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Extensive Marketing Strategy of Hatsun Agro Product – With Complete Overview

Updated on: Jul 6, 2022
Marketing Strategy of Hatsun Agro Product - Featured Image

In the previous blog, We discussed the SWOT analysis of Hatsun Agro Product. If you guys haven’t checked out, we recommend you to check out. Today in this article we will get to know about the marketing strategy of Hatsun Agro Product.

The objective of this article is to let you know what the Hatsun Agro Product company is about and what are the different marketing strategies they have done to promote their company and its products.

Marketing has a huge role in building a company, so if you are interested in learning digital marketing you can choose any of the courses available at IIDE. If you want to get an idea about IIDE online class checkout-free masterclass on Digital marketing by our CEO.

We will fully cover our marketing strategy of Hatsun Agro Product in this blog. Before we begin our deep dive, let us start by learning about the company’s story, target audience and digital presence.

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Company overview

Marketing Strategy of Hatsun Agro Product

Hatsun Agro Product is a leading private sector dairy company in India with Headquarters in TamilNadu Chennai. Hatsun Agro Product Ltd was founded by R. G. Chandramogan in 1970. Hatsun Agro Product Ltd often referred to as Hatsun, is a leading private sector dairy company in India with Headquarters in Tamil Nadu.

This company manufactures and markets products for both cooking and consumption, like milk, curd, ice creams, dairy whitener, skimmed milk powder, ghee, paneer, and lots more. Some Hatsun brands are Arun icecreams, Arokya Milk, Hatsun curd, Hatsun paneer, Hatsun dairy whitener, Hatsun ghee, and Ibaco have become popular in the Indian markets.

Hatsun Agro Product Ltd is making a global presence by exporting to over 42 countries around the world mostly in America, the Middle East, and South Asian markets.

Our key focus is on delivering quality, and to that end, we have a technically advanced system that works following time-tested business processes across our 16 plants.

Hatsun Agro Product has competitors like Nestle, Britannia, Adani Wilmar, Godrej agro vet, Hindustan foods, etc in the market to compete within India and outside India.

Quick Stats on Hatsun Agro Product
Chairman R.G. Chandramogan
CFO H Ramachandran
Area Served India, America. Middle east. South Asia
Industry Dairy industry
Market Share/ Revenue 879.36 million us$
Vision Provide a safe and healthy work environment for all employees, contractors, and visitors.
Tagline Nothing added. Nothing removed

 

 
 

 

Marketing Strategy of Hatsun Agro Product

Let’s look into the Marketing Strategy of Hatsun Agro Product.

Segmentation, Targeting, and Positioning

  1. Segmentation – Hatsun Agro Product does segmentation based on the following criteria – geographic, demographic, usage, user status, income, lifestyle, value proposition priorities, benefits sought, loyalty status, gender, social class, self-perception, psychographic factors, and other attitudes.
  2. Targeting – Once the overall market is divided into various segments then Hatsun Agro Product Matt needs to choose a target segment or a few target segments. The key is not to be everything to everybody as the products can only deliver specific value propositions.
  3. Positioning – Positioning is the position of the brand or Hatsun Agro Product products in the minds of target customers – based on distinctive features, qualities, and functions.


Marketing Campaigns

Marketing Strategy of Hatsun Agro Product - Campaign 1

This is one of the Ad campaigns for Hatsun agro product brand  Arun ice creams. This campaign is to attract young people and children to Arun ice creams. They also introduced different forms of ice creams and cookies. Chennai- grounded Hatsun Agro Product lately launched two TV juggernauts for its ice cream brand Arun Ice Cream. The crusade captures people, from kiddies to grown-ups, taking their own sweet time to savour every bit of Arun ice cream with the jingle ‘Take your own sweet time ’ playing in the background. 

Marketing Strategy of Hatsun Agro Product - Campaign 2

This advertisement was the campaign for Arun icecreams watermelon bar which was to attract more people to Arun icecreams. This was a very popular tv ad conducted by Arun ice cream. 

Marketing Strategy of Hatsun Agro Product - Campaign 3

Another Tv Commercial for Arun icecreams Lub Tub as part of their marketing campaign. This campaign is a montage of ice cream shots and introduces the new range of ice cream tubs. The rhythm of the heartbeat is used as a catchy expression in the song since it rhymes with the tub.

This campaign was viewed by 18k people on youtube by the uniqueness of its video. 


Social Media Marketing

Hatsun Agro Product can be found only on LinkedIn other than that they have no other social media presence. This company’s social media game is really poor.

LinkedIn –  22,974 followers

But there is no engagement on LinkedIn also, they haven’t posted anything on LinkedIn. In fact, there is zero engagement on social media for Hatsun Agro Product. It is really poor to see such a big company have no presence in social media and no social media marketing. Most of the competitors of Hatsun Agro Product have a comparatively good social media presence and social media marketing.


SEO Strategies

Marketing Strategy of Hatsun Agro Product - SEO

In digital marketing, if a website has less than 500 organic keywords, it has a poor SEO strategy; if it has 1,000-2,000 keywords, it has a weak SEO strategy. The number of organic keywords for the Hatsun Agro Product website is 2,339 as seen in the figure above. That signifies that the SEO strategy of the organisation is neither bad nor good. To increase organic keywords, the organisation needs to improve its SEO approach. If we look at the website traffic graph, we can observe that traffic was higher in December 2021.

 

Influencer Marketing

They have associated with Indian actress Simran for their promotion of Arun icecreams. Arun icecreams and Simran are associated with many brand promotions and various television advertisements.


E-Commerce Strategies

Hatsun Agro Product has its own website and they also sell its products through various e-commerce platforms.


Mobile Apps

Hatsun agro-products do have an application available in Google Play. It is the Hatsun Agro Product Service app that anyone can download but only authorised users can log in. You can use it for anything about the brands and services of Hatsun Agro Product.


Content Marketing Strategy

Hatsun agro-products don’t have much of a content marketing strategy.

 

This ends our elaborative marketing strategy of Hatsun Agro Product. Let us conclude our learning below from the marketing strategy of Hatsun Agro Product.

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What’s unique about Hatsun Agro Products’ marketing strategy? 

Chandramohan invested in stylish technology to keep his ice cream brand ahead of the rest. Apart from cone and chocolate manufacturing stuff, Arun has a well-equipped packaging and production line, and a cold storehouse complex that can hold up to 10 days ’ ice cream inventory. Expert ice cream technologists and operation help were appointed to keep the quality harmonious and invention levels high.

In this Marketing strategy, we saw how Hatsun Agro Product became one of the leading dairy brands in the world. Even after achieving great heights Hatsun Agro Product still has a long way to go in terms of branding in the digital space. Their website SEO seemed good enough to rank on search engines but using social media platforms can help them create brand awareness.

Check our Online Digital Marketing Course if you want to learn more and improve your skills. Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of Hatsun Agro Product has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Hatsun Agro Product check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of Hatsun Agro Product, and do share your thoughts on this case study marketing strategy of Hatsun Agro Product in the comments section below.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]

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