In our previous article, we discussed the marketing strategy of Voltas. In this article, we will discuss the marketing strategy of Gree – the World’s largest air conditioner manufacturer.
As we live in a digital world we all know how important this digital part has become in our life make our work and life convenient.
In the same way, it has made marketing also easy and convenient for companies to promote their products.
As the public is being used to everything digital it is necessary to learn such digital marketing skills.
If you want to learn about digital marketing watch this Free Masterclass on Digital Marketing.
Let us start the Marketing strategy of Gree by getting to know the company.
About Gree –
Source – SABA Store
A significant Chinese appliance company with its headquarters in Zhuhai, Guangdong province, is Gree Electric Appliances Inc. Gree Electric was founded in 1991.
It is the biggest producer of domestic air conditioners in the world. The firm sells two different kinds of air conditioners: residential and commercial models.
In addition to other items, the company manufactures electric fans, water dispensers, heaters, rice cookers, air purifiers, water kettles, humidifiers, and induction cookers.
Gree is the brand name used for the distribution of its goods both in China and internationally.
Zhuhai Gree Daikin Device Co., Ltd. and Zhuhai Gree Daikin Precision Mold Co., Ltd. are two joint ventures the company has with Daikin.
|CEO||Dong Mingzhu (CHAIRWOMEN)|
|Industry||Electronics, Household appliances|
|Revenue||$31.10 B (2019)|
|Vision||“To build a centenary enterprise”|
Marketing Strategy of Gree –
Let’s start the marketing strategy of Gree with its STP Analysis
Segmentation, Targeting and Positioning
Segmentation – Gree has segmented its market and products into 2 segments – Household users and Commercial users.
Targeting – Gree Electric targets residents and offices and companies as per their products.
Positioning- Gree Electric has positioned itself as the world’s largest residential air-conditioner manufacturer.
E-Cycling of Appliances Campaign
Gree is one of the leading companies in home appliance manufacturing.
Gree started this campaign in 2012.
The main idea of this campaign was to recycle and reuse used appliances such as e-cycling.
This campaign was started to deal with the issue of increasing air pollution.
“We produce high-efficiency air conditioners, but we should also do our part to recycle used appliances,” said Gree President Dong Mingzhu.
Gree took this as their social responsibility to do something for society.
Social Media Marketing
- Instagram – 3K+ followers (gree aircon) | 1K+ followers (gree_global)
- Facebook – 621K followers
- LinkedIn – 12K+ followers
- Twitter – 24.5K followers
Gree Electric is the most followed on Facebook. They mostly post promotional content about their company and the products they offer.
Source – Ubersuggest
As per the SEO analysis organic keywords, less than 500 are considered bad, 1000+ are considered good and above 10,000 are considered amazing. And as seen Gree has 980 organic keywords which are satisfactory.
They have monthly visits of around 29K which is good as above 20,000 is considered good traffic.
As of now, Gree Electric does not use any kind of influencer marketing. But influencer marketing can be beneficial for the company. There are many competitors that use influencers to increase brand visibility in the market.
Gree Electric has various websites as per the locations. The audience can see all the info about the products and buy according to their needs from the website.
Gree Electric provides the content to its audience through its social media platforms. Along with social media, there are various articles about Gree on some websites like Forbes, Nikkie Asia, etc.
Gree has a mobile app GREE+ on the play store. This app helps you to control the electronic appliances of Gree. This app has ratings of 3.3 and 10L+ downloads on the play store.
This brings us to the end of the marketing strategy of Gree. Let’s conclude what we learned.
Conclusion – What’s unique about the marketing strategy of Gree?
Gree Electric has an amazing marketing strategy. It is the world’s largest residential air conditioner manufacturer.
It some launch some more marketing campaigns in order to engage more with the audience.
Gree Electric is available on various social media platforms for all kinds of audiences. It also has a great SEO Strategy as seen.
Gree Electric has used digital marketing nicely as and where needed. Digital marketing plays an important role in the company’s success.
If you want to grow your business similarly then start learning these skills today.
If you want to excel in digital marketing skills you should check out IIDE’s MBA in Digital Marketing Courses.
Keep reading such in-depth case studies on the IIDE Knowledge Portal.
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