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You wouldn’t be surprised to hear that digital marketing is currently the most preferred online marketing strategy for companies and if you are looking for MBA in Digital Marketing salary in Bradford, UK then you need not look any further! This blog gives detailed information about the salary for digital marketing practitioners in Bradford. Before we delve into the specifics of it, let’s take a quick look at what exactly does digital marketing entail.
With the number of global internet users increasing every year, the key of digital marketing unlocks many doors of opportunity for companies to reach their target audience through digital platforms with greater ease.
Many companies include digital marketing as the prime component in their marketing campaigns and strategies to generate sales and increase profit. Students from a broad variety of professional backgrounds opt for MBA programs, whereas earlier MBA students generally pursued careers in finance.
All of these reasons and more make Digital Marketing one of the top 10 most demanding jobs in the UK in 2023! Moreover Bradford, West Yorkshire is one of the highest paying cities for digital marketing experts in the UK.
Job aspirants and professionals need to carry out thorough research about the salary for MBA in Digital Marketing graduates before applying for jobs. Without further ado, let’s begin!

Kartik Mittal
SEO Manager & Corporate Trainer
Updated on: Dec 31, 2024
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MBA in Digital Marketing Course Duration/Program Types
MBA in Digital Marketing has a varying course length of 1 year (full-time) to 2 years (part-time). It involves education and training in employing marketing tools and using digital platforms for branding, promotion of products, and advertising. Some institutions or universities may offer a 1-year course or 2 years course depending on whether the course is designed for full-time students or Executive level employees.
- Full-time MBA: Course for full-time students in one-year and two-year formats.
- Part-time MBA: Applicable for working professionals and offered usually in weekend or evening formats. The duration of the course is 2 years.
- Executive MBA: Suitable for working executive-level, experienced professionals. Course duration varies between 1-2 years and is offered in a part-time format.
- Online MBA: Also suitable for working professionals, course duration is 2 years. Online MBA programs are recognized as valid by companies as long as the degree is credible i.e. it is earned from a recognized and renowned institute.
Universities and Colleges offering MBA in Digital Marketing Programs in the UK
- University of the West of Scotland (UWS), London: The UWS London offers a 1 year full-time MBA in Digital Marketing Course in the business capital of the UK.
- University of East London: The University of East London offers a flexible and accessible MBA in Digital Marketing Program. Full-time learners can attend during the day while part-time students attend classes in the evening.
- University of Cumbria: The University of Cumbria offers a distance learning online MBA in Digital Marketing certification, which is a 1-year full-time course.
MBA in Digital Marketing salary in Bradford, UK for freshers
According to Indeed’s latest research, the average base salary of a Digital Marketer in the UK is €25,895.70, with the minimum being €23,500 and the maximum being €34,500. The salaries can however vary depending on the experience level of the individual and the salary range of different working professionals can be listed as follows (all salaries listed in the blog are on a yearly/per annum basis):
Entry level of base level usually implies one of the following:
- No prior experience or relevant education is needed to apply for the position.
- Fresher or an entry point in the career or field that requires eligibility criteria like minimum education and past work experience in order to apply for the role.
The typical entry-level salaries for positions such as digital marketing assistant or marketing assistant job roles can range from €22,000 to €25,000 in cities like Bradford. In the business capital of the UK, London, the entry-level or base-level salary for freshers is typically €25,000 to €28,500. Salaries may vary depending on the location and thus the salary for the same entry-level position may or may not be higher in other cities such as London, Birmingham, Manchester, etc.
MBA in Digital Marketing graduates salary in Bradford, UK based on experience
If you are a digital marketing officer or executive with some years of experience under your belt, you could earn up to £48,000(estimated). The average salary for Digital Marketing manager positions is £42,500.
The managerial level roles in various companies include Account Manager, Marketing Manager, Project Manager, and Online Marketing Manager among others.
The average salary of a Digital Marketing Specialist is estimated at around €48,500, and that of a Digital Marketing Project Manager is estimated to be around €42,000.
In a higher senior management position, one can expect a greater average salary of about €72,000 or more depending on the role of the individual. For instance, a Chief Marketing Officer(CMO) has a higher pay than that of a marketing manager.
Other senior management roles include:
- VP of Marketing: Usually appointed instead of a CMO rather than in addition to. However, VP of Marketing can be a role that often falls right below the Chief Marketing Officer.
- Director of Communications: Head of communications for marketing and press.
- Director of Content: Head of all things related to content marketing.
- Director of Digital Marketing: In charge of digital marketing campaigns and strategies.
MBA in Digital Marketing Salary for Freelancers
A freelancer is a professional who works on a per-job basis, meaning they earn money for each task and generally work for a shorter length of time. In simpler words, freelancers do not work for companies or firms and enjoy the liberty to work on multiple jobs for multiple clients at the same time.
A Freelance digital marketing expert can earn an average of €42,139 in the UK.
An MBA in Digital Marketing graduate in Bradford earns nearly the same amount as the national average, around €40,000. The highest pay for a Digital Marketing Freelancer can be up to €73,400 and the starting salary or base pay could be anywhere between €30,000 and €40000.
Factors that determine your salary for an MBA in Digital Marketing in Bradford
1. Education:
Undoubtedly, your education or qualification is one of the most important, if not the most important factors that determine your salary in a job role. For some digital marketing roles such as content writing, social media marketing, blog writing, etc. having a bachelor’s degree or relevant certifications in the aforementioned fields or other in-demand skills relevant to the position you are applying for, can result in higher pay.
Thus, better employment opportunities and salary can be expected by an individual with a higher level of education, for example, a postgraduate MBA program.
2. Role:
Advanced positions in digital marketing or senior management roles have a greater salary than, say an entry-level role or a fresher, as was earlier discussed in the blog. Thus the role that a person plays in the company is a major factor affecting the individual’s salary.
A Marketing Executive or Head of Digital Marketing typically has a higher salary or pay than say a fresher or a marketing or digital marketing assistant. It can be said that an individual’s salary is proportional to their level or role and the skills they bring to the table. Positions or roles that demand more skilled individuals will thus have higher pay.
3. Experience:
An individual’s background in the field of digital marketing can further determine their salary. A more experienced individual with a relevant employment background can potentially earn a higher salary. Experience includes employment details and freelance tasks, or in this case, it can also include marketing of your own business.
Experience influences an employee’s capability to land a job, affects the salary of the employee, and can also be crucial in deciding promotions or increments in wages. Digital marketing practitioners and professionals can expect a high pay raise after accumulating at least 5 years of experience.
4. Company:
The salary of a digital marketing practitioner can vary depending on the company. Companies have set marketing budgets, which also affect an individual’s salary. For example, a digital marketer working in a large company with a higher budget can earn more than, say, one working in a nonprofit with a lower salary budget.
The size of the company and its budget are deciding factors for the salary of an individual. It is observed that employees who work for large multinational companies are required to focus on a limited amount of work or tasks which tends to make them more productive and thus earn a higher salary.
5. Location:
Salaries may also differ depending on the location, or more specifically from city to city. For instance, the average base salary of a digital marketer in London is higher (€34,444) than the average base salary of a digital marketer in Bradford, West Yorkshire (€27,732) according to uk.indeed.com. The national capital typically has a higher average salary than other major cities in the United Kingdom.
A study by Totaljobs has found out that the wages of employees based in London companies are the highest in the country. The average salary is found to decrease the further one gets from London, up to a certain extent.


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Frequently Asked Questions (FAQs)
Q. How much can you earn in digital marketing UK?
A. According to Total Jobs, the average salary of a digital marketing professional in the UK is €37,500. The salary can vary depending on various factors such as location, job role, company, etc.
Q. Is Digital Marketing in high demand in the UK?
A. Digital marketing roles are indeed in high demand in the UK. Leap Scholar ranks Digital Marketing Consultants as the 6th most demanding job in the UK.
Q. Is it worth studying digital marketing in the UK?
A. It is certainly worth studying digital marketing in the UK as the field of digital marketing develops quickly and grows year by year.
Q. What job can I get with an MBA in Digital Marketing?
A. There are many jobs that MBA in Digital Marketing graduates can apply for. Here’s a list of some of them:
- Digital Marketing Consultant
- Senior Brand Manager
- Senior Analyst
- Assistant Manager
- Digital Marketing Manager
- E-commerce Marketing Manager
- Marketing Development Manager
For a complete list of MBA Digital Marketing jobs, be sure to check out LinkedIn.
Q. Which country is best to study digital marketing in?
A. Source across the web list the following countries as the best ones to study digital marketing in:
- Germany
- USA
- UK
- France
- Canada
- India
- Ireland
- Spain
Q. Which city is best for digital marketing in the UK?
A. London is a global city boasting a population of around 9 million people. The business capital of the UK houses many worldwide companies.
Conclusion
We hope that this blog has helped you learn more about the MBA in Digital Marketing Salary in Bradford and you are now ready to launch or grow your career successfully as a Digital Marketer in Bradford. Take your first step towards a prolific career in Digital Marketing by joining the MBA level Post-Graduate Program offered by the Indian Institute of Digital Education (IIDE).
Digital marketing has a promising future and individuals need to know everything about the salary they can expect in different job roles before applying for the job.
We would be happy to answer any questions you have related to digital marketing, leave us your views, feedback, and suggestions in the comments section below.
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