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Professional Certification in AI Strategy
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Detailed Airbnb UI/UX Case Study & Marketing Strategy
We live in a fast-paced digital world. As companies grow, their products need to grow too. In this process of evolving, many companies face new challenges. In this case study blog, we will decode the problems faced by Airbnb users and how IIDE students came up with a possible solution that can be adopted by Airbnb.
Full Walkthrough on Bewakoof’s Digital Marketing Strategy
Bewakoof was introduced as a merch brand in the clothing industry that introduced the Indian online markets to affordable quality purchases and has been going strong since its initialization back in 2012. As much as it has grown in the online markets, its trial at making its presence felt in the offline market failed miserably once.
However, the website and application have been able to garner quite a lot of attention and are still growing the brand at a staggering rate of 15-20% per month.
Key Takeaway Points From BigBasket’s Digital Marketing Strategy
Grocery shopping will never be the same after BigBasket. An online grocery and food provider from India, it was founded in 2011. Whether you personally use their services or not, you must admit that the work BigBasket has done for the fast-moving consumer goods retail sector is absolutely game-changing.
Two students from IIDE, Yash Arora and Pratik Sasodia, studied BigBasket’s brand identity and business model and suggested a digital marketing strategy that they feel might greatly benefit the brand. Read on to find out more about BigBasket’s Digital Marketing Strategy!
Detailed Marketing Strategy Case Study on H&M
With increasing market competition in all industries, marketing has become the focus of attention of companies to stay relevant. Last time we wrote about a marketing case study on Ikea, the biggest retail furniture chain in the world. Following that theme, we are now going to elaborate on the marketing strategy in this case study on H&M.
H&M is the world second largest clothing and apparels retailer, right after Zara. With a massive global supply chain, the company is present in more than 74 countries and is known for its minimal yet fashionable fast clothing. The company is famous for its marketing and brand efforts and is a perfect subject for study by any marketing enthusiast, student or professional. If you are new to know about digital marketing, to get started, you can watch the Free MasterClass on Digital Marketing by our CEO and founder, Karan Shah.
Latest Presentations
In – Depth Marketing Case Study of HRX [Analysis + Campaign Ideas]
The live project on HRX Brand has brought together a team of self-driven individuals Chandana Mehta, Eesha Shah, and Kushali Goenka with diverse skill sets to deliver exceptional results.
Chandana Mehta is a versatile freelancer with extensive experience in creating compelling content.
Eesha Shah, the team’s designer, is a creative professional with a knack for producing visually appealing designs. Her expertise lies in designing graphics, user interfaces, and brand identities.
Kushali Goenka, the team’s business development manager, is a strategic thinker with a proven track record of driving growth for businesses. She is an expert in developing and implementing effective business strategies. Together, this team of talented professionals brings a wealth of knowledge and experience to the live project and is committed to delivering outstanding results.
Intensive Marketing Case Study of Levi’s – Full Walk-Through with In-depth Research
Levi’s is one of the world’s most iconic apparel brands and the benchmark of quality for denim clothes. Known for its eye-catching advertisements and TV commercials, the brand has been a household name for many decades. With the fast-changing world of marketing, brands can’t wait around for adopting digital marketing or risk losing their edge.
With this in mind, our student team has done a deep dive into the current marketing case study of Levi’s and suggested digital marketing strategies for the brand to implement. This case study is made on the hard work and research of our students.
Without further ado, let us learn more about Levi’s as a brand.
OYO – Digital Marketing Strategy For OYO Rooms
OYO has absolutely revolutionised the way the hotel industry functions in India! Initiated as a small start-up, it has grown to be a huge company in the hospitality sector. But how did they do this? And more importantly, how will they grow from here? Two of IIDE’s students, Anurag Gawande and Ratul Ramchandani, attempt to answer these questions. They’ve had a go at OYO’s Digital Marketing Strategy.
Unique Case Study on Ola’s Digital Marketing Strategy and UI/UX (Free PPT Included)
The world we live in is very dynamic, and the desires of the customers keep on changing. One such major shift in customer desires is making environmentally safe business models. The rising awareness about global warming and environmental degradation across the world has put pressure on companies to act on saving the planet. In this presentation case study, our students at IIDE will take a deep dive into problems faced by Ola Cabs and propose a solution that meets the new demands of the customers to be eco-friendly.
As a part of their course, IIDE students get a chance to work on assignments related to some of the top brands across the globe. We train them to create innovative, tech-centred solutions that are customer-focused as well as viable and profitable for the brands.
Nicotex Digital Marketing Strategy
Launched in 2008, Nicotex has strived to improve the lives of consumers by helping them quit smoking in 12 weeks. Nicotex is built on the vision of making India smoking free and today is proud to be India’s No. 1 doctor prescribed brand. Learn more about this brand’s Digital Marketing strategy through Priyanka Mendon and Hetang Desai’s presentation!
Mumbai City FC : Digital Marketing strategy for a football franchise
Mumbai City Football Club, founded in 2014, is a professional football franchise based in Mumbai. Over the course of the past 4 years, it has developed a staunch fan following of millions of people across India, and of course, several celebrity endorsements as well. Linked to a city as large and diverse as Mumbai, it is bound to be a team constantly under public scrutiny. Due to this, they have always needed a strong marketing strategy. One of IIDE’s students, Yashmeet Monga, decided to draw up a digital marketing strategy for one of the most talked-about football clubs in the country. Scroll down to give it a read and Lets check out their Mumbai City FC Digital Marketing Stragey!
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