Detailed Marketing Strategy of Gynoveda With Complete Overview

Starting in 2018, Gynoveda is World’s first FemTech with a vision to combine content, technology, and Ayurveda that enables women to experience healthy periods, Lifelong! with a safe self-care solution.

Over 600 million women, globally suffer silently from menstrual disorders yet they dread paying a visit to a gynaecologist. That is where Gynoveda comes in, with their products being made of 100% ayurvedic herbs that are rigorously tested for their safety, purity, and potency.

We are sure you’re thinking ‘but how did they get successful?’. Well, you have come to the right place. Today we are gonna take a look at the marketing strategy of Gynoveda, marketing tactics, target market, campaigns, and ways to attract new as well as existing customers.

As users across the world go digital, marketing has tracked them to the digital domain as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will fully cover the marketing strategy of Gynoveda in this blog. Before we begin our deep dive into the marketing strategy of Gynoveda, let us start by learning the company’s story, target audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Jan 30, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.