Looking for digital marketing courses in Columbus in 2024? In this blog, we have penned down the top 5 Digital Marketing Courses in Columbus, along with the course details including syllabus, duration, and fees, to help you ascend your digital marketing skills.
What is digital marketing? Digital marketing has emerged as the fastest mode of marketing since the onset of the Covid-19 pandemic. Companies have been turning from traditional marketing methods towards digital marketing and curating impactful strategies to attract a wider audience. Have a look at the number of digital marketing jobs available in Columbus.
Digital advertisement can increase the awareness of the brand by 80%.
Source: indeed.com
The number is skyrocketing! A career in the digital field has immense opportunities available for you.
If you are someone who has recently graduated and wants to pursue a postgraduate degree in digital marketing, check out this 11-month MBA – Level Post Graduation in Digital Marketing program and earn a degree from the comfort of your home.
Now, let’s continue with the blog and understand the types of digital marketing courses in Columbus.
Types of Digital Marketing Courses in Columbus
Offline Courses:
For those looking to truly master the art of digital marketing and gain expertise, offline programs are the way to go. Typically offered as Master’s or PG programs, these courses provide a comprehensive curriculum focusing on advanced marketing strategies, managerial skills, and hands-on training.
If you’re young and have the time and energy to invest in your career, consider enrolling in an intensive PG program in digital marketing. The advantage of a post-graduate program lies in the potential for higher-paying roles and leadership positions within the industry, establishing a solid foundation for your career.
Recommended for: Recent graduates and newcomers to the field.
Online Courses:
Online digital marketing courses in Columbus offer an in-depth exploration of digital marketing, all from the comfort of your own home. They cover a wide array of topics, providing learners with a better understanding of the field.
If you have time constraints due to your job, business, or college commitments, online digital marketing courses in Columbus are a highly recommended option. Many of these courses span several months, offering flexibility and an immersive learning experience.
Additionally, some online courses offer hybrid options, combining online and offline components to further enrich the learning experience.
Recommended for: Working professionals, undergraduates, and business owners.
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the best digital marketing courses in Columbus for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Columbus with detailed placements.
List of Top 5 Digital Marketing Courses in Columbus
Here’s an overview of the top 5 digital marketing courses in Columbus, their duration, and the Google reviews.
| Institute | Course Duration | Google Reviews |
|---|---|---|
| IIDE – The Digital School | 6-11 months | 4.8 (1058 reviews) |
| Columbus State Community College | 21 Hours | 3.6 9298 reviews) |
| Noble Desktop | 78 Hours | 5 (59 reviews) |
| General Assembly | 40 Hours | – |
| American Graphic Institute | 6 Weeks | – |
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses globally. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, allowing them to make a high-paying digital marketing career in this competitive industry.
Not just college students & fresh graduates IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned from the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | ✅ | ✅ |
| Ai Integrated Syllabus | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| 1-on-1 Mentoring | ✅ | ✅ |
| Module Specific Professors | ✅ | ✅ |
| Case Studies from Harvard Business Review | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. Columbus State Community College
The digital marketing courses in Columbus provide a strong foundation in fundamental digital marketing concepts and principles. Students seeking the digital marketing certificate may be in career positions but require specific educational opportunities in the digital marketing environment.
Course Syllabus
- Marketing Principles
- Introduction to Social Media
- Database Fundamentals
- Intro to Digital Photography
- Digital Marketing
- Direct and Database Marketing
- Consumer Behavior
Course Highlights
- Recognized certificate
- Expert trainers
- Learn in-demand skills
- Small-sized classes
- Personal attention
| Course Benefits Matrix | Columbus State University |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placement
Contact the college for more details regarding the same.
Course Duration & Fees
Columbus State Community College is #2 on our list of digital marketing courses in Columbus. The duration of the digital marketing certificate course is 21 hours. To know more about the fee structure, please contact the college using the contact details provided below.
Course Reviews
The University got a 3.6-star rating out of 5 with over 298 Google reviews.
Culture
Contact Details
Address: 550 East Spring St., Columbus, OH 43215
Phone: (614) 287-5353
Email: information@cscc.edu
3. Noble Desktop
This intensive digital marketing training program by Noble Desktop is perfect for business owners looking to increase traffic and monitor conversions on their website and social media platforms, or for those who are interested in (or are currently employed in) marketing and are looking to learn new skills from a top digital marketing expert.
They provide hands-on training along with theoretical knowledge which will help students in launching their careers in digital marketing.
Course Syllabus
- Digital Marketing Strategies
- SEO
- Google Ads
- Google Analytics
- Instagram Marketing
- Facebook and LinkedIn Marketing
- Video Marketing (YouTube)
- Content Marketing (Blogs and Twitter)
Course Highlights
- 78 hours of hands-on instruction
- Live, project-based training from experts
- Retake for free within 1 year
- Verified digital certificate of completion
- Licensed by NYS Department of Education
- Flexible payment plans
| Course Benefits Matrix | Noble Desktop |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placement
We suggest you contact the institute for more details on the same.
Course Duration and Fees
Noble Desktop is #3 on our list of digital marketing courses in Columbus. The duration of the digital marketing course is 78 hours and costs 3,295 USD.
Course Reviews
The University got a 5-star rating out of 5 with over 59 Google reviews.
Culture
Contact Details
Phone Number: +1-212-226-4149
Email ID: hello@nobledesktop.com
4. General Assembly
General Assembly (GA), provides comprehensive digital marketing courses in Columbus. They train through both online and offline modes. Their 40-hour digital marketing program aims to provide students with the fundamentals needed to succeed in the exciting and rapidly growing field of digital marketing.
Course Syllabus
- Foundation of Digital Marketing
- Media Planning
- Website
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Martech
- Email Marketing
- Google Analytics
Course Highlights
- Expert Trainers
- Certifications
- Placement Assistance
- Gain a Well-Rounded Digital Foundation
| Course Benefits Matrix | General Assembly |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placement
We suggest you contact the institute for more details on the same.
Course Duration & Fees
General Assembly is #4 on our list of digital marketing courses in Columbus. The duration of the digital marketing program is 40 hours and the fee for the same is USD 3,950.
Course Reviews
N/A
Culture
Contact the institute for student activity information.
Contact Details
Email: onlineadmissions@generalassemb.ly.
Website: www.generalassemb.ly
5. American Graphic Institute
AGI’s online Digital Marketing lessons are taught by seasoned professionals and are delivered through a tried-and-true platform that you can access from any Windows, Mac, or iPad. Individuals can take public digital marketing courses online, as well as groups and companies can take private digital marketing training online. You can learn Digital Marketing online from real-time professors with whom you can interact, ask questions, and receive comments from.
Course Syllabus
- Google Analytics
- Digital Marketing Strategy
- HTML Email
- Responsive HTML Email Course
- HTML Course – Introduction
- WordPress Training Course – Introduction
- InDesign Class – Introduction
- InDesign Class – Intermediate
- Photoshop Class – Introduction
- Photoshop Class – Intermediate
- Digital Marketing Project
- Digital Marketing Portfolio
Course Highlights
- Hands-on work experience
- Students receive individualized attention and work collaboratively with their instructors
- Hybrid modes of studying – classroom and online
| Course Benefits Matrix | AGI |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placement
They do not provide placement.
Course Duration & Fees
American Graphics Institute is #5 on our list of digital marketing courses in Columbus. The duration of the digital marketing course is 6 weeks. To learn about their fees, kindly contact the institute using the contact information given below.
Course Reviews
N/A
Culture
Contact the institute for student activity information.
Contact Details
Phone: (781) 376-6044
Additional points to consider
It’s crucial to choose the right digital marketing courses in Columbus that align with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting digital marketing courses in Columbus.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online digital marketing courses in Columbus. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.
By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the digital marketing courses in Columbus that best fit your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses in Columbus.
Wishing you all the best for your future and happy learning!
FAQ – Frequently Asked Questions
Q1. Which is the best digital marketing course in Columbus?
IIDE’s online digital marketing courses are the best digital marketing courses in Columbus. What makes their course the best is that it includes high-quality video lectures followed by weekly live online sessions & 1-on-1 mentoring sessions by top professionals and industry experts.
IIDE offers 100% placement assistance.
Q2. What is the fee for Digital Marketing Courses in Columbus?
The fees for digital marketing courses in Columbus on average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971 + Taxes.
Q.3 What is the eligibility for digital marketing courses in Columbus?
The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.
Q4. Why do businesses these days need digital marketing?
Digital marketing is highly important for businesses these days and this is because it connects both businesses and customers when they’re online. It is effective across all industries and it helps businesses connect with their ideal customers on Google through SEO and PPC, on social media with social media marketing, and via email with the help of email marketing.
Q5. Is digital marketing a good career?
Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialize in this skill-driven industry.
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