketing courses.


Course Benefits:


2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.


Course Syllabus:


Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project


Course Faculty: 


Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.


MBA in Digital Marketing in Panchkula-IIDE Faculty


Course Duration and Fees: 


IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long, and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well, starting at INR 25,000 per month. This may seem expensive, but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 

Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.  IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories:



Placement Assistance:


If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.


MBA in Digital Marketing in Panchkula-mba alumni


Contact Details:


Phone No.- +91 96199 58615
Email ID- [email protected]



2. Leeds University Business School


MBA in Digital Marketing in Leeds- Leeds University Business School


Leeds University Business School, a prominent faculty of the esteemed University of Leeds, is a leading institution in the UK’s higher education landscape. In an ever-changing world characterized by technological advancements and environmental challenges, we strive to instil a sense of purpose and foster a positive impact. Through business education, research, and innovation, we believe in empowering students and businesses to make a meaningful difference.

With an impressive ranking among the top 75 universities globally (QS rankings 2024) and membership in the prestigious Russell Group of research-intensive UK universities, we offer a diverse range of programs.

These include undergraduate, Master, MBA, PhD, executive, and professional education, as well as online study, catering to over 5,000 students from approximately 100 countries. As a testament to our commitment to excellence, we proudly hold triple accreditation from AACSB, AMBA, and EQUIS, placing us among a select few business schools worldwide with this distinction.


For More Details Visit their Official Website:


Contact Details:


Availability:  Monday to Friday 9-5 pm.

  • Call 0800 915 0402 (from inside the UK. This is a free phone number, and you won’t be charged for calling this from your mobile or landline).
  • Call +44 (0)113 343 7000 (from outside of the UK)

Email: [email protected]



3. University of West London (UWL)


MBA in Digital Marketing in Leeds-University of West London (UWL)


The University of West London (UWL) offers career-focused courses on a campus designed to enhance the student experience. It has been recognized for its excellence in teaching and student satisfaction, ranking number 1 in the UK for student satisfaction, student voice, and academic support in the National Student Survey (NSS) 2022.

UWL is also acknowledged as the best modern London university (non-specialist) in the 2024 Complete University Guide and is ranked number 23 out of 121 universities nationwide in The Guardian University Guide 2023. The university has received prestigious accolades as the University of the Year for Student Experience and University of the Year for Teaching Quality in The Times and Sunday Times Good University Guide 2023.

Additionally, UWL’s research quality is highly regarded, being ranked in the top 100 universities in the UK, with almost 80% of its research rated as world-leading or internationally excellent in the latest Government Research Excellence Framework (REF) assessment.


For More Details Visit their Official Website:


Contact Details:


Course enquiries 

General enquiries

  • 0800 036 8888




4. Simplilearn (In Collaboration with Purdue University)



MBA in digital marketing in Panchkula-Purdue



Simplilearn founded in 2010 is the world’s first online Bootcamp and one of the world’s leading certification training providers. It has designed boot camps and delivered with renowned universities, and top corporations via live online classes featuring top industry practitioners, sought-after trainers, and global leaders. And similarly, it has been providing students, working professionals, and executives with high industry-based skills.

Simplilearn provides the PG program (post-graduation) to the graduates in collaboration with Purdue University. 


Course Highlights:


  • Certificate from Simplilearn in collaboration with Purdue University
  • Masterclasses delivered by Purdue faculty
  • Meta Certified Digital Marketing Associate Exam Voucher worth USD $99
  • Master sessions and Ask Me Anything sessions by Meta Blueprint Trainer
  • Harvard Business Publishing case studies of Yahoo, Accor, Tripadvisor, etc.
  • Industry projects from 5 domains and 14+ course-end projects
  • 6-credit transfer for the Purdue Online MS in Communication program
  • Course aligned to Facebook, Google Ads & Analytics
  • Simplilearn’s JobAssist helps you get noticed by top hiring companies
  • Become eligible to be part of the Purdue University Alumni Association
  • Course aligned with Hootsuite and SE Ranking certification


Course Syllabus:


  • Introduction to Digital Marketing
  • Search Engine Optimization Foundations
  • Pay Per Click(PPC)
  • Web Analytics
  • Social Media Marketing 
  • Digital Marketing Capstone Project


Course Faculty:


In this program (PG) you will be trained by professional international and national trainers.


Course Duration & Fees:


Duration: 6 months.

Fees: not disclosed.


Placement Assistance:


All the PG graduates from Simplilearn with collaboration Purdue University will have 100% placements in the top brands which are mentioned below.


Contact Details:

Address: NALANDA 53/1 C, Manoj Arcade, 24th Main Rd, Sector 2, HSR Layout, Bengaluru – 560102, Karnataka, India.

Phone: Call us at 1800-212-7688





MBA in digital marketing in Koramangala-IIM skills


IIM SKILLS is one of the leading educational service providers. It focuses on quality job-oriented courses: Content Writing, Digital Marketing Course, and GST Course. To this date, it has trained over 15000 people from over 35 countries. The Digital Marketing Courses in Koramangala offered by IIM skills gives an in-depth practical and theoretical knowledge. 


Course Highlights:

  • 80 hours of comprehensive learning and 12 weeks of digital marketing training
  • 5-month program with 2  months paid internship guarantee
  • Soft skills training for interview preparation
  • Tools worth Rs 79000+
  • 300+Placement Partners
  • Master certification from IIM SKILLS and guidance for 13 other valuable certifications like Google, HubSpot, and Facebook Blueprint
  • Master 40 other marketing modules


Course Syllabus:


  • Content Writing and Blogging
  • Search Engine Optimization
  • Social Media Marketing
  • Inbound Marketing
  • Email Marketing 
  • Web analytics
  • WordPress Web Development
  • Integrated Digital Marketing Strategy
  • Online Reputation Management
  • Content Writing And Blogging
  • Affiliate marketing


Course Faculty:


No information.


Course Duration & Fees: 


Duration: 3 Months + 2 Months Paid Internship.

Fees: INR 34900 + 18% GST (Includes Exam Fee).


Placement Assistance:

IIM Skills has successfully trained 35000+ around the globe. Students of IIM skills are working with the top company and brands.


Contact Details:


Phone: +919580740740,  

Email: [email protected]


So, these were the 5 best institutes for Pursuing an MBA in Digital Marketing in Leeds in 2023.




Career Options with Salary After Doing an MBA in Digital Marketing in Leeds


Graduates of an MBA in Digital Marketing in Leeds can explore a wide range of exciting career options, each offering excellent growth prospects and competitive salaries.

Here are some popular career paths along with indicative salary ranges (annual) in Leeds:

  • Digital Marketing Manager: Salary range – £30,000 to £60,000.
  • Social Media Manager: Salary range – £25,000 to £45,000.
  • SEO Specialist: Salary range – £25,000 to £40,000.
  • Content Marketing Strategist: Salary range – £30,000 to £50,000.
  • E-commerce Marketing Manager: Salary range – £35,000 to £55,000.


An MBA in Digital Marketing in Leeds not only offers a range of exciting career opportunities but also the potential for competitive salaries in this thriving digital marketing landscape.




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FAQs: Frequently Asked Questions 



Q1. Which MBA is good for digital marketing?

Ans: An MBA with a specialization or concentration in Digital Marketing is ideal for individuals seeking a career in the digital marketing industry. This specialized program equips students with a comprehensive understanding of marketing principles and cutting-edge digital strategies, preparing them for success in the dynamic digital landscape.

Q2. Is it good to do MBA in digital marketing?

Ans: Yes, pursuing an MBA in digital marketing is beneficial as it provides a combination of traditional business knowledge and specialized skills in digital marketing, making graduates highly sought-after professionals in the modern marketing landscape.

Q3. Where can I study digital marketing in the UK?

Ans: You can study digital marketing in the UK at various universities and institutions that offer specialized courses and degrees. Some popular options include the University of Leeds, the University of Manchester, the University of Warwick, and the London School of Business and Finance.

Q4. Which is better MBA in marketing or MBA in digital marketing?

Ans: The choice between an MBA in Marketing and an MBA in Digital Marketing depends on individual career goals. An MBA in Marketing provides a broader understanding of traditional marketing concepts, while an MBA in Digital Marketing focuses specifically on online marketing strategies in the digital era.






As the digital revolution reshapes the marketing landscape, an MBA in Digital Marketing in Leeds emerges as a transformative opportunity for aspiring marketers. This specialized program equips students with the skills, knowledge, and network needed to excel in the dynamic world of digital marketing. With a thriving business ecosystem and a global outlook, Leeds provides the perfect platform for students to unleash their marketing potential and unlock unprecedented success in the digital era.

If you wish to explore more Digital Marketing courses in Leeds, then you can even go through the blog by IIDE regarding the 5 Best Digital Marketing Courses in Leeds.

We hope you enjoyed reading our Blog. Let’s meet in some other blog, until then Happy Reading!




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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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