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Pursuing an MBA in digital marketing in Chennai equips students in SEO, SEM, social media marketing, content marketing, and analytics. Institutions like IIDE - The Digital School, RCAS, and Thiagarajar School of Business offer specialised programmes in this field. Notably, India's digital advertising industry was valued at approximately INR 400 billion in 2023 and is projected to reach INR 955 billion by 2026.
Updated on: Dec 23, 2024
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To pursue an MBA in Digital Marketing in Chennai, applicants typically need a bachelor’s degree from a recognised university with a minimum percentage, usually around 50-60%. Additionally, many institutes require entrance exam scores such as CAT, MAT, or their own admission tests, along with relevant work experience being advantageous but not mandatory.
The MBA in Digital Marketing in Chennai is generally a two-year full-time programme. Some institutions may offer part-time or executive options to accommodate working professionals, allowing flexibility in completing the degree while managing other commitments.
Graduates with an MBA in Digital Marketing in Chennai can pursue various roles such as Digital Marketing Manager, SEO Specialist, Social Media Manager, Content Marketing Strategist, Brand Manager, and Data Analyst. The growing digital landscape offers ample opportunities in both established companies and startups across diverse industries.
Some of the top colleges offering an MBA in Digital Marketing in Chennai include SRM Institute of Science and Technology (SRMIST), Liberty Institute of Digital Marketing (LIDM), Global Business School Chennai (GBSC), and IIM Skills. These institutions are renowned for their comprehensive curricula, experienced faculty, and excellent placement records.
The curriculum for an MBA in Digital Marketing in Chennai typically includes subjects such as Digital Marketing Strategies, Social Media Marketing, Search Engine Optimisation (SEO), Content Marketing, Data Analytics, E-commerce Management, Brand Management, Consumer Behaviour, and Strategic Marketing. The programme combines theoretical knowledge with practical projects to ensure hands-on experience.
Yes, most colleges offering an MBA in Digital Marketing in Chennai facilitate internship opportunities with leading digital agencies, multinational companies, and startups. These internships provide practical experience, industry exposure, and valuable networking opportunities, enhancing the overall learning experience and employability of graduates.