Top 6 Digital Marketing Courses in Dundee To Advance Your Career

Updated on: Feb 6, 2024

Have you been looking for the best digital marketing courses in Dundee for quite some time? Then this blog ends your search. In the listicle below, we have mentioned the 6 best digital marketing courses along with their syllabus, fees, duration, etc.

Digital marketing provides you with different career opportunities based on your field of interest and your determination for it. As companies are choosing digital channels to promote their products, there is great demand for freshers in this field as they are most active on the platforms. Thus, you can check out for demand digital marketing professionals in your place below:

Digital Marketing Courses in Dundee - Job Statistics

With such great demand, this makes it the right time for you to enter into this field bagging a good job in digital marketing along with high salary packages. Follow the listicle below comprising the 6 best digital marketing courses in Dundee.

Key Factors to Consider When Choosing a Digital Marketing Course 

To choose the right digital marketing courses in Dundee for you, it’s essential to have answers to the following questions:

  • Does the course have module-specific professors with experience? And if so, which brands have they worked for?
  • Are there any networking opportunities with them?
  • What modules are covered in the course? Is the syllabus AI integrated?
  • Are case studies included in the curriculum to equip you with analytical skills?
  • Does the institute provide 1-on-1 mentoring?
  • Do they offer offline classes?
  • Are there any mandatory internships for practical learning?
  • Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in Dundee.

List of Top 6 Digital Marketing Courses in Dundee

Here’s an overview of the top 6 digital marketing courses in Dundee, their duration, and their fee structure.

 
Institute Course Duration Google Reviews
IIDE – The Digital School 6-11 months 4.8 (1058 reviews)
University of Dundee 12 Months (324 reviews)
ISB Executive Education 3 Months (960 reviews)
Simplilearn 3 Months 4.8 (3,979 reviews)
upGrad 8 Months 4.1 (498 reviews)
Coursera (138 reviews) (138 reviews)
 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high-paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Courses Offered

IIDE offers the following online courses in digital marketing:

Here’s a brief comparison of both the online courses:

Course Benefits Matrix ACDM PCDMS
Duration 4 months 6 months
Certifications Offered
Ai Integrated Syllabus
Placement Assistance
1-on-1 Mentoring
Module Specific Professors
Case Studies & Projects
Leadership & Agency Skills
Project Management & Conflict Resolution

 

Other Courses Offered by IIDE

This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

 Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

 

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

ai tools taught at IIDE

 

Here’s what students have to say about IIDE:

 

Course Reviews

IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.

Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.


Digital Marketing Courses - IIDE Scholarships

Contact Details

Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/

2. University of Dundee

Digital Marketing Courses in Dundee - University of Dundee Logo

University of Dundee’s Core’s purpose is to transform lives by working locally and globally in creating, sharing, and application of knowledge. Times and Sunday Times Good University Guide 2021 has ranked 4th in Scotland and 23rd in the United Kingdom. 

They educate students regarding the traditional Principles of marketing and marketing solutions across international markets.

Course Syllabus

  • Search Marketing
  • Digital Asset Management 
  • Applied marketing research and insight
  • Social media marketing 
  • Marketing as creative practice
  • Customer Experience Design
  • International Marketing Project
  • International Marketing Strategy 

Course Highlights

  • Open to business and non-business graduates. 
  • Hands-on assignment. 
  • Eight-week Internship from chosen Industry.
  • They have 5 International degree options, they refer to it as specialist pathways.
  • Specialist Management English for Business is provided for Free.
Course Benefits Matrix University of Dundee
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

Course Duration and Fees

The duration of their international marketing in the MSC course is 12 months and the fee is USD 25122.39

Course Placements

We were unable to find any information about its placement assistance as their placement page is currently inaccessible.

Course Reviews

The University of Dundee has a rating of on Google based on 324 reviews.

Culture

Here’s a glimpse of student life at the University of Dundee-

group of students in graduation robes in front of building with pillars

Contact Details 

Phone No.: +44 (0) 1382 383838
Email: [email protected]

3. ISB Executive Education

Digital Marketing Courses in Dundee - ISB Logo

The Digital Marketing and Analytics program from ISB will enable you to understand digital customer behavior, build digital marketing strategies, and identify in-demand metrics to effectively measure and optimize ROI.

Prepare for a rewarding career in digital marketing and analytics with digital marketing skills and strategies that are robust and reliable even in our current ever-evolving economy.

Course Syllabus

  • Marketing in the Digital World
  • Customers in the digital world
  • Paid Ad Campaigns
  • Email, display, and social media advertising
  • Digital Strategy Analytics
  • Emerging technologies in digital marketing

Course Highlights

  • 128 recorded videos
  • 20 assignments and quizzes
  • 6+ case studies
  • 10+ discussion boards
  • 21 live online sessions
  • 3 workshops with job placement assistance
Course Benefits Matrix ISB
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

Course Duration and Fees

The duration of this course is of 3 months i.e. 4-6 hours/week.
The fee for the digital marketing program is USD 1343.55 + Taxes.

Course Placements

We couldn’t any placement partners on their page, kindly check with the institute to know more.

Course Reviews

ISB has a  rating and 960 reviews on Google where students have highlighted having a good learning experience. However, few students have expressed concerns about the lack of a structured framework and course flow.

Culture

Here’s a glimpse of student life at ISB-

image-Globally Renowned Faculty

Contact Details

Phone No.: +91 40 2300 7000 / +91 172 459 0000
Email: [email protected]

4. Simplilearn

digital marketing courses in Dundee - Simplilearn Logo

Simplilearn is one of the world’s leading institutes that provides digital marketing courses through Search Engine Journals. It has helped various students and professionals acquire certificates and upskill themselves. Simplilearn has had various online boot camps. 

Course Syllabus

  • SEO, Content Marketing, Pay-Per-Click, and Digital Analytics
  • Social Media, Mobile Marketing and Digital Strategy
  • Advanced Web Analytics
  • Advanced Search Engine Optimization (SEO) 
  • Advanced Pay Per Click (PPC) Certification Program
  • Advanced Social Media (With OMCP Voucher)

Course Highlights

  • Live coaching
  • Program Certificate
  • Tool based learning
Course Benefits Matrix Simplilearn
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

Course Duration and Fees

Simplilearn offers a 3-month online digital marketing course. The fee for the course is USD 806.61 + taxes.

Course Placements

Amazon, Linkedin, and Oyo are some of the brands where Simplilearn’s students are placed.

simplilearn placements - digital marketing courses in mumbai

Course Reviews

Simplilearn has an average rating of 4.5 and 3,979 reviews on Google. Although many of these reviews have 4 to 5-star ratings, it’s worth noting Simplilearn’s Google profile has been receiving a majority of 1-star reviews in the last 120 days. Although it is regarded as one of the top digital marketing courses, I suggest you check out the reviews and get in touch with the alumni before applying.

Culture

As this course is purely online we weren’t able to find any pictures of their online classes.

Contact Details

Phone No.: 1800-212-7688

5. upGrad

digital marketing courses in Dundee - upGrad logo

upGrad offers excellent courses in Digital Marketing. These courses are exclusively designed for working professionals. So, you can keep your job and upskill simultaneously. upGrad courses are taught by the best mentors and industry leaders in Digital Marketing.

Apart from regular interaction and one-on-one communication sessions with the mentors, students also get placement assistance in some of the top firms in the country.

Course Syllabus

  • SEO
  • SEM
  • Link building
  • Web Analytics
  • Social media marketing
  • Content marketing
  • Email marketing
  • Branding

Course Highlights

  • Certifications from MICA and Facebook
  • 15 Case Studies and Live Projects
  • MICA Alumni Status
  • Video Library with 70+ Tools
  • Fortnightly Coaching by Industry Mentors
  • Personalized Resume Feedback
  • Mock Interviews by Hiring Managers
  • No-Cost EMI Option
Course Benefits Matrix upGrad
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

Course Duration and Fees

The Advanced Certificate in Digital Marketing and Communication course offered by upGrad is for around 8 months. They recommend taking 7 hours of lectures per week. The course fees start from USD 43 per month.

Course Placements

Fractal, Kantar, American Express, and Star are some of the brands that have previously hired students from upGrad.

Digital marketing courses in mumbai - upGrad Placement

Course Reviews

upGrad has a 4.1 rating and 498 reviews on Google where many students have praised their learning experience at upGrad. However, while going through some of their reviews we found out that some professionals who transitioned into digital marketing were dissatisfied with their placement opportunities.

So if you want to get a better understanding of upGrad’s placements, we suggest you connect with their alumni.

Culture

Since upGrad’s courses are online, we were unable to find any pictures of their student culture.

Contact Details

Phone: 1800 210 2020
Email: [email protected]

6. Coursera

Digital Marketing Courses in Dundee - Coursera Logo

Coursera partners with more than 200 leading universities and companies to bring flexible, affordable, job-relevant online learning to individuals and organizations worldwide. They offer a range of learning opportunities—from hands-on projects and courses to job-ready certificates and degree programs.

Course Syllabus

  • Marketing in a Digital World
  • Digital Marketing Analytics in Theory
  • Digital Marketing Analytics in Practice
  • Digital Media and Marketing Principles

Course Highlights

  • Shareable Certificate
  • 100% online courses
  • Flexible Schedule
  • Beginner Level
  • Approximately 8 months to complete
Course Benefits Matrix Coursera 
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

Course Duration and Fees

The course is completely online. So you can start anytime.
Fee details are not provided. Kindly contact the institute for the same.

Course Placements

Students from Coursera have been placed at companies like IBM, Google, Duke, and Penn.

Course Reviews

Coursera has a rating of on Google based on 138 reviews.

Culture

Here’s a glimpse of student life at Coursera-

Contact Details

Website: https://about.coursera.org/

Additional points to consider

It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

Digital Marketing Courses in Delhi - Linkedin Screenshot

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course. This information can be very helpful for you when choosing a course and finding out if the course is worth it.

As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.

Wishing you all the best for your future and happy learning!

FAQs – Frequently Asked Questions

Q. Which is the best Digital Marketing course in Dundee?

Ans. As per our listicle mentioned above, IIDE is the best institute for digital marketing for students and freshers. IIDE’s Online Digital Marketing Course is best for learners who wish to get their hands on the latest digital marketing skills required in top companies.

Q. What will be the cost of a digital marketing course?

Ans. The average cost for a digital marketing course ranges between USD 130 to USD 1,100 depending on the course you opt for and the mode of the course (online or on-campus). IIDE’s Online Digital Marketing Certification Course will cost you only USD 971 + Taxes.  

Q. What is the eligibility criteria to get into a digital marketing course?

Ans. The eligibility criteria to start learning a professional digital marketing certificate course is to get a 12th passing certificate. Also, if you enroll in a post-graduation program, you require a graduation degree from a recognized college.

Q. Which field is best in digital marketing?

Ans. Some of the best fields in digital marketing are Marketing Automation, Video Production and Marketing, Paid Media Specialist, Content Marketing Specialist, Analytics, SEO, Copywriting, Email-Marketing, etc. You can master any of these fields with perfect knowledge and skills.

Q. Is Digital Marketing Worth It?

Ans. Yes, Digital Marketing is definitely worth it. This industry is gaining a lot of popularity due to its effectiveness. And it’s got a place for all kinds of individuals, be it, creative, analytical, etc. 

Q. What courses come under digital marketing?

Ans. There are various which come under digital marketing such as Introduction to Digital Marketing, Website Planning and Creation, Search Engine Optimisation (SEO), Search Engine Marketing, Social Media Marketing, Content Marketing & Strategy, Web Analytics, and many more such courses.

Share post via

Q
Q

Schedule a Call

Q

Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts