5 Best Colleges For MBA In Digital Marketing In Hyderabad

Updated on: Feb 19, 2023
MBA in digital marketing in Hyderabad - Featured Image

Are you looking for colleges that offer MBA in digital marketing in Hyderabad? Are you tired of searching for the top colleges in Hyderabad that offer the best MBA in digital marketing? Or are you confused about what’s best for you? Well, you need not worry. We are here to help you solve all your confusion. In this blog, we will discuss the course syllabus, duration, eligibility, course fees, career opportunities, etc.

Let us first have a look at the scope of an MBA in digital marketing in Hyderabad.

Scope Of MBA In Digital Marketing In Hyderabad

Since so much technology is involved in businesses, and multi-national companies, it is evident that everything has been digitalised. So in this digitised world, marketing has also become digital. Here comes the concept of digital marketing. 

Digital marketing is nothing but the promotion of products and services over the internet either on websites or social media platforms like Instagram, Facebook, etc.

Let us have a look at the number of digital marketing jobs in Hyderabad, to understand the scope of digital marketing even better.

MBA in digital marketing in Hyderabad - Job statistics

(Source: Naukri.com)

Amazing, isn’t it? The number says it all. In order to make a career in digital marketing, you need to learn all the necessary skills involved in digital marketing. It will be an excellent choice if you opt for MBA in digital marketing as this course will make you expertise in this field.

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Eligibility Requirements For An MBA In Digital Marketing In Hyderabad:

Before applying for MBA in digital marketing in Hyderabad, let’s check the basic eligibility requirements needed.

Eligibility Criteria Minimum Requirements
Educational Qualifications Bachelor’s Degree in any field preferably Marketing//Commerce field
Work Experience 0-5 years (differs from institute to institute)
Entrance Exams CAT, XAT, MAT, NMAT, GMAT, IIDE Admissions Test

Look at the eligibility criteria of your preferred college and in case you aren’t eligible, you can apply for
IIDE’s 4-month advance online digital marketing course. 

How To Apply For An MBA In Digital Marketing In Hyderabad? 

Let us have a look at the application procedure for MBA in digital marketing in Hyderabad. To apply for an MBA in Digital Marketing in Hyderabad, you need to go through the below-described application process – 

  • Choose the institute you wish to pursue an MBA in Digital Marketing with and fill out the application form. 
  • Once you have submitted your application with the correct details, you can expect a call from their team in 1-2 weeks. 
  • Once your application is checked, you will be asked to take the entrance exam, if not taken already. Not all colleges have an entrance exam. So this depends from institute to institute.
  • After passing the entrance exam, you will be called for a personal interview round with the admission committee.
  • If you are chosen, you will receive an offer letter from the institute. Then you will be asked to submit the necessary documents.

Note: The eligibility criteria and the application procedure differ from institute to institute.


Top 5 MBA in Digital Marketing Colleges in Hyderabad:

After careful research and reading about student experiences, we believe that the following 5 colleges/institutes offer the best MBA in Digital Marketing courses in Hyderabad.

Colleges Duration Fees (INR) Placements
IIDE 11 months INR 5,95,000 100% Guaranteed
IISWBM 2 Years INR 8,30,000 N/A
IIM Calcutta 2 Years N/A Yes
NSHM 2 Years N/A N/A
JIS University 2 Years N/A N/A




IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing in Hyderabad.

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits:

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.


Course Syllabus:

Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project


Course Faculty: 

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Course Duration & Fees: 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well starting at INR 25,000 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 

Placement Assistance

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

mba alumni


Contact Details:

Phone No.- +91 96199 58615
Email ID- [email protected]
Website- iide.co/master-mba-digital-marketing/ 


2. Osmania University

MBA in digital marketing in Hyderabad - Osmania University

One of the first business management universities in India was founded in 1962 and is called Osmania University. Its focused work in the fields of management education, training, and research spans more than five decades. 

For the business management faculty to be empowered and motivated to innovate and pursue several academic initiatives in the direction of designing and delivering high-value academic and research programmes in the newest and emerging areas of management, a separate, independent department of management was carved out and established.

Course Syllabus:

  • Management & Organizational Behaviour
  • Accounting for Management
  • Marketing Management
  • Statistics for Management
  • Economics for Managers
  • IT Applications for
  • Management
  • Services and Digital
  • Marketing

For a detailed syllabus, you can check their website.

Course Duration & Fees:

The duration of the course is 2 years. You can contact the institute to know about the fee structure.

Course Highlights:

  • Co-curricular activities
  • Projects and Assignments

Contact Details:

Phone no: +91 (040) 27097481

Email id: [email protected]

3. Indian School of Business

MBA in digital marketing in Hyderabad - ISB logo

Asia needed a top-tier business school, which is how the Indian School of Business (ISB) came to be. The founders, who were among the brightest minds in business and academia, foresaw the demands on leadership that the developing Asian economies would place on them.

They saw that the quickly evolving economic environment would call for young executives who not only have an understanding of developing economies but also can present a global perspective. 

Through its great professors, innovative programmes, and thought leadership, the ISB is dedicated to developing these types of leaders. The ISB is a not-for-profit organisation that is wholly supported by private businesses, charities, and people from throughout the world who share its vision.

The Indian School of Business has the distinction of being the 100th school worldwide to receive the “triple crown” of accreditations from the Association of MBAs (AMBA), EFMD Quality Improvement System (EQUIS), and the Association to Advance Collegiate Schools of Business (AACSB). 

The ultimate benchmark for success in post-graduate business education is AMBA accreditation. Only programmes of the greatest calibre that exhibit the highest standards in instruction, curriculum, and student engagement are granted accreditation by the Association of MBAs thanks to its stringent assessment criteria.

Course Syllabus:

  • Socio-Political Economy
  • Markets and Customers
  • Money and Profits
  • Organization and Fulfilment
  • Competition and Partnerships
  • Innovation and Change
  • Leadership and Decision Making
  • Digital Business Transformation

Course Duration & Fees:

The duration of the course is 15 months. You can contact the institute to know about the fee structure.

Course Highlights:

  • Access to world-class faculties
  • Theoretical and Practical Training

Contact Details:

Phone no: +91 80352 16559

Email id: [email protected]

4. University Of Hyderabad

MBA in digital marketing in Hyderabad - University of Hyderabad logo

Hyderabad, Telangana, India’s capital city and home to the prestigious University of Hyderabad. More than 5,000 students and 400 staff members from a variety of fields attend this primarily residential school, which was founded in 1974.

The President of India is a visitor to the institution, and the Telangana State Governor serves as its ex-officio head rector. The Six-Point Formula from 1973 served as the foundation for the university. 

Banaras Hindu University organic chemist Gurbaksh Singh served as the university’s first vice chancellor from 1974 until 1979. The first chancellor of the university was Shri B D Jatti.

The Visitor’s Award for the Best Central University in India was given to the University of Hyderabad in January 2015.

Course Syllabus: 

  • Managerial Theories
  • Approaches and Functions 
  • Managerial Economics 
  • Individual and Organizational Behavior 
  • Marketing Management 
  • Financial Reporting and Analysis 
  • Statistics for Business Analytics 
  • Business Environment and Business Laws 
  • Managerial Communication & Personal Effectiveness
  • Business Analytics for Decision-Making Operations Research 
  • Human Resource Management 
  • Strategic Marketing 
  • Financial Management & Planning 
  • Operations Management 
  • Research Methodology for Managers 
  • Cost and Management Accounting 
  • Strategic Management 
  • Quality Measurement and Quality Systems
  • Entrepreneurial Management 
  • Elective-I
  • Elective-II
  • Summer Project Work 
  • Elective-I (contd.) 
  • Elective-II (contd.) 
  • Final Project Work 
  • Digital and Social Media Marketing 
  • Retailing Marketing
  • Brand Management 
  • Consumer Behavior
  • Customer Relationship Management 
  • Services Marketing 
  • Marketing in Emerging Markets 
  • Marketing Analytics

Course Duration & Fees:

The duration of the course is 2 years. You can contact the institute to learn about the fee structure.

Course Highlights:

  • Expert faculty
  • Practical Training

Contact Details:

Email id: [email protected]


MBA in digital marketing in Hyderabad - VJIM logo

The Vignana Jyothi Educational Society, a non-profit organisation founded by a group of Andhra Pradesh-based businessmen, academics, industrialists, NRIs, and professionals who are renowned for achieving notable results in their fields, is responsible for promoting the Vignana Jyothi Institute of Management.

It also aimed to establish, manage, support, and maintain educational and other institutions, provide education and training at all levels for the promotion of engineering, medicine, pharmacy, agriculture, commerce, literature, the arts and sciences, management, and other subjects and allied activities for the dissemination of practical knowledge and training, particularly to foster in students and trainees self-assurance, creative thinking, and entrepreneurship, and to award degrees.

Course Syllabus:

  • Consumer Behaviour
  • Services Marketing
  • Neuro Marketing
  • Sales and Distribution Management
  • Digital Marketing
  • Marketing Models
  • Retail Management
  • Rural Marketing
  • B2B Marketing
  • Brand Management
  • Marketing Analytics
  • Marketing Lessons using Movies
  • Sustainability Marketing
  • Integrated Marketing Communication & PRCC
  • Marketing of Luxury Brands
  • Sports Marketing
  • Agri-Business Marketing
  • Marketing of Hi-Tech Products

Course Duration & Fees:

The duration of the course is 2 years. You can contact the institute to learn about the fee structure.

Course Highlights:

  • Extracurricular activities
  • Projects and Assignments
  • Placements

Contact Details:

Phone no: +91 40 2304 4901/02, +91 40 2304 4951

Email id: [email protected]

Career Opportunities After MBA In Digital Marketing In Hyderabad:

1. Content Writer 

The term “content writer” refers to a person who produces material for a business or brand. An article, a blog post, or a script for a television or movie can all be written by a content writer. 

Whether a post is sales-focused, merely a story, or something else entirely, a content writer also writes the captions, which are written in the most understandable and captivating way possible.

A content writer should be skilled in research methods since the information they give needs to be accurate. Material writers must also have a thorough understanding of SEO to create SEO-focused content that will make it easy for readers to access the information.

2. Social Media Manager

The social media manager is in charge of managing the publication, the type of content, and the scheduling.

The social media manager’s responsibilities also include coming up with effective marketing tactics for events and other significant occasions, organising all of the postings ahead of time, and designing the posting schedule.

A social media manager needs to be able to connect with their target audience on social media and understand the types of content they enjoy reading there. A social media marketer oversees all social media activities.

In order to generate outstanding content ideas for social media, a social media marketer has to be creative. They also need to have a basic understanding of data analysis in order to identify their target audience on social media. 

3. SEO Specialist

This is one of the best digital marketing careers. An SEO expert reviews the SEO material and aids in elevating the company’s website. The goal of an SEO specialist is to increase the number of people who visit a company’s website. They must consider a number of things, including titles, tools, and content.

An SEO expert should be familiar with the content to know what kind of information is appropriate and what is inappropriate. A technical, programming, data analysis, and analytics expert should also have these other skills.

4. Google Ads Specialist

An expert in Google Ads manages and works with Google Ads. They must be familiar with the operations of Google Ads, Analytics, and Microsoft Advertising. An authority on Google AdWords must comprehend SEM (search engine marketing) and SEO (search engine marketing). 

You must be certified, be familiar with Google Ads’ user interface, and have a working knowledge of Google Ads for you to be considered an expert. 

5. Digital Marketing Strategist

Project inception, managing overall digital strategy and keeping lines of communication open with clients, the sales team, and the management team are all responsibilities of a digital strategist.

A digital strategist also examines the data, users, and clients of the business. They must be skilled communicators who are knowledgeable about both business and marketing. 

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FAQs – Frequently Asked Questions

Q. Which is the best MBA in Digital Marketing course in Hyderabad?

Ans: According to reviews and testimonials, IIDE offers the most industry-relevant MBA in Digital Marketing course in Hyderabad. The course is 11 months long is taught by industry experts and includes a mandatory 2-month internship. 

Q. Is digital marketing a high-paying job?

Ans: A career in digital marketing pays well. A digital marketer at the executive level typically earns between INR 2,50,000 and INR 5,00,000.

Q. How is digital marketing successful?

Ans: In order to succeed in digital marketing, your website must offer a fantastic user experience. Your website is your brand’s online presence, therefore it should not just give useful information but also simple methods for promoting sales or encouraging visitors to purchase your goods.

Q. Are there any specializations in MBA in Digital Marketing?

Ans: After completing your foundational coursework in an MBA in Digital Marketing, you can opt to focus on a particular area of interest. For instance, IIDE provides students with two specialisation options in its MBA-level PG Program in Digital Marketing: Creative Strategy and Performance Marketing.

Q. What’s the future of digital marketing?

Ans: Rapid growth in digital marketing benefits both people’s daily lives and those of businesses. There are already a lot of career opportunities available, and more will emerge soon.


Oh no! We have come to the end of the blog. But we hope that this blog has given you the required information to start your new journey today. The above-discussed colleges are among the best colleges that offer MBA in digital marketing in Hyderabad.

Also, if you are interested to learn a particular concept of digital marketing then this course is perfect for you, IIDE’s short-term certification courses. Also, you can check out MBA in digital marketing in India.

We hope you take pleasure in reading this blog. Please share any questions or recommendations you may have in the space below. 

We have the best answer to all your queries regarding the best MBA in digital marketing in Hyderabad. Cheers to reading!

Still confused? Talk to our academic counsellor at [email protected] or +91 9619958615 for a FREE counselling session where you can clear all your doubts regarding digital marketing.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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