We went into great detail in our previous blog post about the marketing strategy of SRF Limited. We shall discuss the marketing strategy of GFL (Gujarat Fluorochemicals Limited).
You will find ample information on the marketing strategy of GFL and a comprehensive 360-degree marketing plan, including its campaigns and target market, on this blog. A corporate overview and information on their STP analysis are included.
The brand’s most distinctive traits are its widespread use and constant marketing initiatives, both of which have led to its current state. Watch this Free Digital Marketing Masterclass by our CEO Karan Shah to learn more about marketing and one of the most popular career alternatives, digital marketing.
The entirety of the marketing strategy of GFL will be covered in this article, but let’s first learn about the company’s story.
About GFL –
Source – www.gfl.co.in
Gujarat Fluorochemicals Limited (GFL) is an Indian maker of industrial refrigerants. It ranks among the top manufacturers of polytetrafluoroethylene, refrigerants, and chloromethane (by volume) (PE).
An Indian chemical company called Gujarat Fluorochemicals Limited (GFL) has more than 30 years of experience in fluorine chemistry. In order to meet the material needs of the modern world, GFL has experience in the fields of chemicals, refrigerants, fluoropolymers, and fluoro specialities.
We take advantage of client alliances and product innovation in a variety of end-use markets to exploit our capabilities in fluorine-based products.
We consistently push ourselves to come up with solutions for some of the most difficult applications, which have an impact on mobility, telecommunications, healthcare, and architecture.
In order to fulfil our commitment to sustainable operations and corporate social responsibility, we must first create value for all of our stakeholders. We are one of the trustworthy strategic partners for our clientele internationally because of our focus on clean processes, ongoing development of new applications, customised solutions, and consistent services.
They open doors for experts who make a difference through ongoing development, linking their goals with their mission statement, Value Through Green Chemistry.
GFL, a subsidiary of Inox Leasing and Finance Limited, was established in 1987. Gujarat is home to two GFL production facilities: a PTFE factory in Dahej and a refrigerant plant in Ranjit Nagar, close to Panchmahal in Ghoghamba.
For its American and European operations, respectively, it has two subsidiaries: Gujarat Fluorochemicals Americas LLC and Gujarat Fluorochemicals GmbH.
Quick Stats
| CEO | Satish Kakade |
| CMO | – |
| Area Served | India, America, Europe |
| Industry | Industrial gases |
| Market Revenue | 1.46TCr (2022) |
| Vision | To become the preferred suppliers of Fluoropolymer, Fluoroelastomers and new generations of Refrigerants globally and achieve this status through Technological, Operational and Service excellence. |
| Tagline | Committed to transform the society and environment we are part of. |
Marketing strategy of GFL –
Let’s learn more about the manner in which GFL executes its marketing strategy, To begin with, let’s discuss its STP Analysis.
Segmentation, Targeting and Positioning
Segmentation – GFL segments its products into –
- Fluoropolymers
- Speciality Chemicals
- Refrigerants
- Wind Energy
- Renewables
Targeting – GFL targets the industries that need these chemicals directly.
Positioning – It ranks among the top manufacturers of polytetrafluoroethylene, refrigerants, and chloromethane (by volume) (PE).
Marketing Campaigns
Gujarat Fluorochemicals Limited (GFL) as sells to industries directly they do not launch any kind of marketing campaigns for other regular audiences. Hence no such marketing campaigns of GFL could be found.
Social Media Marketing
- Facebook – 1.4K followers
- LinkedIn – 48K followers
- Twitter – 171 followers
GFL has the maximum number of followers on LinkedIn. They usually post promotional content about their company.
SEO Strategies
Source – Ubersuggest
According to the SEO Standards, organic keywords below 500 are bad, above 1000 are good, 10,000+ is amazing and as seen GFL has 1K+ organic keywords which are good. As for traffic, they have 23K monthly visits which are amazing as above 20000 visits a month is good. This shows that GFL is a Moderate SEO Strategy.
Influencer Marketing
GFL does not use any kind of influencer marketing. They can skip using influencer marketing as it is a Fluorochemicals company.
E-Commerce Strategies
On their official website, you can information about each and every product they sell and there is an option for Contact Us through which you can connect to them and enquire about the products.
Content Marketing Strategies
Apart from social media, they have some news articles on their official website as a part of content marketing strategies.
This brings us to the end of the marketing strategy of GFL.
What’s Unique about the marketing strategy of GFL?
We saw in the marketing strategy of GFL that they have a relationship with their target market and are operating in India. GFL has an average marketing strategy as they do not use any kind of marketing campaign.
They have low engagement on social media handles. GFL has an average SEO Strategy as well. This shows that GFL does not use marketing as much.
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We hope that our blog post about the marketing strategy of GFL has provided you with valuable insight into the company’s marketing plans. Check out our IIDE Knowledge portal for more fascinating case studies if you enjoy in-depth analyses of businesses like the marketing strategy of GFL.
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