Marketing Strategy of Gland Pharma: Detailed Insights

In a previous article, we learned about the detailed Marketing Strategy of Bristol Myers Squibb. In this blog, we are going to elaborate on the marketing strategy of Gland Pharma – India’s fast-growing small-molecule generic injectables-focused company.

The motive is to learn and gain insights into Gland Pharma. How it became India’s fast-growing small-molecule generic injectables-focused company and Gland Pharma aims to meet diverse injectables needs with a stable supply of affordable and high-quality products.

So, as we all know and see, the world is fully online now and moving towards digitalisation, and marketing is the backbone of every industry. Check out our Free Masterclass on Digital Marketing taught by IIDE’s CEO and founder, Karan Shah, if you’re curious to learn more about marketing.

We will learn the entire marketing strategy of Gland Pharma by the end of this blog. Let’s start with the company’s history, target market, and online presence before digging deep.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]