
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
Latest Case Studies
Trending Topics

Extensive Marketing Strategy of Lennar – with Company overview
In our previous article, we discussed the Detailed marketing strategy of Apar, a highly trusted manufacturer company across the globe. In this blog, we are going to elaborate on the marketing strategy of Lennar, one of the nation’s largest builders of quality homes.The objective is to gather interesting information about Lennar and know how it became one of the largest real estate managers and what marketing strategy helped Brookfield to become the management services for all major real estate assets.So, we all know that there is an inevitable surge in the use of digital technologies, and marketing has been the most important way of promoting businesses and surviving this digital transformation. So if you are passionate about marketing or you want to know why marketing is so hyped up then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.By the end of this blog, you will gain enough information about Lennar to be able to understand its marketing strategy. Before understanding what worked for Lennar, let’s know the company’s story and target audience.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Laurus Lab: STP Analysis & Overview
In a previous article, we learned about the extensive marketing strategy of McKesson. In this article, we will see the marketing strategy of Laurus labs – knowledge, innovation, and excellence.The objective of this article is to know how the marketing strategy of Laurus labs works and how the pharmaceutical labs work and to know about their marketing strategy.We all know the entire world is going online and we are going to learn about the marketing strategy of Laurus labs by the end of this blog .before going deep into it if you are interested in digital marketing, then go and check out IIDE’s free masterclass on digital marketing 101 by founder, Karan Shah. let us begin with the company’s journey, target the audience and digital presence.
Aditya Shastri
Aug 9, 2025

In-Depth Strategy Of Larsen and Toubro | IIDE
Larsen & Toubro is one of the largest and most reputed companies in the Indian private sector. It is engaged in high-impact sectors of the economy and its capabilities span the entire spectrum of ‘design to deliver’. Sustainability is embedded in their long-term strategy which is also reflected in their marketing. L&T capitalizes on popular trends while promoting its services.In this blog, we’ll discuss the Marketing strategy of Larsen and Toubro company, their marketing strategies, and competitor analyses of the brand.Before starting with this, let’s see what Larsen & Toubro is:
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Lakshmi Vilas Bank: Detailed Overview
In our previous article, we learnt in detail about the marketing strategy of DBS Bank. In this article, we are going to elaborate on the marketing strategy of Lakshmi Vilas Bank.The objective is to help you gain insights on the Lakshmi Vilas Bank with its STP analysis, Social Media presence and how they carry out its campaigns, in short, the whole marketing strategy of Lakshmi Vilas Bank that they use to survive in the market. Marketing is a part of a company’s DNA that can either make or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover the marketing strategy of Lakshmi Vilas Bank in this blog. Before we begin our deep dive, let us start by learning the company’s story.
Aditya Shastri
Aug 9, 2025

In-Depth Marketing Strategy of La Poste – Complete Analysis
In our previous article, we learned in detail about the SWOT analysis of La Poste. In this article, we are going to extensively study the marketing strategy of La Poste – France’s leading postal services provider.The main motive of this article is to help you gain knowledge regarding the marketing strategies used by brands like La Poste in building their market presence.Digital Marketing is a booming profession in this current online age. It forms the basic backbone of various multinational industries. Therefore, the field of Digital Marketing Strategy offers various viable career options. To know more about the same, check out IIDE’s free masterclass on Digital Marketing. If you are looking for a short-term certification course to gain knowledge on the various aspects of Digital Marketing Strategy, you can make use of IIDE’s short-term certificate courses to help guide you in the right direction.We will cover the marketing strategy of La Poste in detail in the upcoming section of the blog.
Aditya Shastri
Aug 9, 2025

Comprehensive Marketing Strategy of KYT – With Company Overview
In the previous article, we discussed the marketing strategy of Royal Enfield. In this article, we are going to look into the marketing strategy of KYT.In this blog, you will understand how KYT helmets have developed its marketing strategies and established itself as one of the top and most reliable helmet companies providing comfort and safety to its riders. KYT promises its customers to maintain and keep upgrading their standard of quality of production. Serving their customers since 1980 they have gained the trust and respect of their customers and maintained long-term relations which have proved to be beneficial for the company.The main objective of this blog is to make you understand the different marketing strategies used by them and the effectiveness of the strategy. Marketing is critical for a company to make its customers understand their products, to learn more about marketing and its benefits you can check out IIDE’s Free masterclass on digital marketing. Before we go inside the marketing strategy of KYT, let’s understand the company’s history.
Aditya Shastri
Aug 9, 2025

Extensive Marketing Strategy of KRBL – With Detailed Overview
In a previous article, we learned about the detailed Marketing Strategy of IT Foods. In this blog, we are going to elaborate on the marketing strategy of KRBL – the World’s Largest Rice Millers.The objective is to learn and gain insights into KRBL and how it became the world’s largest rice mill. KRBL aims to become the oldest and largest rice mill industry in India. So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of KRBL by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience and digital presence.
Aditya Shastri
Aug 9, 2025

In-Depth Marketing Strategy of KPR Mill – With Extended Study
In our previous article, we learned about the marketing strategy of Greaves Cotton. In this blog, we will dig into the marketing strategy of KPR Mill – which is India’s largest vertically integrated garment production company.The objective of this blog is to guide you through insights into how KPR Mill became India’s best-integrated garment production company. In today’s era companies acquire customers – through digital marketing. As users across the world go digital, marketing has followed them into the digital realm as well. As we all are aware of today’s digital world, where all the brands, companies, and industries are marketing their products by influencing or taking up any celebrity as their brand ambassador. So, to excel in all these marketing skills you must know about them. Don’t worry we got you covered with IIDE’s Free MasterClass on Digital Marketing 101 by none other than our Founder and CEO, Karan Shah.In this study, we will look at the marketing strategy of KPR Mill, their influencing strategies, and whatnot. So, let’s get started!
Aditya Shastri
Aug 9, 2025

Extensive Marketing Strategy of KPMG – Detailed Explanation
In our previous article, we had learnt in detail about the SWOT analysis of KPMG. In this article, we are going to extensively analyze the marketing strategy of KPMG – a multinational professional services network.In this blog, every nook and cranny of the marketing strategy of KPMG will be analyzed in a detailed manner with examples. This will be helpful to attain a better understanding of KPMG’s digital marketing strategy as well. We will also be analyzing the target audience and promotional strategies.Digital Marketing is a booming profession in this current online age. It forms the basic backbone of various multinational industries. Therefore, the field of Digital Marketing Strategy offers various viable career options. To know more about the same, check out IIDE’s free masterclass on Digital Marketing. If you are looking for a short-term certification course to gain knowledge on the various aspects of Digital Marketing Strategy, you can make use of IIDE’s short-term certificate courses to help guide you in the right direction.Curious about the marketing strategy of KPMG International Limited? Read on to find out everything there is to know about KPMG’s extensive marketing strategy that has allowed the brand to grow into a global network of professional firms providing Audit, Tax, and Advisory services.
Aditya Shastri
Aug 9, 2025

Complete Marketing Strategy of KPIT Technologies – With Complete Overview
In our previous case study, we learned in detail about the marketing strategy of a really fascinating company, PNC Infratech. In this case study, we are going to explain the marketing strategy of KPIT Technologies, the global technology brand in automotive engineering and mobility solutions.Startups are the talk of the town nowadays. KPIT Technologies is not the only global technology brand in automotive engineering and mobility solutions have unveiled its new visual brand identity. We will help you gain insights into how KPIT Technologies went from zero to becoming one of the world’s largest automotive engineering companies. As things are getting digital, people want to buy everything online. That is the main reason why Digital Marketing becomes an essential part of any startup or business. Without Digital Marketing it will be hard to survive in the competitive market.So, to stay ahead of your competitor’s marketing becomes essential. If you want to learn about new-age digital marketing, then check out the IIDE’s Free Masterclass on Digital Marketing 101 by our CEO and Founder, Karan Shah.Before we get into the details of the Marketing Strategy of KPIT technologies, let’s get started by getting to know the story of KPIT Technologies.
Aditya Shastri
Aug 9, 2025

A Brief Case Study on the Marketing Strategy Of Kotak Mahindra Bank
Some brands have grown exponentially since their inception. Kotak is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Kotak’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing.
About Kotak
Kotak Mahindra Bank is a private sector bank headquartered in Mumbai Maharashtra. It is known as the fastest-growing bank in India.
Kotak Mahindra bank was founded by Uday Kotak in 1985 and later became an Indian financial services conglomerate. In 2003 it was given the license of carrying on banking business by the Reserve Bank of India. It was one of the non-banking finance companies which were converted into a bank. The company believes in giving a delightful experience to its customers and is regarded as one of the most trusted financial institutions today.
Now that we are discussing Kotak, let’s take a look at their marketing strategy too.
What’s new with Kotak?
Here’s what was buzzing around Kotak recently:
Kotak Mahindra Bank helps Ramakrishna Mission Sevashrama Charitable Hospital in Vrindavan install an advanced PET CT Scanner.
Kotak Mahindra Bank Customers Can Now Use RuPay Credit Card on UPI
Kotak Mahindra Bank is India’s first bank clearing member to clear FPI commodity derivative deals.
ActivMoney by Kotak to Change the Savings Culture; Savings Account Holders to Earn FD Wala Interest up to 7%* p.a. with ActivMoney
Kotak introduces the Privy League, an exclusive premium banking programme.
Kotak Mahindra Bank is the first bank in India to move a Mauritius-based fund to GIFT City.
IndianOil, Kotak Launch Co-Branded Fuel Credit Card
Rohit Bhasin, a former Unilever executive, has joined Kotak as Chief Marketing Officer
Let’s now understand the target audience of Kotak better with the help of a buyer persona.
Aditya Shastri
Aug 9, 2025

Extensive Marketing Strategy Of KNR Constructions – With STP Analysis
We learned about the marketing approach of a truly fascinating brand, Hindustan Construction Company, in our last post. We will learn about the marketing strategy of KNR Constructions, India’s leading infrastructure company, in this post.KNR Constructions is a well-known construction company in India since 1995. KNR is a dynamic infrastructure development organization providing engineering and construction services all across India.Marketing is an essential component of a company’s DNA that may make it more branded. Every business nowadays employs digital marketing to promote its services and products. If you’re interested in learning more about digital marketing, then check out IIDE’s Free MasterClass on Digital Marketing 101 by none other than our Founder and CEO, Karan Shah.In this post, we will fully cover all the aspects of the marketing strategy of KNR Constructions. So let’s begin by learning a little more about the company.
Aditya Shastri
Aug 9, 2025
Confused about which Digital Marketing Course is Right for You?

Explore Our FREE Digital Marketing Masterclasses
Taught by industry experts, these free digital marketing courses are your gateway to exploring exciting topics and expanding your expertise at your own pace.











