Top 5 Colleges Offering Mba In Digital Marketing In Puducherry

Updated on: Jan 31, 2023
Mba In Digital Marketing In Puducherry - Featured Image

Looking to pursue a Mba in Digital Marketing in Puducherry? Do you want to develop critical business skills for marketers such as analytics and digital competence? If so, then this blog can be a perfect headstart for you to learn about some of the top Mba in Digital Marketing courses in Puducherry.

Nowadays, the scope of digital marketing is at its peak in modern times. With the advancement of new technologies, all business companies are switching from traditional modes of marketing to digital marketing. This in turn has created many new opportunities for businesses and companies to expand their business while creating tremendous employment opportunities across sectors. 

There are many reasons to pursue a Mba in Digital Marketing in Puducherry. With businesses moving from traditional to online methods, MBA in Digital Marketing has gained a lot of popularity. Digital marketing is a constantly evolving industry and it can be pursued by any professional from any background.

Pursuing a Mba in Digital Marketing can help you in developing the skills required for managerial posts. It will also help you in building connections and choosing a field of specialization.

Scope of Mba in Digital Marketing in Puducherry

The scope of digital marketing is expanding rapidly not only in Puducherry but around the world. Therefore, a person with a master’s degree in digital marketing can get a well-paying job anywhere in the world. Let’s just take a look at the job opportunities available for digital marketing managers in Tamil Nadu:

Mba In Digital Marketing In Puducherry - Job Statistics

Source ‚Äď

Astonishing, isn’t it? As you can see there are numerous job opportunities for digital marketing managers in Tamil Nadu and with the increasing number of online businesses there sure will be more in the near future. So if you want to make a career in digital marketing, MBA in Digital Marketing can be a great option for you. 

There are almost no restrictions on the jobs available to MBA Digital Marketing candidates. As with any master’s degree, MBA Digital Marketing graduates are paid for their work experience. You can pursue MBA in Digital Marketing for a rewarding promotion or for the highest position with great career opportunities.

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Eligibility Requirements for MBA in Digital Marketing in Puducherry

Here are some of the most common eligibility requirements followed by the top MBA in Digital Marketing in Puducherry:

Eligibility Criteria Minimum Requirements
Educational Qualifications An undergraduate degree from any recognized university with at least 50% of the total marks.
Work Experience 0 ‚Äď 5 years of work experience
Entrance exam CAT, MAT, XAT, GMAT, CMAT, SNAP, NMAT, or other equivalent entrance examinations


The above requirements may differ from institute to institute. Therefore, we recommend that you carefully review the admission criteria of your preferred institution before applying. 

However, if you are still a student or just getting started in digital marketing, we encourage you to enroll in IIDE’s Online Digital Marketing Course. It is specially designed for students who are passionate about strategy and marketing. It also helps professionals find better employment or advance their careers.

How to apply for MBA in Digital Marketing in Puducherry

Here is the application process to apply for an MBA in Digital Marketing in Puducherry:

  • Go to your chosen university‚Äôs website to apply for the MBA in Digital Marketing.
  • Click the Admissions tab and select Apply Now in order to go to the application form page.
  • Fill out this form with your personal information and educational background.
  • Pay the required fee for the application and submit your application.
  • Once you have submitted your application their team will call you within a week or two.
  • After reviewing your application, you will be asked to take the entrance exam if you have not done so already.
  • Some universities also conduct group discussions and individual interviews after the entrance examination.
  • Only after completing all rounds, applicants will be admitted to the respective universities and will receive an offer letter from them.

Now let us straight away look into the 5 Best Mba In Digital Marketing In Puducherry that will help you in becoming a digital marketing professional: 

Top 5 Colleges For Mba In Digital Marketing In Puducherry:

After carefully researching and reading about student experiences, we believe the following 5 universities or institutions offer the best MBA courses in Digital Marketing in Puducherry:

Colleges or Institutions Duration  Fees (INR) Placements
IIDE 11 months   INR 5,95,000 100% Guaranteed
SRM Institute 2 Years INR 3,85,000 Yes
IIKM 2 Years N/A N/A
upGrad 24 Months INR 5,50,000 Yes
RVS Institute 2 Years N/A Yes




IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing in Bangalore. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits:

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations ‚Äď Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.


Course Syllabus:

Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project


Course Faculty: 

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don‚Äôt just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing ‚Äď Post Graduation Programme.

Course Duration & Fees: 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well starting at INR 25,000 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 

Placement Assistance

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

mba alumni


Contact Details:

Phone No.- +91 96199 58615
Email ID-

2. SRM Institute

Mba In Digital Marketing In Puducherry - SRM Institute logo

SRM Institute of Science and Technology is one of India’s leading universities with over 52,000 full-time students and over 3,200 faculty members across its campuses. SRM Institute focuses on diversity and diverse admissions opportunities as well as career-oriented growth. Its placement record is steadily growing since its inception. It not only helps students in getting a degree certificate but also equips them with in-depth knowledge of the subject.

SRM Institute offers an MBA in Digital Marketing which is a two-year program designed to familiarize students with major social media platforms such as Facebook, Twitter, Instagram, Google Analytics, Linkedin, Youtube, and more. It also covers potential uses of the website content, effective use of SEO strategies, understanding search engines, and various analytical tools and techniques to create a competitive advantage in the online marketplace. Students study business such as human resources, finance, and systems from the first year, and learn DM subjects in the second year. Students pursuing this program study various areas of business such as human resources, finance, and systems in their first year, and digital marketing topics in their second year.

Course Syllabus

M.B.A. Digital Marketing
Trimester I
  • Economics for Marketers
  • Marketing Management
  • Data Analysis for Business Decision
  • Financial Statement Analysis and Reporting
  • Digital Marketing and Storytelling Across Channels
  • Human Behavior at Workplace
  • Digital Consumer Search and Marketing
  • Participative Learning
Trimester II
  • Consumer Cognition and Behaviour
  • Market Research and Reports
  • Consumer Value Creation and Analysis
  • Social Media Marketing
  • Retailing and E-Tailing
  • E-Commerce and Digital Payments
  • Project Management for Digital Marketing Firms
  • Personal Effectiveness and Relation Leadership
Trimester III
  • Product Management and Digital Branding
  • Professional Ethics and Cyber laws
  • Customer Engagement
  • Marketing Analytics
  • Influencers Marketing
  • Search Engine Optimization
  • Data mining for Business Intelligence
  • Interactive Web Campaign Designing
Trimester IV
  • Industry Immersion
  • Social Media Analytics
  • Strategic Management and Brand Sustainability
  • Design Thinking for Digital Marketing
  • Digital Startup and New Venture Management
  • Neuro Marketing
  • Consumer Analytics
  • E-Mail Marketing
  • Mobile Marketing
  • Global Marketing and Consumer Culture
Trimester V
  • Text Analytics
  • Digital Leadership
  • Price and Revenue Management
  • Sales Negotiation
  • Online Reputation Management
  • Content Marketing
Trimester VI
  • Capstone Project

Course Highlights

  • A++ Accredited By NAAC
  • Sanctioned Intake: 30

Course Duration & Fees

The duration of this MBA course is 2 years and its Annual fee is INR 3,85,000.

Contact Details

Phone: +91 44 27417000 / +91 44 27417777


Mba In Digital Marketing In Puducherry - IIKM logo

IIKM is one of the fastest-growing  B-schools in India, offering industry-focused programs in various fields of management education. It is a non-profit organization driven by a passion for education and student empowerment. It is considered the first B-school in Chennai, Tamil Nadu, and Kerala (India) to offer high-end ERP training in partnership with global IT vendors (Microsoft and SAP). Its high-tech campus is ISO 9001:2015 certified by the Joint Accreditation System of Australia and New Zealand.

IIKM offers a Master of Business Administration degree in Digital Marketing & e-Commerce program which is a unique specialization offered by a Category 1 university. Developed with input from industry experts, the program prepares students for the highly competitive and fast-growing field of digital marketing and e-commerce. The curriculum of this program is specially designed with industry requirements in mind and it emphasizes practical application-oriented learning.

Course Syllabus

MBA in Digital Marketing and E-Commerce
Semester 1
  • Management Concepts and Practices
  • Accounting for Managers
  • Organizational Behaviour
  • Fundamentals of Di√∂tal Marketing and E-Commerce
  • Statistics for Business
  • Business Oriented Computer Applications
  • Written Analysis and Communication
Semester 2
  • Marketing Management¬†
  • Human Resource Management¬†
  • Financial Management
  • Sales and Distribution Management
  • Digital Branding
  • Search Engine Optimization and Search Engine Marketing
Semester 3
  • Strategic Management
  • Social Media Marketing
  • Content Marketing
  • Media Planning and Buying (Video Marketing)
  • Internship and Report
  • Business Law and Ethics
Semester 4
  • Project Management
  • Cloud Computing
  • Mobile Marketing
  • Gamification
  • Web and Mobile Analytics
  • Project Work and Viva-Voce

Course Highlights

  • Classroom Teaching By Corporate Experts
  • International Educational Industrial Tour (Optional)
  • Live Projects
  • Corporate Training¬†
  • Industry-oriented Certification (KPMG, Google, Etc.)
  • Educational Loan Facility Available
  • 100% Placement Support
  • Number of Seats: 60

Course Duration & Fees

The duration of this MBA in Digital Marketing and E-Commerce program is 2 years and details regarding its fee structure are not provided on IIKM’s website but you can contact them using the contact information given below to know more about the fee.

Contact Details

Phone: +914426413466 / +9144 26411455

4. upGrad

Mba In Digital Marketing In Puducherry - upGrad logo

Founded in 2015, upGrad is South Asia’s largest high-tech company. It has created an immersive online learning experience for learners around the world with the help of the latest technology, pedagogy, industry partners, and world-class educators. It was started with a vision to be a trusted lifelong learning partner that drives the professional success of all members of the global workforce.

upGrad offers an MBA degree program from Australia’s top B-School Deakin Business School (DBS). This program is designed to help you become the business leader of tomorrow while advancing in your career. This program provides you with top-notch content in the form of videos, case studies, and projects from leading faculty and industry leaders. This program will help you develop business acumen and improve your decision-making and communication skills. After completing this MBA program, you will be able to advance in your career as a manager or leader in your chosen field.

Course Syllabus

MBA (Global) I Deakin Business School
  • Marketing Management ‚Äď I
  • Business Communication
  • Accounting & Finance
  • Decision Sciences
  • Project/ Assignment
  • Business Economics
  • Behavioral Science, HR, Business Law
  • Marketing Management ‚Äď II
  • Sales and Distribution Management
  • Operations & Supply Chain Management
  • Business Strategy
  • Strategy Formulation And Strategic Capability
  • Innovation by Design
  • Financing your Strategy
  • International Business
  • High Performing Organizations
  • Global Capstone Project

Course Highlights

  • 125+ Live Sessions
  • 20+ Expert Sessions
  • 10+ Harvard Case Studies
  • 8 Week Capstone Project
  • 24*7 Student Support

Course Duration & Fees

The duration of this MBA program is 24 months and its fee is INR 5,50,000 (incl. taxes) without immersion.

Contact Details

Phone: 1800 210 2020

5. RVS Institute of Management Studies & Research

Mba In Digital Marketing In Puducherry - RVS Institute of Management Studies & Research logo

Located at Sulur Coimbatore on the RVS CAS campus, the RVS Institute of Management Studies & Research was founded in 1994. Known for its academic atmosphere, state-of-the-art infrastructure, and eco-friendly campus, the institution has provided uncompromising quality education in business administration for 25 years. During 2014, RVSIMSR formed academic partnerships with industry experts to offer promising specializations in Digital Marketing in Coimbatore within the MBA program.

The MBA in Digital Marketing Coimbatore equips students with a deep understanding of digital business. It equips students with the knowledge of self-promotion through digital devices to lead the marketing domain of the new era of digital business. It examines how pioneers use digital marketing tools to build marketing and web branding strategies. It also identifies techniques and frameworks for generalizing these breakthrough practices to develop a Coimbatore Digital Marketing Plan for a given business.

Course Syllabus

MBA in Digital Marketing Coimbatore 
First Year
  • Management and Organizational Behaviour
  • Financial Repotting and Analysis
  • Statistics for Management
  • Economics for Decision Making
  • Excel for Managers- I
  • IT Foundation for Techno Managers
  • Human Resource Management
  • Financial Management
  • Marketing Management
  • Research Methodology
  • Business Intelligence
Second Year
  • Search Engine Optimization and SEM
  • Creative Technologies and Website Design
  • Digital Marketing Strategy
  • Search Engine Optimization and SEM
  • Social Media Marketing and Web Analytics

Course Highlights

  • Gain Global Knowledge
  • Top Faculties

Course Duration & Fees

The duration of this MBA program is 2 years and details regarding its fee structure are not provided on the RVS Institute of Management Studies & Research’s website but you can contact them using the contact information given below to know more about the fee.

Contact Details

Phone: +91 90956 92229

Career Opportunities after Mba in Digital Marketing in Puducherry

There are numerous career opportunities available for you after completing your Mba in Digital Marketing in Puducherry. Most established businesses, startups, and entrepreneurs are in a dire need of professional digital marketers who can help them in maximizing the digital reach of their ventures. MBA career opportunities are as diverse as the potential resources for marketing on the Internet. There has been a steady increase in MBA digital marketing jobs in India lately, especially after the covid period. Here are some common career options available for you after completing your Mba in Digital Marketing in Puducherry.

1. Digital Marketing Manager

A digital marketing manager digitally manages all marketing activities within a company. Their job is to develop various digital marketing strategies and campaigns based on the company’s goals. They are responsible for optimizing and finding effective strategies to organically promote the company’s products and services on the web.

2. CopyWriter

Copywriting is one of the most in-demand digital marketing skills in India as well as around the world. Businesses need copywriters who can create words, phrases, slogans, sentences, and paragraphs to market their products or services on their websites and other social media platforms. Copywriters are responsible for creating finely-tuned written messages to promote high levels of brand awareness and customer loyalty. They are also responsible for creating SEO-optimized articles for the company’s website, email, or SMS.

If you want to pursue a career in copywriting, check out IIDE’s Online Copywriting Course with Certification. With the help of this course, you’ll be able to create great copy for a variety of digital platforms and use our copywriting tips to convince your customers to buy.

3. Brand Manager

Brand Manager job is one of the most in-demand jobs these days. They are responsible for managing the entire marketing area of ‚Äč‚Äčthe brand. They are also responsible for formulating a branding strategy, such as brand promotion and new product launches. They also analyze large amounts of data and make informed decisions. Their main goal is to achieve the brand‚Äôs business objectives and work with a team of qualified professionals.

4. Social Media Manager

A social media manager is responsible for overseeing the company’s interaction with the public by implementing the content strategy on various social media platforms. Their job is to analyze engagement data, identify trends in customer interactions, and plan digital campaigns for building an online community. Another important aspect of social media managers is developing strategies for interacting and engaging with social media audiences.

If you want to pursue a career in social media marketing, check out IIDE’s Online Social Media Marketing Course which will help you in learning various social media marketing skills from the comfort of your home under the guidance of top industry experts.

5. Advertising Manager

Advertising Managers are responsible for managing all aspects of advertising communications and channels to achieve organizational goals and objectives. They direct the company’s advertising activities and employees to develop creative, consistent, and brand-specific advertising campaigns. They are responsible for overseeing and collaborating with other employees and setting project goals. They are also responsible for monitoring, approving, and evaluating project status and impact. Timely maintenance of campaigns and tasks is a very important aspect for ad managers.

As you can see pursuing an MBA in digital marketing does a lot of wonders for your career. The average MBA salary in India is around INR 4-8 Lakhs and is expected to increase further as the demand for digital marketing services increases.

To learn more about career opportunities after MBA, check out our blog dedicated to this very topic.

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FAQ ‚Äď Frequently Asked Questions

Q. Which is the best MBA in Digital Marketing course in Puducherry?

As mentioned earlier, IIDE’s MBA-level Postgraduate Program in Digital Marketing is one of the best MBA in Digital Marketing in Puducherry. This program may not be recognized as a traditional MBA, but its curriculum along with its industry-level hands-on training offers much more than a typical MBA.

Q. Is digital marketing a good career choice?

Yes, digital marketing can be a great career choice if you have the right skills and passion for the world of social media and digital platforms.

Q. What is the scope of digital marketing?

Digital marketing is a high-demand field where professionals with sufficient knowledge can easily find a job on any service platform.

Q. What jobs can you do with an MBA in Digital Marketing?

There are several jobs and opportunities for MBA Digital Marketing graduates such as analytics manager, copywriter, SEO executive, social media specialist, SEM executive, e-commerce manager, CRM, and email marketing manager.

Q. Is digital marketing a good career in India?

Yes, digital marketing can be a great career choice for you as the demand for qualified digital marketers is continuously growing in India. So, if you are looking to pursue a career in digital marketing in India, now is the perfect time for you to start.


That’s it, folks! We hope you enjoyed reading our blog on the Mba in Digital Marketing in Puducherry and found it to be helpful in starting your journey in the field of digital marketing.

The future of marketing is digital and MBA in Digital Marketing is a step in the right direction for anyone aspiring to reach the top positions in this ever-growing field. The demand for digital marketing experts and professionals has increased tremendously in recent years and will continue in the future as well. Digital Marketing is not confined to just digital companies, it is also used in healthcare, education, financial services, beauty services, fitness, and the entertainment industry as well. So if you are planning to do MBA in Digital Marketing after your graduation, you are bringing life to your career.

If you are someone interested in mastering any specific field of digital marketing, then you should definitely opt for IIDE’s IIDE’s short-term certificate courses. These courses are specially curated to help you master digital marketing skills in your desired digital marketing field from the comfort of your home.

Still confused? Talk to our academic counselor at or +91 9619958615 for a FREE counseling session where you can clear all your doubts regarding digital marketing.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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