Comprehensive Marketing Strategy of GFL – With Company Overview

Updated on: Dec 2, 2022
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My name is Aditya Shastri and I have written this case study with the help of my students from the online digital marketing course at IIDE - India's #1 digital marketing institute.

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We went into great detail in our previous blog post about the marketing strategy of SRF Limited. We shall discuss the marketing strategy of GFL (Gujarat Fluorochemicals Limited).

You will find ample information on the marketing strategy of GFL and a comprehensive 360-degree marketing plan, including its campaigns and target market, on this blog. A corporate overview and information on their STP analysis are included.

The brand’s most distinctive traits are its widespread use and constant marketing initiatives, both of which have led to its current state. Watch this Free Digital Marketing Masterclass by our CEO Karan Shah to learn more about marketing and one of the most popular career alternatives, digital marketing.

The entirety of the marketing strategy of GFL will be covered in this article, but let’s first learn about the company’s story.

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About GFL –

marketing strategy of GFL - Logo

Source – www.gfl.co.in

Gujarat Fluorochemicals Limited (GFL) is an Indian maker of industrial refrigerants. It ranks among the top manufacturers of polytetrafluoroethylene, refrigerants, and chloromethane (by volume) (PE).

An Indian chemical company called Gujarat Fluorochemicals Limited (GFL) has more than 30 years of experience in fluorine chemistry. In order to meet the material needs of the modern world, GFL has experience in the fields of chemicals, refrigerants, fluoropolymers, and fluoro specialities.

We take advantage of client alliances and product innovation in a variety of end-use markets to exploit our capabilities in fluorine-based products.

We consistently push ourselves to come up with solutions for some of the most difficult applications, which have an impact on mobility, telecommunications, healthcare, and architecture.

In order to fulfil our commitment to sustainable operations and corporate social responsibility, we must first create value for all of our stakeholders. We are one of the trustworthy strategic partners for our clientele internationally because of our focus on clean processes, ongoing development of new applications, customised solutions, and consistent services.

They open doors for experts who make a difference through ongoing development, linking their goals with their mission statement, Value Through Green Chemistry.

GFL, a subsidiary of Inox Leasing and Finance Limited, was established in 1987. Gujarat is home to two GFL production facilities: a PTFE factory in Dahej and a refrigerant plant in Ranjit Nagar, close to Panchmahal in Ghoghamba.

For its American and European operations, respectively, it has two subsidiaries: Gujarat Fluorochemicals Americas LLC and Gujarat Fluorochemicals GmbH.

Quick Stats 

CEO Satish Kakade
CMO –
Area Served India, America, Europe
Industry Industrial gases
Market Revenue 1.46TCr (2022)
Vision To become the preferred suppliers of Fluoropolymer, Fluoroelastomers and new generations of Refrigerants globally and achieve this status through Technological, Operational and Service excellence.
Tagline Committed to transform the society and environment we are part of.

 

Marketing strategy of GFL –

Let’s learn more about the manner in which GFL executes its marketing strategy, To begin with, let’s discuss its STP Analysis.

Segmentation, Targeting and Positioning 

Segmentation – GFL segments its products into – 

  • Fluoropolymers
  • Speciality Chemicals 
  • Refrigerants
  • Wind Energy 
  • Renewables 

Targeting – GFL targets the industries that need these chemicals directly.

Positioning  – It ranks among the top manufacturers of polytetrafluoroethylene, refrigerants, and chloromethane (by volume) (PE).

Marketing Campaigns 

Gujarat Fluorochemicals Limited (GFL) as sells to industries directly they do not launch any kind of marketing campaigns for other regular audiences. Hence no such marketing campaigns of GFL could be found.

Social Media Marketing 

  • Facebook – 1.4K followers
  • LinkedIn – 48K followers 
  • Twitter – 171 followers

GFL has the maximum number of followers on LinkedIn. They usually post promotional content about their company.

SEO Strategies

marketing startegy of GFL - ubersuggest seo screenshot

Source – Ubersuggest 

According to the SEO Standards, organic keywords below 500 are bad, above 1000 are good, 10,000+ is amazing and as seen GFL has 1K+ organic keywords which are good. As for traffic, they have 23K monthly visits which are amazing as above 20000 visits a month is good. This shows that GFL is a Moderate SEO Strategy.

Influencer Marketing 

GFL does not use any kind of influencer marketing. They can skip using influencer marketing as it is a Fluorochemicals company.

E-Commerce Strategies 

On their official website, you can information about each and every product they sell and there is an option for Contact Us through which you can connect to them and enquire about the products.

Content Marketing Strategies 

Apart from social media, they have some news articles on their official website as a part of content marketing strategies.

This brings us to the end of the marketing strategy of GFL.

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What’s Unique about the marketing strategy of GFL?

We saw in the marketing strategy of GFL that they have a relationship with their target market and are operating in India. GFL has an average marketing strategy as they do not use any kind of marketing campaign.

They have low engagement on social media handles. GFL has an average SEO Strategy as well. This shows that GFL does not use marketing as much.

As is common knowledge, pandemics that affected every sector of the economy led to a dramatic change in digital marketing. Statistics on digital marketing indicate that more than 60% of people use the internet globally.

Over the past two years, it has climbed by 20% as a result of the epidemic and the extensive use of online shopping. A popular company’s reputation is very important. The campaign tactics used by a firm can make or break its brand image. Digital marketing allows for the creation of successful campaigns and the speedy correction of any mistakes.

Given its growing importance, understanding the developing field of digital marketing is essential. If you want to learn more and develop your skills, look into the 4 Month Digital Marketing Course offered by IIDE.

We hope that our blog post about the marketing strategy of GFL has provided you with valuable insight into the company’s marketing plans. Check out our IIDE Knowledge portal for more fascinating case studies if you enjoy in-depth analyses of businesses like the marketing strategy of GFL.

Thank you for reading, and please let us know what you think about this Marketing Strategy of GFL in the comments section below.

 

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]

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