MBA in Digital Marketing in Leeds – Unlocking Success in the Digital Age

Updated on: Apr 11, 2024
MBA in Digital Marketing in Leeds-Featured Image

In the digital age of 2024, businesses have witnessed a seismic shift in their marketing strategies. As online platforms become the forefront of customer engagement, digital marketing has emerged as a crucial tool for driving growth and success. For aspiring marketers in Leeds, United Kingdom, an MBA in Digital Marketing presents an exceptional opportunity to harness the power of the digital landscape and excel in the dynamic world of marketing. 

The digital marketing industry is booming. In the UK alone, digital ad spend is expected to reach a staggering £28.8 billion by 2025. This surge in demand for digital marketing professionals creates a wealth of career opportunities.

This blog will delve into the details of pursuing an MBA in Digital Marketing in Leeds, exploring its course structure, benefits, scope, eligibility criteria, top colleges offering the program, and the rewarding career opportunities it offers.

Get Assured Placements - PG in Digital Marketing

Top 11 Colleges for an MBA in Digital Marketing in Leeds, 2024

The 11 Best Colleges for an MBA in Digital Marketing in Leeds are mentioned below:

Digital Marketing Institute in Leeds Course Duration Course Fee Google Reviews
IIDE – The Digital School 6-11 months USD 7727.22 4.8
 The University of Leeds
1 Year $38202.72 4.4
Simplilearn
11 Months $779.36
Royal Holloway 1 Year $30183.31 4.6
upGrad 24 Months $11,000 3.2
IIM Skills 120 hours $358.52 4.8
JAIN Online 18 Months $2,398.05 3.3
NIMS Institute 1 Year $2,158.35 N/A
Coursera N/A N/A
Digital Vidya 4 months $597.11 4.7
SprintZeal N/A $1,019.20 4.4

 

1. IIDE- Indian Institute of Digital Education

IIDE-Site-Logo

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing globally. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.

 

MBA in Digital Marketing Syllabus

SUBJECTS MODULES
Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

Course Faculty

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing РPost Graduation Programme.

Course Duration & Fees 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are USD 7146.14. You can avail of the 0% EMI Option as well starting at USD 300.26 per month. This may seem expensive but with the average starting salary of graduates being USD 40,000 to 50,000 annually, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to USD 1200.87 based on merit.  

IIDE‚Äôs focus is always student-first, making a student‚Äôs entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories-¬†


Placement Assistance
:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

mba alumni

Contact Details

Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/ 

2.  The University of Leeds

digital marketing courses in LEEDS - University of LEEDS logo

The University, established in 1904, is one of the largest higher education institutions in the UK. They offer various digital marketing courses in Leeds to equip the students with relevant skills.

The university aims to use collective talents, expertise, and shared endeavor in research and education to address local and global challenges, achieve social justice, reduce inequalities, and help achieve the UN Sustainable Development Goals.

Course Name: Postgraduate in Digital Marketing

Course Type: Full-time

Scholarship: No

MBA in Digital Marketing Course Syllabus

  • Consumer behavior
  • Marketing communications
  • Advertising
  • Global strategic marketing
  • Media planning and strategy
  • Public relations and corporate communications
  • Marketing research
  • Brand management and corporate identity
  • Sales promotion and sponsorship

Course Duration & Fees

The duration of the MA Advertising and Marketing course is 1 year. The fee for the course is USD 19,890 for domestic students and USD 38202.72 for international students.

Contact Details

Address: Leeds, West Yorkshire, LS2 9JT, United Kingdom
Phone: +44 (0)113 2431751

3. Simplilearn

Mba In Digital Marketing In Fontana - Simplilearn London logo

Simplilearn in collaboration with Purdue University offers a digital marketing boot camp program in Los Angeles. This digital marketing boot camp course in Los Angeles is designed to help students learn digital marketing from the ground up. In this course, you will learn various techniques and strategies that will help you grow in your career. You will also learn various digital marketing strategies that you can use in a business to boost engagement as well as attract customers.

Through self-paced videos, live workshops, and hands-on projects, this digital marketing boot camp program in Los Angeles will help you learn various digital marketing skills and show you how to apply them to the workplace, regardless of your role or background. With the help of this immersive digital marketing boot camp, you will be able to accelerate your career in the field of digital marketing.

Course Name: Masters In Digital Marketing

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Induction Session for Purdue Digital Marketing Bootcamp
  • Introduction to Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Content Marketing and Email Marketing
  • Mobile Marketing
  • Web Analytics

Course Duration & Fees

The duration of this Post Graduate Program In Digital Marketing is 6 months and its total fee is $779.36.

Contact Details

Phone: 1-844-532-7688

4. Royal Holloway

digital marketing courses in LEEDS - Royal holloway

Today’s Royal Holloway is formed from two colleges, founded by two social pioneers, Elizabeth Jesser Reid and Thomas Holloway. They were among the first places in Britain where women could access higher education and provide top-notch digital marketing courses in Leeds and the whole UK.

Course Name: MSc Digital Marketing

Course Type: Full-time

Scholarship: Available

MBA in Digital Marketing Course Syllabus

  • ¬†Introduction to Digital Marketing
  • ¬†Search and Metrics
  • ¬†Design Thinking
  • ¬†Digital Brand Storytelling
  • ¬†Digital Consumer in Online Culture
  • ¬†Advertising in a Digital Era
  • ¬†Applied Digital Research Methods
  • ¬†Individual Business Project
  • ¬†Foundations in Professional Development

Course Duration & Fees

The duration of the MSc Digital Marketing course is 1 year. The fee for the course is USD 18,690 for domestic students and USD 30183.31 for international students.

Contact Details

Phone:+44 (0)1784 434 455
Address: Royal Holloway, University of London Egham, Surrey TW20 0EX

5. upGrad

Mba In Digital Marketing In Lagos - upGrad logo

Founded in 2015, upGrad is South Asia’s largest high-tech company. It has created an immersive online learning experience for learners around the world with the help of the latest technology, pedagogy, industry partners, and world-class educators. It was started with a vision to be a trusted lifelong learning partner that drives the professional success of all members of the global workforce.

upGrad offers an MBA degree program from Australia’s top B-School Deakin Business School (DBS). This program is designed to help you become the business leader of tomorrow while advancing in your career. This program provides you with top-notch content in the form of videos, case studies, and projects from leading faculty and industry leaders.

Course Name: MBA Global

Course Type: Online learning.

Scholarship: No.

MBA in Digital Marketing Course Syllabus

  • Marketing Management
  • Business Communication
  • Accounting & Finance
  • Decision Sciences
  • Project/ Assignment
  • Sales and Distribution Management
  • Operations & Supply Chain Management
  • Business Strategy
  • Strategy Formulation And Strategic Capability
  • Innovation by Design
  • Financing your Strategy

Course Duration & Fees

The duration of this MBA program is 24 months and its total fee is USD 11,000.

Contact Details

Phone: 1800 210 2020
Email: customercare@upgrad.com

6. IIM SKILLS 

MBA in digital marketing in Hisar - IIM skills logo

IIM Skills is a globally recognised institute that focuses on enabling training in a variety of fields such as marketing, writing, finance etc. IIM Skills has been one of the greatest online ed-tech colleges in India, with a presence in 23 Asian locations. They have successfully instructed 15000+ students and business professionals worldwide through their training and workshops delivered by industry professionals.

They also provide placement assistance and help students develop a respectable résumé. Industry professionals from IIM Skills will help you become an SEO expert and support you with landing jobs, creating your own firm, or being a freelancer.

Course Name: Masters In Digital Marketing

Course Type: Part-time

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Digital Marketing
  • Introduction to WordPress
  • SEO (Organic Marketing)
  • SEM (Google Ads)
  • Email Marketing
  • Content Writing
  • Media buying and planning
  • Affiliate marketing
  • Video Marketing
  • Marketing Automation

Course Duration & Fees

The duration of the course is for 5 months which includes 3 months of training and 2 months of paid internship. The fee for the same is $358.52.

Contact Details

Phone Number: + (91) 99 11 839503
Email: info@iimskills.com

7. JAIN Online

Mba In Digital Marketing In Chandigarh - JAIN Online logo

JAIN Online is an e-learning platform developed by JAIN (Deemed-to-be University). The university operates under the auspices of his JAIN Group, an established education provider and 30-year trusted entrepreneurship incubator. Staying true to its vision, the university places equal emphasis on education, entrepreneurship, research, and sports, attracting thousands of students each year from India and around the world to pursue higher education.

JAIN Online offers MBA with an elective in Digital Marketing & E-commerce that consists of a comprehensive general management curriculum. In this course, you will dive into the world of digital marketing and learn how to use it effectively to maximize business value. This course will help you master all major digital marketing tools and platforms such as Google and Facebook Ads, WordPress, HubSpot, and MailChimp.

Course Name: MBA in Digital Marketing & E-commerce

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Principles of Economics & Markets
  • Managerial Effectiveness and Ethics
  • Accounting and Finance
  • Organizational Behavior and Human Resources Management
  • Quantitative Techniques & Analytics
  • Entrepreneurship
  • Marketing Management and Research
  • Digital Marketing and E-Commerce Fundamentals

Course Duration & Fees

The duration of this online MBA course is 2 years and its total fee is $2,398.05.

Contact Details

Phone: +91 9294969497
Email: enrol@onlinejain.com

8. NIMS Institute

Mba In Digital Marketing In Chandigarh - NIMS Institute logo

The National Institute of Management Solutions (NIMS) is an NGO that promotes professional training for those who have missed college qualifications to pursue a career. NIMS is dedicated to making its rich academic resources available to the public at local, national, as well as international levels.

NIMS offers an MBA in Digital Marketing which is specially designed for professionals, entrepreneurs, and job seekers. In this MBA program, NIMS offers a comprehensive overview of global management education. They also provide an intensive educational experience designed to help participants effectively cope with multiple challenges. This MBA program will not only enable participants to work more effectively in their current position but also improve their career prospects.

Course Name: MBA in Digital Marketing

Course Type: Distance Learning

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Website planning and creation
  • Market analysis
  • Google AdWords
  • Merchant center
  • E-commerce marketing
  • Ad sense
  • Affiliate marketing
  • Introduction to Blockchain
  • Email marketing

Course Duration & Fees

The duration of this Online MBA course is 1 year and its total fee is $2,158.35.

Contact Details

Phone: +91-9999-747453
Email: info@nimsedu.org

9. Coursera

MBA in digital marketing in Hisar - Coursera logo

Coursera is a platform that offers a wide variety of courses. It provides online courses, certifications, and degrees in various areas in collaboration with universities and other organisations. About 150 colleges were thought to be offering more than 4,000 courses through Coursera in 2021.

Andrew Ng and Daphne Koller, professors of computer science at Stanford University, established Coursera in 2012. Both the People’s Voice Winner (Websites and Mobile Sites Education) and the Webby Winner (Websites and Mobile Sites Education) awards were given to Coursera in 2014.

Course Name: Masters In Digital Marketing

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Marketing in the digital world
  • Digital Marketing Analytics
  • Digital Media

Course Duration & Fee

You can check their website for detailed information about the course duration and fee.

Contact Details

E-mail: support@coursera.org

10. Digital Vidya

Digital Vidya was founded in 2009. In 2013 they launched the full-fledged certified Digital Marketing Course. As professionals, they work with more than 16,000 brands, like Naukri, ITC, Reliance, etc. Digital Vidya has 13 years of experience in educating more than 35,000 students. They provide both online and offline courses in Digital Marketing. The name of the Digital Marketing course in Digital Vidya is Certified Digital Marketing Master (CDMM).

Course Name: Certified Digital Marketing Master

Course Type: Hybrid learning.

Scholarship: No

MBA in Digital Marketing Course Syllabus

  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Email Marketing
  • Inbound Marketing
  • Web Analytics
  • E-Commerce Listing & Marketplace Listing
  • Facebook Marketing in association with Facebook
  • Content Marketing in association with LinkedIn
  • Media Buying & Planning

Course Duration & Fees

Digital Vidya provides the option of an online 4 -7 month course in Lajpat-Nagar. Fees, of course, are $597.11 +18% GST.

Contact Details

Phone: +91 80100 33033
Email Id: info@digitalvidya.com
Website: https://www.digitalvidya.com/
Address: B-32, 3rd Floor, Lajpat Nagar 2, Nearest Landmark: Lajpat Nagar Metro Station, New Delhi, Delhi 110024.

11. SprintZeal

MBA in digital marketing in Hisar - Sprintzeal logo

Sprintzeal offers digital marketing training that is intended for both new and seasoned marketers. It was recognised as the top new e-learning course by DNA and Stars of the Industry Group (Daily News and Analysis).

Sprintzeal’s primary goal is to acquaint candidates with digital marketing and provide them with a practical understanding of it.

Course Name: Digital Marketing Masters Program

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Search Engine Optimization
  • On-page and off-page optimization
  • SEO reporting and tools
  • Pay Per Click Management ‚Äď Campaigns, Ads, PPC tools and reporting
  • Social Media Optimization ‚Äď Bookmarking, blogs, press releases, and news
  • Google Analytics
  • WordPress

Course Duration & Fees

The fee for the course is around $1,019.20. You can contact the institute to know about the duration of the course.

Contact Details

Phone no: +918042060494

Career Options with Salary After Doing an MBA in Digital Marketing in Leeds

Graduates of an MBA in Digital Marketing in Leeds can explore a wide range of exciting career options, each offering excellent growth prospects and competitive salaries.

Here are some popular career paths along with indicative salary ranges (annual) in Leeds:

Digital Marketing Role Average Annual Salary in Leeds (USD)
Digital Marketing Manager
$80,000 – $120,000
Social Media Manager
$55,000 – $85,000
SEO Manager
$60,000 – $90,000
Brand Manager
$70,000 – $100,000
Data Analysts
$65,000 – $95,000
Paid Media Analysts
$60,000 – $80,000
Growth Manager
$75,000 – $110,000
Content Strategist
$50,000 – $75,000
Performance Marketer
$60,000 – $90,000
Influencer Marketer
$50,000 – $80,000

 

An MBA in Digital Marketing in Leeds not only offers a range of exciting career opportunities but also the potential for competitive salaries in this thriving digital marketing landscape.

Get Assured Placements - PG in Digital Marketing

What is an MBA in Digital Marketing?

An MBA in Digital Marketing is a specialized program that amalgamates traditional business and marketing concepts with cutting-edge digital strategies. This comprehensive course equips students with the skills and knowledge required to navigate the ever-evolving digital landscape. 

Topics covered include search engine optimization (SEO), social media marketing, content strategy, data analytics, online advertising, and more. The program emphasizes both theoretical knowledge and hands-on experience, enabling students to craft result-driven marketing campaigns that resonate with the modern consumer.

Benefits of Doing an MBA in Digital Marketing in Leeds

  • In-Demand Expertise: The digital marketing industry is witnessing exponential growth, and an MBA in Digital Marketing equips students with highly sought-after skills, making them valuable assets for businesses across sectors.
  • Networking Opportunities: Pursuing an MBA in Leeds opens doors to a vast network of industry professionals, providing students with opportunities to collaborate, learn from the best, and build strong connections.
  • Adapting to Market Trends: The course is designed to keep up with the latest market trends and technological advancements, ensuring graduates remain at the forefront of digital marketing strategies.
  • Entrepreneurial Ventures: Armed with the knowledge and skills gained during the program, graduates can confidently venture into entrepreneurship and establish successful digital marketing agencies or online businesses.
  • Global Exposure: Leeds, being a vibrant city with a thriving business ecosystem, offers exposure to global marketing practices, enabling students to work with international clients and companies.

Eligibility for Pursuing an MBA in Digital Marketing in Leeds

To pursue an MBA in Digital Marketing in Leeds, candidates typically need to meet certain eligibility criteria. While requirements may vary among institutions, the general prerequisites include:

  • Academic Qualifications: Candidates must hold a bachelor’s degree or its equivalent from a recognized university or institution. A background in business, marketing, or related fields may be advantageous.
  • Work Experience (optional): Some universities may consider work experience as an additional factor during the selection process. However, this requirement may not be mandatory for all colleges.
  • English Language Proficiency: Non-native English speakers may need to provide language test scores, such as IELTS or TOEFL, to demonstrate their proficiency in English.

FAQs: Frequently Asked Questions 

Q1. Which MBA is good for digital marketing?

Ans: An MBA with a specialization or concentration in Digital Marketing is ideal for individuals seeking a career in the digital marketing industry. This specialized program equips students with a comprehensive understanding of marketing principles and cutting-edge digital strategies, preparing them for success in the dynamic digital landscape.

Q2. Is it good to do MBA in digital marketing?

Ans: Yes, pursuing an MBA in digital marketing is beneficial as it provides a combination of traditional business knowledge and specialized skills in digital marketing, making graduates highly sought-after professionals in the modern marketing landscape.

Q3. Where can I study digital marketing in the UK?

Ans: You can study digital marketing in the UK at various universities and institutions that offer specialized courses and degrees. Some popular options include the University of Leeds, the University of Manchester, the University of Warwick, and the London School of Business and Finance.

Q4. Which is better MBA in marketing or MBA in digital marketing?

Ans: The choice between an MBA in Marketing and an MBA in Digital Marketing depends on individual career goals. An MBA in Marketing provides a broader understanding of traditional marketing concepts, while an MBA in Digital Marketing focuses specifically on online marketing strategies in the digital era.

Q. What’s the future of digital marketing?

Ans: Rapid growth in digital marketing benefits both people’s daily lives and those of businesses. There are already a lot of career opportunities available, and more will emerge soon.

Q. What is an MBA in digital marketing online course?

Ans: Online MBA in Digital Marketing: MBA in Digital Marketing Online Course is a two-year program designed for working professionals who want to add another academic accomplishment to their resume to improve their career prospects. The MBA in Digital Marketing’s admissions process is similar to those of other MBA Specializations.

Conclusion

As the digital revolution reshapes the marketing landscape, an MBA in Digital Marketing in Leeds emerges as a transformative opportunity for aspiring marketers. This specialized program equips students with the skills, knowledge, and network needed to excel in the dynamic world of digital marketing.

With a thriving business ecosystem and a global outlook, Leeds provides the perfect platform for students to unleash their marketing potential and unlock unprecedented success in the digital era.

If you wish to explore more Digital Marketing courses in Leeds, then you can even go through the blog by IIDE regarding the 10 Best Digital Marketing Courses in Leeds. We hope you enjoyed reading our Blog. Let’s meet in some other blog, until then Happy Reading!

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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