6 Amazing Google Ads Courses In Chennai To Help You Dominate The Competition

Are you looking for comprehensive Google Ads Courses in Chennai? Are you interested in taking a Google Ads course to expand your knowledge of Google Ads and PPC marketing in general while earning a Google Ads certification? If so, you are definitely on the right blog. 

Google is what people go for when they need to search for what to do, where to go, and what to buy. That’s why it’s so important these days to reach customers who search for your business or products on Google Search or Google Maps. Here is a list of the top 6 Google Ads courses in Chennai to help you appear in front of your customers when they search for what you offer.

But, before we get started with our list of top 6 Google Ads Courses in Chennai, let us first understand what Google Ads exactly is, how it works, and what are Google Ads job opportunities available for you in Chennai.

Google Ads is a paid advertising platform, categorized under a marketing channel called Pay Per Click (PPC). In Google Ads, the advertiser pays per click or impression (CPM) of the ad. Google Ads is one of the highly effective ways to drive potential traffic and customers to your business who are looking for products and services similar to those you offer. It can help you increase website traffic, get more calls, as well as drive more store visits. 

Google Ads shows ads to prospects and customers who are interested in your products and services. In Google Ads, you choose the targeted keyword or search term and bid on them. The winner of that bid is placed at the top of the search results page above the organic search results when a user performs a search that includes the keyword. This greatly increases your chances of attracting potential customers based on the keywords they enter into Google Search. 

Each time a user clicks on your ad, you’ll be charged the amount you bid on that keyword. This makes Google Ads one of the most cost-effective digital marketing tools out there as it only charges you when your ad is actually clicked. It also makes it easier for you to manage your advertising costs, as you only pay when your ad is actually clicked.

In today’s Google-dominated world, there is a lot of scope for Google Ads specialists. It is one of the leading career options for both freshers as well as experienced candidates. Many MNCs are constantly on the lookout for Google Ads specialists who can easily develop and execute effective digital marketing strategies in Google Ads that can help them in reaching their organizational goals. Let’s look at Google Ads job opportunities available for you in Chennai:

Source – Indeed.com

Astonishing, isn’t it? As you can see, there are plenty of Google Ads job openings available in Chennai and there sure will be more job openings in the next few years. So if you are serious about pursuing a career in Google Ads, you should start learning it as soon as possible.

Bonus tip: Using Google Analytics along with Google Ads can help you analyze your customer behavior on both your website as well as your app. It can help you understand how much of your website traffic and business come from Google Ads. It will also show you how to improve your ads and website. This is why you should definitely check out IIDE’s Online Google Analytics Course which will help you understand user behavior and teach you how to measure marketing efforts as well as make informed decisions about your website and marketing campaign’s performance.

Now let us straight away look into the top 6 Google Ads Courses in Chennai that can be a game-changer for you and your business.

 

Quick Overview of Google Ads courses:

Institutes	Duration	Fees
IIDE- The Digital School	16 Hours	INR 15,000
Courseinn	N/A	N/A
Zuan Education	24 hours	24 hours
Besant Technologies	30+ hours	N/A
Skillshare	57 minutes	N/A
Coursera	2 hours	N/A

6 Best Google Ads Courses in Chennai:

 

1. IIDE – The Digital School

IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.

IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.

Of the numerous specialized courses available, IIDE offers an Online Google Ads Course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.

Want to learn more about this Google Ads course? Here’s everything you need to know about IIDE’s online Google Ads course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.

Google Ads Course Syllabus 

• Learning Google Ads basics
• Setting up a campaign
• Introduction to Ad Groups & Keywords
• Bidding strategies & Budget Strategies
• Text Ads, Auctions & Ad Ranks
• Tracking & Optimization for Search Ads
• Google Display Network
• YouTube & App Ads
• Shopping Ads & Performance Analysis

Google Ads Course Faculty 

IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned are the trainers responsible for teaching IIDE’s Online Google Ads course:

Google Ads Course Duration & Fees

The duration of the online Google Ads course is approximately 16 hours. The Google Ads course fee is INR 15,000.

This fee may appear to be a little on the high side, but have a look at the course highlights:

Google Ads Course Highlights 

• Industry-recognized IIDE Certification
• 6+ Hours of Live Class
• 1+ Hours of Video Lectures
• Attend lectures via any Device
• Access to Video lectures for 30 days
• Practice Tests & Assignments
• Learn From Experts
• Dedicated Q&A Support and Help

Certification Offered

On completion of this online Google Ads course, you will be able to manage Google ads and become a paid media specialist. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.

IIDE Students Work At

Student Reviews

It is always said that learning from the best will give you a better understanding and a great experience.

So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, himself on the basics of digital marketing.

Now, this masterclass is not directly related to Google Ads but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/google-ads-course/

2. Courseinn

Courseinn is one of the top education and career transformation institutes, specializing in today’s most in-demand skills. This is one of the leading resources for training, staffing, and career transitions. It fosters a thriving community of professionals who pursue careers they love. 

Courseinn offers an ROI Focused Google Ads Training in Chennai that will help you grow your digital advertising skills. This course is enriched with modules that are designed to help you become the master of Google Adwords Digital Advertising Skills with a certified google partner. Courseinn’s Google-certified experts with years of industrial experience will make this course more interactive as well as engaging. They train students both online and offline at flexible times. Job seekers are also guaranteed placement training and preparation for job interviews.

Course Syllabus

• Pay Per Click Advertising Metrics
• Overview Of Google Ads
• Search Engine Marketing
• Display Marketing
• Video Marketing
• Shopping Marketing
• Remarketing
• Mobile App Marketing
• Google Analytics
• Reporting And Measurement

Course Highlight

• Industry Experts Tutor
• Advanced Course Curriculum
• Job-oriented Training
• Demo Sessions
• Live Projects and Case Studies
• 55 + Modules
• 10+ Industry Led Trainers
• 15+ Certifications
• 100% Placement
• 100% Internship Opportunity

Course Duration & Fees

The details regarding the duration and fee structure of this course are not provided on Courseinn’s website. In order to know more about these, you will have to contact Courseinn Using the contact information given below.

Contact Details

Phone: +91 9962097767
Email: info@courseinn.com

3. Zuan Education

Zuan Education is the academic and training arm of Zuan Technologies which is a service company known for providing design, development, and online marketing solutions to its clients from around the world. Zuan Education offers Google AdWords Training in Chennai which is designed to teach you how to reach your target audience via paid ads. This PPC training program covers all the practical features of Google Adwords along with the best practices for Adwords campaigns such as keyword selection, structure, ad position preferences, and creative optimization.

This PPC certification course is designed to give you an in-depth understanding of all aspects of PPC advertising. It will also provide you with various pay-per-click advertising best practices to help you create better ads, manage your campaigns efficiently, and get higher ROI. This course will sharpen your tactics so you can turn more leads into conversions. It will show you the value of using landing pages in your campaigns. By the end of this course, you will be able to estimate as well as analyze the key phrases to promote your website.

Course Syllabus 

• Module 01: Introduction
• Module 02: Google Ads Keyword Research
• Module 03: Creating a Google Ads Account
• Module 04: Keyword Match Types
• Module 05: Search Ad Campaign
• Module 06: Display Advertising
• Module 07: YouTube Video Ads
• Module 08: Quality Score & Ad Rank
• Module 09: Conversion Tracking
• Module 10: Remarketing Campaign
• Module 11: Campaign Optimization

Course Highlights

• Course Duration – 24 Hours
• Live Project Training
• 100% Job Oriented Training
• Industry Expert Faculties
• Customized Syllabus
• Individual Approach For Every Student
• Reasonable Fees Structure
• Doubt Clarification Session
• Free Demo Class Available
• Completed 400+ Batches
• Well-structured & Industry-relevant Course Curriculum
• Experienced & Dedicated Faculty Members
• Exposure To Live Projects From Day One
• Periodic Evaluation & Feedback
• Placement Assistance On Successful Completion Of Course

Course Duration & Fees

The duration of this course is 24 hours and its price is INR 8,999.

Contact Details

Phone: 9025 500 600
Email: admission@zuaneducation.com

4. Besant Technologies

Besant Technologies is a leading IT software training provider based in Bangalore. They are seasoned multinational professionals known for providing corporate-style training courses in a variety of areas such as Big Data Hadoop, Data Analytics, Full-Stack Developer, Python, DevOps, AI, Ethical Hacking, Data Science, Angular, RPA, Azure, Machine Learning, R Programming, SQL, and more. 

The curriculum of Besant Technologies courses is designed according to both the latest industry trends and the needs of companies. All of their courses are consists of projects so that you can gain hands-on experience in your chosen field. One of the courses they offer is a Google Adwords – PPC Training in Chennai which will teach you basic to advanced concepts of Google Ads in a real-time environment.

Course Syllabus

• Introduction
• Google Adwords
• Campaign
• Search Network Ads
• Display Network Ads
• Search and Display Network Ads
• Video Network Ads
• Universal App Network Ads
• Google Certification Training

Course Highlights

• Fully Hands-on Training
• 30+ Hours Course Duration
• Industry Expert Faculties
• Completed 1500+ Batches
• 100% Job Oriented Training
• Certification Guidance
• Own Course Materials
• Resume Editing
• Interview Preparation
• Affordable Fees Structure
• 100% Job Oriented Training
• Industry Expert Faculties
• Free Demo Class Available
• Certification Guidance

Course Duration & Fees

The duration of this course is 30+ hours and the details regarding the fee structure of the course are not provided on Besant Technologies website. In order to know more about this, you will have to contact Besant Technologies using the contact information given below.

Contact Details

Phone: +91 762 494 1772
Email: traininginblr@gmail.com 

5. Skillshare

There are many Google Ads courses available on Skillshare and one of them is Google Ads for Beginners by Brittany Whitlock who is the owner of Big Mood Digital. It is a useful intro to AdWords and it takes you through the step-by-step process of setting up an Ad. In this course, you will learn how to use paid search engine marketing (SEM) in order to target quality web traffic to your product or business. You will also learn how to fully utilize Google Adwords for your business. This course consists of two activities, one is Creating Text Ads for Paid Searches and the other is a fun keyword activity.

This Google Ads course covers various important concepts such as keyword selection, budgeting, bid strategies, ad testing, and optimization. With the help of this course, you will be able to confidently set up as well as manage various Google Adwords campaigns and take your digital marketing strategy to the next level. You will also be able to effectively reach customers who are closer to the buying path which will lead to more conversions and lead generation. Whether you’re interested in learning about the inter-workings of paid search marketing, or ready to set up and take full advantage of Google Adwords, this course is for you.

Course Syllabus

• Google Ads Intro
• Intro: The Magic of Google
• Important Search Marketing Terms
• Elements of Creating an Ad
• Project: Create an Ad!
• Display and Retargeting Ads
• Leading to an Effective Landing Page
• Setting Up a Campaign
• Part 2: Setting up a Campaign
• Beta + Ad Approval Process
• Activity + Keyword Creation
• Analyzing & Optimization

Course Highlights

• Affordable
• 7 Days Free Trial
• Engaged Community
• Learn From Anywhere
• 12 Lessons
• Beginner-level Course
• 537+ Students Enrolled
• Get Unlimited Access To Every Class

Course Duration & Fees

The duration of this course is 57 minutes and to enroll in this course you’ll have to buy a premium monthly membership of Skillshare.

Contact Details

Email: help@skillshare.com

6. Coursera – Create a Google Ads Search Campaign

Online e-learning platform Coursera offers thousands of courses on a variety of topics, ranging from business to data science This institute’s main motto is to educate people all over the world. Over 110 million people have been trained by them in different subjects. You will learn the basics of Google ads course and all the tools you should know. If you want to know more about their course, read the details below.

Course Syllabus

• Intro and account creation
• Set up your goals and campaign type
• Choose your main targeting options.
• Define bidding and budget
• Create adgroups and keywords
• Design compelling ads
• Pause and activate ad groups, personalize keyword match types
•  Set up conversion tracking

Course Duration and Fees

The course duration for this Google ads course is 2 hours and the fee for this Google ads course provided by coursera is currently unavailable. However, you can get in touch with them to know more about these details.

Course Highlights

• 2 hours
• Advanced
• No download needed
• Split-screen video
• English
• Desktop only

Contact Details

Phone: N/A
Email: N/A
Address: N/A

FAQ – Frequently Asked Questions

Q. How does IIDE’s Online Google Ads Course work?

IIDE’s Online Google Ads Course combines quality video lectures with live instructor-led sessions. Video lectures are self-paced so you can watch them at your leisure. Live sessions are reserved for tool demonstrations and answering questions. 

Q. What is the difference between ad impressions and ad clicks?

There is a big difference between ad clicks and ad impressions. Ad clicks are basically the number of times a user clicks on an ad. Ad impressions, on the other hand, are basically the number of times a user saw an ad or glances at it without clicking.

Q. What is PPC?

PPC is an acronym for pay-per-click advertising, where users are charged each time an ad is clicked on a search engine.

Q. What types of ads we can place with Google Ads?

There are about five types of ads that can be placed with Google Ads: Google Search Ads, Display Ads, Video Ads, Shopping Ads, and App Campaign Ads.

Q. What is Remarketing?

Remarketing is a method that you can use to interact with people who have visited or interacted with your website or mobile app. There are many types of Remarketing such as Standard Remarketing, Dynamic Remarketing, Video remarketing, and Customer list remarketing.

Conclusion 

We hope this blog answered all your questions regarding Google Ads courses in Chennai and you enjoyed reading it. Google Ads is one of the most prominent career options out there. So if you are someone who wants to make a career in Google Ads and become a Google Ads Specialist, you should start learning it as soon as possible.

You can also go for IIDE’s Online Digital Marketing Course which is the only offline and online digital marketing course in India led by top industry experts in a comprehensive as well as question-oriented format. This is a hybrid online digital marketing course designed to provide students with a good foundation of advanced digital marketing concepts. It will provide you with various practice assignments along with offline in-class projects. By the end of this extensive course, you will earn a Google Ad Fundamental certification along with a Certificate of Completion from IIDE that can help you get recognized by leading digital marketing agencies and brands.

You can also take IIDE’s short-term certificate courses to gain a holistic view of the world of digital marketing. These courses are designed to help you jumpstart your career in your desired field of digital marketing. These courses are led by top industry experts who will provide you with practical learning so that you can upgrade your skillset. Each course consists of high-quality videos which are followed by live sessions with a trainer. Each course ends with exams and assignments and after completing these courses you will receive a certificate of completion from IIDE.

That’s it, folks! If you have any queries regarding Google Ads courses in Chennai then let us know in the comment section down below. Happy Reading!