Looking for Google Ads Courses in Lahore? Want to understand and learn Google Ads and how to create and manage effective campaigns? But confused about where to start? Don’t worry, this is the right place, to begin with.

This blog includes every possible detail of Google Ads Courses in Lahore that you need to know about from the course syllabus to its duration. But before understanding the nuances, let’s first understand what Google Ads is.

What is Google Ads? 

Google Ads is one of the most popular online advertising platforms. It is known as Google Adwords. It uses a pay-per-click approach and you can target your ads to reach people with specific interests only people who are interested in your products and services will be shown your ads.

Google Ads is used to promote a business, increase its web traffic or brand awareness, and help sell its products or services. It allows businesses or brands to increase their online visibility among search engines and potential customers.

In today’s world of cut-throat competition, Google Ads can be a great way to target your customers. By using Google Ads effectively, one can bring relevant traffic to the website and stand tall in this digital world competition. With that, it can save a lot of labor and is cost-effective if used wisely.

Google Ads is one of the highest-paid skills in digital marketing. Google Ads Expert or PPC Expert can be a promising career as companies and businesses nowadays, wants to reach their customers in less time using paid tools. Don’t believe us? Let’s have a look at the Google Ads job opportunities available in Lahore:

(Source: LinkedIn)

Surprising, isn’t it? The scope of Google Ads courses in Lahore is so huge, and Google Ads holds a credible share in the increasing scope of digital marketing as a whole.

Bonus Tip: If after understanding Google Ads, you want to master the nuances of Digital Marketing, you may check out IIDE’s Online Digital Marketing Course which is a comprehensive course where you can learn everything about digital marketing from the comfort of your home and get certified. 

Now as you know what Google Ads is and how it works, let’s have a look at the Google Ads courses in Lahore with their course details.

5 Best Google Ads Courses in Lahore:

 

1. IIDE – The Digital School

IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.

IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.

Of the numerous specialized courses available, IIDE offers an Online Google Ads Course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.

Want to learn more about this Google Ads course? Here’s everything you need to know about IIDE’s online Google Ads course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.

Google Ads Course Syllabus 

• Learning Google Ads basics
• Setting up a campaign
• Introduction to Ad Groups & Keywords
• Bidding strategies & Budget Strategies
• Text Ads, Auctions & Ad Ranks
• Tracking & Optimization for Search Ads
• Google Display Network
• YouTube & App Ads
• Shopping Ads & Performance Analysis

Google Ads Course Faculty 

IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned are the trainers responsible for teaching IIDE’s Online Google Ads course:

Google Ads Course Duration & Fees

The duration of the online Google Ads course is approximately 15 hours. The Google Ads course fees are USD 190.

This fee may appear to be a little on the high side, but have a look at the course highlights:

Google Ads Course Highlights 

• Industry-recognized IIDE Certification
• 6+ Hours of Live Class
• 1+ Hour of Video Lectures
• Attend lectures via any Device
• Access to Video lectures for 30 days
• Practice Tests & Assignments
• Learn From Experts
• Dedicated Q&A Support and Help

Certification Offered

On completion of this online Google Ads course, you will be able to manage Google ads and become a paid media specialist. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.

IIDE Students Work At

Student Reviews

It is always said that learning from the best will give you a better understanding and a great experience.

So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, himself on the basics of digital marketing.

Now, this masterclass is not directly related to SEO but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/google-ads-course/

2. Omni Academy

Omni Academy is a digital marketing institute that offers high-quality courses and live project training. It aims to transform passionate individual learners into professional experts in this field by providing them with quality education and resources.

Omni Academy offers various courses like Digital Marketing, Cloud Computing, Database Administration, Data Science, Human Resources, Graphic Design, and many others. Its Google Ads course covers various parts such as AdWords, PPC, online advertising, keywords, match type, bidding methods, targeting, and lots of different essential strategies.

Course Syllabus

• AdWords, PPC, and Online Advertising Introduction
• Account Structure
• Keywords and Match Types
• Creating Text and Search Ads
• Ad Extensions
• Display Ads
• Display Targeting
• Campaign Types and Settings
• Advertising Metrics
• Bidding and Bid Modifiers
• Quality Score
• AdWords Reports
•  AdWords Tools
• Optimizing Your Account

Course Duration & Fees

This Google Ads course in Lahore costs USD 375.63 and is for a duration of 2 months.

Course Highlights

• Flexible Classes Schedule
• Practice Exam
• Internships Available
• Online Classes
• Unlimited Learning
• Recordings Videos

 Contact Details

Phone: +92 312 2169325
Email: info@omni-academy.com
Address: A-2/3 Westland Trade Centre, Shahra-e-Faisal PECHS Karachi

3. Digital Minds

Digital Minds is a digital marketing training institute and agency. It delivers state-of-the-art quality training. It focuses on bringing the best experience and ensuring success for its clients. It has a simple agenda to enable its people to take leading roles locally as well as internationally. 

Digital Minds offers courses in Search Engine Optimisation, Social Media, eCommerce, Graphic Design, WordPress, Shopify Website Design, and, many others. Its Google Ads course will not only help you to understand this niche but also track the conversation. 

Course Syllabus

• Introduction to Google Ads
• Creating and Setting Up Google Adwords Account
• Types of Google Ads
• Configuring Search Network and Display Ads
• Bidding Strategies
• Understanding Google Ads Extensions
• Keywords In-depth Analysis
• Keyword Organization
• Conversion Tracking
• Report Generation
• Conclusion

Course Duration & Fees

This course is for a duration of one month and costs USD 110.25.

Course Highlights

• Learn from Expert Mentors
• Continuous Support
• Cutting Edge Curriculum

Contact Details

Phone: 0303-3444825/0304-3444825
Email: NA
Address: FL 3/21, Block 5 Gulshan-e-Iqbal, Karachi

4. Udemy

Udemy is one of the best online training institutes which offers all the possible courses at a professional level and their courses are of short duration. The Udemy team updates all the courses according to the recent need. It responds to the business in an agile and global manner.

Some of the Udemy courses are even available free of cost and thus accessible to all. It offers various courses like Personal Development, Music, Business, Finance and Accounting, Marketing, Design, Development, and others. Its Google Ads Courses include using ad extensions and video ads as well.

Course Syllabus

• Introduction
• Basics/Account Set Up
• Keywords Research for Google Ads
• Creating Ads
• Bidding Strategies Explained
• Google Ads Dynamics
• Ads Extension
• Conversion Tracking
• Campaign Optimization
• Conclusion

Course Duration & Fees

This Google Ads Course in Lahore is for a duration of 4.5 hours and costs USD 6.2.

Course Highlights

• 4.5 hours of on-demand video
• 11 articles
• 11 downloadable resources
• Full lifetime access
• Access on mobile and TV
• Certificate of completion

Contact Details

Phone: NA
Email: press@udemy.com
Address: ResCowork 07, 10th Floor, Tower B Unitech Cyber Park, Sector 39 Gurgaon

5. Coursera

Coursera is one of the best institutes which provides online education in more than 150+ countries with training, certification, and upskilling people and businesses. The institute plans an award-winning online boot camp every year. It has a community of 113 million+ learners across the globe.

Coursera offers courses like Information Technology, Data Science, Business, Language Learning, Computer science, Health, Personal Development, Social Science, Maths and Logic, and many more. Its Google Ads course will give an insight into the google ads extensions with assignments related to the corporate world. 

Course Syllabus

• Introduction + Log In to Google Ads
• Set Up the First Campaign
• Create Campaign Structure
• Ad Group Set-Up and Keyword Research
• Create Ads
• Google Ads Dashboard
• Tools and Settings
• Campaign Optimization

Course Duration & Fees

Details of its Google ads course fee and duration are currently unavailable. For more information, please visit its website. 

Course Highlights

• 2 hours
• Beginner-friendly
• No download needed
• Split-screen video
• English
• Desktop only

Contact Details 

Phone: (800) 952-5210
Email: press@coursera.org
Address: 381 E. Evelyn Ave Mountain View, CA 94041

FAQs– Frequently Asked Questions

Q. What is the best course for Google Ads in Lahore?

Ans. As mentioned above, IIDE’s Google Ads Course is the best Google Ads course in Lahore.  This course will you a complete guide to Google Ads and how to optimize your Ads to increase your reach and you’ll be learning from industry experts!

Q. Is Google Ads hard to learn?

Ans. No, Google Ads is easy to learn if you understand its key concepts and with more practice, you will get better at your Google Ads skills.

Q. How much does Google Ad Certification cost?

Ans. The cost of Google Ads certification depends on the institution you’re learning from. But it may cost anywhere from $50 to $100. 

Q. Is Google Ads Certificate worth it?

Ans. Yes, a Google Ads certificate is worth it.  With the increased demand for trained Google Ads Expert, a certification in Google Ads from a reputed institute will help you get a good job.

Q. What’s the duration of the Google Ads course?

Ans. The duration of the Google Ads course can be anywhere from 1-4 hours to even 6 months. But it depends on the course you’ve opted for and the institution from which you’re learning it. 

Conclusion

Above were the best Google Ads courses in Lahore that can help you and your business to improve your website traffic and generate more sales. A Google Ads course can help you understand better the various aspects of this niche with creating an effective campaign that generates good results.

But the world of digital marketing is too big and Google Ads is just an aspect of this world. If you want to master its other aspects as well, you may opt for IIDE’s short-term certification course and explore and understand this world better.

If you’ve realized that digital marketing excites you and you want to choose this as your career, you may check out Post Graduation in Digital Marketing offered by IIDE. This Post Graduation Programme will impart all the relevant and necessary digital marketing skills with managerial skills that will help you get a job in a leading brand and digital setup.

We hope that this blog has helped you with the best Google Ads courses in Lahore that suit you the best. If you have any queries or doubts at your end, please feel free to let us know in the comments below.