Latest Case Studies

In a previous article, we learned about the detailed Marketing Strategy of Bristol Myers Squibb. In this blog, we are going to elaborate on the marketing strategy of Gland Pharma – India’s fast-growing small-molecule generic injectables-focused company.The motive is to learn and gain insights into Gland Pharma. How it became India’s fast-growing small-molecule generic injectables-focused company and Gland Pharma aims to meet diverse injectables needs with a stable supply of affordable and high-quality products.So, as we all know and see, the world is fully online now and moving towards digitalisation, and marketing is the backbone of every industry. Check out our Free Masterclass on Digital Marketing taught by IIDE’s CEO and founder, Karan Shah, if you’re curious to learn more about marketing.We will learn the entire marketing strategy of Gland Pharma by the end of this blog. Let’s start with the company’s history, target market, and online presence before digging deep.

In our previous articles, we learned in detail about the marketing mix of Cisco. In this article, we will elaborate on the marketing strategy of Glance – India’s leading artificial intelligence-based software company.Glance is an Indian software business that uses artificial intelligence to bring customized information to smartphone lock screens. With its headquarters in Bangalore and co-founded in 2019 by Naveen Tewari, Piyush Shah, Abhay Singhal, and Mohit Saxena. The international technology corporation InMobi owns Glance. Marketing is ingrained in a company’s DNA and has the power to make or ruin that entity. Marketing has followed users online as they have gone digital throughout the world. In this article, we will go into detail about the marketing strategy of Glance. But before that let us learn about the company’s history, target market, and online presence.About Glance – Company OverviewOn the lock screen of customers’ devices, Glance’s screen zero platform employs artificial intelligence to deliver personalized, pertinent, ad-free, and live content from various categories, including games, stories, and news. It is a first in the world. Glance secured $45 million in funding from the American venture capital firm Mithril Capital in September 2019. Glance raised a sum of $145 million from Google and Mithril Capital in December 2020, raising its valuation to more than $1 billion.It is the second InMobi group firm to achieve unicorn status. Glance debuted its three-day Glance LIVE Fest digital event in June 2022, with Bollywood superstar Rajkummar Rao serving as the face of its marketing campaign. Anyone with Glance’s lock screen enabled on their smartphone could access the live and interactive digital event. Glance LIVE Fest featured live sporting events, entertainment with celebrities and creators, gaming, and shopping.On various Android smartphone models, including Samsung, Xiaomi, and Realme, the Glance software is pre-installed. The smartphone screen updates to load fresh visual and interactive content each time a user unlocks the device. In addition to English, the content is also available in Hindi, Telugu, Tamil, Bengali, Marathi, Kannada, and Bahasa Indonesia (Indonesia).Quick StatsCEONaveen TewariCMOBikash ChowdhuryArea servedWorldwideIndustrySoftware industryMarket Share/revenue$15.3MTagline“Bar Bar Dekho”

Are you looking for a Marketing Strategy for GIC Re? Then you are in the right place as we got you covered with a comprehensive study of the marketing strategy of GIC Re. In this blog, we will get involved in the Marketing Strategies of GIC Re. The entire General Insurance Business in India was undertaken by the GIC Re (General Insurance Corporation of India Limited). Marketing is the most effective way to reach the desired audience, so we must first understand each distinct marketing strategy that will be revealed here. We will know in-depth about the marketing strategy of GIC Re. As more people go digital, so has marketing. If you’re interested in learning more about new-age digital marketing, IIDE’s Free Masterclass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a great place to start. In this blog, we will go over the entire marketing strategy of GIC Re. But, before we get into the meat of the investigation, let’s take a look at the company’s history, target market, and online presence.

In our previous article, we extensively studied the SWOT analysis of GHCL. Today, we will learn deeply about the marketing strategy of GHCL – an established chemicals, consumer products, and textiles brand in India.The primary objective is to shed light on how GHCL grew as a company and how diversity has become a core part of its business. We will also check out the different marketing approaches they implemented that brought them success in their industry.Every company has an end goal of diversifying, scaling, and generating higher revenue. To develop a substantial income, the products have to be good, but the marketing strategy also has to do so. The world has been gradually shifting towards newer forms of marketing, and one such form is digital marketing. So, if you wish to do a big business, you need to know the ABCs of digital marketing. To learn that, check out IIDE’s free Masterclass on Digital Marketing 101 by our CEO and Founder, Karan Shah.Before we cover the various marketing strategy of GHCL in 2022, we first need to know the story of the company, its business model, and its digital presence. Let’s dive in, shall we?

We went into great detail in our previous blog post about the marketing strategy of SRF Limited. We shall discuss the marketing strategy of GFL (Gujarat Fluorochemicals Limited).You will find ample information on the marketing strategy of GFL and a comprehensive 360-degree marketing plan, including its campaigns and target market, on this blog. A corporate overview and information on their STP analysis are included.The brand’s most distinctive traits are its widespread use and constant marketing initiatives, both of which have led to its current state. Watch this Free Digital Marketing Masterclass by our CEO Karan Shah to learn more about marketing and one of the most popular career alternatives, digital marketing.The entirety of the marketing strategy of GFL will be covered in this article, but let’s first learn about the company’s story.

In our previous article, we came to know about the marketing strategy of Minda Corporation. In this article, we are going to elaborate on the Marketing Strategy of Generali.A company’s DNA includes a component called marketing that can make or kill the enterprise. The marketing industry has moved online with users from all around the world. IIDE’s Free MasterClass on Digital Marketing 101 presented by our CEO and founder, Karan Shah, seems to be highly recommended if you have any interest in modern digital marketing.In this blog, we’ll go over every aspect of the marketing strategy of Generali. Let’s start by studying the company’s history, target market, and online presence before we dive in deep.

General Electric Company famously known as (GE) is one of the oldest power suppliers located in New York. It operates mainly in the following four sectors aviation, power, healthcare, and renewable energy. Today general electric has several subsidiaries like GE Additive, GE Aviation, GE Healthcare, GE Renewable Sources, GE Power, etc that work across the globe. Below we have covered some key important points about the marketing strategy of General Electric, its marketing mix, competitors analysis, etc.Before we dive into the marketing strategies of GE, let us learn more about General Electric Company.About General ElectricGeneral Electric was founded by Thomas Edison’s company and Thomson-Houston Electric company along with J.P. Morgan its financier in 1882. It is said that GE introduced electricity and home electrical appliances to America. It has been working for more than 125 years and has created technologies that have helped improve the lives of many people.A few of their notable innovations include the electrical grid in 1882, the first hydro-electrical power plant in 1920, the first gas turbine for producing electricity in 1939, a wind turbine in 2002, the industrial internet in 2018, etc. One of the most interesting facts is that almost 1/ 3 of the world’s electricity is generated by General Electric. They are working on creating strategies and goals that align with the UN’s sustainable development goals.General Electric’s Competitors analysisGeneral Electric is a huge brand that has quite a few competitors in the market. Let us read about them too.1. SiemensSiemens is a German-based industrial manufacturing company that was founded in 1847. This famous European conglomerate has various branches abroad. They provide products and services in sectors such as power, automation, buildings, railways, and water treatment systems. The company has around 4 lakh employees globally and has built a strong brand image. This company has many joint ventures and tie-ups with companies abroad. They have strong advertising and marketing approach that increases their brand name. They also have good financial status and hence are a top competitor of GE.2. 3M3M is an American Minnesota, Mining and Manufacturing company that was founded in 1902 having its head office in Minnesota, USA. They are known for producing electrical materials, fire protection, laminates, etc.3M has been providing quality products and carries out thorough research on its products and services. They are also diversified and carry on business across 120 countries. Along with quality products and a brand name, 3M also has sound financial positions.3. Hitachi Hitachi is a well-known Japanese company that has its headquarters in Tokyo, Japan.Hitachi provides services in various sectors like digital media, telecommunications, construction and machinery, social infrastructure, etc. Hitachi also has a strong brand presence and had been featured in Forbes as the most popular brand. The company is present in many parts of America, Asia, Europe, and the Middle East. It also maintains a strong financial position with over 9.2 trillion in revenue. Hitachi is also working on building a strong relationship with its customers and shareholders.

In a previous article, we explained the detailed Marketing Strategy of Safran. In this blog, we will discuss the marketing strategy of General Dynamics – an American publicly traded, aerospace and defence corporation.This article aims to learn about General Dynamics and gain insight into it and how it became the fifth-largest defence contractor in the world with arms sales and total sales.A company’s marketing strategy is a crucial element that could either benefit or harm it. Marketing has shifted to the digital globe along with users from all over the world. Check out Karan Shah, the CEO and founder of IIDE, Free MasterClass on Digital Marketing 101 if you’re interested in modern digital marketing.We will learn the entire marketing strategy of General Dynamics by the end of this blog. Before diving deep into it, let’s begin with the company’s back story, target audience, and digital presence.

In our previous article, we learned in-depth about the SWOT analysis of GEICO. In this article, we are going to do a detailed study on the marketing strategy of GEICO – the United States’ fastest-growing insurance company.The GEICO company was started in 1936 as United States’ first digital insurer to the fastest growing insurance company.Marketing strategy is an overall game plan for achieving the marketing objectives of the organisation, where digital marketing connects businesses with ideal customers online making it easy and effective. If you are very much interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan ShahGEICO, the country’s first fully digital insurance provider is highlighting its presence in many ways. Before we do an in-depth analysis of the Marketing Strategy of GEICO, let us kick start by learning the company’s background, competitors, and digital presence.

In our last article, we learned in-depth information about marketing strategy of Hyundai. We will go into more detail about the marketing strategy of Geely in this article as the top automobile manufacturer in China.The goal is to give you some understanding of how Geely went from being a cooperative startup automobile manufacturer to becoming one of China’s most recognisable, renowned and global automobile companies.Marketing is a part of a company’s DNA that can either make it or break it. Marketing has moved online in tandem with user behaviour around the world as users increasingly use digital devices. If you have some interest in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover the marketing strategy of Geely in this blog. Let’s start by studying the company’s history, target market, and online presence before we dive in deep.

In a recent article, we learned in detail about the SWOT analysis of General Electric. In this blog, we will walk through the 360-degree marketing strategy of GE Power India – the World’s Leader in Power Generation. Today, in this competitive world, we all know how important it is to be visible and noticed, only then you can survive in the industry.How will you be visible? The answer to that is marketing, yes, you heard it right. Marketing is the key to being noticed and it is important to have brand awareness.If you are further interested to explore more about digital marketing then do check out our Free Masterclass on Digital Marketing by Karan Shah, CEO and founder of IIDE. And if you’re looking to master a particular skill in digital marketing, look at our short-term certification courses in Digital marketing which have some meaningful insights.So today, in this article, we will tell you about the marketing strategy that is used by GE Power India. Let us first give you an overview of the company and its work.

In our previous article, we learned in detail about the marketing strategy of a really fascinating brand, Bharat Petroleum. In this article, we will elaborate on the marketing strategy of – the world’s largest extractor of natural gas.The objective is to help you gain insights into Gazprom’s transition from being a gas producer’s corporation to becoming one of Russia’s most recognized and reputed brands.Marketing is a revolutionary part of a company’s operations. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will thoroughly learn the marketing strategy of Gazprom by the end of this blog. Before jumping straight into it, let’s begin with the company’s story, target audience, and digital presence.