Extensive Marketing Strategy of KPMG – Detailed Explanation

In our previous article, we had learnt in detail about the SWOT analysis of KPMG. In this article, we are going to extensively analyze the marketing strategy of KPMG – a multinational professional services network.

In this blog, every nook and cranny of the marketing strategy of KPMG will be analyzed in a detailed manner with examples. This will be helpful to attain a better understanding of KPMG’s digital marketing strategy as well. We will also be analyzing the target audience and promotional strategies.

Digital Marketing is a booming profession in this current online age. It forms the basic backbone of various multinational industries. Therefore, the field of Digital Marketing Strategy offers various viable career options. To know more about the same, check out IIDE’s free masterclass on Digital Marketing. If you are looking for a short-term certification course to gain knowledge on the various aspects of Digital Marketing Strategy, you can make use of IIDE’s short-term certificate courses to help guide you in the right direction.

Curious about the marketing strategy of KPMG International Limited? Read on to find out everything there is to know about KPMG’s extensive marketing strategy that has allowed the brand to grow into a global network of professional firms providing Audit, Tax, and Advisory services.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]