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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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Extensive Marketing Strategy of Granules India – Complete Overview
In our previous article, we learned in detail about the marketing strategy of Alkem Laboratories. In this article, we are going to elaborate on the marketing strategy of Granules India – A pharmaceutical company. Whenever we talk about any company, the first question that comes to our mind is: How does this company sell its product in the market? What exactly is the marketing strategy, we should apply in our respective companies to lengthen ourselves and trade our product in the market. So, this article is all about what marketing strategy we should use? Why is it relevant to study marketing strategy? And marketing strategy of Granules India.A marketing strategy refers to a company’s overall business game plan for reaching proposed consumers and turning them into consumers of their products or services. As in today’s world where everything is digital. It is essential to learn and practice digital marketing. So, if you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by the CEO and Founder, Karan Shah of IIDE.This blog will go deep into the marketing strategy of Granules India in detail. Let’s start by learning about the company’s history, target audience, and digital presence before we delve into the marketing strategy of Granules India. 
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Goldman Sachs: Overview & STP Analysis
In our previous article, we learned in-depth about the SWOT analysis of Goldman Sachs. In this article, we are going to do a detailed study on the marketing strategy of Goldman Sachs – the United States’ fastest-growing financial company.Goldman Sachs was started in 1869 as the United State’s fastest-growing American multinational investment bank and financial services company.Marketing strategy is an overall game plan for achieving the marketing objectives of the organization, where digital marketing connects businesses with ideal customers online making it easy and effective. If you are very much interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.Before we do an in-depth analysis of the Marketing Strategy of Goldman Sachs, let us kick start by learning the company’s background, competitors, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Godrej Properties :– With STP Analysis
In our previous article, we learnt in detail about the marketing strategy of Indiabulls Real Estate. In this article, we will elaborate on the marketing strategy of Godrej Properties one of the most well-known and multifaceted companies in India.The objective is to help gain insights into one of the top real estate developers in India, Godrej Properties Ltd, a member of the Godrej Group.As you can see, marketing is the backbone of every industry in today’s totally internet world. Check out our Free Masterclass on Digital Marketing taught by Karan Shah, the CEO and founder of IIDE, if you’re interested in learning more about marketing.By the end of this article, we will have learned the comprehensive marketing strategy of Godrej Properties. Let’s, begin with the company’s history, target audience, and online presence before delving deeper.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Complete Marketing Strategy of GNFC – Detailed Explanation
Are you looking for a Marketing Strategy for GNFC? Then you are in the right place as we got you covered with a comprehensive study of the marketing strategy of GNFC.So here we have discussed various ways of marketing used by GNFC which help them to grow their business in the Fertilizer and Chemical industry. In a previous article, we learned about the SWOT analysis of National Fertilizers, the second-largest producer of fertilizers in India.Marketing is a component of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has tracked them to the digital domain as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.sWe will fully cover the marketing strategy of GNFC in this blog. Before we begin our deep dive into the marketing strategy of GNFC, let us start by learning the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Gland Pharma: Detailed Insights
In a previous article, we learned about the detailed Marketing Strategy of Bristol Myers Squibb. In this blog, we are going to elaborate on the marketing strategy of Gland Pharma – India’s fast-growing small-molecule generic injectables-focused company.The motive is to learn and gain insights into Gland Pharma. How it became India’s fast-growing small-molecule generic injectables-focused company and Gland Pharma aims to meet diverse injectables needs with a stable supply of affordable and high-quality products.So, as we all know and see, the world is fully online now and moving towards digitalisation, and marketing is the backbone of every industry. Check out our Free Masterclass on Digital Marketing taught by IIDE’s CEO and founder, Karan Shah, if you’re curious to learn more about marketing.We will learn the entire marketing strategy of Gland Pharma by the end of this blog. Let’s start with the company’s history, target market, and online presence before digging deep.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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360° Marketing Strategy of Glance with Marketing Campaigns
In our previous articles, we learned in detail about the marketing mix of Cisco. In this article, we will elaborate on the marketing strategy of Glance – India’s leading artificial intelligence-based software company.Glance is an Indian software business that uses artificial intelligence to bring customized information to smartphone lock screens. With its headquarters in Bangalore and co-founded in 2019 by Naveen Tewari, Piyush Shah, Abhay Singhal, and Mohit Saxena. The international technology corporation InMobi owns Glance. Marketing is ingrained in a company’s DNA and has the power to make or ruin that entity. Marketing has followed users online as they have gone digital throughout the world. In this article, we will go into detail about the marketing strategy of Glance. But before that let us learn about the company’s history, target market, and online presence.About Glance – Company OverviewOn the lock screen of customers’ devices, Glance’s screen zero platform employs artificial intelligence to deliver personalized, pertinent, ad-free, and live content from various categories, including games, stories, and news. It is a first in the world. Glance secured $45 million in funding from the American venture capital firm Mithril Capital in September 2019. Glance raised a sum of $145 million from Google and Mithril Capital in December 2020, raising its valuation to more than $1 billion.It is the second InMobi group firm to achieve unicorn status. Glance debuted its three-day Glance LIVE Fest digital event in June 2022, with Bollywood superstar Rajkummar Rao serving as the face of its marketing campaign. Anyone with Glance’s lock screen enabled on their smartphone could access the live and interactive digital event. Glance LIVE Fest featured live sporting events, entertainment with celebrities and creators, gaming, and shopping.On various Android smartphone models, including Samsung, Xiaomi, and Realme, the Glance software is pre-installed. The smartphone screen updates to load fresh visual and interactive content each time a user unlocks the device. In addition to English, the content is also available in Hindi, Telugu, Tamil, Bengali, Marathi, Kannada, and Bahasa Indonesia (Indonesia).Quick StatsCEONaveen TewariCMOBikash ChowdhuryArea servedWorldwideIndustrySoftware industryMarket Share/revenue$15.3MTagline“Bar Bar Dekho”
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Complete Marketing Strategy of GIC Re – With Company Overview
Are you looking for a Marketing Strategy for GIC Re? Then you are in the right place as we got you covered with a comprehensive study of the marketing strategy of GIC Re. In this blog, we will get involved in the Marketing Strategies of GIC Re. The entire General Insurance Business in India was undertaken by the GIC Re (General Insurance Corporation of India Limited). Marketing is the most effective way to reach the desired audience, so we must first understand each distinct marketing strategy that will be revealed here. We will know in-depth about the marketing strategy of GIC Re. As more people go digital, so has marketing. If you’re interested in learning more about new-age digital marketing, IIDE’s Free Masterclass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a great place to start. In this blog, we will go over the entire marketing strategy of GIC Re. But, before we get into the meat of the investigation, let’s take a look at the company’s history, target market, and online presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Comprehensive Marketing Strategy of GHCL – 2022 Case Study
In our previous article, we extensively studied the SWOT analysis of GHCL. Today, we will learn deeply about the marketing strategy of GHCL – an established chemicals, consumer products, and textiles brand in India.The primary objective is to shed light on how GHCL grew as a company and how diversity has become a core part of its business. We will also check out the different marketing approaches they implemented that brought them success in their industry.Every company has an end goal of diversifying, scaling, and generating higher revenue. To develop a substantial income, the products have to be good, but the marketing strategy also has to do so. The world has been gradually shifting towards newer forms of marketing, and one such form is digital marketing. So, if you wish to do a big business, you need to know the ABCs of digital marketing. To learn that, check out IIDE’s free Masterclass on Digital Marketing 101 by our CEO and Founder, Karan Shah.Before we cover the various marketing strategy of GHCL in 2022, we first need to know the story of the company, its business model, and its digital presence. Let’s dive in, shall we?
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Comprehensive Marketing Strategy of GFL – With Company Overview
We went into great detail in our previous blog post about the marketing strategy of SRF Limited. We shall discuss the marketing strategy of GFL (Gujarat Fluorochemicals Limited).You will find ample information on the marketing strategy of GFL and a comprehensive 360-degree marketing plan, including its campaigns and target market, on this blog. A corporate overview and information on their STP analysis are included.The brand’s most distinctive traits are its widespread use and constant marketing initiatives, both of which have led to its current state. Watch this Free Digital Marketing Masterclass by our CEO Karan Shah to learn more about marketing and one of the most popular career alternatives, digital marketing.The entirety of the marketing strategy of GFL will be covered in this article, but let’s first learn about the company’s story.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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In-depth Marketing Strategy of Generali – With Detailed Overview
In our previous article, we came to know about the marketing strategy of Minda Corporation. In this article, we are going to elaborate on the Marketing Strategy of Generali.A company’s DNA includes a component called marketing that can make or kill the enterprise. The marketing industry has moved online with users from all around the world. IIDE’s Free MasterClass on Digital Marketing 101 presented by our CEO and founder, Karan Shah, seems to be highly recommended if you have any interest in modern digital marketing.In this blog, we’ll go over every aspect of the marketing strategy of Generali. Let’s start by studying the company’s history, target market, and online presence before we dive in deep.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of General Electric: A Case Study
General Electric Company famously known as (GE) is one of the oldest power suppliers located in New York. It operates mainly in the following four sectors aviation, power, healthcare, and renewable energy. Today general electric has several subsidiaries like GE Additive, GE Aviation, GE Healthcare, GE Renewable Sources, GE Power, etc that work across the globe. Below we have covered some key important points about the marketing strategy of General Electric, its marketing mix, competitors analysis, etc.Before we dive into the marketing strategies of GE, let us learn more about General Electric Company.About General ElectricGeneral Electric was founded by Thomas Edison’s company and Thomson-Houston Electric company along with J.P. Morgan its financier in 1882. It is said that GE introduced electricity and home electrical appliances to America. It has been working for more than 125 years and has created technologies that have helped improve the lives of many people.A few of their notable innovations include the electrical grid in 1882, the first hydro-electrical power plant in 1920, the first gas turbine for producing electricity in 1939, a wind turbine in 2002, the industrial internet in 2018, etc. One of the most interesting facts is that almost 1/ 3 of the world’s electricity is generated by General Electric. They are working on creating strategies and goals that align with the UN’s sustainable development goals.General Electric’s Competitors analysisGeneral Electric is a huge brand that has quite a few competitors in the market. Let us read about them too.1. SiemensSiemens is a German-based industrial manufacturing company that was founded in 1847. This famous European conglomerate has various branches abroad. They provide products and services in sectors such as power, automation, buildings, railways, and water treatment systems. The company has around 4 lakh employees globally and has built a strong brand image. This company has many joint ventures and tie-ups with companies abroad. They have strong advertising and marketing approach that increases their brand name. They also have good financial status and hence are a top competitor of GE.2. 3M3M is an American Minnesota, Mining and Manufacturing company that was founded in 1902 having its head office in Minnesota, USA. They are known for producing electrical materials, fire protection, laminates, etc.3M has been providing quality products and carries out thorough research on its products and services. They are also diversified and carry on business across 120 countries. Along with quality products and a brand name, 3M also has sound financial positions.3. Hitachi Hitachi is a well-known Japanese company that has its headquarters in Tokyo, Japan.Hitachi provides services in various sectors like digital media, telecommunications, construction and machinery, social infrastructure, etc. Hitachi also has a strong brand presence and had been featured in Forbes as the most popular brand. The company is present in many parts of America, Asia, Europe, and the Middle East. It also maintains a strong financial position with over 9.2 trillion in revenue. Hitachi is also working on building a strong relationship with its customers and shareholders.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Effective Marketing Strategy of General Dynamics
In a previous article, we explained the detailed Marketing Strategy of Safran. In this blog, we will discuss the marketing strategy of General Dynamics – an American publicly traded, aerospace and defence corporation.This article aims to learn about General Dynamics and gain insight into it and how it became the fifth-largest defence contractor in the world with arms sales and total sales.A company’s marketing strategy is a crucial element that could either benefit or harm it. Marketing has shifted to the digital globe along with users from all over the world. Check out Karan Shah, the CEO and founder of IIDE, Free MasterClass on Digital Marketing 101 if you’re interested in modern digital marketing.We will learn the entire marketing strategy of General Dynamics by the end of this blog. Before diving deep into it, let’s begin with the company’s back story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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