How Social Media Marketing Works: Quick Guide

Social Media Marketing is a field that has gained immense popularity recently and rightly so. With Instagram, Facebook, Twitter, and LinkedIn. Hence, how to become an expert in one of the sought-after careers today. Want to learn how social media marketing works? 

In this blog, we will be discussing everything you need to know about social media marketing. Right from why you need social media marketing, the advantages and disadvantages of social media marketing to some strategies and tips to get you started.  

Course Recommendation – This 4-month online digital marketing course will get you started in digital marketing.

Karan Shah - Founder and CEO at IIDE

Karan Shah

Founder and CEO at IIDE

Updated on: Sep 13, 2024

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Karan Shah - Founder and CEO at IIDE

Karan Shah

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Founder and CEO at IIDE

Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.

His vast expertise encompasses various areas such as paid search, social media marketing, programmatic marketing, and much more. Karan's passion for education, teaching, and public speaking led him to establish IIDE, where he offers world-class digital marketing education designed to meet industry standards.

To date, he has trained over 60,000 students and worked with more than 25 corporates, sharing his knowledge through both online and offline platforms. A Harvard Business School alumnus with a specialisation in E-commerce, Karan is also an accomplished Tedx speaker. His industry insights and teaching excellence have earned him a prestigious role as a visiting faculty member at India’s top management institutes, including the Indian Institutes of Management (IIMs).