Profound Marketing Strategy of Gree – With Detailed Explanation

In our previous article, we discussed the marketing strategy of Voltas. In this article, we will discuss the marketing strategy of Gree – the World’s largest air conditioner manufacturer.

As we live in a digital world we all know how important this digital part has become in our life make our work and life convenient.

In the same way, it has made marketing also easy and convenient for companies to promote their products. 

As the public is being used to everything digital it is necessary to learn such digital marketing skills.

If you want to learn about digital marketing watch this Free Masterclass on Digital Marketing.

Let us start the Marketing strategy of Gree by getting to know the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 6, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.