Top 5 Digital Marketing Courses in Overland Park To Upskill Your Career

Are you searching for the best digital marketing courses in Overland Park? Then you are at the right place. We have listed the top 5 digital marketing courses in Overland Park and other relevant details about them to guide you through your career.

In 2024, Dentsu expects a big shift in how digital ads are bought. They predict that more than 73% of global ad spending will happen through automated processes. This shows a growing trend of using automated methods in the ever-changing world of digital marketing.

But first, let’s understand what Digital Marketing is and what is the importance of digital marketing in today’s world.

A digital marketing campaign connects businesses with their customers using the internet and other digital communications. With the ongoing pandemic, digital marketing is more important than ever. Globally, Covid-19 has severely impacted businesses, causing people to lose their sole source of income. But here is how digital marketing has played a big role in helping those businesses! It helped people in promoting their products and services through social media and other digital marketing channels, which resulted in them being able to target their customers all over the world, even during the lockdown.

Thus, we can conclude that there are a lot of benefits of digital marketing for businesses. These benefits are making digital marketing one of the most sought-after courses for students and professionals. With the increase in demand for digital marketers, there is an increase in job opportunities too.
Now, let us take a look at the digital marketing jobs available in Overland Park.

(Source: Indeed.com)

That’s quite a number, right? Moreover, if you consider working in other nearby areas as well, the number just keeps increasing. So, if you’re interested in starting a career in digital marketing, then this is the right time to do it.

 

Types of Digital Marketing Courses in Overland Park

Offline Courses:

To truly master digital marketing and gain in-depth expertise, offline programs are the way to go. Typically structured as Master’s or PG programs, these courses offer a comprehensive curriculum with a strong emphasis on advanced strategies, managerial skills, and practical training.

If you are young and have the time and energy to invest in your career, opting for an intensive PG Program in digital marketing. can be a game-changer. The advantage of a post-graduate program lies in the potential for higher-paying roles and leadership positions within the industry, establishing a robust foundation for your career.

Recommended for: Recent graduates and those new to the field.

Online Courses:

online digital marketing courses provide an advanced exploration of digital marketing from the comfort of your own home. They cover a wide range of topics, allowing learners to gain a deeper understanding of the field.

For individuals with time commitments due to their job, business, or college, online courses are highly recommended. These courses often span several months, offering flexibility and an immersive learning experience.

Some online courses even offer hybrid options, combining online and offline elements to further enrich the learning experience.

Recommended for: Working professionals, undergraduate students, and business owners.

 

Key Factors to Consider When Choosing a Digital Marketing Course 

To choose the right digital marketing courses in Overland Park for you, it’s essential to have answers to the following questions:

• Does the course have module-specific professors with experience? And if so, which brands have they worked for?
• Are there any networking opportunities with them? 
• What modules are covered in the course? Is the syllabus AI integrated?
• Are case studies included in the curriculum to equip you with analytical skills?
• Does the institute provide 1-on-1 mentoring?
• Do they offer offline classes?
• Are there any mandatory internships for practical learning?
• Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Overland Park.

List of Top 5 Digital Marketing Courses in Overland Park

Here’s an overview of the top 5 digital marketing courses in Overland Park, their duration, and their reviews.

Institute	Course Duration	Reviews
IIDE – The Digital School	4 – 6 Months	4.8 (1099 reviews)
ExcelR	120 Hours	4.6 (4301 reviews)
University of Missouri – St. Louis	105 Hours	N/A
Simplilearn	6 Months	4.4 (627 reviews)
NIIT	20 Weeks	4.4 (424 reviews)

 

1. IIDE – The Digital School

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Courses Offered

IIDE offers the following online courses in digital marketing:

• Advanced Certification in Digital Marketing (ACDM)
  Preferred by: College Students, Freshers, Small Business Owners, Influencers
• Professional Certification in Digital Marketing & Strategy (PCDMS)
  Preferred by: Working Professionals, Agency Owners, Freelancers

Here’s a brief comparison of both the online courses:

 Syllabus

 

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

 

2. Excelr

Founded in 2014, ExcelR has grown to become a leading giant in space of Training and Consulting, helping students and professionals across the globe by delivering top-notch, world-class classroom and online training. 

They house a passionate bunch of professionals that are committed to answering the industry’s needs in the ever-changing technological advancements and catering to all your needs.

Course Syllabus

• World Of Marketing
• Digital Marketing Intro
• Planning a Digital Marketing Campaign
• Masterclass On Content Writing
• Graphic Designing
• Internal Framework Of Internet
• Basic Terminology Of Digital Marketing
• Keyword Research
• Website Building 

Course Highlights

• Placement Assistance with Hands-on Practical Training
• Best Course for Freshers, HR Executives & All Other Non-Technical Domains
• Work on 35+ Tools in Real Time
• Assistance with Resume Building and LinkedIn Profile Optimization
• 10 International Certifications from Google Ads / Facebook / YouTube
• Life Time Access to Self-Paced Learning
• Avail ExcelR’s Exclusive JUMBO PASS (Limited Period Offer)

Course Benefits Matrix	ExcelR
Ai Integrated Syllabus	❌
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	❌
Module Specific Professors	❌
Offline course	✅
Mandatory Internships	❌

 

Course Placements

ExcelR extends invaluable support in securing placements with prestigious companies, ensuring career success for the students.

Course Reviews

Excel R has a rating of 4.6 and 4301 reviews on Google stands out for its comprehensive curriculum, real-world tools, and strong placement assistance, yet potential downsides include the absence of mandatory internships and the lack of an AI-integrated syllabus. Overall, Individuals are satisfied with the course and its instructors.

Culture

Here’s a glimpse of student life at Excel R-

Contact Details

Phone No.: 1800-212-2120

3. University of Missouri – St. Louis

In 2013, UMSL digital started offering a non-credit digital marketing course for students and corporate professionals. This digital marketing course helps students to gain insight into topics such as podcasting, email marketing, social media strategies, and many more. The program is taught by industry experts.

Course Syllabus

• Strategic Search Engine Marketing
• Web Analytics
• Social Media Marketing Strategies
• Podcasting
• Video Production 
• Livestreaming
• Advanced Facebook Advertising
• LinkedIn for B2B & Sales
• Crowdfunding 101
• Email Marketing Strategies
• Introduction to Data Analytics 

Course Highlights

• Develop Knowledge of the Digital Industry Landscape
• Analyze Digital Marketing Strategies and Understanding the Core Marketing Strategies
• Develop Problem-Solving Skills Using Digital Measurement and Analytics Skills 
• No prerequisite required
• Certification
• Non-Credit Program

Course Benefits Matrix	University of Missouri-St. Louis
Ai Integrated Syllabus	❌
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	❌
Module Specific Professors	✅
Offline course	❌
Mandatory Internships	❌

Course Placements

We were unable to find any course placement for the student at the University of Missouri–St. Louis (UMSL). To know more we suggest reaching out to the institute directly to gather more information.

Course Reviews

We could not find the Google reviews for this course. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Culture

Here, is a glimpse of student life at the University of Missouri-St. Louis–

Contact Details

Phone Number:  (314) 516-5885
Email ID: mba@umsl.edu
Address: 1 University Blvd. [2nd Floor Anheuser-Busch Hall] St. Louis, MO 63121-4400

 

4. Simplilearn

Simplilearn is an online education company that provides many IT courses along with digital marketing courses. Founded in 2010 and with its headquarters in San Francisco, Simplilearn has successfully built a network of great professionals due to its global reach.

Along with paid courses, they also provide free courses in digital marketing. Their courses are well articulated and training is provided by industry experts.

Course Syllabus

• Mastering SEO, Content Marketing, PPC, and Digital Analytics
• Mastering Social Media, Mobile Marketing, and Digital Strategy
• Advanced Web Analytics
• Advanced Search Engine Optimization (SEO)
• Advanced Pay Per Click (PPC) Program
• Advanced Social Media (With Facebook Blueprint Voucher)
• Digital Marketing Capstone

Course Highlights

• Certifications
• Co-created with Facebook
• 45+ Projects and Case studies
• Career mentoring
• Resume assistance
• Job assistance

Course Benefits Matrix	Simplilearn
Ai Integrated Syllabus	❌
Case Studies & Projects	✅
Placement Assurance	✅
1-on-1 Mentoring	❌
Module Specific Professors	❌
Offline course	❌
Mandatory Internships	❌

 

Course Placements

We couldn’t find any placement partners on Simplilearn’s website for the course.

Course Reviews

Google reviews for Simplilearn are generally positive and suggest that it is a good choice for students who are looking for comprehensive and hands-on training in various IT technologies. But we couldn’t find any specific review related to their digital marketing course.

Culture

We couldn’t find anything related to their student culture on the website.

Contact Details

Phone: US +1-844-532-7688
Address: 201 Spear Street, Suite 1100, San Francisco, CA 94105 United States

 

5. NIIT

The 20-week digital marketing course by NIIT is suitable for students and professionals who want to make a career in digital marketing. This course covers many topics including SEM, SEO, Google keywords, etc. The hands-on curriculum makes students day-1 job-ready by applying what they have learned in the classes to real-world projects.

Course Syllabus

• Website Design and Search Engine Optimization
• Marketing On Various Social Media Platforms
• Paid Marketing in the Google Ecosystem
• Use E-commerce Channels Effectively
• Capstone Project

Course Highlights

• Online Mentor-Led
• Day-1 Job Ready
• Hands-On Course
• Industry-Leading Certifications
• Placement Assurance
• Practical learning with real-life projects
• Live lectures 

Course Benefits Matrix	NIIT
Ai Integrated Syllabus	❌
Case Studies & Projects	✅
Placement Assurance	✅
1-on-1 Mentoring	❌
Module Specific Professors	❌
Offline course	✅
Mandatory Internships	❌

 

Course Reviews

NIIT has a rating of 4.4 and 424 reviews on Google. NIIT is a well-respected computer training institute with experienced faculty and a supportive learning environment. The practical approach and supportive instructors added significant value to the learning experience. On the downside, the course pace may pose challenges for some, and personalized support could be improved, leaving room for potential uncertainty.

Culture

Here’s a glimpse of student life at NIIT-

Contact Details

Phone: 180030006448
E-mail: info@niit.com
Address: NIIT (USA) INC.3 Ravinia Drive, Suite 1500, Atlanta, GA 30346, USA

Now that we’ve seen the best digital marketing courses in Overland Park, here are some of the frequently asked questions.

Additional points to consider

It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course. This information can be very helpful for you when choosing a course and finding out if the course is worth it. As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.

Wishing you all the best for your future and happy learning!

 

FAQs – Frequently Asked Questions

Q. Which is the best digital marketing course in Overland Park?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. What is the Fee for Digital Marketing Courses in Overland Park?

The fees for digital marketing course in Overland Park on average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971  + Taxes. 

Q. What are the eligibility criteria for digital marketing courses in Overland Park?

Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.

Q. Does digital marketing require coding?

Digital Marketers do not require coding knowledge or programming skills in digital marketing. A digital marketer with coding skills can be a great resource for a business, but it’s not a necessary skill that a digital marketer needs to have.

Q. Is the digital marketing course difficult?

 Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt-clearing sessions IIDE make it easier for students to understand every aspect of digital marketing while also helping them master digital skills.

Q. Can I learn digital marketing by myself?

Yes, you can definitely learn digital marketing on your own, but the difference between theoretical and practical knowledge is quite large. Our advice; take a digital marketing course, then launch your career in it. In this way, you will not only gain experience but also get to apply what you have learned during the course.

Q. Is digital marketing in demand?

According to Linkedin, the industry is growing every year and has the greatest number of job openings. Businesses need digital marketers in fact every business needs digital marketers to attract and retain customers. So of course digital marketing is and always will be in demand.

Q. Is it hard to get a job in digital marketing?

Ans. Getting into the digital marketing industry is not at all difficult because of the wide range of opportunities in it. One must have a basic knowledge and passion for digital marketing to start their career. Lastly, having a Digital Marketing Certification from a well-recognized institute will ensure that your resume catches the attention of your peers.