What is Digital Marketing?
Digital marketing is also known as online marketing and it is a component of marketing that uses the Internet and technologies such as desktop computers, mobile phones, etc to promote products and services. Some examples of digital marketing include Social Media Marketing (SMM), Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Email Marketing, Digital Advertising, and Content Marketing.
Why is Digital Marketing important?
It is very essential to utilize digital marketing methods for advertising and marketing products because one can reach a global audience in a way that is cost-effective, scalable, and measurable.