Marketing Strategy of Godrej Properties :– With STP Analysis

In our previous article, we learnt in detail about the marketing strategy of Indiabulls Real Estate. In this article, we will elaborate on the marketing strategy of Godrej Properties one of the most well-known and multifaceted companies in India.

The objective is to help gain insights into one of the top real estate developers in India, Godrej Properties Ltd, a member of the Godrej Group.

As you can see, marketing is the backbone of every industry in today’s totally internet world. Check out our Free Masterclass on Digital Marketing taught by Karan Shah, the CEO and founder of IIDE, if you’re interested in learning more about marketing.

By the end of this article, we will have learned the comprehensive marketing strategy of Godrej Properties. Let’s, begin with the company’s history, target audience, and online presence before delving deeper.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.