The Ultimate Guide to MBA in Digital Marketing in London: Career, Opportunities and Institutes

Updated on: Apr 12, 2024
Mba in digital Marketing in london- Featured image

Are you curious about the scope of an MBA in Digital Marketing in London? Well, you don’t have to wait any longer because all your questions will be answered right here on this blog. We will explore the eligibility requirements for an MBA in Digital Marketing, the application process, and the colleges offering this program in London. Let’s dive right in!

According to Statista, the Global digital ad spend is expected to reach a staggering $580 billion by 2026. Social media users worldwide have surpassed 4.6 billion. E-commerce sales are projected to account for a whopping 22.3% of global retail sales by 2025.

Digital Marketing is a powerful form of marketing conducted through various electronic media, enabling businesses to efficiently promote their products and reach their target customers in a short span of time. It is also referred to as “Online Marketing.” Within this degree, Marketing is one of the most sought-after specialisations, and according to LinkedIn, Digital Marketing experts are among the top 10 highest-paid professionals.

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Top 11 MBA Digital Marketing Colleges in London in 2024

Digital Marketing Institute in London Course Duration Course Fee Google Reviews
IIDE – The Digital School 6-11 months USD 7727.22 4.8
UWS London 1 Year $14,255.70 3.9
Coventry University 1 year $15,512.76 4.1
University of East London 1 Year $12,966.53 4
University of Bedfordshire 2 Years $15,566.26 4.2
Simplilearn 11 Months $779.36 4.3
University of Cumbria 1 Year N/A 4.2
Middlesex University 1 Year $13,587.04 4.2
Digital Vidya 4 months $597.11 4.7
IIM Skills 120 hours $358.52 4.8
IGNOU 2-5 years $453.23 3.7


1. IIDE- Indian Institute of Digital Education


IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing globally. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.


MBA in Digital Marketing Syllabus

Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

Course Faculty

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Course Duration & Fees 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are USD 7146.14. You can avail of the 0% EMI Option as well starting at USD 300.26 per month. This may seem expensive but with the average starting salary of graduates being USD 40,000 to 50,000 annually, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to USD 1200.87 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 

Placement Assistance

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

mba alumni

Contact Details

Phone No.- +91 96199 58615
Email ID-

2. The University of the West of Scotland

Mba in Digital Marketing in London-University of Scotland

London is full of things for learners to do. Individuals roam from all parts of the world to experience life as a learner in London. UWS London welcomes international learners and those from the UK who would love to experience life as a learner in London. The University of the West of Scotland has a next-generation London Campus, which is located in the historic London Docklands and is an entertaining and vibrant place to work.

Course Name: MBA With Digital Marketing

Course Type: Full-time / Offline

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Creating Business Advantage
  • Digital Marketing
  • Strategy Leading and Managing Business
  • Professional Management Skills
  • Theoretical Perspectives in Digital Marketing

Course Duration and Fees

You can contact the institute to find out about the duration and fees of the course.

Contact Details


3. Coventry University

MBA in Digital Marketing in London- Coventry University

This university is one of the most significant providers of business-related degree courses in Europe. They are repeatedly giving quality across numerous vital areas containing learner satisfaction, teaching, and research quality, graduate job prospects, degree outcomes accomplished, and more

Course Name: Digital Marketing Management MSc

Course Type: Full-time / Part-time

Scholarships: Available

MBA in Digital Marketing Course Syllabus

  • Global Strategic Management
  • Managerial Finance
  • Entrepreneurship and Innovation
  • Creativity and Brand Communications
  • Research Methods
  • Digital Marketing

Course Duration and Fees

The duration of this online MBA course is 1 year and its total fee is $15,512.76.

Contact Details

Phone No.: +442477652152

4. University of East London

MBA in Digital Marketing in London-University of East London

Stratford and the Royal Albert Dock are home to the college’s campuses. This course will be extremely beneficial to those who are good with numbers and have an aptitude for data analysis in the business field. Their course is so flexible that full-time students can attend during the day while part-time students are taught in the evening.


Course Type: Full-time

Scholarships: We offer a generous package of discounts and scholarships to help postgraduate students at UEL – from general course fee discounts to subject-specific funding.

MBA in Digital Marketing Course Syllabus

  • Managing Strategy, Operations and Partnerships
  • Managing Financial and Human Resources for Sustainable Business Success
  • Marketing in a Digital Age and Corporate Social Responsibility
  • Mental Wealth: Professional Fitness and Leadership
  • Digital Marketing Strategy

Course Duration and Fees

The duration of this online MBA course is 2 years and its total fee is $12,966.53.

Contact Details

Phone No.: +44 (0)20 8223 3000

5. University of Bedfordshire

MBA in Digital Marketing in London-University of Bedfordshire

The University of Bedfordshire is an award-winning college as they provide quality education for about the last 100 years with campuses in Luton. Bedford, Aylesbury, Milton Keynes and Putteridge Bury. This college is ranked as one of the best 300 universities in the universe below 50 years old in the Young University rankings.


Course Type: Full-time

Scholarships: Available

MBA in Digital Marketing Course Syllabus

  • Corporate Innovation and Entrepreneurship
  • Strategy and the Global Competitive Environment
  • Management Practice
  • Leading and Managing Organisational Resources
  • Digital Marketing and Communications

Course Duration & Fees

The fee for the MBA for students starting is $15,566.26. This is for two years cost.

Contact Details


6. Simplilearn

MBA in digital marketing in Dublin - Simplilearn logo

Simplilearn is an online platform conducting online boot camps for certification courses. Its mission is to deliver digital knowledge digitally to improve the skills of the students. Simplilearn offers online education on cyber security, Cloud computing, project management and similar certification courses to the top 5 digital marketing courses.

Based in San Francisco, California, and Bangalore, India. Delivering globally they have 2000+ trainees from the industries. If you are already a professional but need to get your game up, they are there to help the professionals, corporates and so many more.

Course Name: Masters In Digital Marketing

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Mastering SEO, Content Marketing, PPC and Digital Analytics
  • Mastering Social Media, Mobile Marketing and Digital Strategy
  • Advanced Web Analytics
  • Advanced Search Engine Optimization (SEO)
  • Advanced Pay Per Click (PPC) Program
  • Advanced Social Media (With Facebook Blueprint Voucher)
  • Digital Marketing Capstone

Course Duration & Fees

The duration of the course is for 11 months and the fee for the same is around $779.36.

Contact Details

Phone no: +65 3158 5082

7. University of Cumbria

Mba In Digital Marketing In Edinburgh - University of Cumbria logo

The University of Cumbria offers an MBA Digital Marketing course designed to give students the skills they need to connect with customers through digital media and effectively market their business through digital networks. This course expands on the traditional MBA with modules on digital marketing, information management, and data analytics.

This MBA course provides students with an opportunity to study MBA Digital Marketing in a flexible as well as a distributed learning environment. This course consists of a series of customized MBA modules through distance learning so you can learn quickly in a set time frame, place, and location that suits you. In this course, you will learn from academic staff who are subject matter experts with extensive real-world experience to back up their knowledge.

Course Name: MBA Digital Marketing

Course Type: Full-time

Scholarships: We have a wide range of scholarships, bursaries, grants and funds available to support you throughout your studies with us. This includes the Cumbria Bursary – a non-repayable bursary designed to support first year students with a household income of less than £25,000.

MBA in Digital Marketing Course Syllabus

  • Organizational Behaviour
  • Information Management
  • Digital Marketing
  • Data Analytics
  • Strategic Management
  • Dissertation

Course Duration & Fees

The duration of this course is 1 year and the details regarding its fee structure are not provided on the University of Cumbria’s website but you can contact them using the contact information given below to know more about the fee.

Contact Details

Phone: 015394 30274 / 01524 590959

8. Middlesex University London

Mba In Digital Marketing In Edinburgh - Middlesex University London logo

Middlesex University London offers a Digital Marketing MSC program that enables students to compete in the world of digital business, become creative agents of change in digital marketing, evaluate, persuade, and lead the use of digital media while being socially conscious and responsible in the digital world.

They put the student at the center of the learning experience and focus on the knowledge and skills employers are looking for. With an eye to the digital future, this Digital Marketing MSC program offers digital marketing management skills and knowledge along with local and global market perspectives while exploring various digital tools such as search, social networking, and more.

Course Name: MSC in Digital Marketing

Course Type: Full-time / Part-time

Scholarships: We offer undergraduate and postgraduate scholarships, awards, and bursaries.

MBA in Digital Marketing Course Syllabus

  • Digital Marketing Strategy and Communications – Compulsory
  • E-Marketing and Social Media Management – Compulsory
  • Branding in the Digital Age – Compulsory
  • Consumer Psychology – Compulsory
  • Digital Marketing Analytics – Compulsory
  • Practitioner Perspective – Compulsory
  • Consumer Psychology – Compulsory
  • Research Methods 8 dissertation – Compulsory

Course Duration & Fees

The duration of this Digital Marketing MSC program is 1 year and its total fee is $13,587.04.

Contact Details

Phone: +44 (0)20 8411 5555

9. Digital Vidya

Digital Vidya was founded in 2009. In 2013 they launched the full-fledged certified Digital Marketing Course. As professionals, they work with more than 16,000 brands, like Naukri, ITC, Reliance, etc. Digital Vidya has 13 years of experience in educating more than 35,000 students. They provide both online and offline courses in Digital Marketing. The name of the Digital Marketing course in Digital Vidya is Certified Digital Marketing Master (CDMM).

Course Name: Certified Digital Marketing Master

Course Type: Hybrid learning.

Scholarship: No

MBA in Digital Marketing Course Syllabus

  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Email Marketing
  • Inbound Marketing
  • Web Analytics
  • E-Commerce Listing & Marketplace Listing
  • Facebook Marketing in association with Facebook
  • Content Marketing in association with LinkedIn
  • Media Buying & Planning

Course Duration & Fees

Digital Vidya provides the option of an online 4 -7 month course in Lajpat-Nagar. Fees, of course, are $597.11 +18% GST.

Contact Details

Phone: +91 80100 33033
Email Id:
Address: B-32, 3rd Floor, Lajpat Nagar 2, Nearest Landmark: Lajpat Nagar Metro Station, New Delhi, Delhi 110024.

10. IIM Skills

MBA in digital marketing in Hisar - IIM skills logo

IIM Skills is a globally recognised institute that focuses on enabling training in a variety of fields such as marketing, writing, finance etc. IIM Skills has been one of the greatest online ed-tech colleges in India, with a presence in 23 Asian locations. They have successfully instructed 15000+ students and business professionals worldwide through their training and workshops delivered by industry professionals.

They also provide placement assistance and help students develop a respectable résumé. Industry professionals from IIM Skills will help you become an SEO expert and support you with landing jobs, creating your own firm, or being a freelancer.

Course Name: Masters In Digital Marketing

Course Type: Part-time

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Digital Marketing
  • Introduction to WordPress
  • SEO (Organic Marketing)
  • SEM (Google Ads)
  • Email Marketing
  • Content Writing
  • Media buying and planning
  • Affiliate marketing
  • Video Marketing
  • Marketing Automation

Course Duration & Fees

The duration of the course is for 5 months which includes 3 months of training and 2 months of paid internship. The fee for the same is $358.52.

Contact Details

Phone Number: + (91) 99 11 839503


Mba In Digital Marketing In Jaipur - Vihar - IGNOU logo

Indira Gandhi National Open University (IGNOU) is one of India’s well-known universities with over 227 online and distance learning programs. It has enrolling of over 4 million students worldwide. It is one of the largest online and distance universities in the world. It is NAAC accredited with an A++ grade and recognized by the UGC-DEB (University Grants Commission – Distance Education Bureau) and AICTE.

IGNOU offers a variety of online MBA specializations to help students gain an in-depth understanding of management principles. One of these specializations is MBA in Digital Marketing and E-Commerce Management. Candidates with a bachelor’s degree from any accredited university are eligible to take this two-year postgraduate program.

Course Name: MBA Digital Marketing & E-commerce Management

Course Type: Online and Distance

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Principles of Economics & Markets
  • Managerial Effectiveness & Ethics
  • Accounting & Finance
  • Organizational Behaviour & Human Resource Management
  • Quantitative Techniques & Analytics
  • Entrepreneurship
  • Marketing Management & Research
  • Digital Marketing and E-Commerce Fundamentals
  • Inbound Marketing: Content and Search Marketing
  • Outbound Marketing: Digital Ads and Social Media Marketing

Course Duration & Fees

The duration of this MBA program is 2 to 5 years and its total fee is $453.23.

Contact Details

Phone: 29572513 / 29572514

Career Opportunities after MBA in Digital Marketing in London

Getting a Master’s degree in a course and becoming an expert in demanding skills are highly appreciated. A master of business administration in digital marketing is popular among everyone and highly valued as it helps to adapt and develop leadership and different business skills through the course.

As a result, people are taking an interest in a master’s course in digital marketing, and demand for colleges and jobs is emerging very fast. Currently, companies and industries are asking for skilled people who have very good knowledge of marketing, so they are given opportunities to be experienced as well as beginner marketers for different positions in marketing. As the demand for digital marketers and their different roles increases, job opportunities in the market are also becoming more vast.

Digital Marketing Role Average Annual Salary in London (USD)
Digital Marketing Manager
$100,000 – $140,000
Social Media Manager
$75,000 – $110,000
SEO Manager
$80,000 – $120,000
Brand Manager
$85,000 – $130,000
Data Analysts
$80,000 – $120,000
Paid Media Analysts
$70,000 – $100,000
Growth Manager
$90,000 – $130,000
Content Strategist
$70,000 – $100,000
Performance Marketer
$85,000 – $120,000
Influencer Marketer
$65,000 – $95,000


There are many career opportunities available with an MBA in digital marketing You can get information on the same here – Career Opportunities

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Application Procedure

We believe that every learner, regardless of background, has the ability to dream big. Making an application for an MBA in digital marketing in London is as simple as pie. However, there may be a few steps you must take to ensure you have everything you need to submit an application.

  • The matriculation method for an MBA in digital marketing in the United Kingdom varies by institution. As an international learner, you will complete the matriculation process online, and UK resident students can apply directly, or some colleges advise them to apply through UCAS.
  • The first thing that appeared when you applied for the course was a form to fill out with all of the necessary information. Many details, such as personal information, visa information if you are an international student, and previous academic qualifications or work experience, must be entered.
  • Students must pay an application fee set by the colleges, or they may apply for free if there are no fees.
  • After submitting the details, the institution will review everything and contact you for a Personal or online interview. This may differ from university to university because each institution uses a different method. For a better understanding, you should consult with your preferred college.
  • After completing all of these procedures, you will have to wait until your admission is confirmed by the university or committee. You can get an official email, or you can check the status of your application on the college website if one is provided.
  • You will have to accept the admission after receiving the admission letter.

FAQs: Frequently Asked Questions

Q1. Is digital marketing well-paid in the UK?

Ans: Entry-level salaries for digital marketing assistant positions range from $23,576.55 to $26,788.57. A digital marketing officer or executive can expect to earn $23,576.55 to $30,003.20 per year. With the position of a digital marketing manager at a more advanced level, an income of up to $51,434.06 can be expected.

Q2. Should I do an MBA in Digital Marketing or a short course in digital marketing?

Ans: It would be wiser to pursue an MBA in Digital Marketing rather than a digital marketing short course, as the MBA course provides you with deep knowledge and creates greater career opportunities, while the short courses give you basic knowledge about the field.

Q3. What is an MBA in Digital Marketing?

Ans: A program in MBA Digital Marketing equips holders with both conceptual and hands-on knowledge of digital marketing strategies. Although strongly connected to traditional commerce concepts, this particular course fosters artistic abilities within the ambitious individual while offering training in advanced corporate administration practice.

Q4. What jobs can I get after doing an MBA in digital marketing in the UK?

Ans: People who have obtained their MBA in digital marketing in the United Kingdom can find jobs such as campaign specialist, PPC specialist, Brand Manager, Digital marketing manager, etc.

Q5. Are there any prerequisites to learning an MBA in digital marketing?

Ans: To be successful in digital marketing, one must possess the necessary skills required for this field of study. Strategic Thinking, Writing and Editing, Creative and Analytical abilities, Design Skills, etc.

Q6. Are there any specializations in MBA in Digital Marketing?

Ans: After completing your foundational coursework in an MBA in Digital Marketing, you can opt to focus on a particular area of interest. For instance, IIDE provides students with two specialisation options in its MBA-level PG Program in Digital Marketing: Creative Strategy and Performance Marketing.


MBA graduates are in demand in the digital marketing and media sectors due to advancements in marketing trends. It can help you build a successful career, as Digital Marketing has become an important part of the marketing sector.

You still don’t know what to do. Maybe this can help – You can contact our counsellor at  or +91 9619958615, and all your questions related to digital marketing will be answered free of charge.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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