A Comprehensive Guide to an MBA in Digital Marketing in Velachery, 2024

Updated on: Aug 3, 2023
MBA in Digital Marketing in Velachery- Featured Image

An MBA is a fundamental and essential aspect of one’s education, enabling individuals to excel academically and professionally. For digital marketers, an MBA in Digital Marketing offers another meaningful and attractive pathway to securing their dream job. If you are seeking information about MBA in Digital Marketing in Velachery, a locality in Chennai that aims to nurture talent in the digital field, you have come to the right place.

Velachery boasts a few colleges that provide an excellent education in this field. The MBA in Digital Marketing program is designed to accelerate your career and passion for the digital marketing domain. Through these programs, you can better understand marketing concepts and acquire knowledge that sets you apart from other applicants when vying for Digital Marketing jobs.

Before delving into the importance of an MBA, let’s first explore the scope and opportunities of digital marketing in Velachery.

 

 

Scope of Digital Marketing in Velachery 

 

MBA digital Marketing in Velachery- Scope

 

The scope of Digital Marketing has witnessed significant growth worldwide. The impact of the pandemic forced numerous businesses to establish an online presence, thereby highlighting the importance of digital marketing. In today’s world, it has become essential for everyone to grasp at least the fundamentals of digital marketing.

Considering that most of us use mobile phones, laptops, and the internet for various purposes, digital marketing presents an opportunity to creatively promote products or services through online channels. Hence, pursuing an MBA in Digital Marketing is equally crucial in today’s dynamic business landscape. Because of the increase in the scope of Digital Marketing, every second person is now trying to learn and become a digital marketer.

Job opportunities are limited, and the demand for Digital marketing jobs has increased. Everyone who knows digital marketing will not be able to secure a High Position digital marketing job. This is where MBA comes into play. Pursuing an MBA in digital marketing will enhance your chances of securing a high-position job and distinguish you from other applicants.

Now that you are aware of the importance of Digital Marketing at Velachery, let us learn a little more about the MBA in digital marketing at Velachery.

 

 

Eligibility Criteria for an MBA in Digital Marketing in Velachery

 

Before moving forward, let’s understand the criteria for getting an MBA in digital marketing at Velachery.

 

Eligibility Criteria  Requirements
Qualification Bachelor’s degree in Marketing or any similar field
Percentage 50% and more or Equivalent CGPA
Work Experience 0-5 years (changes from college to college)
Entrance Exams TANCET, CAT or one of the other states suggest

 

These eligibility criteria are fundamental and commonly applied. It is essential to have a Bachelor’s Degree in Marketing or a related field, as it provides a foundational understanding of the subject matter, which is beneficial since not all colleges/institutes cover the extreme basics. The percentage requirement ensures that students have the potential to succeed and complete their MBA program successfully. While some colleges may suggest having prior experience, it is typically considered optional.

Entrance exams are a necessary criterion, as they are a prerequisite for admission to an offline MBA course. Additionally, certain colleges may have additional criteria beyond these, so it is advisable to refer to the respective college/institute websites for comprehensive information.

If you do not fit these criteria, you can apply for  IIDE’s 4-month advance online digital marketing course.

 

 


How to Apply for an MBA in Digital Marketing in Velachery 

 

  • Since you’re from India, you will have to fill out an application through your Tamil Nadu university portal, then apply for your admission
  • Fill in the application form for admission 
  • Add your details and needed documents and submit it
  • Wait for their Confirmation call 
  • Once your application has been shortlisted, You will be interviewed
  • After selection, Pay the required amount for the fees and you’re done

 

Since you have shown keen interest by reading here, I would like you to read ahead about the colleges that provide MBA in digital marketing in Velachery 

 

 

 

Get Assured Placements - PG in Digital Marketing

5 Best colleges/institutes for MBA in Digital Marketing in Velachery in 2023

 

Here we have mentioned the top 5 Colleges/Institutes to pursue MBA in Digital Marketing in Velachery.

 

1. IIDE: Indian Institute of Digital Education

 

Benefits of Digital Marketing in Depok -IIDE logo

 

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly rated MBA Programs in Digital Marketing in Mumbai. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA, but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

 

Course Benefits:

 

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – strategy and performance Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they, individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.

 

MBA in Digital Marketing Syllabus:

 

SUBJECTS MODULES
Inbound Marketing

Introduction to Digital Marketing

Website Creation

Search Marketing

Outbound Marketing

Content Marketing

Social Media Marketing & Management

Video Marketing

 

 

Media Management & Automation

Advanced Forms of Digital Marketing

Integrated Marketing (Full Funnel Marketing)

Managerial Skills & Soft Skills

Soft Skills

Agency Skills

Compulsory Internship & Thesis Internship & Mentoring
Specializations

Creative Strategy OR

Performance Marketing

Capstone Project Thesis-like Final Practical Project

 

Course Faculty:

 

Another USP of IIDE is that the trainers have years of experience in the real industry. Having worked for big brands such as Asian Paints, Unilever, etc., they don’t just teach the curriculum but also their learning. You will be personally mentored by industry experts.

 

Course Duration and Fees: 

 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well starting at INR 25,000 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

 

Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.  IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories:

 

 

Placement Assistance:

 

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

 

Contact Details:

 

Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/

 

 

2. Digital Academy 360

 

MBA in Digital Marketing in Velachery-Digital Academy 360

 

Digital Academy 360  is a renowned and well-known digital academy in the city. Mr Yogesh Sashi, 2015, started this academy. It displays the best concepts and strategies of Digital Marketing to their students. They have trained around 20,000 students across the world.

Postgraduate Program in Digital Marketing and Analytics is another really useful option for an MBA in Digital Marketing In Velachery.

Digital Academy envisions presenting a distinct education system in India. The institute offers numerous courses and postgraduate programs that not only enhance students’ knowledge but also propel their careers forward. In recognition of their exceptional digital learning offerings, they were honoured with the prestigious “Best Digital Learning Institute” award at the 2019 Indian Education Awards.

Another compelling reason to recommend this institute is its beginner-friendly approach. Throughout the course duration, students progress from a basic to an advanced level of proficiency. The Digital Academy imparts knowledge through a diverse range of courses, including Graphic design, Web Development, and many others.

 

Course Benefits and Highlights:

 

Level of Learning The course is designed for everyone, from beginners to advanced
Course Curriculum The course curriculum has been verified by top industry professionals
1-on-1 Mentoring  5 domain experts for 1-on-1 mentoring and doubt-clearing sessions
Workshops and Seminars Get exclusive access to workshops and sessions
Quarterly updates and free LMS Constantly updating according to the updates in the industry and Free LHS

 

 

Course Syllabus:

 

  • Digital Marketing Fundamentals
  • Website design through WordPress
  • Search Engine Optimization (SEO)
  • Social Media Optimization (SMO)
  • Search Engine Marketing (SEM)
  • Google Analytics
  • Quora Marketing
  • Email Marketing
  • Content Marketing 
  • Online reputation management
  • E-commerce Marketing 
  • How to make money online
  • AdSense Marketing
  • Affiliate Marketing
  • Influencer Marketing 
  • Soft Skills

 

 Course duration, assistance, and fee: 

 

The course duration is 8 months, For fee details, you will need to contact them at the given details below

 

Course Details:

 

Phone: +91 73535 15515

Email: info@digitalacademy360.com

Website: www.digitalacademy360.com 

 

 

3. IIKM

 

MBA in Digital Marketing in Velachery- IIKM

 

IIKM is a rapidly growing B-School in India, offering industry-oriented programs in various streams of management education. It operates as a non-profit organization, driven by a passion for education and the empowerment of students. IIKM holds the distinction of being the first B-school in Chennai, Tamil Nadu, and Kerala to collaborate with global IT vendors like Microsoft and SAP for high-end ERP training.

The institute boasts state-of-the-art campuses that have earned certification from the Joint Accreditation System of Australia and New Zealand for ISO 9001:2015. Their courses are designed innovatively with a curriculum tailored to specific industries, attracting numerous students aspiring to complete their MBA.

IIKM is dedicated to providing education through continuous innovation in the field of education. Moreover, it aims to bridge the gap between industry requirements and students’ skill sets, ensuring graduates are well-equipped to meet the demands of the professional world.

 

Course Benefits and Highlights:

 

The Course helps students to: 

  • Understand the Various terminologies of digital marketing, such as PPC, SEO, Email marketing, SMM, etc
  • Develop the right campaigns and content for the target audience
  • Understand the current practises and requirements of e-shopping, e-distribution, and e-collaboration
  • Explore issues about e-business such as security, intellectual property regulations, Privacy, and security.

 

Program Benefits:

 

Classroom Teaching  Learn in the class with the presence of corporate experts
Curriculum  The curriculum is designed as per the industrial requirements
International Tour The students may get to go on an international educational industrial tour (optional)
Main Focus Live Projects, Corporate training and add on industry oriented certifications 
Job Opportunities  Get Job opportunities in diverse sectors
Educational Loan Facility Available
Placement Support Get 100% placement support

 

Program Highlights:

 

  • The program has courses that are designed as per the AICTE model curriculum.
  • Participation of the recruiter in training to make sure there is employability
  • The program focuses on quality education and is reviewed by industrial experts
  • Real  Hands-on Practice related to real-time and space in the industry 
  • Industrial-level Internship training to make it easy for recruiters to understand and identify the talents.
  • Generating Entrepreneurship through skill development for beginning ventures, managing finance, and marketing. 

  And many more benefits; check their Website for details about the benefits and highlights

 

Course Syllabus:

 

Semester Subject Code Subject Int Max

Ext

Max

Total
I

11

12

13

14

15

16

17

Management Concepts and Practises

Accounting for managers

Organizational Behaviour

Fundamentals of Digital Marketing and E-commerce

Statistics for Business

Business-oriented Computer Applications 

Written Analysis and Communication

25

25

25

25

25

25

25

75

75

75

75

75

75

75

100

100

100

100

100

100

100

II

21

22

23

24

25

26

Marketing Management

Human Resources Management

Financial Management 

Sales and Distribution Management 

Digital Branding 

Search Engine Optimization and Search Engine Marketing

25

25

25

25

25

25

75

75

75

75

75

75

100

100

100

100

100

100

III

31

32

33

34

35

36

Strategic Management

Social Media Marketing

Content Marketing

Media Planning and Buying (Video Marketing)

Internship and Report

Business Law and Ethics

25

25

25

25

25

25

75

75

75

75

75

75

100

100

100

100

100

100

IV

41

42

43

44

45

46

Project Management

Cloud Computing 

Mobile Marketing

Gamification 

Web and Mobile Analytics

Project Work and Viva-Voce

25

25

25

25

25

25

75

75

75

75

75

75

100

100

100

100

100

100

    Total  150 450 600

 

Course Duration and Fees:

 

The course duration is two years. The application fee is Rs 750; they haven’t mentioned their fee on their Website. Please contact the institute with the given contact information below

 

Contact Details:

 

Phone No.- +91- 44 – 2641 3466 / +91- 44 – 2641 145 / +91- 9500009914/ 15/ 16

Email ID– contact@iikm.in  

Website– www.iikm.in

 

 

4. Inventateq

 

MBA in Digital Marketing in Velachery- Inventateq

 

Inventateqy is a digital Marketing technology company that also provides job training for all types of online marketing skills used in the industry. It serves all learners, from beginner-level to IT-level professionals. They prepare students so that they are ready to take on the challenges they will face in the industry. They have successfully trained more than 13,000 professionals.

They are known for being one of the 10 best Digital Marketing institutes. They also provide 100% guaranteed Job placement.

 

 Course Benefits and Highlights:

 

  • Get placed in top Digital marketing sectors
  • Resume Preparation and Technical Support
  • Live Projects and Certification
  • Free Technical support after course completion
  • Regular mock interviews
  • Earning Money via Blogging
  • Free Wifi and Lab Facility
  • Trail classes are also available
  • Interview Preparation
  • Technical Support after Course Completion

 

Course Syllabus:

 

  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC), Google Adwords
  • Yahoo Search Marketing and Bing ADS
  • Social Media marketing and social media optimisation
  • Email Marketing Tools
  • Blogging and Content Marketing
  • Affiliate Marketing
  • Display Advertising
  • Google Maps, Bing Maps, and Local SEO
  • E-commerce Shopping Advertising
  • Earning Money as Freelancer
  • Blogging, Gmail Ads
  • Analytics and Data Insights
  • Video YouTube Advertisements
  • Website Creation using WordPress

 

Course Faculty:

 

 Not mentioned on the website.

 

Course Duration and Fees:

 

45 to 50 hours of course duration.

No information about the fee or scholarships has been mentioned.

 

Placement Assistance:

 

They are providing placement opportunities in companies like HP, Tata, ITC Infotech, and many more.

 

Contact Details:

 

Phone No.: +91-9840021877 | 04443324939

Email ID: inventateq.chennai@gmail.com

Website: Inventateq.com

 

 

5. FITA

 

MBA in Digital Marketing in Velachery- FITA

 

FITA (Focus’d IT Academy) is one of the leading companies that offer training and placement, started and managed by IT veterans with years of experience in leading MNC companies.

FITA has branches in Chennai, Bangalore, Madurai, and Coimbatore. They are known for their practical approach to teaching and provide students with real-time exposure to competitive technologies. There have been 50,000+ students who passed out of FITA successfully; you could be next!

 

Course Benefits/highlights:

 

Real experts as trainers You are taught by experts who have a passion for sharing their experience and understanding from their knowledge. Also, personal mentoring from these experts
Live Projects Get a chance to work with live projects that will give you the experience you need to get hired
Certification  Certification by FITA Academy Also, get Equipped to Clear Global Certifications. 72% of FITA Academy Students appear for Global certifications, and 100% of them Clear them.
Pocket-friendly Fee Affordable fee with instalments as another option 
Flexibility  You can complete your training in the classroom or online. You also have the option to select which part of the day you want the class, as well as weekdays or weekends too. Another option is if you want regular Pace or fast track, Select the best for you.
Placement support FITA has tie-ups and MOUs with around 1500+ small and medium size companies to provide you with the best opportunities.

 

Course Syllabus:

 

Module 1: Digital Marketing Overview

  • Digital Marketing Outline
  • Campaigning Goals
  • Vital Digital Marketing Channels
  • Know-how to devise a Digital Marketing Plan
  • Traditional Marketing versus Digital Marketing

Module 2: Comprehending SEO

  • Getting to Know about Search Engines
  • Get Familiar with Crawling and Indexing
  • Google versus Other Search Engines
  • Understanding the differences between SEO and Paid Ads
  • White Hat, Black Hat, and Grey Hat SEO

Module 3: Analysis and Research of Keywords

  • In-depth Research on Potential keywords
  • Being Familiar with Google Keyword and Planner tool
  • Finding other keywords from the Google Auto Detection
  • Deciding your Money keyword

Module 4: On-Page Optimisation

 

  • Fundamentals of HTML
  • Key HTML Tags
  • Title, H1, Meta Description
  • Keyword Density and Prominence
  • Optimization of Content
  • Content-Length
  • Content Quality
  • Content Uniqueness
  • Content Freshness
  • Optimization of Image

 

Course Faculty:

 

There is no information about the trainers.

  • FITA Academy strongly believes in blending learning and aims to provide students with a balance of theoretical and practical knowledge of digital marketing practices.
  • The instructors at FITA Academy have great experience in the Digital Marketing industry 
  • The trainers put in a lot of effort and time for every single student and provide them with deep training and a set of hands-on exercises.
  • The trainers give valuable advice and insights for interview questions during Mock interviews.

 

Course Duration and Fees:

 

 There are no details about the details of the course. The fee structure or any information regarding the instalments is not available on the website

 

Placement Assistance: 

 

FITA academy has tie-ups with 1500+ small and medium size companies, they will help the student with placement opportunities

 

Contact Details:

 

Phone number: 93450 45466

Website: Fita. in

 

 

 

Get Assured Placements - PG in Digital Marketing

FAQs: Frequently Asked Question

 

Q1. Can I do MBA in Digital Marketing at Velachery?

Ans: Yes Anyone who fit’s the criteria the college/institute has listed, can apply for MBA in Digital Marketing

Q2. How much does MBA in Digital Marketing cost in Velachery?

Ans: INR 3 to 20 lakhs is the approx cost of an MBA in Digital Marketing in Velachery, also it completely depends on which institute/college you want to do it from

Q3. What is the salary after MBA in digital marketing in Velachery?

Ans: Average salary of someone who has completed their MBA in Digital Marketing in Velachery is INR 3 to 15 lakhs

Q3. Which institute is best for Digital Marketing in Velachery?

Ans: We would recommend IIDE as it is the best institute in Velachery with all the needed facilities.

 

 

 

Conclusion

 

In 2023, pursuing an MBA in Digital Marketing in Velachery offers a compelling opportunity to excel in the dynamic digital marketing industry. With a huge demand for skilled professionals, this program equips students with specialised knowledge and expertise. 

The industry-focused curriculum prepares graduates to secure high-paying job opportunities and stay ahead of evolving trends. It’s a life-changing decision with great potential for personal and professional growth. For more clarity, academic counsellors at Admission@iide.co or +91 9619958615 are available to assist. Don’t miss the chance to lead the race in digital marketing with an MBA in Velachery.

 

 

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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