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Extensive Marketing Strategy Of KNR Constructions – With STP Analysis

by | Case Studies | 0 comments

We learned about the marketing approach of a truly fascinating brand, Hindustan Construction Company, in our last post. We will learn about the marketing strategy of KNR Constructions, India’s leading infrastructure company, in this post.

KNR Constructions is a well-known construction company in India since 1995. KNR is a dynamic infrastructure development organization providing engineering and construction services all across India.

Marketing is an essential component of a company’s DNA that may make it more branded. Every business nowadays employs digital marketing to promote its services and products. If you’re interested in learning more about digital marketing, then check out IIDE’s Free MasterClass on Digital Marketing 101 by none other than our Founder and CEO, Karan Shah.

In this post, we will fully cover all the aspects of the marketing strategy of KNR Constructions. So let’s begin by learning a little more about the company.

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About KNR Constructions

KNRCL was incorporated in 1995 by experts having knowledge in the field of infrastructure development. Narasimha Reddy & Co. partnership was an enterprise started by Shri K.Narasimha Reddy happens to be a promoter of KNRCL, this partnership firm was engaged in the business of undertaking civil and automatic contracts works since 1979.

In the year 2008 KNRCL opened for Initial Public Issue and raised Rs.1338.67 million and got itself listed on the Bombay stock market Limited and the National stock market of India Limited.

In the past executed infrastructure projects independently also through joint ventures. Currently, a number of the road projects under implementation are with their venture partners. To date, they’ve 20 projects available across various states in India covering Arunachal Pradesh, Bihar, Madhya Pradesh, Andhra Pradesh, Karnataka, Kerala and Tamil Nadu.

Quick Stats on KNR Constructions
CEO Mr B. V. Rama Rao
MD Mr K. Narasimha Reddy
Area Served India
Industry Construction
Market Share/ Revenue Rs 6,805.88 Cr.
Vision To develop KNRCL as a centre of excellence in the field of Infrastructure.
Tagline N/A

 

Marketing Strategy of KNR Constructions

KNRCL marketing examines the brand by marketing framework which includes maintaining performance and also the competitiveness of already existing business to leverage on large investments, especially in the various parts of the operation, these marketing strategies contribute to the growth of the company.

Segmentation, Targeting and Positioning 

Segmentation

KNRCL uses the broadest available segmentation of the target market. They are aiming for all geographical locations, whether they are Tier 1, 2, or 3 cities. In fact, in many cases, there isn’t much targeting or segmentation involved because they are attempting to reach all demographics, geographics, and psychographics of consumers. Along with that, they are open to both public and private projects.

Targeting

The company does not produce anything to be sold, they work in real estate and construction industries throughout India. So the concept of targeting does not apply to KNRCL.

Positioning

KNRCL maintains its position in high-quality projects. KNRCL has a long-standing commitment to creating responsible infrastructure. Sustainability is an integral component of their approach to business and work practices.


Marketing Campaigns

KNR constructions do not have a great online presence even though they haven’t conducted any kind of campaign. They don’t conduct any kind of advertisement campaign to promote their construction company. 

KNR Constructions can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.

KNR Constructions can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.


Social Media Marketing

KNR Constructions are not active on social media sites. They can only be found on Facebook and LinkedIn.

Facebook: 7,061people like their page and 7,244 people follow them on Facebook. On Facebook, they post the wishes of festivals and some construction pictures from their site. 
Linkedin:  KNR Construction has a LinkedIn following of 1650 people. They have only had a few posts to date. They are not even active on their LinkedIn profile.
Instagram: No account found. They don’t have any profiles on Instagram to date.
Twitter: No account found. They don’t have any accounts on Twitter to date.

They are not active on other social media platforms like Twitter & Instagram since it is a huge construction company and it directly deals with the government of the country for construction projects.


SEO Strategy

Marketing Strategy of KNR Constructions - SEO

According to the ubersuggest traffic analyzer, KNR constructions has a very good SEO strategy and an amazing amount of keywords which is excellent. To put it differently, good SEO boosts your online presence. This suggests that as more people visit your website, the more online traffic you will have and therefore the more probable you will be ready to offer your product or service to a broader audience. Also, they have a good number of organic visitors every month which makes their SEO marketing and strategy very strong.

E-commerce Strategy

KNR constructions really do not have any eCommerce strategy because most of their work is onsite. It would be harder to deliver the same level of service to their customers online than physical. 

KNR Constructions Limited is a company that is engaged in India’s infrastructure development through construction practices. E-commerce doesn’t take up much space in the marketing strategy of KNR Constructions. KNR Constructions does not have an E-commerce portal, however, they do have ample information on their website and various offices of their, through which a potential client can reach out to them for any business-related inquiry.

Marketing Strategy of KNR Constructions


Mobile Apps

KNR Constructions does not have any mobile app which provides services to the client. They do have a website through which their potential clients can contact them. Firstly, KNR Constructions deals in the construction sector. It does not deal in the manufacturing of any product.

Secondly, KNR Constructions’ clients are government and many other private companies etc, who wouldn’t choose a mobile app for dealing with KNR Constructions. Such big deals are to be done personally. Considering the above factor, not having a mobile app has never been an obstacle for KNR Constructions. 


Content Marketing Strategies

KNR Constructions Limited does not use any content marketing strategies and they are not active in this section of posting different articles on their website. They do say about their achievements on their website and the growth strategy they are going to imply in future.

This ends our elaborative marketing strategy of KNR Constructions. Let us conclude our learning below from the marketing strategy of KNR Constructions.

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What’s unique about KNR Constructions’ marketing strategy? 

In conclusion, KNR constructions have beaten its competition and therefore the biggest reason for that’s its amazing marketing efforts in highlighting the brand to its customers. Marketing is one of the pillars of any business, and currently, this pillar goes through rapid change. With the increasing importance of digital marketing, learning about the growing field is a crucial step.

With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out IIDE’s 4 Month Digital Marketing Course to learn more.

We hope this blog on the marketing strategy of KNR Constructions has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of KNR Constructions, check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read this, and do share your thoughts on this case study of the marketing strategy of KNR Constructions in the comments section below.

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]

Aditya Shastri

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