Extensive Marketing Strategy of HERMS – Detailed Analysis

In our last post, we learned about the SWOT analysis of HERMES. In this essay, we’ll look at the marketing strategy of HERMS, which is activewear and streetwear clothing. 

The goal is to assist you in gaining knowledge and insights about HERMS and how it became a worldwide street of activewear from a regular clothing store.

Marketing is an integral aspect of a company’s identity that can greatly affect its success. If You’re interested in drilling digital marketing, you should definitely have a look at this site. IIDE’s  Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will have a complete look at Herm’s marketing strategy in this blog, but before that, let’s start by learning about the company’s history, target audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.