The Ultimate Guide to A Career in Social Media Marketing

Updated on: Feb 23, 2022

In this article, we will explore types of social media jobs, how to start a career in social media marketing, is social media marketing in demand, what social media marketing career path to take, social media jobs, social media marketing career outlook, and more. 

Social media marketing has become the new thing to do in the last few years. With social media marketing, conducting business and driving sales has become much easier, but competition has been challenging to stand out from the crowd as well.

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Scope & Growth of A Career in Social Media Marketing 

India is a populated country with access to good internet connectivity. This is a major reason for the growth of digital marketing and hence, career opportunities within the field. It is estimated that by 2025, about 975 million people will be using the internet. In India, the digital marketing sector is growing at a rate of 40% per year. 

With such a drastic growth rate and increase in user consumption, the scope and growth of careers in India are constantly growing. 

The best part about this field is that there is acceptance of professionals from any other field. You can do a short course and land a good job. Just like any other business, you need to be aware of strategy as well as the technicalities. 

Bonus Read: Growth of digital marketing careers

So, how can you start a career in social media marketing? Is that a question that crosses your mind often? Read on to know how to start social media marketing as a beginner.

But before, that do check out these Beginner’s Guide for Social Media Marketing by an expert

Tips To Build a Successful Career in Social Media Marketing

So, how do you become a social media marketer? Here are a few tips and tricks to build a successful career in social media. 

1. Keep Learning

Social media is a dynamic industry. It is ever-changing and fast-growing. Every day, keep learning through tutorials, blogs, books, etc. Check out these brand case studies and a list of the best digital marketing books in 2022 that will help you on this journey. 

2. Take up a Course

Take up a course that will help you understand the industry. We recommend this short social media marketing course as an introduction to social media marketing. It’s a great way for you to learn social media marketing in & out. But if you are looking for programs with placement assistance as well, then you should opt for our online digital marketing course. 

This course will teach you all disciplines of digital marketing within 4-5 months along with guaranteed placement assistance. 

3. Keep yourself updated

Keep yourself up-to-date with any new algorithm updates, new improvements in the industry, and so on. We recommend that you prepare yourself well enough before landing an interview. Check out this article on social media marketing interview questions and answers 2022. 

4. Learn Industry terms

Keep learning the industry jargon. This can make a great impression on your potential employer. 

5. Train/Intern at a social media marketing agency

The best way to learn is experiential learning. Train at a social media marketing agency or a digital marketing agency to understand how things work. Working in different departments will give an idea of what you like and which department you’d like to work in. 

6. Reach out to Employers

Reach out to employers and HR professionals using tools such as LinkedIn. Make use of job portals and send out your professional resumes to companies with job openings. Sometimes, even cold emails work. 

Career Opportunities in Social Media Marketing 

Here are a few career opportunities in social media marketing – 

1. Social media manager

A social media manager has many responsibilities such as client servicing, managing internal teams. You need to be client-facing, hence you need to be passionate about social media, and also have great communication skills.

2. Social media executive

A social media executive is the one doing all the execution and getting the ball rolling. He makes reports, coordinates with internal teams, creates, publishes, and monitors content, strategizes, etc. 

3. Social media analyst

A social media analyst is like a marketing analyst for the company. They analyze current social media trends and predict future trends. 

4. Social media specialist

A social media specialist only looks into social media and is specialized in social media. The job role is very specific in nature.

5. Social media coordinator

As the name suggests, a social media manager coordinates multiple projects while making sure deadlines are met. The job role also includes starting campaigns to generate awareness in the industry about the company and its services to increase the number of clients. 

6. Copywriter

A copywriter is one who is responsible for creating content for social media marketing. It needs to be creative and also impactful.

Career in Social Media Marketing: Salaries

Wondering how much does a social media marketer makes a year? We have a list of salaries for different job roles in social media marketing – 

  • Social media executive

A social media executive is one who is in charge of a brand’s day-to-day social media activities. The average salary of a social media executive is about INR 5.5 lakh per annum.

  • Social media manager

A social media manager overlooks the workings of various brands and delegates work to the executives. He manages teams. The average salary of a social media manager is about INR 7,50,000 per annum.

  • Social media analyst

A social media analyst predicts future social media trends. The average salary of a social media manager is about INR 5,50,000 per annum.

  • Content manager

Content management requires creativity and communication skills. The average content manager salary in India is close to INR. 6,50,000.

  • Digital brand marketing strategist 

A digital brand strategist looks into the overall strategy for the company. The average salary for a digital brand marketing strategist is 6,60,000 per annum. 

  • Copywriter

The average salary of a copywriter is INR 4 lakh per annum in India. 

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Q. Is social media marketing a good career?

Social media marketing is a great career for anybody who is okay staying on their toes with immense growth opportunities. The demand is high for social media marketing careers. It is demanding but the rewards are equally good. 

Q. How do I start a social media marketing career?

You can start your social media marketing career by first understanding the field. Take up a short social media marketing course to enhance your existing knowledge. We recommend IIDE’s short social media marketing course.

Q. Is social media marketing a growing career?

Yes, social media marketing is a growing career with boundless opportunities.

Q. Social media influencers are a career that falls in which marketing function?

Social media influencers fall under the category of influencer marketing. They are opinion leaders in the industry that can influence popular opinion and marketing decisions. 

We hope that you enjoyed reading this article on careers in social media marketing. Get in touch with our team at IIDE to know more about the industry expectations. 

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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