Top 11 Colleges Offering MBA In Digital Marketing In Puducherry

Updated on: Apr 27, 2024

Looking to pursue a MBA in Digital Marketing in Puducherry? Do you want to develop critical business skills for marketers such as analytics and digital competence? If so, then this blog can be a perfect headstart for you to learn about some of the top MBA in Digital Marketing courses in Puducherry.

Nowadays, the scope of digital marketing is at its peak in modern times. With the advancement of new technologies, all business companies are switching from traditional modes of marketing to digital marketing. This in turn has created many new opportunities for businesses and companies to expand their business while creating tremendous employment opportunities across sectors. 

There are many reasons to pursue a MBA in Digital Marketing in Puducherry. With businesses moving from traditional to online methods, MBA in Digital Marketing has gained a lot of popularity. Digital marketing is a constantly evolving industry and it can be pursued by any professional from any background.

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Top 11 Colleges For MBA In Digital Marketing In Puducherry:

After carefully researching and reading about student experiences, we believe the following 11 universities or institutions offer the best MBA courses in Digital Marketing in Puducherry:

Digital Marketing Institute in Delhi Course Duration Course Fee Google Reviews
IIDE – The Digital School 6-11 months EMI options from 8,273/month to 24,028/month 4.8
SRM Institute 2 Years INR 3,85,000 N/A
IIKM 2 Years N/A N/A
upGrad 2 years INR 5,50,000 3.2
RVS Institute 2 Years N/A N/A
RCAS 2 years N/A N/A
Thiagarajar School of Business 2 years N/A N/A
Great Lakes institute of management 2 years N/A N/A
Jain online 18 Months 2 Lakhs 3.3
NIMS Institute 1 Year INR 1,80,000 N/A
IMTS Institute 2 Years INR 25,845 to INR 31,999 per year 4.8

 

1. IIDE – Indian Institute of Digital Education

IIDE-Site-Logo

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing Institute.

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one. Distinguished as a prominent choice among digital marketing courses in India, IIDE’s PG in Digital Marketing is a well-regarded choice for those looking to upskill themselves in this field.

Course Benefits

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.
“MBA
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MBA in Digital Marketing Syllabus

SUBJECTS MODULES
Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project

 

Course Faculty 

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme

 

Course Duration & Fees 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 6,45,000. You can avail of the 0% EMI Option as well starting at INR 24,028 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high.

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

"MBA
Digital Marketing Courses - IIDE Placements

Scholarship Available

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories-


Placement Assistance

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers placement assurance based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

mba alumni

 

IIDE Mumbai Campus & Culture

With a state-of-the-art technology campus in Mumbai, IIDE helps its students understand the practical aspects of digital marketing. The institute also offers a student leadership program to stimulate students’ strategy and decision-making abilities.

The program includes almost 20-25 supersessions, where students can network with industry mentors, CEOs, brand heads, and entrepreneurs, and observe a founder’s mindset first-hand. They also regularly organize cultural events to enhance the learning experience.

MBA in Digital Marketing in Mumbai - IIDE Andheri Campus Culture

Contact Details

Phone No- +91 96199 58615
Email ID- [email protected]
Website- iide.co/master-mba-digital-marketing/ 

2. SRM Institute

Mba In Digital Marketing In Puducherry - SRM Institute logo

SRM Institute of Science and Technology is one of India’s leading universities with over 52,000 full-time students and over 3,200 faculty members across its campuses. SRM Institute focuses on diversity and diverse admissions opportunities as well as career-oriented growth. Its placement record is steadily growing since its inception. It not only helps students in getting a degree certificate but also equips them with in-depth knowledge of the subject.

SRM Institute offers an MBA in Digital Marketing which is a two-year program designed to familiarize students with major social media platforms such as Facebook, Twitter, Instagram, Google Analytics, Linkedin, Youtube, and more. It also covers potential uses of the website content, effective use of SEO strategies, understanding search engines, and various analytical tools and techniques to create a competitive advantage in the online marketplace. Students study business such as human resources, finance, and systems from the first year, and learn DM subjects in the second year. Students pursuing this program study various areas of business such as human resources, finance, and systems in their first year, and digital marketing topics in their second year.

Course Name: M.B.A in Digital Marketing

Course Type: Offline

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Financial Statement Analysis and Reporting
  • Digital Marketing and Storytelling Across Channels
  • Human Behavior at Workplace
  • Digital Consumer Search and Marketing
  • Participative Learning
  • Consumer Cognition and Behaviour
  • Market Research and Reports
  • Consumer Value Creation and Analysis
  • Social Media Marketing
  • Retailing and E-Tailing
  • E-Commerce and Digital Payments
  • Project Management for Digital Marketing Firms

Course Duration & Fees

The duration of this MBA course is 2 years and its Annual fee is INR 3,85,000.

Contact Details

Phone: +91 44 27417000 / +91 44 27417777
Email: [email protected]

3. IIKM

Mba In Digital Marketing In Puducherry - IIKM logo

IIKM is one of the fastest-growing  B-schools in India, offering industry-focused programs in various fields of management education. It is a non-profit organization driven by a passion for education and student empowerment. It is considered the first B-school in Chennai, Tamil Nadu, and Kerala (India) to offer high-end ERP training in partnership with global IT vendors (Microsoft and SAP). Its high-tech campus is ISO 9001:2015 certified by the Joint Accreditation System of Australia and New Zealand.

IIKM offers a Master of Business Administration degree in Digital Marketing & e-Commerce program which is a unique specialization offered by a Category 1 university. Developed with input from industry experts, the program prepares students for the highly competitive and fast-growing field of digital marketing and e-commerce. The curriculum of this program is specially designed with industry requirements in mind and it emphasizes practical application-oriented learning.

Course Name: MBA in Digital Marketing and E-Commerce

Course Type: Offline

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Marketin Management 
  • Human Resource Management 
  • Financial Management
  • Sales and Distribution Management
  • Digital Branding
  • Search Engine Optimization and Search Engine Marketing
  • Strategic Management
  • Social Media Marketing
  • Content Marketing
  • Media Planning and Buying (Video Marketing)
  • Internship and Report
  • Business Law and Ethics

Course Duration & Fees

The duration of this MBA in Digital Marketing and E-Commerce program is 2 years and details regarding its fee structure are not provided on IIKM’s website but you can contact them using the contact information given below to know more about the fee.

Contact Details

Phone: +914426413466 / +9144 26411455
Email: [email protected]

4. upGrad

Mba In Digital Marketing In Puducherry - upGrad logo

Founded in 2015, upGrad is South Asia’s largest high-tech company. It has created an immersive online learning experience for learners around the world with the help of the latest technology, pedagogy, industry partners, and world-class educators. It was started with a vision to be a trusted lifelong learning partner that drives the professional success of all members of the global workforce.

upGrad offers an MBA degree program from Australia’s top B-School Deakin Business School (DBS). This program is designed to help you become the business leader of tomorrow while advancing in your career. This program provides you with top-notch content in the form of videos, case studies, and projects from leading faculty and industry leaders. This program will help you develop business acumen and improve your decision-making and communication skills. After completing this MBA program, you will be able to advance in your career as a manager or leader in your chosen field.

Course Name: MBA Global

Course Type: Online learning.

Scholarship: No

MBA in Digital Marketing Course Syllabus

  • Marketing Management – I
  • Business Communication
  • Accounting & Finance
  • Decision Sciences
  • Project/ Assignment
  • Business Economics
  • Behavioral Science, HR, Business Law
  • Marketing Management – II
  • Sales and Distribution Management
  • Operations & Supply Chain Management
  • High Performing Organizations
  • Global Capstone Project

Course Duration & Fees

The duration of this MBA program is 24 months and its fee is INR 5,50,000 (incl. taxes) without immersion.

Contact Details

Phone: 1800 210 2020
Email: [email protected]

5. RVS Institute of Management Studies & Research

Mba In Digital Marketing In Puducherry - RVS Institute of Management Studies & Research logo

Located at Sulur Coimbatore on the RVS CAS campus, the RVS Institute of Management Studies & Research was founded in 1994. Known for its academic atmosphere, state-of-the-art infrastructure, and eco-friendly campus, the institution has provided uncompromising quality education in business administration for 25 years. During 2014, RVSIMSR formed academic partnerships with industry experts to offer promising specializations in Digital Marketing in Coimbatore within the MBA program.

The MBA in Digital Marketing Coimbatore equips students with a deep understanding of digital business. It equips students with the knowledge of self-promotion through digital devices to lead the marketing domain of the new era of digital business. It examines how pioneers use digital marketing tools to build marketing and web branding strategies. It also identifies techniques and frameworks for generalizing these breakthrough practices to develop a Coimbatore Digital Marketing Plan for a given business.

Course Name: MBA in Digital Marketing Coimbatore

Course Type: Offline

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Financial Management
  • Marketing Management
  • Research Methodology
  • Business Intelligence
  • Search Engine Optimization and SEM
  • Creative Technologies and Website Design
  • Digital Marketing Strategy
  • Search Engine Optimization and SEM
  • Social Media Marketing and Web Analytics

Course Duration & Fees

The duration of this MBA program is 2 years and details regarding its fee structure are not provided on the RVS Institute of Management Studies & Research’s website but you can contact them using the contact information given below to know more about the fee.

Contact Details

Phone: +91 90956 92229

6. RCAS

MBA in digital marketing in Chennai - RCAS logo

The Rathinam College of Arts and Science (RCAS) is a prestigious institution with a beautiful campus, first-rate facilities, and a welcoming atmosphere for students.

RCAS prepares the groundwork for a comprehensive education that fuses the qualitative facets of academia with the technical facets of the industry.

Someone who wants to propagate a new path for themselves should attend RCAS in order to further their education. Each student at their institution has information and expertise that may be put to use immediately and significantly impact situations.

Course Name: MBA in Marketing Management

Course Type: Offline

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Principles of Management
  • Organisational Behaviour
  • Managerial Economics
  • Financial & Management Accounting
  • Decision Science – I
  • Legal Aspects of Business
  • Business Environment
  • Marketing Management
  • Human Resources Management

You can check their website for a detailed curriculum.

Course Duration & Fees:

This is a two-year program. Kindly contact the institute to know about the fee structure.

Contact Details:

Phone no: 98946 16026

Email id: [email protected]

7. Thiagarajar School of Business

MBA in digital marketing in Chennai - Thiagarajar School of business logo

The institute started an “Executive Development Program” to help managers and business owners in Madurai and the surrounding areas refine their skills and become more effective and productive.

The EDP was a resounding success, and the industry showered it with numerous plaudits. This gave me the necessary impetus to begin the MBA course in 1972, as a part-time programme. In 1986, the full-time MBA programme was launched, and aspirant managers soon took to it.

The All India Council for Technical Education (AICTE) and the National Board of Accreditation (NBA), both located in New Delhi, have both given their approval and accreditation to the institute’s current MBA and PGDM programmes. 2011 saw the awarding of autonomous status by the UGC and Madurai Kamaraj University.

Course Name: MBA

Course Type: Offline

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Organizational Behaviour
  • Managerial Economics
  • Data Analysis for Management
  • Financial Accounting and Reporting
  • Marketing Management
  • Managerial Communication
  • Consumer Behavior
  • Sales and Distribution Management
  • Digital and Social Media Marketing
  • Technology Empowered Marketing

You can check their website for a detailed curriculum.

Course Duration & Fees:

This is a two-year program. Kindly contact the institute to know about the fee structure.

Contact Details:

Phone no: 0452-2484099

Email id: [email protected]

8. Great Lakes Institute of Management

MBA in digital marketing in Chennai - Great lakes logo

The Great Lakes Institute of Management, Chennai, was founded in 2004 by Dr. Bala V. Balachandran, a Padmashree recipient and Professor Emeritus at the Kellogg School of Management.

Within a short period of time, Great Lakes has become one of the best business schools in the world, guided by an extraordinary faculty, guided by an outstanding advisory council, and supported by worldwide collaborations.

Its goal is to produce business leaders and entrepreneurs who are prepared for the needs of the present and future markets by providing modern, high-quality instruction, research, and social engagement.

Course Name: Online MBA Program

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Macro Economics
  • Financial Accounting for Decision Making
  • Marketing Management
  • Individuals in Organizations
  • Business Statistics
  • Verbal & Written Communication
  • FADM Tutorials
  • Marketing Research
  • Management Information System
  • Digital Marketing

Course Duration & Fees:

This is a two-year program. Kindly contact the institute to know about the fee structure.

Contact Details:

Phone no: +91-44-27489000

Email id: [email protected]

9. Jain University

Mba In Digital Marketing In Chennai - JAIN Online logo

JAIN Online is an e-learning platform developed by JAIN (Deemed-to-be University). The university operates under the auspices of his JAIN Group, an established education provider and 30-year trusted entrepreneurship incubator. Staying true to its vision, the university places equal emphasis on education, entrepreneurship, research, and sports, attracting thousands of students each year from India and around the world to pursue higher education.

JAIN Online offers MBA with an elective in Digital Marketing & E-commerce that consists of a comprehensive general management curriculum. In this course, you will dive into the world of digital marketing and learn how to use it effectively to maximize business value. This course will help you master all major digital marketing tools and platforms such as Google and Facebook Ads, WordPress, HubSpot, and MailChimp. It will also help you in earning some of the top digital marketing certifications from Google and Facebook.

Course Name: MBA in Digital Marketing & E-commerce

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Entrepreneurship
  • Marketing Management and Research
  • Digital Marketing and E-Commerce Fundamentals
  • Inbound Marketing: Content and Search Marketing
  • Services Marketing and CRM
  • Operations Management
  • Growth Marketing
  • Outbound Marketing: Digital Ads and Social Media Marketing
  • Brand Management for E-Commerce
  • Digital Product Management
  • Marketing Analytics
  • Integrated Marketing Strategy

Course Duration & Fees

The duration of this online MBA course is 2 years and its total fee is INR 2,00,000.

Contact Details

Phone: +91 9294969497
Email: [email protected]

10. NIMS Institute

Mba In Digital Marketing In Chennai - NIMS Institute logo

The National Institute of Management Solutions (NIMS) is an NGO that promotes professional training for those who have missed college qualifications to pursue a career. NIMS is dedicated to making its rich academic resources available to the public at local, national, as well as international levels.

NIMS offers an MBA in Digital Marketing which is specially designed for professionals, entrepreneurs, and job seekers. In this MBA program, NIMS offers a comprehensive overview of global management education. They also provide an intensive educational experience designed to help participants effectively cope with multiple challenges. This MBA program will not only enable participants to work more effectively in their current position but also improve their career prospects.

Course Name: MBA in Digital Marketing

Course Type: Distance Learning

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Website planning and creation
  • Market analysis
  • Google AdWords
  • Merchant center
  • E-commerce marketing
  • Ad sense
  • Free lance marketing
  • Online reputation management
  • Search engine optimization
  • Social media marketing
  • Payment gateway management
  • Cyber law

Course Duration & Fees

The duration of this Online MBA course is 1 year and its total fee is INR 1,80,000.

Contact Details

Phone: +91-9999-747453
Email: [email protected]

11. IMTS Institute

Mba In Digital Marketing In Chennai - IMTS Institute logo

IMTS Institute is an educational institution with highly qualified as well as experienced teachers and over 350 employees. It strives to provide quality education to all of its students, regardless of their location. Aimed primarily at career-oriented students, the IMTS Institute helps its students in reaching the pinnacle of success by providing them with quality education. Over the past 17 years, nearly 50,000 students have been satisfied with the support and services provided by IMTS.

IMTS Institute offers a Distance MBA in Digital Marketing program. The curriculum of this course includes topics such as email marketing, leadership, internet marketing, strategy management, and social media marketing, which are becoming more and more necessary in multiple fields these days. This course will help you learn various digital marketing practices along with management concepts. Each applicant, upon successful completion of this course, will be eligible for a variety of positions, including Digital Marketer, Digital Marketing Executive, and Advertising Manager.

Course Name: MBA in Digital Marketing

Course Type: Distance Learning

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Introduction of Digital Marketing
  • Web Analytics
  • E-Commerce
  • Digital Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Content Marketing
  • Organizational Behaviour
  • Decision Science
  • Financial Management
  • Email Marketing

Course Duration & Fees

The duration of this Distance MBA program is 2 years and its fee is around INR 25,845 to INR 31,999 per year.

Contact Details

Phone: (91) 9210989898 / (91) 9773793274
Email: [email protected]

Career Opportunities after MBA in Digital Marketing in Puducherry

There are numerous career opportunities available for you after completing your MBA in Digital Marketing in Puducherry. Most established businesses, startups, and entrepreneurs are in a dire need of professional digital marketers who can help them in maximizing the digital reach of their ventures. MBA career opportunities are as diverse as the potential resources for marketing on the Internet. There has been a steady increase in MBA digital marketing jobs in India lately, especially after the covid period. Here are some common career options available for you after completing your MBA in Digital Marketing in Puducherry.

Digital Marketing Role Average Annual Salary in Puducherry (INR) Average Annual Salary in India (INR)
Digital Marketing Manager 8.7 lakh 7.2 lakh
Social Media Manager 4.2 lakh 4.82 lakh
SEO Manager 6.5 lakh 4 lakh
Brand Manager 13.9 lakh 11.6 lakh
Data Analysts 4 lakh 4.2 lakh
Paid Media Analysts 4.5 lakh 4.5 lakh
Growth Manager 10 lakh 10 lakh
Content Strategist 8 lakh 5.7 lakh
Performance Marketer 12 lakh 12 lakh
Influencer Marketer 6 lakh 5 lakh

How to apply for MBA in Digital Marketing in Puducherry

Here is the application process to apply for an MBA in Digital Marketing in Puducherry:

  • Go to your chosen university’s website to apply for the MBA in Digital Marketing.
  • Click the Admissions tab and select Apply Now in order to go to the application form page.
  • Fill out this form with your personal information and educational background.
  • Pay the required fee for the application and submit your application.
  • Once you have submitted your application their team will call you within a week or two.
  • After reviewing your application, you will be asked to take the entrance exam if you have not done so already.
  • Some universities also conduct group discussions and individual interviews after the entrance examination.
  • Only after completing all rounds, applicants will be admitted to the respective universities and will receive an offer letter from them.
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FAQ – Frequently Asked Questions

Q. Which is the best MBA in Digital Marketing course in Puducherry?

As mentioned earlier, IIDE’s MBA-level Postgraduate Program in Digital Marketing is one of the best MBA in Digital Marketing in Puducherry. This program may not be recognized as a traditional MBA, but its curriculum along with its industry-level hands-on training offers much more than a typical MBA.

Q. Is digital marketing a good career choice?

Yes, digital marketing can be a great career choice if you have the right skills and passion for the world of social media and digital platforms.

Q. What is the scope of digital marketing?

Digital marketing is a high-demand field where professionals with sufficient knowledge can easily find a job on any service platform.

Q. What jobs can you do with an MBA in Digital Marketing?

There are several jobs and opportunities for MBA Digital Marketing graduates such as analytics manager, copywriter, SEO executive, social media specialist, SEM executive, e-commerce manager, CRM, and email marketing manager.

Q. Is digital marketing a good career in India?

Yes, digital marketing can be a great career choice for you as the demand for qualified digital marketers is continuously growing in India. So, if you are looking to pursue a career in digital marketing in India, now is the perfect time for you to start.

Conclusion 

That’s it, folks! We hope you enjoyed reading our blog on the MBA in Digital Marketing in Puducherry and found it to be helpful in starting your journey in the field of digital marketing.

The future of marketing is digital and MBA in Digital Marketing is a step in the right direction for anyone aspiring to reach the top positions in this ever-growing field. The demand for digital marketing experts and professionals has increased tremendously in recent years and will continue in the future as well. Digital Marketing is not confined to just digital companies, it is also used in healthcare, education, financial services, beauty services, fitness, and the entertainment industry as well. So if you are planning to do MBA in Digital Marketing after your graduation, you are bringing life to your career.

If you are someone interested in mastering any specific field of digital marketing, then you should definitely opt for IIDE’s IIDE’s short-term certificate courses. These courses are specially curated to help you master digital marketing skills in your desired digital marketing field from the comfort of your home.

Still confused? Talk to our academic counselor at [email protected] or +91 9619958615 for a FREE counseling session where you can clear all your doubts regarding digital marketing.

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She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

26 Comments

  1. Aditya Kumar Singh

    I’m thrilled to see the rise of Puducherry’s MBA in Digital Marketing program. Puducherry, with its innovation and tradition, is a perfect destination for this journey.

    Reply
  2. Sarthak Goyal

    This could be helpful if you are considering pursuing an MBA in Digital Marketing in Puducherry.

    Reply
  3. Edwin Varkey

    Awesome post! As a student, it’s great to see top MBA programs in digital marketing in Puducherry. They cover everything required—perfect for gaining up-to-date industry skills. Thanks!

    Reply
  4. Sabari Nath

    Thank you for sharing Mba In Digital Marketing In Puducherry

    Reply
  5. Husain shabbir

    How do the digital marketing industry connections in Puducherry enhance the learning experience for students enrolled in this MBA program?

    Reply
  6. snehal dafal

    Mba In Digital Marketing In Puducherry.

    Reply

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