Looking for digital marketing courses in Lipa City? In this blog, we have penned down the top 5 Digital Marketing Courses in Lipa City, along with the course details including syllabus, duration, and fees, to help you ascend your digital marketing skills.
In 2024, Dentsu expects a big shift in how digital ads are bought. They predict that more than 73% of global ad spending will happen through automated processes. This shows a growing trend of using automated methods in the ever-changing world of digital marketing.
Digital marketing has proved to be the fastest mode of marketing since the onset of the Covid-19 pandemic. The rapidly evolving marketing industry has significantly changed online consumer behavior. Hence, companies have been generously recruiting digital marketers to carry out their digital marketing activities and curate impactful strategies to increase their reach and attract a wider audience.
Moreover, In recent years, the scope of digital marketing has increased exponentially as consumers and businesses use online channels. This has resulted in rising in the number of internet users worldwide. The snapshot highlights the escalating number of internet users globally.
Source: scope of digital marketing
If you are someone who has recently graduated and wants to pursue a postgraduate degree in digital marketing, check out this 11-month MBA – Level Post Graduation in Digital Marketing program and earn a degree from the comfort of your home.
Types of Digital Marketing Courses in Lipa City
Offline Courses:
To truly master digital marketing and gain in-depth expertise, offline programs are the way to go. Typically structured as Master’s or PG programs, these courses offer a comprehensive curriculum with a strong emphasis on advanced strategies, managerial skills, and practical training.
If you are young and have the time and energy to invest in your career, opting for an intensive PG Program in digital marketing. can be a game-changer. The advantage of a post-graduate program lies in the potential for higher-paying roles and leadership positions within the industry, establishing a robust foundation for your career.
Recommended for: Recent graduates and those new to the field.
Online Courses:
online digital marketing courses provide an advanced exploration of digital marketing from the comfort of your own home. They cover a wide range of topics, allowing learners to gain a deeper understanding of the field.
For individuals with time commitments due to their job, business, or college, online courses are highly recommended. These courses often span several months, offering flexibility and an immersive learning experience.
Some online courses even offer hybrid options, combining online and offline elements to further enrich the learning experience.
Recommended for: Working professionals, undergraduate students, and business owners.
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the right digital marketing courses in Lipa City for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Lipa City with placements in detail.
List of Top 5 Digital Marketing Courses in Lipa City
Here’s an overview of the top 5 digital marketing courses in Lipa City, their duration, and their reviews.
| Institute | Course Duration | Reviews |
|---|---|---|
| IIDE – The Digital School | 4 – 6 Months | 4.8 (1099 reviews) |
| CIIT – College of Arts and Technology | – | (12 reviews) |
| Sprintzeal | – | 4.1 (41 reviews) |
| Henry Harvin | Self Paced | 3.7 (6 reviews) |
| upGrad | 3 Months | N/A |
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | ✅ | ✅ |
| Ai Integrated Syllabus | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| 1-on-1 Mentoring | ✅ | ✅ |
| Module Specific Professors | ✅ | ✅ |
| Case Studies & Projects | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. CIIT – College of Arts and Technology
Started in the year 2007, CIIT Philippines promotes a relevant and quality teaching and learning approach. The institute offers a Digital Promoting specialist program that focuses on social media, content promoting and marketing, e-mail promoting, E-commerce, web development, and 360-degree digital promotion and marketing.
Course Syllabus
- Digital Marketing
- Social Media
- Search Engine Optimization
- Content Marketing
- Email and Mobile Marketing
- E-commerce
- Your Website
- Digital Marketing 360
Course Duration & Fees
CIIT is #2 on our list of digital marketing courses in Lipa City. The duration and the fee-related details are not available. You can reach out to the institute by using the contact details given below.
Course Highlights
- Industrial Experts as Trainers
- Certifications
- 24/7 Online Support
| Course Benefits Matrix | CIIT |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ❌ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Duration & Fees
CIIT is #2 on our list of digital marketing courses in Caloocan City. The duration and the fee-related details are not available. You can reach out to the institute by using the contact details given below.
Course Placements
We were unable to find any information about its placement assistance as their placement page is currently inaccessible.
Course Reviews
CIIT has a rating of on Google based on 12 reviews.
Culture
Here’s a glimpse of student life at CIIT-
Contact Details
Email: [email protected].
Learn From Asia’s #1
Digital Marketing Institute
AI-Based Curriculum
Dive in to the future with the latest AI tools
Placement at top brands and agencies
& more...
3. Sprintzeal
Sprintzeal is a globally recognized online training institute offering several courses. The institute has trained over 26000 delegates globally.
Sprintzeal offers a digital marketing master’s program that consists of more than 50 modules. It offers insights into the latest digital marketing trends and helps students to come up with their digital marketing strategies.
Have a look at the course structure of the digital marketing master’s program.
Course Syllabus
- Basics of Digital Marketing and SEO
- Introduction to Pay Per Click(PPC)
- Understanding Web Analytics
- Mastering Social Media Marketing
- Exploring Brand Management
- Hands-on Learning with Digital Marketing Projects
- Studying Advanced Email Marketing
- Mastering Advanced Content Marketing
- Mastering Advanced Mobile Marketing
Course Duration and Fees
Sprintzeal is #3 on our list of digital marketing courses in Lipa City. The duration and the fee structure of the digital marketing course are not available. Please contact the institute for more details using the contact information given below.
Course Highlights
- Certifications
- Placement assistance
- Latest digital marketing skills
- Study material provided
- Interactive sessions with trainers
| Course Benefits Matrix | Sprintzeal |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placements
Students from Sprintzeal have been placed at companies like IBM, Honeywell and Accenture.
Course Reviews
Sprintzeal has a rating of 4.1 and 41 reviews on Google. Sprintzeal is a reputed training institute with experienced and knowledgeable trainers and high-quality training services. However, there are concerns about payment delays for instructors. It is important to keep this in mind before enrolling in a course with Sprintzeal.
Culture
Here’s a glimpse of student life at Sprintzeal-
Contact Details
Phone: +91 9740426659, 9008230179
Email: [email protected]
4. Henry Harvin
Henry Harvin Education is one of the very well-known institutes offering courses that add value to portfolios of professionals and students. The courses offered by them help both freshers and professionals to explore and learn in-demand skill sets.
The institute offers both classroom and online training. They have trained more than 3 lakhs students to date and offer their services in more than 7 countries. Over 18000 students have taken their digital marketing course program.
They offer 3 different digital marketing courses – digital marketing course, post-graduation in digital marketing and google Adwords course. Moreover, students can also avail of an internship after completion of the course. Let’s look at the course structure of the digital marketing course.
Course Syllabus
- Getting Started with Digital Marketing
- Effective Web Page Designing
- Search Engine Marketing (Google Ads)
- Search Engine Optimization (Off-Page, On-Page, Local, Mobile)
- LinkedIn Marketing
- YouTube Marketing
- Soft Skills Development
- Resume Writing
Course Duration and Fees
Henry Harvin is #4 on our list of digital marketing courses in Lipa City. The self-paced digital marketing course offers lifetime access to students. The fee for this course is USD 150.
Course Highlights
- 7 certifications
- Free monthly brush-up sessions
- Study material provided
- 100% placement, internship, and project support
- Learn from experts
- Live project training
| Course Benefits Matrix | Henry Harvin |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ✅ |
Course Placements
The placement is undoubtedly with some of the most reputable names in the market.
Course Reviews
Henry Harvin has a Google rating of 3.7 and 6 reviews, it’s advisable to conduct your own research as it has only 2 reviews about the institute to make an informed decision.
Culture
We couldn’t find anything related to their student culture on the website.
Contact Details
Email: [email protected]
5. upGrad
Established in 2015, upGrad is an online higher education platform offering industry-relevant courses designed and taught by industry experts. The institute trains college students to be industry-ready by filling the gap between college academics and corporate requirements.
With a great media presence on platforms such as Business Standard, Livemint and upGrad is one of the largest online higher education companies.
The institute has trained more than 10 lakh students to date and has over 300 top companies hiring students from them.
upGrad offers courses in Digital Marketing, Data Analytics, and Full Stack Development. Given below are the details of the Digital Marketing course structure.
Course Syllabus
- Excel basics for marketers
- Digital Marketing Metrics and Channels
- Social Media Marketing
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Display Advertising
- Web Analytics
- Content Marketing
- Creating a blog
- Programmatic ad-buying and display marketing
- Email Marketing
- Integrated marketing strategy
- Soft skills of a digital marketer
Course Duration & Fees
UpGrad is #5 on our list of digital marketing courses in Lipa City. The duration of the digital marketing is 5 months and the fee is USD 282.
Course Highlights
- One-on-one sessions
- Career Guidance
- Placement support
- Resume building
- Mock interviews
- Soft skill training
- Learn from experts
- Real-time industry projects
- Certifications
- Live and recorded sessions provided
| Course Benefits Matrix | upGrad |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
Fractal, Kantar, American Express, and Star are some of the brands that have previously hired students from upGrad.
Course Reviews
Many students have praised their learning experience at upGrad. However, while going through some of their reviews we found out that some professionals who transitioned into digital marketing were dissatisfied with their placement opportunities.
So if you want to get a better understanding of upGrad’s placements, we suggest you connect with their alumni.
Culture
Since upGrad’s courses are online, we were unable to find any pictures of their student culture.
Contact Details
Phone: 1800 210 2020
Email: [email protected]
These were the top 5 digital marketing courses in Lipa City for you to choose from to improve your digital skills. Let’s look at some of the commonly asked questions.
Additional points to consider
It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course. This information can be very helpful for you when choosing a course and finding out if the course is worth it. As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.
Wishing you all the best for your future and happy learning!
FAQs – Frequently Asked Questions
Q. Which is the best digital marketing course in Lipa City?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. What is the Fee for Digital Marketing Courses in Lipa City?
The fees for digital marketing courses in Lipa City on average range between USD 1500 to USD 2000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971 + Taxes.
Q. What are the eligibility criteria for digital marketing courses in Lipa City?
Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.
Q. What are the main goals of digital marketing?
Digital marketing goals are often focused on acquiring new customers, better leads, as well as brand awareness. The definition of a goal depends on a company’s objectives. The goals must be specific as well as measurable in order for them to be achievable.
Q. Is digital marketing a good career?
Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialize in this skill-driven industry.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, individual mentoring, and doubt-clearing sessions, IIDE makes it easier for students to understand digital marketing while also teaching them how to master digital skills.
Q. Does digital marketing require coding?
Digital Marketers do not require coding knowledge or programming skills in digital marketing. A digital marketer with coding skills can be a great resource for a business, but it’s not a necessary skill that a digital marketer needs to have.
Q. What are the job opportunities in digital marketing for freshers?
There are numerous job opportunities in digital marketing for freshers, some of them are mentioned below:
- Social Media Marketing Executive
- Digital Marketing Executive
- SEO Executive
- SEM Executive
- Content Marketing Executive
- Web Development Executive
- Email Marketing Executive
You must check out our blog on the top 7 digital marketing jobs for freshers for detailed information with some tips on how to get a digital marketing job as a fresher.
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