Marketing Strategy of Laurus Lab: STP Analysis & Overview

In a previous article, we learned about the extensive marketing strategy of McKesson. In this article, we will see the marketing strategy of Laurus labs – knowledge, innovation, and excellence.

The objective of this article is to know how the marketing strategy of Laurus labs works and how the pharmaceutical labs work and to know about their marketing strategy.

We all know the entire world is going online and we are going to learn about the marketing strategy of Laurus labs by the end of this blog .before going deep into it if you are interested in digital marketing, then go and check out IIDE’s free masterclass on digital marketing 101 by founder, Karan Shah. let us begin with the company’s journey, target the audience and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]