In our previous article, we learned in-depth about the marketing strategy of KNR Construction. In this article, we are going to do a detailed study on the marketing strategy of Indiabulls Real Estate – India’s fastest-growing real estate company.
Indiabulls real estate was started on 6th April 2006 as India’s leading real estate too with a well-diversification presence in both commercial and residential real estate development.
Marketing strategy is an overall game plan for achieving the marketing objectives of the organization, where digital marketing connects businesses with ideal customers, online makes it easy and effective. If you are very much interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah
This blog will go into the marketing strategy of Indiabulls Real Estate in detail. Let’s start by learning about the company’s history before we dive in.
About Indiabulls Real Estate
Indiabulls Real Estate is one of the biggest real estate companies in India, with a well-diversified presence in both commercial and residential real estate development and has projects across the price range, from mid-man income, premium to the super luxury one.
The company has delivered more than 13.6 million sq. ft of developed space. Its development portfolio accounts for 28,858 cr. of sales value. The company has an office rental portfolio of 4.8 mn. sq ft. and a Joint Venture portfolio of 4.1 mn sq. ft office space.
The company has a healthy credit standing, with a ‘AA-’ long term debt rating and an ‘A1+’ short term debt rating, which is one of the highest amongst real estate developers in India. Furthermore, the company also possesses 2,589 acres of Special Economic Zone land at Nasik, Maharashtra, India. Expanding the growth of the company Indiabulls beyond India, the company is also in the ongoing process of developing property in London (Central).
|Area Served||India, London|
|Market Share/ Revenue||322.82Cr|
|Vision||To build an inclusive India by empowering the underprivileged people and creating sustainable livelihood opportunities for them.|
|Tagline||We Welcome You Home/td>|
Marketing Strategy of Indiabulls Real Estate
STP – Segmentation, Targeting, and Positioning
The STP (Segmentation, Targeting, and Positioning) marketing model is a well-known strategic marketing strategy today. It’s one of the most popular marketing approaches, with marketing execs praising it for making communication more effective and simple.
Indiabulls real estate uses the broadest available segmentation of the target market. They are aiming for all geographical locations, whether they are Tier 1, 2, or 3 cities. In fact, in many cases, there isn’t much targeting or segmentation involved because they are attempting to reach all demographics, geographics, and psychographics of consumers. Along with that, they are open to public and private projects.
The company does not produce anything to be sold, they work in real estate and construction industries throughout India. So the concept of targeting does not apply to Indiabulls real estate.
Indiabulls real estate maintains its position in high-quality projects. Indiabulls real estate has a long-standing commitment to creating responsible infrastructure. Sustainability is an integral component of their approach to business and work practices.
The contest was announced in 2017 Ganesh Chaturthi. Ganesh Chaturthi is the festival marking the birth of the elephant-headed deity Ganesha, the god of prosperity and wisdom. To take part in the contest you need to follow these steps:
- Click a pic of the makhar at your home
- Upload it in the comment section and explain in 140 characters why it’s unique
- Tag @Indiabullsrealestate and #GiftOfGanesh
The winner of the contest was awarded the silver Ganesh statue.
In Diwali 2017 Indiabulls real estate announced a scheme for the key to a fortune. Where you can buy a ready to move apartment and get assured rentals for 2 years. Indiabulls real estate also guaranteed the offer of the rental scheme was the same. The rent started from 20,000 per month which was very affordable. This scheme was very popular and many people put their money in.
Diwali is a festival which is believed to be celebrated with loved ones. In this belief #indianBulls, Real Estate conducted a contest “ApnoKiDiwali” where you have to tag your friend who is like the family and upload the picture and express your feelings in a creative way in 250 words. Also, put the hashtags #ApnoKiDiwali and #Indiabullsrealestate. Many people took part in this contest and won amazing gift vouchers and gift hampers.
Social Media Marketing
One of the most efficient marketing methods is social media. Indiabulls real estate understands the importance of social media marketing and uses various powerful social media platforms to reach out to a large number of people. The company is not so active on social media platforms such as Facebook, LinkedIn, Twitter, Google Plus, and YouTube. The Indiabulls real estate team members work hard to build a strong social media presence, interact with the users, and provide solutions to the problems that they face.
Facebook – @IBRealEstateLimited (8732 Followers)
LinkedIn – Indiabulls Real Estate (4313 Followers)
Instagram – @indiabullsRealEstate (2,358 followers)
As per SEO ranking, it is said that the Number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As we can see, its website has 7k+ organic keywords and it is satisfactory. That means the digital marketing of Indiabulls real estate is gaining a good number of insights. Indiabulls real estate digital marketing is attracting a large number of visitors. The monthly traffic is in the 32k+ range, which is amazing.
The famous Face of Indiabulls rest estate is none other than the Chairman Mr Sameer Gehlaut of Indiabulls. He signed as a brand ambassador as well, he has appeared in many Ad campaigns. Besides Sameer Gehlaut they don’t use any social media influencers to boost its brand reputation. Influencer marketing extends your reach and increases your standing in the industry. By following on social media, users can learn more about the company, their stories, and the products or services they offer. One of the most visible and easy to understand benefits of social media marketing is the most important role influencers play in increasing brand awareness.
In this, there is no such type of strategy to perform in Indiabulls Real Estate because there is no standard strategy to take place in the business of the real estate. In this segment, E-Commerce plays an important role in the awareness part of digital marketing.
Especially, Indiabulls real estate has no one mobile app but yes, Indiabulls Home Loans has one which has somewhat like downloads 1 lakh +, Reviews 2.6*, Space of 16 MB, AND At last 3+ rated with a tagline of “Get a Home Loan – Anytime, Anywhere”
Application to Disbursal Completely Online
Content Marketing Strategies
Content marketing is a type of online marketing that focuses on generating, publishing, and distributing relevant content to a specific audience. Company Content Marketing Strategy is done via its website is http://www.indiabullsrealestate.com. There are some newsletters on the website which are proven to be very helpful when it comes to important information to the investors, management, creditors, and outsiders also.
Here are some from those https://www.indiabulls.com/newsletter
This ends our elaborative marketing strategy of Indiabulls Real Estate. Let us conclude our learning below from the marketing strategy of Indiabulls Real Estate.
Conclusion – What’s Unique in Indiabulls Real Estate Marketing?
Indiabulls Real Estate’s marketing strategy is still in its early stages, and it must continue to track and post quality content. The company is working to identify societal needs, but it only has one product innovation that receives little traffic. To attract more traffic and clients, the company must improve its marketing and product line.
With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out IIDE’s 4 Month Digital Marketing Course to learn more.
We hope this blog on the marketing strategy of Indiabulls Real Estate has given you a good insight into the company’s marketing strategies.
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