Top 12 Digital Marketing Courses in Boston to Boost Skills

List of Free Digital Marketing Courses in Boston

Here is the list of some free digital marketing courses in Boston that you can check out and enroll to:

1. Fundamentals Of Digital Marketing by IIDE 

IIDE hosts a free masterclass on digital marketing basics. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The institute also offers online education in the basics of digital marketing in just 45 minutes. The host is Karan Shah, founder, and CEO of IIDE, also an edu-speaker at top colleges like IIMs, and has trained brands like Volkswagen, Asian Paints, etc in digital marketing. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 45-minute free masterclass covers the following topics- 

• Introduction to Digital Marketing 
• SEO Overview 
• Social Media Marketing Organic 
• Facebook and Instagram Ads 
• Ad Budgeting 
• Email and SMS Marketing 

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

It is a comprehensive course available for free where with the help of real-time examples, the host dissects each topic in just 45 minutes.

2. Digital Marketing Career Opportunities by IIDE

From a series of digital marketing masterclasses by IIDE, this free digital marketing course is dedicated to career opportunities in the digital marketing field. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. This free masterclass on digital marketing career opportunities is hosted by Uday Mane, a renowned trainer in the education sector. He has 12+ years of experience in the digital marketing industry and has worked with brands like HDFC Bank, Just Dial, and Taj Group amongst many others. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

 Topics Covered:

The 15-minute free masterclass covers the following topics- 

•  Reasons why digital marketing is a booming career in 2023
•  Science of being left & right brained behind choosing a job
•  Structure and working of an agency
•  How to shortlist the right role for yourself?

At the end of this free digital marketing course, you can take a fun quiz to understand whether you are left-brained or right-brained and also get a list of the most suitable job roles according to your skills. 

Why enroll in this course?

This free masterclass will introduce you to the corporate structure of a digital marketing department so that you can decide whether it is a good career choice for you. It will also help you identify your strengths. 

3. How to Make Money Online with Blogging by IIDE 

This free digital marketing course online is offered by IIDE to discuss in detail the various ways to make money online.  IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. This free digital marketing course on How to Make Money Online is hosted by Huzaifa Dhupai who has been a blogger for the past 5 years and has earned more than $75,000. He is also a data analyst and founder of two tech startups – Webverge & Droidrax. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 45-minute masterclass covers the following topics- 

• Various Ways to Make Money Online – Overview
• Introduction to Blogging, AdSense & Affiliate Marketing
• Domain, Hosting & SEO Overview
• How to Become a Blogger – Basics
• AdSense – Make Money From Your Content
• Become an Affiliate Marketer – Basics
• Bonus: Ways to Boost the Promotion of Your Content

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

This free digital marketing course will explain how you can earn money online from the comfort of your home with the help of blogging. It also introduces you to topics like blogging, AdSense, and affiliate marketing to earn extra revenue. 

4. Instagram Marketing Masterclass by IIDE 

Another popular free digital marketing course from IIDE is the Instagram Marketing Masterclass. IDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The host is Aditya Shastri, a content & Instagram Marketing coach with 9+ years of experience. He has trained more than 1000 students in content marketing and helped them build successful strategies on Instagram. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 30-minute masterclass covers the following topics- 

• Importance of Instagram & Types of Accounts
• Algorithm Know-how & Identifying Target Audience
• Top Content Formats & Their Features
• Finding a Niche & Using Powerful Strategies for Engagement
• Creating Content Preferred by Instagram
• Growth Hacks like Adding Location Tags and Hashtags
• Bonus: Instagram Analytics + Best Tools & Softwares

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

This free digital marketing course will introduce you to the basics of Instagram Marketing and also help you understand the dashboard to create effective Instagram strategies for the same. 

5. LinkedIn Essentials by IIDE 

Another popular free digital marketing course from IIDE is LinkedIn Essentials. IDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The host is Chintan Mehta, a personal branding coach with a specialization in LinkedIn.  He has trained more than 5000 students internationally, is a strategic marketing specialist, and is the founder of blogue.in. He has worked with American Express, Walgreens, Wells Fargo, Barclays, and Cognizant. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 30-minute masterclass covers the following topics- 

• Importance of LinkedIn to Find Your Dream Job
• How to Build Your Personal Brand & Network
• Creating an All-Star Profile & Understanding LinkedIn’s Algorithm
• How To Create Amazing Content Strategies
• Establishing Your Niche & Increasing Engagement
• Bonus: Things to Avoid on LinkedIn

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

This free digital marketing course will help you build a brand on Linkedin and also help you understand various ways to create engaging content for your niche audience.

6. Digital Marketing Course by Hubspot Digital

HubSpot Digital Marketing Courses are certified by more than 25,000 students: HubSpot helps you to get certified in Digital Marketing by offering you its free digital marketing courses. Our videos will help you to understand our lessons and by the end of which you will be required to solve a quiz. Investing just 5 hours and 25 minutes in these activities will help you to take your digital marketing skills a notch above.

HubSpot Academy is a reputable and trusted provider of digital marketing education and certification. If you are interested in pursuing a career in digital marketing or simply want to improve your skills in this area, they may be a good resource to consider.

Format

The free digital marketing course is done online and offers flexibility, viz can be learned anytime, and from anywhere.

Topics Covered:

• Digital Marketing Fundamentals
• Building a Content Creation Framework
• How to Find the SEO Strategy that Fits Your Business
• Improving Website Performance
• Creating Quality Blog Content Your Audience Loves to Read and Share
• How to Create a Successful Video Marketing Strategy
• Developing a Social Media Strategy
• Introduction to Paid Search Advertising
• Creating a High-Performing Email

Why enroll in this course?

In just 5 hours and 25 minutes, this course will teach you how to optimize your website for search engines, create a non-paid strategy that will help you build and grow your following and create an ads strategy that will help amplify your message to your target audience.

7. GOOGLE DIGITAL GARAGE

This online resource, made available by Google, offers a thorough grasp of many digital marketing channels, such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, analytics, and more.

COURSE MODULES:

There are 26 modules of Fundamentals of Digital Marketing By Google

COURSE FEE: It’s free of cost

DURATION: 40 hours

MODE: Online 

FEATURES:

• Self-paced learning can watch anytime, anywhere
• Recorded Free Video tutorials
• Unlimited access
• A free certificate from Google is also provided.

Why should you enroll in this course?

Getting a certificate shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

8. UDEMY

There are both free and paid digital marketing courses available on the online learning portal Udemy. There are many different courses available on subjects including SEO, social media marketing, Google AdWords, email marketing, and more. Look for programs that have excellent ratings and reviews. Free courses will get only online video content whereas paid courses will get certificates, Q & A by instructors, online video content, and direct access to messages.

COURSE MODULES:

1. Basics of Digital Marketing
2. Hand-on approach to running paid ads
3. Understanding email marketing and landing pages.
4. Understanding social media strategies using case-studies
5. How to grow your Instagram Followers
6. How to use WhatsApp for business
7. How to generate organic leads on social media

MODE: Online

DURATION: 5 hours 45 mins

Why should you enroll in this course?

• Simple Digital Marketing Instruments
• Creating Online Objectives
• Going online for business
• Knowing the digital world

9. Simplilearn

Simplilearn is an online learning platform that offers a variety of courses, including digital marketing courses. They provide both self-paced and instructor-led training programs designed to help individuals learn and master various aspects of digital marketing. Their practical and applied approach has resulted in learners reporting career benefits including promotions and new jobs after completing the training. 

Course Syllabus:

• Digital Marketing Certified Associate (DMCA:
• Advanced Search Engine Optimization (SEO) Certification Training
• Advanced Social Media Certification Training
• Digital Marketing Capstone   

Certifications offered: After the completion of the course, a certificate of participation is offered which is valid and upgrade your resume.

Course Duration: The duration of the course is 2 weeks 

Course Highlights:

• Certifications
• Co-created with Facebook
• 45+ Projects and Case studies
• Career mentoring
• Resume assistance
• Job assistance

Contact Details:

Phone: +1-844-532-7688

10. Udacity 

Udacity aims to bridge the gap between traditional education and the skills demanded by industries in the rapidly evolving technological landscape. It provides a platform for lifelong learning and professional development, empowering individuals to acquire new skills and stay relevant in their fields. Udacity also provides a flexible learning experience, allowing students to learn at their own pace and access course materials from anywhere with an internet connection. They offer both free and paid courses, with the option to pay for a full nano degree program or individual courses.

Course Duration: The course duration is four months

Course Highlights:

• Real-world projects from industry experts
• A personal career coach and career services
• Flexible learning program
• Technical mentor support

Contact Details:

Phone: 650-938-9090
Email: [email protected]
Address: Mountain View, California, United States

11. Digital Ad Expert

Digital Ad Expert Is Globally Available, Totally Free, Skill Based Platform Of Education. It Is Designed by Experts In Digital Advertising. They Provide Every Single Thing That Is Needed. In Developing An Effective And Creative Digital Communication On All The Major Advertising Platforms That Are Available Digitally.

Digital Ad Expert Provide A Course Known As Digital Ad Certificate It’s An 3 Month Course With Certification By Aleph. In This, You Can Study About Industry Trends, Ever-Changing Digital Advertising Tools, And Best Practices On Leading Digital Advertising Platforms. They Provide 2 Formats Of Learning: Live Via Zoom Or Self Paced. in Live Formats There Are 2 Hours Classes Twice A Week.

COURSE FEE: FREE

WHY ENROLL IN THIS COURSE?

The Major Reasons That I’m Recommending This Course Are Their Format, Module, And Fees. Through This Course, You Can Learn Digital Marketing Performance, Professional Skills And So Much More In Just 3 Months For Free According To Your Preferred Learning Format, Which Is An Amazing Opportunity For Beginners.

12. Semrush

Semrush Is An All-In-One Tool For Discovering Marketing Insights And Improving Online Visibility. Their Tools Can Help The Marketers With The Numerous Services  Like SMM, Content Marketing, PR, SEO, Keyword Research, Marketing Insights, Campaign Management And Competitive Research. This Digital Marketing Course By Semrush Is Mainly For The Business Owners Who Wants To Begin With Digital Marketing. It Is Suitable For The People Who Have No Or Little Knowledge About Digital Marketing.

This Course Is Presented By Expert Greg Gifford. This Course Can Help To Gain Knowledge In The Main And Important Areas Of Digital Marketing Including Social Media, Competitive Analysis, Display Advertising, SEO, And Email Marketing.

COURSE FEE: FREE

WHY ENROLL IN THIS COURSE?

This Course Is Recommended Because Of Its Main Focus On Important And Relevant Topics Related To Digital Marketing And For The Tools Which Helps In Services Like SMM, Content Marketing, PR, SEO, Keyword Research, Marketing Insights, Campaign Management And Competitive Research. This Course Also Includes Retargeting In Its Module.

Which Digital Marketing Course To Do For In-depth Learning?

If you have made it this far with me throughout the blog, then I am sure you are very interested in making a career in digital marketing. If yes, then I strongly urge you to check out our certification courses offered by IIDE to embark on your journey in the field of digital marketing.

1. Post Graduation in Digital Marketing

If you are adamant about making a career in digital marketing and want to equip yourself with the required skills that are demanded by recruiters, then you will end up finding this program to be the most helpful.

Post Graduation in Digital Marketing is a course designed to prepare students for mid to senior-level positions in the digital marketing industry and also offers a 100% placement guarantee. Digital Marketing is a fast-growing industry in India making Post Graduation in Digital Marketing a popular choice for graduates.

What you will learn:

• Inbound Marketing
• Outbound Marketing
• Media Management & Automation
• Managerial Skills & Soft Skills
• Compulsory Internship & Thesis
• Specialization
• Capstone Project

2. Online Digital Marketing Courses

IIDE offers two online digital marketing courses that provide an industry-relevant curriculum along with 100% placement assistance.

 Advanced Certification in Digital Marketing (ACDM) is a 4-month program. If you are a college student, a fresher, a small business owner, or an influencer then this course is best suited to you. This course provides a holistic understanding of digital marketing

If you are a Working Professional, Agency Owner, or Freelancer then you should pursue our 6-month Professional Certification in Digital Marketing & Strategy (PCDMS) program. This course not only provides a holistic approach to digital marketing but also focuses on developing agency and leadership skills.

3. Short Term Certification Course in Digital Marketing

Short Term Certificate Course In Digital Marketing is a course in which you get the option to pursue a course in which you are more interested. It’s most suited for people who do not have the time they need to invest in a 4-month or 11-month course.

You will be able to learn topics of your interest at your convenience from any time and anywhere. You can learn skills such as Google Analytics, Facebook and Instagram Ads, Content and Marketing Strategy, Google Ads, Social Media Marketing, and much more.

FAQ

Q. Will digital marketing be a good career? 

Definitely, digital marketing is the best career. As rapidly consumer behaviour is changing and everything is turning out to be in the version of AI. This leads to the best career.

Q. What is the best digital marketing Institute in Boston? 

As mentioned above the top 7 best digital marketing courses. I would suggest going with IIDE- THE DIGITAL WORLD as it is the leading institute currently and also offers short-term and pg courses to take a lead.

Q. Are Digital Marketing courses difficult? 

The digital marketing courses are not as difficult as it seems. With the help of trainers, live sessions, practice, and Masterclasses one can enhance their creativity and upskill themselves.

Q. What would be the salary of a digital marketer?

The salary of a particular job depends on the factors like where you are working, institutions, your total experience, and expertise in the particular field.

Conclusion

Here, I conclude my blog with the top 7 best free Digital Marketing courses. Stand apart from others and choose wisely to go ahead in the digital world and develop specific digital marketing skills and enhance a niche in it. And In my opinion, one should go with IIDE – THE DIGITAL SCHOOL as it offers a variety of courses one can start with. One can attend its free masterclass for 45- min and also get a certification offered by CEO -Karan Shah. Thus, here I leave all rest to you to choose wisely and embark on your future in Digital Marketing.