In our previous case study, we learned in detail about the marketing strategy of a really fascinating company, PNC Infratech. In this case study, we are going to explain the marketing strategy of KPIT Technologies, the global technology brand in automotive engineering and mobility solutions.
Startups are the talk of the town nowadays. KPIT Technologies is not the only global technology brand in automotive engineering and mobility solutions have unveiled its new visual brand identity. We will help you gain insights into how KPIT Technologies went from zero to becoming one of the world’s largest automotive engineering companies.
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Before we get into the details of the Marketing Strategy of KPIT technologies, let’s get started by getting to know the story of KPIT Technologies.
KPIT Technologies – Company’s Overview
KPIT Technologies a global technology brand in automotive engineering and mobility solutions has unveiled its new visual brand identity.
According to the company, the new visual identity draws inspiration from KPITs’ technology solutions that run in millions of vehicles around the world. It also shows the dedication of KPIT employees who are working to make mobility cleaner, smarter, and safer, according to the business.
KPIT is a leading independent software development and integration partner that is assisting mobility in its transition to a clean, smart, and safe future. KPIT accelerates clients’ deployment of next-generation technologies for the future mobility roadmap with 7000 automobile believers worldwide focusing on embedded software, AI, and digital solutions.
KPIT works with leaders in automotive and mobility and is present where the ecosystem is developing, with engineering centres in Europe, the United States, Japan, China, Thailand, and India. As we move into a world defined by digital experiences, artificial intelligence (AI) and machine learning (ML) are poised to disrupt our lives.
| CEO | Kishor Patil |
|---|---|
| CMO | Shirish Patwardhan |
| Area Served | Worldwide |
| Industry | Automotive and mobility |
| Market Share/ Revenue | Annual Revenue 651.76Cr |
| Vision | cleaner, greener, intelligent world, a world that is self-sufficient, sustainable and efficient. |
| Tagline | Reimaging mobility with you for the creation of a cleaner, smarter and safer world |
Marketing Strategy of KPIT Technologies
KPIT’s marketing strategy is to provide comprehensive solutions to the mobility ecosystem. To achieve this, KPIT works in partnership with other technology companies to design and build end-to-end solutions for the mobility ecosystem.
KPIT’s software solutions are the solution providers of choice for automakers and Tier-1 suppliers in the mobility space. KPIT’s solutions provide critical software and services to the automotive ecosystem, and its customers include the world’s largest automakers such as Volkswagen, GM, and Paccar, as well as Tier-1 suppliers such as Continental, Bosch, and Eaton.
Segmentation, Targeting, and Positioning
KPIT Technologies is an IT infrastructure and services provider. The company primarily provides Managed IT Services to medium-sized and large-sized businesses across India. It has a presence in 13 cities and has over 10,000 employees. KPIT Technologies has a presence across the country in 13 cities.
KPIT Technologies’ core business is developing and manufacturing cutting-edge automotive technology solutions. The company is a market leader in the sector and the company’s products and services are used by leading automakers across the world.
KPIT has positioned itself as one of the top automotive software companies in the world. KPIT is the only company in the automotive sector that offers complete technology solutions for the mobility ecosystem. With innovative products and solutions, KPIT is the only technology company that provides solutions for automakers and Tier-1 suppliers.
Marketing Campaign of KPIT Technologies
“Chhote Scientists”
Choote scientists is the campaign started by KPIT’S CSR to develop the knowledge about science and technology among school-going students. With this huge pandemic, the condition of school students is getting worse. This campaign was started to launch the program visually where the students and volunteers connect through their phones for online teaching.
This program is running successfully with 103 KPIT volunteers, with 60 sessions at 40 schools and 1246 students.
A technology company that cares
KPITians from Bengaluru, India campus participated in the social activity of nurturing and watering plants more than 500. Its campaign is ongoing now. On the first day, volunteers had a nature walk and witnessed rare plants and learned fascinating facts about them. This trail ended up with a facility devoted to the conversation and preservation of wildlife and its resources.
KPITians from the Pune office participated in a river cleaning activity on the 19th of October 2019 with partner NGO, jeevitnadi – Living river foundation. In the early morning, they cleaned the riverside, collected garbage, watched fishes and birds and observed the environment. The cause of “together we can change the planet for the better” really charged everyone.
Social Media Marketing
One of the most efficient marketing methods is social media. KPIT Technologies understands the importance of social media marketing and uses various powerful social media platforms to reach out to a large number of people. The company is active on various social media platforms such as Facebook, LinkedIn, Twitter, Google Plus, and YouTube. The KPIT Technologies team members work hard to build a strong social media presence, interact with the users, and provide solutions to the problems that they face.
KPIT Technologies is present on the below social media platforms:
- Youtube
SEO Strategy
As per SEO ranking, it is said that the Number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As we can see, its website has 7k+ organic keywords and it is satisfactory. That means the digital marketing of KPIT technologies is gaining a good number of insights. KPIT’s digital marketing is attracting a large number of visitors. The monthly traffic is in the 20k+ range, which is amazing.
Influencer marketing
In today’s day and age, one of the most effective ways to market a product or a service is through influencers. The influencers are the premier name in the industry and when they are promoting a product, it immediately becomes popular among the masses. The influencers for KPIT technologies are celebrities and well-known figures in the automotive industry; mostly the BOD are the ones who are promoting KPIT.
Mobile Apps
KPIT technologies mobile app is now available for download. The mobile app allows you to check the status of your vehicle from the comfort of your home. It also allows you to view the vehicle history, schedule an appointment to have your vehicle serviced, and schedule a service appointment.
Content Marketing Strategies
The content marketing strategy of KPIT technologies is to create high-quality content that is interesting and engaging for the target audience. They create this content by hiring a professional writer to create unique articles that are optimized for search engines. The content is shared across different social media pages to build a large fan base. This fan base helps in driving more traffic to the website, which increases sales.
This ends our elaborative marketing strategy of KPIT Technologies. Let us conclude our learning below from the marketing strategy of KPIT Technologies.
What’s Unique in KPIT’s Marketing?
KPIT Technologies is a successful company with a unique marketing strategy. They market their products with a socially relevant topic which helps them to beat their competitors in the market. Overall, the marketing strategy of KPIT technologies is good but In my opinion, it should invest more in its marketing strategy as its ventures.
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We hope this blog on the marketing strategy of KPIT Technologies has given you a good insight into the company’s marketing strategies.
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