Top 5 Digital Marketing Courses in Overland Park To Upskill Your Career

Updated on: Jan 15, 2022
Digital Marketing Course in Overland Park - Featured Image

Are you searching for the best digital marketing courses in Overland Park? Then you are at the right place. We have listed the top 5 digital marketing courses in Overland Park and other relevant details about them to guide you through your career.

But first, let’s understand what Digital Marketing is and what is the importance of digital marketing in today’s world.

A digital marketing campaign connects businesses with their customers using the internet and other digital communications. 

With the ongoing pandemic, digital marketing is more important than ever. Globally, Covid-19 has severely impacted businesses, causing people to lose their sole source of income

But here is how digital marketing has played a big role in helping those businesses! It helped people in promoting their products and services through social media and other digital marketing channels, which resulted in them being able to target their customers all over the world, even during the lockdown.

Thus, we can conclude that there are a lot of benefits of digital marketing for businesses. These benefits are making digital marketing one of the most sought-after courses for students and professionals. With the increase in demand for digital marketers, there is an increase in job opportunities too.

Now, let us take a look at the digital marketing jobs available in Overland Park.

digital marketing courses in overland park - job statistics

(Source: Indeed.com)

That’s quite a number, right? Moreover, if you consider working in other nearby areas as well, the number just keeps increasing. So, if you’re interested in starting a career in digital marketing, then this is the right time to do it.

A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same.

So let’s get started with the list.

Quick Read

Don’t have the time to read the entire blog? Here’s the synopsis! 

Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Overland Park are:

  • IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
  • NJIT– Offers Continuing Professional Education programs to assist both working professionals as well as students in learning new skills while continuing with their work or studies.
  • University of Missouri – St. Louis– Offers a non-credit digital marketing course for students and corporate professionals.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Overland Park.

List of Top 5 Digital Marketing Courses in Overland Park

Here’s an overview of the top 5 digital marketing courses in Overland Park, their duration, and their fee structure.

INSTITUTES Duration Fees
IIDE – The Digital School 4 – 6 Months USD 1,500 – 2,000
NJIT
University of Missouri – St. Louis 105 Hours
Simplilearn 6 Months USD 800.06
NIIT 20 Weeks USD 973

 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses in India. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.

A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.

Learning Methodology

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

 

Courses Offered

IIDE offers the following online certifications in digital marketing:

Here’s a brief comparison of both the online courses:

Criteria ACDM PCDMS
Duration 4 Months 6 Months
Live Projects & Assignments 4 7
Certifications Offered Yes Yes
Placement Assistance Yes Yes
Interpersonal & Corporate Skills Yes Yes
Agency & Leadership Skills No Yes
Project Management No Yes
Case Studies from Harvard Business Review No Yes
Simulation from Harvard Business Review No Yes

 


Digital Marketing Courses - IIDE Course Curriculum

 

Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

 

Course Faculty

PCDMS Trainers

 

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

 

AI Tools You’ll Master

With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.

IIDE AI Digital Marketing Tools

 

Placement Assistance

IIDE offers assured placement support to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.

Some of the brands where IIDE alumni have worked at are:

 

Here’s what students have to say about IIDE:

 

Course Duration and Fees

Here’s a table showing the duration and fees of the online digital marketing courses:


Digital Marketing Courses - IIDE Scholarships

 

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

2. New Jersey Institute of Technology

digital marketing courses in Overland Park-NJIT

 NJIT offers Continuing Professional Education programs that assist working professionals and students learn new skills while continuing with their work or studies. Their digital marketing program will help students learn the impact digital media has on marketing and how you can use digital marketing for your business. The course also provides certification that will help students gain a competitive advantage.

Course Syllabus

  • Analyzing Social Networks
  • Corporate Media and Communication
  • Internet Marketing Strategy

Optional :

  • Data Mining and Analysis
  • Data Analytics for Info System

Course Duration and Fees

The information regarding the duration and fee of the course is not available. Kindly contact the institute for more details.

Course Highlights

  • Online Training
  • Certification
  • Gain a competitive Advantage
  • Suitable for students and Professionals

Contact Details

Phone : (973)-596-3000
Address: New Jersey Institute of Technology, University Heights, Newark, New Jersey 07102

Learn From India’s #1
Digital Marketing Institute

AI-Based Curriculum

Dive in to the future with the latest AI tools

Placement at top brands and agencies

& more...

Talk to counsellor

Watch Free Masterclass

Karan Shah

Founder & CEO, IIDE

3. University of Missouri – St. Louis

digital marketing courses in Overland Park- UMSL

In 2013, UMSL digital started offering a non-credit digital marketing course for students and corporate professionals. This digital marketing course helps students to gain insight into topics such as podcasting, email marketing, social media strategies, and many more. The program is taught by industry experts.

Course Syllabus

  • Strategic Search Engine Marketing
  • Web Analytics
  • Social Media Marketing Strategies
  • Podcasting
  • Video Production 
  • Livestreaming
  • Advanced Facebook Advertising
  • LinkedIn for B2B & Sales
  • Crowdfunding 101
  • Email Marketing Strategies
  • Introduction to Data Analytics 

Course Duration and Fees

The certification course takes 105 hours to complete. The information regarding the fee structure is not available, please contact the institute for the same.

Course Highlights

  • Develop Knowledge of the Digital Industry Landscape
  • Analyze Digital Marketing Strategies and Understanding the Core Marketing Strategies
  • Develop Problem-Solving Skills Using Digital Measurement and Analytics Skills 
  • No prerequisite required
  • Certification
  • Non-Credit Program

Contact Details

Phone Number:  (314) 516-5885
Email ID: mba@umsl.edu
Address: 1 University Blvd. [2nd Floor Anheuser-Busch Hall] St. Louis, MO 63121-4400

4. Simplilearn

digital marketing courses in Overland Park- Simplilearn logo

Simplilearn is an online education company that provides many IT courses along with digital marketing courses. Founded in 2010 and with its headquarters in San Francisco, Simplilearn has successfully built a network of great professionals due to its global reach.

Along with paid courses, they also provide free courses in digital marketing. Their courses are well articulated and training is provided by industry experts.

Course Syllabus

  • Mastering SEO, Content Marketing, PPC, and Digital Analytics
  • Mastering Social Media, Mobile Marketing, and Digital Strategy
  • Advanced Web Analytics
  • Advanced Search Engine Optimization (SEO)
  • Advanced Pay Per Click (PPC) Program
  • Advanced Social Media (With Facebook Blueprint Voucher)
  • Digital Marketing Capstone

Course Duration and Fees

Simplilearn ranks #4 in digital marketing courses in Overland Park. The duration of the course is 6 months. The fees are approximately USD 800.06.

Course Highlights

  • Certifications
  • Co-created with Facebook
  • 45+ Projects and Case studies
  • Career mentoring
  • Resume assistance
  • Job assistance

Contact Details

Phone: US +1-844-532-7688
Address: 201 Spear Street, Suite 1100, San Francisco, CA 94105 United States

5. NIIT

digital marketing courses in Overland Park- NIIT

The 20-week digital marketing course by NIIT is suitable for students and professionals who want to make a career in digital marketing. This course covers many topics including SEM, SEO, Google keywords, etc. The hands-on curriculum makes students day-1 job-ready by applying what they have learned in the classes to real-world projects.

Course Syllabus

  • Website Design and Search Engine Optimization
  • Marketing On Various Social Media Platforms
  • Paid Marketing in the Google Ecosystem
  • Use E-commerce Channels Effectively
  • Capstone Project

Course Duration and Fees

The duration of the course is 20 weeks which converts to 240 hours of practical learning. The fee for the course is approx. USD 973 excluding taxes.

Course Highlights

  • Online Mentor-Led
  • Day-1 Job Ready
  • Hands-On Course
  • Industry-Leading Certifications
  • Placement Assurance
  • Practical learning with real-life projects
  • Live lectures 

Contact Details

Phone: 180030006448
E-mail: info@niit.com
Address: NIIT (USA) INC.3 Ravinia Drive, Suite 1500, Atlanta, GA 30346, USA

Now that we’ve seen the best digital marketing courses in Overland Park, here are some of the frequently asked questions.

FAQ – Frequently Asked Questions

Q. Which is the best digital marketing course in Overland Park?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. Is Digital Marketing a good career?

Ans: Yes, Digital Marketing is a good career. Digital Marketing is one of the fastest-growing industries in today’s world. With the rise in demand for digital marketing, there is a rise in job opportunities too. By specializing in certain digital skills, you will be able to get a high-paying job in the industry.

Q. What will be the salary of a Digital Marketer?

Ans:  The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.

Q. What are the eligibility criteria for a digital marketing course?

Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.

Q. Is the digital marketing course difficult?

 Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt-clearing sessions IIDE make it easier for students to understand every aspect of digital marketing while also helping them master digital skills.

To Conclude

Great! We have provided you with a list of the best digital marketing courses in Overland Park. So, you can now go through the courses given here and choose which one suits you and start your journey in the world of digital marketing.

If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!

If you have any doubts, you can reach out to us at admissions@iide.co to avail free counseling session.

Did you find our blog helpful? Feel free to share on Twitter and Facebook to help out your friends who are looking for digital marketing courses in Overland Park.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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