Top 6 PPC Courses in Chennai To Upskill Yourself

Updated on: Feb 4, 2023

Do you want to find out the Best PPC Courses in Chennai?  Would you like to learn how to boost the visibility of your website in browsers? You are at the right place.

For your convenience, we’ve compiled a list of the best PPC Courses in Chennai, along with the course fees, instructors, reviews, and other relevant information.

So let us first understand what PPC is and why it is getting extremely popular. People might be asking why pay-per-click advertising is so popular in the market.

What are the many ways to get PPC training? What is the precondition for enrolling in this course? Is Pay-Per-Click (PPC) a job? What is the duration of the course? This Blog will answer all these questions.

PPC stands for Pay Per Click. It is a strategy for enhancing an online performance in a search engine in simple words. The more prominent your website is on search engines, the more exposure it obtains so the more likely you are to acquire new consumers, which is why most firms today use PPC. PPC is the most efficient approach to grow your company.

Google costs you less per click if your advertisements and landing pages are useful and pleasing to consumers, resulting in more earnings for your business. So, we would recommend you to use Google Ads.

Google Ads is the world’s most popular PPC advertising solution. Businesses may use the Ads platform to generate ads that show on Google’s search engine and other Google sites.

Google Ads uses a pay-per-click approach, in which users bid on keywords and get charged for each click on their advertising. When a search is begun, Google searches its pool of Ads advertisers and selects a group of winners to appear in the lucrative ad space on its search results page. 

The “winners” are determined by several variables, including the quality and relevancy of their keywords and ad campaigns, as well as the magnitude of their keyword bids.

Let’s see the Job Opportunities for PPC Specialists in Chennai-

PPC has a valid stake in the broadening scope of digital marketing in general. Digital marketing careers are a lucrative option in today’s society.

Digital marketing is the key to having a high-demand job. Emphasizing the role of digital marketing, businesses are stepping up their efforts to focus on it, and as a result, digital marketing scope is increasing day by day, expanding their market reach. 

The main benefits of a digital marketing job include higher income and more employment options. Apart from these, digital marketing features a wide selection of applications since promoting and branding a business through digital media is the quickest and most dependable form. 

Useful Tip: If you want thorough digital marketing training from the comfort of your own home, check out this 3-month Online Digital Marketing Course in India. This course covers all of the essential components of digital marketing, such as PPC, SEO, SMM and others.

You may also look at some more options for digital marketing courses in Chennai.

Quick Overview of PPC courses:


Institutes Duration Fees
IIDE- The Digital School 16 Hours INR 7000
Besant Technologies 20 hours N/A
Simplilearn Self-paced INR 15,999/-
Think Next Training 2 months N/A
Inventateq 25-30 hours N/A
Skillshare N/A N/A

Now that you have a  quick overview and a clear idea of PPC let’s dive into the courses and their details:-

Get Assured Placements - PG in Digital Marketing

Top 6 PPC Courses In Chennai To Choose From:


1. IIDE – The Digital School

PPC Courses in Chennai - iide logo

IIDE is one of India’s most well-known Digital Marketing Institutes. It was started by Karan Shah in 2016, and it has now trained over a million students through online, offline, and on-demand methods.

IIDE was named “India’s Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 in the year 2020. IIDE has risen to the top because of its excellent teaching methods and enjoyable learning environment for students.

In the instance of covid-19, it is clear that the sooner we begin to adapt to the online medium, the better. In this regard, IIDE has already gone a step further.

IIDE offers an intensive Online Google Ads Course that includes certificates and innovative teaching methods. In the form of high-quality video lectures, students will be able to learn from top industry professionals and experts.

The next stage is to attend weekly live online sessions with the trainers to clear up any concerns or queries and learn through enjoyable activities and review the contents.

The finest part of IIDE is that students may benefit from one-on-one mentoring sessions with trainers for more in-depth problem-solving.

Are you curious to learn more about this course? Here’s all you need to know about the online Google ads course offered by IIDE. Before we get into the course specifics, have a look at this 3 minutes video that beautifully depicts student life at IIDE.

  • India’s Digital Scenario
  • Search Engine Optimization for E-Commerce Marketing (SEO)
  • How to Make Money from Your Blog
  • Google Ads – Search Engine Marketing (SEM)
  • Marketing with Content
  • Content Strategy in Advance
  • Essentials of Design
  • Marketing on Social Media
  • Influencer Marketing 
  • Management of Brand Reputation
  • Analytics for the Web
  • Strategy for Creativity
  • Media Preparation
  • Soft abilities
  • Email Promotion
  • Optimization for the App Store (ASO)
  • Website Design & Development
  • Psychology for AD
  • Writing copy

ppc Courses in Chennai - iide course faculty

The online digital marketing course lasts three months and requires roughly 12 hours per week. The Course Fee is INR 7,000, with a 0% EMI option available.

This fee may appear to be a touch on the high side, however, consider the course highlights:

Some of the training  highlights are

  • 40+ Hours of Video Instruction
  • 70+ Live Learning Hours
  • 13 or more certifications
  • Mentoring one-on-one
  • Complete placement assistance
  • More than 250 Hiring Partners

Certification Offered

On completion of this online Google Ads course, you will be able to rank your website higher on Google and become a PPC Specialist. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.

ppc Courses in Chennai - certification

IIDE Students Work At

PPC Courses in Chennai - iide placements

Student Reviews

ppc Courses in Chennai - iide student reviews

Contact Details

Phone: +91 7304442840




PPC courses in Chennai - Fita's logo
You can get comprehensive knowledge of PPC techniques from real-time professionals and they train you to become an expert in PPC practices.

The trainers at this institute are highly qualified and have more than a decade of experience in the digital marketing platform.

This extensive PPC course will provide you with competitive analysis on the Web page and prepare you to meet the global industry requirements.

PPC Training Syllabus

  • Search Engine Basics
  • Keyword Research
  • PPC software & tools
  • Off-page optimization
  • PPC Marketing
  • Latest Google algorithm updates
  • On-page optimization
  • Basic HTML, PSP & CMS

PPC Training Faculty

At FITA, trainers upskill the knowledge of students by giving them in-depth training of the latest and most-required industry relevant practices. 

FITA has highly skilled faculty with years of experience teaching the students and guiding high skilled faculty having years of experience to teach the students and guide them towards successful careers.

PPC Training Duration and Fees

The fee structure is not available for now. We recommend you connect with them using the contact details provided below.

PPC Training Highlights

  • Real-time experts as trainers
  • Live projects
  • Flexibility
  • Affordable fees
  • Placement support
  • Top-rated certification

Contact Details

Phone: 93450 45466


3. Besant Technologies

ppc Courses in chennai - job oppotrunities

Besant Technologies are one of the best providers of PPC Training in Chennai with Search Engine Optimization Experts. Their training program is very much mixed with both practical and live examples. The trainers are well experienced and the institute limits the batch size to a small number, to give better knowledge to all the students.

It offers 250+ IT training courses in more than 20+ branches all over India with 10+ years of Experienced Expert level Trainers.

Besant Technologies offers 100% practical classes by exposure to live assignments that offer a better acceptance of the ideas and methods that will lead to a successful career. The institute always includes proven methods that help pupils to gain vast knowledge about search engines.

PPC Training Syllabus

  • Basics of Digital Marketing
  • Google Adwords
  • CPC Concept
  • Search Network Fundamental
  • Search and Display Network Ads
  • Universal App Network Ads

PPC Training Faculty

Trainers provide complete freedom to the students, to explore the subject and understand, based on real-time examples. They guide candidates in completing their projects and even prepare them for job interview questions. The trainers at Besant technologies have plenty of work experience and have trained more than 2500 students a year. 

The trainers have sound theoretical & practical Knowledge and are well-connected with the hiring HRs in multinational companies.

PPC Training Duration and Fees

The Beginner level PPC course has 20 hours of Assignments and Learning.

The institute allows group discounts for 3 or more people joining the course together. For detailed fees enquiry, you can visit their website and contact them.

PPC Training Highlights

  • Group discount available
  • 24*7 support
  • High placement chances in top companies around the world
  • Certified and highly experienced trainers
  • Best PPC certification 

Contact Details

Phone: +91 8099 770 770


4. Simplilearn

PPC courses in Chennai - Simplilearn's logo
Simplilearn is the world’s #1 online boot camp for digital economy skills training focused on helping people acquire the skills they need to thrive in the digital economy.

They provide rigorous online training in cybersecurity, Cloud Computing, Project Management, Digital Marketing, and Data Science, among others.

In other words, they are specialised in areas where technologies and best practices are changing rapidly and the demand for qualified candidates significantly exceeds supply.

Through this PPC training course, you will master the nuances of Pay-Per-Click, display advertising, conversion optimisation and web analytics. Gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI

PPC Training Syllabus

  • Course Introduction
  • Psychology of Search
  • Buying Funnel
  • Understanding Keyword Organisation
  • Keyword Match Types
  • Negative Keywords and Managing Search Terms
  • Keyword Research
  • Creating Compelling Ads
  • Advanced Ad Features
  • Ad Testing
  • Ad Extensions
  • Campaign Types Budget and Reach
  • Location and Language Targeting
  • Introduction to Audience Types
  • How to Segment Data and Create Lists
  • Using the Audience Lists to Reach Customers
  • Introduction to the Display Network 
  • Display Targeting Options 
  • Display Ad Formats
  • Settings and Measuring Goals
  • Bidding and Attribution 
  • Reporting and Testing
  • Add Group Organisation
  • Campaign Organisation
  • Working with Multiple Accounts
  • Introduction to Quality Score
  • Working with Quality Score
  • Quality Score Diagnosis and Pivot Tables
  • Setting up your PPC Strategy
  • Creating your Account
  • Managing your Account
  • Shopping and Video Campaigns
  • Automation and Other Tools 

PPC Training Duration and Fee

This is a self-paced learning course, Fees for this course are INR 15,999/-

PPC Training Highlights

  • 60+ hours of blended learning
  • 126 live demos of Google Ads, Google Analytics, and YouTube Ads tools
  • Five industry-specific projects
  • Aligned to Google Ads and Bing Ads Certification exams
  • Work with Google Ads, Google Analytics, and learn conversion tracking
  • Understand display marketing, remarketing, and content marketing

Contact Details


5. Inventateq

ppc Courses in chennai - inventateq logo

For nearly 50 years, InventaTeq has been the no.1 & best software training institute offering almost 100% guaranteed job placements, cost-effective, quality & real-time training courses on Digital Marketing, Search Engine Optimization(SEO), Pay-per-click(PPC) and much more.

Their trainers provide job-oriented training and support till you get the job. Everyone learning at this institute gets to practice live PPC projects. 

The training method is efficacious and on successful completion of the PPC course, you will become job-ready and capable of bringing any client’s website to the top of search engine page results, generating traffic to their website and increasing their leads/sales.

PPC Training Syllabus

  • PPC Google Adwords
  • Yahoo Search Marketing
  • Bing Ad Center
  • Hootsuite Tool for Social Media
  • Google Tag Manager
  • E-commerce Shopping Advertisements
  • Lead Generation Tools
  • Email MailChimp Tool
  • Making Money Via Blogs
  • Google Adsense
  • Google Analytics & HotJar
  • Google My Business
  • WordPress CMS Integration Tool
  • Google Search Console

PPC Training Faculty

Trainers at Inventateq are chosen not only for their knowledge and expertise but also for their real-world experience in the field they teach.

PPC training is provided by Mr Rahul who is a PPC master having more than 14 years of experience. He has led large students to get jobs in multinational companies, and mid-size companies on PPC, Social media marketing, and SEO. 

PPC Training Duration and Fees

There are classroom and online modes available for the PPC course which is for 25-30 hours. To get all the fee details we recommend you get in touch with them through the contact details provided below.

PPC Course Highlights

  • Industry-Recognised Certification in PPC
  • Freelance Support
  • Resume & Interviews Preparation Support
  • CV Preparation Support
  • Interview PPC Question and Answers
  • Live Projects and Job Reference
  • 15+ Years Experience Trainers

Contact Details

Phone: 98400 21877


6. Skillshare – The Full Google Ads Course From Beginner To Expert – PPC

PPC courses in Chennai - Skillshare's logo

There are thousands of online courses available on Skillshare on a variety of topics. The institute is dedicated to educating people around the world. The company has trained more than 3 million people. You will learn the basics of Google Ads and all the tools you need. To learn more about their course, check out the details below.

Course Syllabus

  • Course Introduction
  • Create Your Google Ads Account
  • Google Ads Dashboard
  • Google Ads PLan
  • Market & Competitors Research
  • Keywords Research
  • Create Your Google Search Campaign
  • Search Ads Monitoring and Scaling
  • Google Merchant Center
  • Google Shopping Camapign
  • Google Shopping Campaigns Highlights
  • Google Display Campaigns Introduction
  • Create Your First Display Campaign
  • Create Your First Video Campaigns
  • Creating a Performance Max Campaign
  • Google Discovery Ads
  • Content suitability
  • Reports
  • Rules

To know more about the syllabus, you can check their website

Course Duration and Fees

The course duration and fee for this course provided by skillshare are currently unavailable. However, you can get in touch with them to know more about these details.

Course Highlights

  • Taught by an industry expert
  • Beginner friendly
  • Industry relevant curriculum
  • 100% online

Contact Details

Phone: N/A

Email: N/A

Address: N/A 

Now that we’ve seen the top 6 PPC Trainings in Chennai, let’s look at some common questions. 

Get Assured Placements - PG in Digital Marketing

FAQ- Frequently Asked Questions

Q. How much does PPC training cost?

The PPC  training cost in Chennai depends on the institute you opt for. It ranges from INR 5000 to INR 7000. IIDE’s Online PPC Course costs INR 7,000 and is led by industry professionals.

Q. What is the best PPC Training course?

According to the listicle above, IIDE provides the best Google Ads Course in Chennai because IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students learn from the top business leaders and get some insights into the corporate world.

Q. What is the Scope of PPC careers in India?

The scope of PPC careers in India is very bright and promising. The way PPC has enabled businesses to strengthen their marketing game is commendable and thus, companies are looking for PPC professionals and analysts. With such high demand, this job role enjoys a good pay scale in the industry. Thus, PPC careers are a very lucrative career choice. 

For more information, the Benefits of SEM blog might interest you.


The PPC courses in Chennai mentioned above have made it possible for you to strengthen your PPC skills and start a career in the field of PPC. Of course, in these difficult pandemic times, people have developed a habit of learning remotely.

As a result, we encourage you to enrol in online classes and learn from the convenience and security of your own home.

Also, just like SEO, many other digital marketing skills are experiencing a surge in demand. So if you would like to expand your learning horizon, IIDE offers short-term certification courses as well. Also check out these other courses in Chennai – Content Writing, WordPress and SEO.

We hope you had a good time reading the blog. If you have any questions or concerns, please leave them in the comments section below. We’d be delighted to hear from you.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

1 Comment

  1. Monali

    Thanks for sharing the article. I had a great time reading this. The article was informative and useful.


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