Comprehensive Marketing Strategy of KYT – With Company Overview

In the previous article, we discussed the marketing strategy of Royal Enfield. In this article, we are going to look into the marketing strategy of KYT.

In this blog, you will understand how KYT helmets have developed its marketing strategies and established itself as one of the top and most reliable helmet companies providing comfort and safety to its riders. KYT promises its customers to maintain and keep upgrading their standard of quality of production.

Serving their customers since 1980 they have gained the trust and respect of their customers and maintained long-term relations which have proved to be beneficial for the company.

The main objective of this blog is to make you understand the different marketing strategies used by them and the effectiveness of the strategy. 

Marketing is critical for a company to make its customers understand their products, to learn more about marketing and its benefits you can check out IIDE’s  Free masterclass on digital marketing. Before we go inside the marketing strategy of KYT, let’s understand the company’s history.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Dec 18, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]