5 Best Social Media Marketing Courses in Boston To Boost Your Digital Skills

Updated on: Oct 12, 2022
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Are you looking for the Best Social Media Marketing Courses in Boston? If the answer is yes then you are most definitely on the right path. In this blog, we have listed down the top 5 Social Media Marketing Courses in Boston along with all the necessary details regarding these courses that can help you choose the right Social Media Marketing Course for yourself.

But, before we get started with the list of top 5 Social Media Marketing Courses in Boston, let us first understand what exactly is Social Media Marketing and what are its benefits.

Social Media Marketing or SMM is the use of social media platforms and websites in order to promote a product or service at an affordable price. It is also used to interact with customers to build brand awareness, increase sales, and drive website traffic towards a website. It is a combination of various tactics such as blogging, visual media, and social networking that helps you maximize your ROI while saving your valuable time and money. Although digital marketing and e-marketing are still dominant and the most popular, Social Media Marketing is also becoming more and more popular and is being used by both practitioners and researchers.

Some of the popular social media platforms that are used in Social Media Marketing are Facebook, Instagram, Snapchat, Twitter, and Pinterest.

There are lots of benefits of Social Media Marketing as it is one of the most crucial parts of digital marketing. It is the biggest revolution in the field of marketing and it has changed the way businesses used to interact with their customers and target audience. It is one of the most powerful tools that holds many benefits for a company. It can help a company in maximizing its reach, segment its audience, increase its visibility, boost its sales, and reduce its advertising cost.

As you have gained all the knowledge about Social Media Marketing and its benefits let’s look at the Social Media Marketing job opportunities available in Boston:

Social Media Marketing Courses in Boston - Job Statistics

Source – Indeed.com

Astonishing, isn’t it? As you can see there are numerous job opportunities in the field of Social Media Marketing in Boston and it sure will increase furthermore in upcoming times.

Social Media is one of the most thriving marketplaces and that is why every business small or big wants to tap into its massive potential. As you’ve seen the need for Social Media Marketing professionals and experts is increasing day by day and companies are ready to pay handsome salaries to them. So if you want to make a career in Social Media Marketing, then we suggest you choose the right SMM course and start learning it as soon as possible to become an expert in this field.

Bonus tip: When it comes to targeting potential customers, then Instagram is one of the best platforms you can use. To know how you can start and manage your Instagram business account check out our blog in which we’ve listed Steps to Start Your Instagram Business Account Along with Instagram Marketing Tips.

Now let us straight away look into the 5 Best Social Media Marketing Courses in Boston that will help you in becoming an expert in this field.

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Top 5 Social Media Marketing Courses in Boston:

 

1. IIDE – The Digital School

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IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.

IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.

Of the numerous specialized courses available, IIDE offers an Online Social Media Marketing Course that follows an advanced teaching methodology. The course begins with watching high-quality self-paced video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.

Want to learn more about this Social Media Marketing course? Here’s everything you need to know about IIDE’s online content marketing course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.

Social Media Marketing Course Syllabus 

  • Introduction to Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Snapchat
  • Introduction to Facebook Ads and Instagram Marketing
  • Building a Quality Customer Base Online from Scratch
  • Audience Targeting Options – Demographics, Interests, and Behaviour
  • Facebook and Instagram Ad Placement and Budgeting Options
  • Various types of Ad Formats on Facebook and Instagram
  • Importance of Landing Pages and Remarketing
  • Deeper Understanding of Facebook and Instagram Ads
  • Setting up Ads on Twitter and LinkedIn

Social Media Marketing Course Faculty 

IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned is the trainer responsible for teaching IIDE’s Online Social Media Marketing course:

Social Media Marketing Courses in Dubai - IIDE Faculty

Social Media Marketing Course Duration & Fees

The duration of the online social media marketing course is approximately 22 hours. The social media marketing course fee is USD 170.

This fee may appear to be a little on the high side, but have a look at the course highlights:

Social Media Marketing Course Highlights 

  • Industry-recognized IIDE Certification
  • 6+ Hours of Live Class
  • 1+ Hour of Video Lectures
  • Attend lectures via any Device
  • Access to Video lectures for 30 days
  • Practice Tests & Assignments
  • Learn From Experts
  • Dedicated Q&A Support and Help

Certification Offered

On completion of this online Social Media Marketing course, you will be able to manage social media platforms efficiently and become a social media professional. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.

Social Media Marketing Courses in Dubai - IIDE Certification

IIDE Students Work At

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Student Reviews

Social Media Marketing Courses in Dubai - IIDE Student Reviews

It is always said that learning from the best will give you a better understanding and a great experience.

So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, on the basics of digital marketing.

Now, this masterclass is not directly related to SEO but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.

Contact Details

Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/social-media-marketing-course-online/

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2. edX

Social Media Marketing Courses in Boston - edX logo

edX is an American open online course provider developed by Harvard and MIT that offers various university-level online courses in a variety of fields to students around the world. It was founded in 2012 to remove common barriers to education. Since its inception, it has partnered with more than 90 of the world’s leading universities, nonprofits, nongovernmental organizations, and businesses. Today, edX hosts about 3,000+ courses and reportedly serve about 25 million learners in every country of the world.

One of the courses edX offers is Strategic Social Media Marketing. In this course, you will learn how various organizations capitalize on social media as well as consumer-to-consumer interactions in order to support their marketing efforts. This course will provide you with all the knowledge you need for creating engaging content for various social media platforms such as Facebook, Instagram, Twitter, and Snapchat. This course will also show you how to identify influencers, deliver content to your targeted audience, as well as measure the success of your social media efforts.

Course Syllabus

  • Week 1: A Strategic Perspective on Social Media Marketing
  • Week 2: Leveraging Networks
  • Week 3: Creating Engaging Content
  • Week 4: Social Media Listening and Co-Creation
  • Week 5: Assessing Social Media ROI
  • Week 6: The Role of Social Media in the Organization

Course Highlight

  • Unlimited Access To Course Materials 
  • World-class Institutions And Universities 
  • Edx Support 
  • Shareable Certificate Upon Completion 
  • Graded Assignments And Exams
  • Advanced-Level Course
  • 6-Week Course (4 to 6 hours per week)

Course Duration & Fee

The duration of this course is 6 weeks and its price is USD 399.

Contact Details

Phone: (617) 324-4049
Email: [email protected]

3. eCornell

Social Media Marketing Courses in Boston - eCornell logo 

eCornell is an external education unit of Cornell University that provides online professional and leadership development to students around the world. It offers 100+ award-winning professional certification programs in a variety of fields such as Finance and Business, Real Estate, Marketing, Data Science, Leadership, Healthcare, Human Resources, Plant-Based Nutrition, Beekeeping, Nutrition Engineering, Hospitality, and Project Management.

One of the courses eCornell offers is the Social Media Marketing Certificate Program. This certification program will help you develop a strategic approach to executing today’s leading digital marketing strategies using social media platforms. Throughout the program, you’ll explore best practices for social media platforms, design powerful social marketing strategies, and create brand-centric social content that aligns with your marketing goals. In this course, you will also identify various opportunities for user-generated content, build influencer campaigns, and engage and build brand communities.

Course Syllabus 

  • Social Media Strategy
  • Social Media Marketing Across the Purchase Funnel
  • Creating Effective Content Marketing
  • Building the Brand Through Influencer Marketing
  • Social Listening and Community Management
  • Measuring Social Media Marketing Success
  • Marketing Symposium

Course Highlights

  • Course Length – 2 Weeks
  • Program Duration – 3 Months
  • Class Size – Under 35 Students
  • Effort – 3-5 Hours Per Week
  • Format – 100% Online
  • Model – Instructor-led

Course Duration & Fees

The duration of this course is 3 months and its price is USD 3,750 but you can also pay USD 675 per month.

Contact Details

Phone: 866-326-7635 / +1-607-330-3200 
Email: [email protected]

4. Udemy

Social Media Marketing Courses in Boston - Udemy logo

There are many Social Media Marketing Courses available on Udemy and one of them is Social Media Marketing MASTERY in which you will learn how to run ads on 10+ platforms such as Instagram, YouTube, Facebook, Twitter, Pinterest, and Google. In this course, you will understand everything about Social Media Marketing and how to create highly optimized and high-quality paid ads on all Social Media platforms.

In this SMM course, you will learn everything about Instagram Marketing as well as how to monetize the social platform. You will also learn Twitter Marketing as well as strategies for LASER-focused ads. This course will help you master YouTube marketing including layout, content creation, and video ads. It will also show you how to optimize your LinkedIn profile and use LinkedIn ads for growing your business. This course is best suited for influencers, bloggers, celebs, and public figures. Anyone who wants to master the most targeted and affordable advertising strategies online can take this course.

Course Syllabus 

  • Introduction
  • Social Media Marketing
  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Google Ads and Google My Business
  • YouTube
  • LinkedIn
  • Other Social Media Platforms
  • Landing Pages, Web 2.0, and Blogging
  • Questions, Updates & Bonus Material

Course Highlights 

  • 10 hours of on-demand video
  • 12 sections
  • 79 lectures
  • 31 articles
  • 33 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
  • 4.5 out of 5 stars rating
  • 118,015+ students enrolled

Course Duration & Fees

The duration of this course is 10 hours and 9 minutes and its price is USD 19.99.

Contact Details

Phone: (415) 813- 1710
Email: [email protected]

5. Skillshare

Social Media Marketing courses in Boston - Skillshare logo 

There are many Social Media Marketing Courses available on Skillshare and one of them is Social Media Marketing for Beginners Part 1 which dives deep into social media goals and social media channels. This course is all about setting the right goals and objectives in your social media marketing plan to lay the foundation for a successful social media strategy. This course will introduce you to different ways to grow your social media following, generate engagement and most importantly make real connections and convert your followers into clients and customers.

In this SMM course, you will learn how to create an attention-grabbing profile and what are organic, paid, and earned social media. You will also learn how to create lasting as well as measurable results for your brand and business on various social media platforms. This course will teach you various ways to optimize your social media account. It will also teach you how to create an engaging post and attract more followers and engagement. This course does not require any software or prior knowledge so anyone who wants to learn Social Media Marketing can take this course.

Course Syllabus

  • Introduction
  • The Exciting World of Social
  • Why You Are On Social Media
  • Social Media Mistakes to Avoid
  • Different Types of Social Media
  • Organic Social Media
  • Paid Social Media
  • Earned Social Media
  • Deep Dive in Social Media Channels
  • Instagram Deep Dive
  • Facebook Deep Dive
  • YouTube Deep Dive
  • Twitter Deep Dive
  • LinkedIn Deep Dive
  • End of Part 1: What’s Next?

Course Highlights

  • Affordable
  • 7 Days Free Trial
  • Engaged Community
  • Learn From Anywhere
  • 15 Lessons
  • Beginner-Level Course
  • 126+ Individual Enrolled
  • Learn From Professional Online Marketer
  • Get unlimited access to every class

Course Duration & Fees

The duration of this course is 1 hour and 2 minutes and to enroll in this course you’ll have to buy a premium monthly membership of Skillshare.

Contact Details

Email: [email protected]

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FAQ – Frequently Asked Questions

Q. What is the learning methodology behind IIDEs Online Social Media Marketing Course?

IIDE’s Online Social Media Marketing Course is a combination of high-quality video lectures and live online sessions which are led by highly expert trainers. The video lectures are self-paced so that you can watch them at your own convenience. In the live sessions, the trainer will demonstrate live dashboard simulations and solve your various doubts. 

Q. What jobs do I become eligible for after completing a Social Media Marketing Course?

After completing a Social Media Marketing Course, you can apply for jobs such as social media manager, social media consultant, digital marketing associate, and various others. You can also use the learning in promoting your own business or start your own independent consultancy services for promoting businesses on social media. 

Q. Is social media a good career?

Yes, it is a good career, in fact, it is one of the fastest-growing careers out there because of the increasing number of businesses and their need to build an online presence. It is also a high-responsibility job and along with it comes an above-average paycheck.

Q. Is social media marketing easy to learn?

Social Media Marketing is not that hard to learn and the reason behind is that most people are already familiar with the use of various social media platforms. That is why it is easier for them to understand how the different concepts make up a social media marketing strategy.

Q. What are Social Media Marketing strategies?

Social Media Marketing strategies are well-thought-through plans that will enable you to increase conversions while driving traffic to your website. In simpler words, social media strategy is like a blueprint or a detailed summary of what your social media goals are and what you are going to do in order to achieve them.

Conclusion 

We hope you enjoyed our list of the top 5 Social Media Marketing courses in Boston and found it to be very helpful. Each of the courses we’ve listed in this blog has something unique to offer.

Today, there are several other fields in digital marketing that require different strategies to promote businesses. In IIDE’s short-term certificate courses you can learn various comprehensive skills in these fields. You’ll also understand how the selling of products and services and brand promotion are done in these fields by using various strategies and techniques. What’s more interesting is that you can learn these courses from the comfort of your home through self-paced video lectures and live online sessions which are delivered by highly expert trainers.

If you are a fresh graduate and want to make a career in the field of Digital Marketing and learn its various advanced concepts, then you can consider taking IIDE’s Online Digital Marketing Course which will help you become an expert in this field. By taking this extensive online digital marketing course, you’ll be able to crack the Google Ad Fundamental certification as well as receive a certificate of completion from IIDE. This can help you in earning recognition from top digital marketing agencies and brands. You can go through our website to know more about our courses and the quality training we provide at IIDE.

That’s it, folks! If you have any queries regarding our Social Media Marketing Course then let us know in the comment section down below. We’ll be happy to answer your queries.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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