In a previous article, we learned about the detailed Marketing Strategy of Bristol Myers Squibb. In this blog, we are going to elaborate on the marketing strategy of Gland Pharma – India’s fast-growing small-molecule generic injectables-focused company.
The motive is to learn and gain insights into Gland Pharma. How it became India’s fast-growing small-molecule generic injectables-focused company and Gland Pharma aims to meet diverse injectables needs with a stable supply of affordable and high-quality products.
So, as we all know and see, the world is fully online now and moving towards digitalisation, and marketing is the backbone of every industry. Check out our Free Masterclass on Digital Marketing taught by IIDE’s CEO and founder, Karan Shah, if you’re curious to learn more about marketing.
We will learn the entire marketing strategy of Gland Pharma by the end of this blog. Let’s start with the company’s history, target market, and online presence before digging deep.