Grocery shopping will never be the same after BigBasket. An online grocery and food provider from India, it was founded in 2011. Whether you personally use their services or not, you must admit that the work BigBasket has done for the fast-moving consumer goods retail sector is absolutely game-changing.
Two students from IIDE, Yash Arora and Pratik Sasodia, studied BigBasket’s brand identity and business model and suggested a digital marketing strategy that they feel might greatly benefit the brand. Read on to find out more about BigBasket’s Digital Marketing Strategy!
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Aditya Shastri
Lead Trainer & Head of Learning & Development at IIDE
Updated on: Nov 29, 2024
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Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.