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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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Comprehensive Marketing Strategy of Hexaware Technologies
In a previous article, we learned about the detailed Marketing Strategy of Tata Consultancy Services TCS, a leading Indian multinational technology company. In this blog, we will elaborate on the marketing strategy of Hexaware Technologies – One of India’s top IT management services company. The main motive is to understand and know insights into Hexaware Technologies and how it became one of  India’s top IT management services company Hexaware Technologies aims to become the largest IT management company in India. So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will understand the entire marketing strategy of Hexaware Technologies by the end of this blog. Before getting into it, let’s start with the company’s story, target audience, and digital presence.About – Hexaware Technologies Company OverviewHexaware Technologies is an information technology (IT) and business services company based in Navi Mumbai, India. Founded in 1990 by Atul Nishar. The company has offices in countries across the world, including the United States, Mexico, Canada, Brazil, Sydney in Australia, Singapore, Japan, India, China, United Arab Emirates, United Kingdom, Germany, Romania, and the Netherlands.R Srikrishna became the company’s new CEO on  July 28, 2014, Hexaware offers a diverse variety of specialized business services for various industries, including banking, education, insurance, manufacturing, travel and transportation, capital markets, etc. The company offers services and solutions in application transformation management, business intelligence and analytics, business processes, digital assurance, and enterprise software.The company’s current employee strength is over 25,000 with over 255 clients across the globe. Hexaware has been tagged as the fastest-growing outsourcing provider by Asia Outsourcing Congress for the year 2015-2016, and the company is listed among Asia’s 200 best under a Billion on Forbes.According to its Q1 2018 Financial Update, Hexaware has reported a 12.1% revenue CAGR in USD terms. The company has added USD 180 million in fresh business signed in 2017.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of HERMS – Detailed Analysis
In our last post, we learned about the SWOT analysis of HERMES. In this essay, we’ll look at the marketing strategy of HERMS, which is activewear and streetwear clothing. The goal is to assist you in gaining knowledge and insights about HERMS and how it became a worldwide street of activewear from a regular clothing store.Marketing is an integral aspect of a company’s identity that can greatly affect its success. If You’re interested in drilling digital marketing, you should definitely have a look at this site. IIDE’s  Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will have a complete look at Herm’s marketing strategy in this blog, but before that, let’s start by learning about the company’s history, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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In-Depth Marketing Strategy of HDFC – Overall Analysis
In the previous article, we learned about the Marketing Mix of ICICI Bank – A Financial Services Company. Today we are going to talk about the Digital Marketing Strategies of HDFC Bank – India’s Leading Private Bank.The objective of this blog is to provide knowledge about the HDFC Bank, from starting as a Scheduled Commercial Bank to becoming India’s leading private bank. The mission of HDFC is to become a World-Class Indian Bank.Nowadays people are becoming more digitally dependent, from using net banking to UPIs. So if you want your company/website to be known, marketing plays a major role, especially digital marketing. If you are interested in digital marketing, check out Free Digital Marketing Masterclass with Certification by our CEO and Founder, Karan Shah.In this blog, we will be learning about the entire marketing strategy of HDFC Bank, but before exploring it, let’s look into a bit of the history of how HDFC Bank grew and became what it is today.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Comprehensive Marketing Strategy of HCL | IIDE
HCL Technologies is a dominant Information Technologies giant with its roots in India. It is a multinational company that specializes in information technology and consulting services. HCL technologies made it to the Forbes Global list. It has managed to maintain an impressive annual revenue of $10 billion and has a net worth of 21 billion dollars, to know about this click here. In this blog, we will understand the marketing strategy of HCL incorporating its marketing mix and competitor analysis. Let us understand the origins of HCL.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of HBO – With STP Analysis
In our recent article, we talked about the SWOT analysis of HBO. In this article, we are going to go through the details of the Marketing Strategy of HBO which is the first and longest-running subscription television service in the United States.The objective of HBO is to create the best shows and films that demonstrate storytelling’s exceptional power.Marketing is very important because it can help businesses grow more effectively and gain their maximum ROI potential. Digital marketing is very crucial in increasing a brand’s image and if you are interested in learning more about digital marketing, you should check out the Free Masterclass on Digital Marketing by Karan Shah, the CEO, and Founder of IIDE.In this article, Before we delve into the Marketing Strategy of HBO, let’s know more about the company HBO
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Hatsun Agro Products: Complete Overview
In the previous blog, We discussed the SWOT analysis of Hatsun Agro Product. If you guys haven’t checked out, we recommend you to check out. Today in this article we will get to know about the marketing strategy of Hatsun Agro Product. The objective of this article is to let you know what the Hatsun Agro Product company is about and what are the different marketing strategies they have done to promote their company and its products. Marketing has a huge role in building a company, so if you are interested in learning digital marketing you can choose any of the courses available at IIDE. If you want to get an idea about IIDE online class checkout-free masterclass on Digital marketing by our CEO. We will fully cover our marketing strategy of Hatsun Agro Product in this blog. Before we begin our deep dive, let us start by learning about the company’s story, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Detailed Marketing Strategy Of Haier – Complete Strategy Breakdown
In our previous article, we learned in depth about a fascinating brand’s marketing strategy, Voltas. In this article, we will go over the marketing strategy of Haier – the World’s Leading Manufacturer of Innovative Products.The major goal is to assist in understanding Haier’s marketing strategy and how they carve out a space for themselves in a competitive industry, from being a consumer products firm to becoming one of the world’s most renowned brands.Marketing is in every company’s DNA, and as consumers across the world become more tech-savvy, it is becoming increasingly crucial for every business to establish an online presence and carve out a spot in the consumer’s mind. If you’re interested in cutting-edge digital marketing, you should check out Free MasterClass on Digital Marketing by Karan Shah, CEO and Founder of IIDE.We will in-depth cover the marketing strategy of Haier in this blog. Before we begin our deep dive, let us start with an overbrief of the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Detailed Marketing Strategy of Gynoveda With Complete Overview
Starting in 2018, Gynoveda is World’s first FemTech with a vision to combine content, technology, and Ayurveda that enables women to experience healthy periods, Lifelong! with a safe self-care solution.Over 600 million women, globally suffer silently from menstrual disorders yet they dread paying a visit to a gynaecologist. That is where Gynoveda comes in, with their products being made of 100% ayurvedic herbs that are rigorously tested for their safety, purity, and potency.We are sure you’re thinking ‘but how did they get successful?’. Well, you have come to the right place. Today we are gonna take a look at the marketing strategy of Gynoveda, marketing tactics, target market, campaigns, and ways to attract new as well as existing customers.As users across the world go digital, marketing has tracked them to the digital domain as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover the marketing strategy of Gynoveda in this blog. Before we begin our deep dive into the marketing strategy of Gynoveda, let us start by learning the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Groww – A Case Study
Previously we saw the Marketing strategy of Razorpay. In this article, we are going to see the Marketing strategy of Groww – one of the best online investment platforms where users can find the best mutual funds for them to invest their money without any difficulty.Therefore, the main goal of this is to assist everyone in learning more about Groww’s success story, from its humble beginnings as a small investment company to its transformation into an institution that has made investing incredibly simple for millions of people.The marketing strategy of Groww has contributed to its success. Given that it is an internet application, marketing on all other online platforms is crucial.In this blog, we will look at the key Marketing strategy of Groww but before that let’s know some facts about the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Profound Marketing Strategy of Gree – With Detailed Explanation
In our previous article, we discussed the marketing strategy of Voltas. In this article, we will discuss the marketing strategy of Gree – the World’s largest air conditioner manufacturer.As we live in a digital world we all know how important this digital part has become in our life make our work and life convenient. In the same way, it has made marketing also easy and convenient for companies to promote their products. As the public is being used to everything digital it is necessary to learn such digital marketing skills. If you want to learn about digital marketing watch this Free Masterclass on Digital Marketing.Let us start the Marketing strategy of Gree by getting to know the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Detailed Marketing Strategy Of Greaves Cotton With Company Overview & STP Analysis
In our previous article, we learned in detail about the marketing strategy of a financial company, Incred. This article speaks about the elaborate marketing strategy of Greaves Cotton which is a diversified engineering company and leading manufacturer of diesel, petrol, kerosene, gasoline engines, diesel pump sets, gensets and farm equipment.The idea behind is to help you gain insight on Greaves Cotton’s transition from producing ceiling fans and a range of other electric vehicles to become an entrusted engineering brand with 500+ retail centres and 6300+ small spare part retail outlets across India and also wide global footprints expanding globally.‘Marketing aims to make selling superfluous’- Peter Drucker, resulting in the make or break of a company. As now companies were forced to take to the digital world of marketing due to the pandemic; it is great to be on the top of such a happening area and stay at the top of it. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on digital marketing and if you are looking to master a particular skill relevant to you, look out for the short term certifications in Digital Marketing; the short courses are not only elaborate but very time efficient and guidance from the industry leads with meaningful insights is as sweet as a brownie.We will learn the entire marketing strategy of Greaves Cotton by the end of this blog. Before talking about the marketing strategy of Greaves Cotton, let’s begin with the company’s story, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Great Eastern Shipping
IntroductionPreviously, we learned in detail about the marketing strategy of an interesting brand, Cochin Shipyard. In this article, we are going to take a close look at the marketing strategy of Great Eastern Shipping, India’s largest private-sector shipping company.The objective is to help you gain insights into Great Eastern Shipping and how it became India’s largest private-sector shipping company and evaluate the marketing strategy of Great Eastern Shipping.As you can notice everyone is online now and so is marketing, if you are interested in learning digital marketing to grow your business then do check out IIDE’s Free MasterClass on Digital Marketing by CEO and Founder, Karan Shah.In this blog, we will fully cover the marketing strategy of Great Eastern Shipping. But before that, let us start by learning the company’s story, and its target audience.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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