Top 20 Social Media Marketing Interview Questions and Answers 2024

Updated on: Dec 10, 2022

We have consolidated this list of social media marketing interview questions and answers to help you understand the nitty-gritty of social media marketing.

Are you looking for a social media job? If your answer is yes, then you’ve just landed at the right place. Before heading out to a social media interview, make sure to prepare yourself well so that you can really ace it. Being well informed will only make you look professional and land you the job! 

Bonus: Excel in your interview with this short Online Social Media Marketing Course

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Social Media Marketing Interview Questions & Answers: Basic

social media marketing interview questions

Here are some generic social media marketing interview questions-

Q1. What is social media marketing?

Ans. Social media marketing is the process of getting attention, increasing hype around your brand, increasing the website traffic and of course, sales. Brands can do this by engaging with their potential clients online through campaigns on various social media platforms. 

Q2. What is the scope of social media marketing?

Ans. The scope of social media marketing is immense and it is only increasing day by day. It is the 10th biggest economy in the world as of 2023 and most businesses have 15-20% of their marketing budgets allocated to social media marketing.

Read this article on the scope of digital marketing for more points that you can add to your answer.

Social Media Marketing Interview Questions & Answers for Interns 

Listed below are a few social media internship interview questions and social media interview questions for students looking for internship opportunities – 

Q3. Why is social media preferred as a popular tool for marketing?

Ans. Since it has a high reach, social media is widely preferred as a tool for marketing any brand. It also is low-cost and is a way of reaching clients globally. 

Q4. What do you wish to learn at our company and how do you think you will contribute?

Ans. I wish to learn every aspect of social media marketing at your company (state a particular area which you are interested in if you have any). I wish to contribute in every way I can. As I am a quick learner, I will be able to help out with the responsibilities that I will be assigned and prove to be a good team player. 

Q5. Which social media handles do you follow?

Ans. I follow popular marketing handles such as Mad over Marketing, Social Media Dissect, and Social Samosa to name a few.

Q6. Any favorite social media influencers that you have?

Ans. I follow experienced social media influencers such as Neil Patel, Jeff Bullas, and Joe Pulizzi.

We hope that these social media marketing intern interview questions were helpful to you. Let’s have a look at some more social media marketing interview questions in 2023. 

Bonus tip: If you want to pursue a dynamic career in the digital marketing landscape, consider pursuing an MBA in Digital Marketing. With its comprehensive curriculum and strategic focus, an MBA in Digital Marketing equips you with the essential knowledge and skills needed to thrive in this rapidly evolving industry, opening doors to diverse opportunities and higher positions of leadership.

Social Media Marketing Interview Questions & Answers for Freshers 

We have a list of social media marketing interview questions for freshers and social media marketing assistant interview questions –

Q7. What social media platforms should one use for their business?

Ans. One should use a combination of social media platforms for their business. These include Facebook, Instagram, Twitter, Youtube, LinkedIn, Pinterest, Quora, and Reddit. 

Q8. What is the impact of social media?

Ans. The impact of social media is very powerful. Social media is so powerful that it can shape people’s opinions, choices, business, politics, innovation, culture, and more. In terms of business, it can help generate more business and revenue. 

Q9. How can one leverage LinkedIn for social media marketing?

Ans. You can generate quality leads, build brand awareness, and increase brand loyalty through strategic partnerships on LinkedIn. This is all possible through the right kind of networking on the platform. 

Q10. How can you measure the success of a social media campaign?

Ans. You can measure and analyze the success of a social media campaign through various marketing analytics tools such as Google Analytics. Check out this Google Analytics short online course for more. 

Q11. Which metrics would you use to measure the success of a social media campaign?

Ans. Impressions, engagement, reach, the number of conversions, bounce rate, volume, and exposure are some of the metrics you can use to measure the success of the campaign. 

Q12. What is the best time to post on social media for high engagement?

Ans. The best time to post is between 9 am and 11 am according to an extensive survey by Instagram.

Q13. How to improve your Twitter strategy?

Ans. A few ways to improve your Twitter strategy are to keep engaging with the users, consistently post fresh, relatable content, post during the peak hours when people are most active, and try and experiment with Twitter ads.

Social Media Marketing Interview Questions & Answers for Experienced Professionals 

We have a social media marketing specialist interview questions and answers that you should be familiar with – 

Q14. How do you do damage control on social media?

Ans. Firstly acknowledge the issue and take onus if it is a misunderstanding on the brand’s part. Tell the audience your side of the story. It is advisable to take the legal team’s advice before taking any big step. 

Q15. How do you handle negative comments for a brand on social media?

Ans. Online reputation management (ORM) is extremely important for handling negative comments on social media. 

This online reputation management course will give you a good understanding of how to handle negative comments once you bag the job!

Q16. How does social media help with SEO?

Ans. Even though social media may not directly help with SEO rankings, the links you share across social media platforms can get you quality leads and thereby increase brand exposure. 

Social Media Marketing Interview Questions & Answers: Tough 

Listed below are a few social media marketing interview questions and answers – 

Q17. Why should we hire you for social media marketing? 

Ans. Answer this in a tactful manner. Tell them that you possess the skills and knowledge necessary for the job role. If you have a good work portfolio, you could also slip it in that your work speaks for yourself and that your people skills and experience are valuable to the company.

Q18. What are the KPIs for conversion?

Ans. Conversion rate, click-through rate, and sales revenue are the KPIs for conversion in marketing. 

Q19. How will you decide which social media channel is profitable for the brand?

Ans. Social Media Channels are very unique and each holds the attention of different demographics. So to decide which social media channel is profitable, an analysis and comparison of the brand’s target audience and social media channel’s demographics must happen.

Q20. List a few common mistakes made by social media brands

Some common mistakes made by brands include not having a content marketing plan, scheduling posts at odd hours, not investing in ORM, no customer service, and a lax attitude in tracking performance. 

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We recommend that you pursue this online digital marketing training that will give you a good background of the social media marketing industry and help you ace the interview. 

If you feel you need a course that will help you climb up the ladder within this space, then this MBA Level Post Graduation Program in Digital Marketing is something you could consider. Get in touch with us to understand more about each of these courses and what is the best option for you. 

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Aneri Joshi

Digital Marketing Consultant & Trainer at IIDE

A digital marketing consultant with over 8 years of experience in the digital marketing field. She is an alumnus of the prestigious Welingkar Institute of Management & MET College of Pharmacy [Read more]


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