Latest Case Studies

In our previous blog, we did a detailed SWOT Analysis of one of the world’s largest leading retailers, Walgreens. Here we will be doing an Elaborated SWOT Analysis of Abbott Laboratories It is one of the largest biotech and pharmaceutical companies based on employee numbers. It is also one of the largest Pharmaceutical Companies in India. Abbott Laboratories has gained large success in its industry. It can improve its market standing by implementing the latest digital marketing techniques. As most people are using digital media it is easy for businesses to market their target audience. Thus digital marketing is essential for every business. If you are interested in learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Thus this makes us keen to know how Abbott Laboratories maintains a prominent position in the market. To understand that we have given a Comprehensive SWOT Analysis of Abbott Laboratories. But before we start with its SWOT Analysis let us learn about Abbott Laboratories as a Company, its products, competitors, financials, and more.

Future Retail, once India's retail pioneer behind the iconic Big Bazaar brand, now stands at a critical juncture as court-ordered liquidation proceeds throughout 2026.  What led to the dramatic fall of this retail giant, and what lessons can entrepreneurs and business students extract from its collapse? This analysis examines the strategic missteps, financial turmoil, and competitive pressures that transformed a market leader into a case study of corporate failure.

Previously we saw the Marketing Strategy of McDowell, today let’s explore the SWOT analysis of Real Fruit Juice. Dabur, an ayurvedic pharmaceutical company, entered the fruit-based drinks market with the release of Dabur Real juices. Dabur created a name for itself in the market with its Real and Real Activ fruit juices, which are now available in nearly 16 different varieties.  The company achieved its success due to its high-quality products and proper marketing strategies. Marketing is an essential factor for the success of any company. Post-pandemic marketing took a digital shift known as digital marketing. If you want to know about digital marketing, check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE. This blog will explore the SWOT analysis of Real Fruit Juice but before that let’s have a look at some of the facts about the company.

Dabur is one of India's largest and most trusted FMCG companies, known for its Ayurvedic and natural products. With a vast portfolio that includes healthcare, personal care, and food products, Dabur holds a strong position in the market. But how does this brand sustain its edge in a competitive environment? Read on to explore Dabur's current SWOT analysis and understand why it matters for entrepreneurs and business students alike.

Launched in 1991, Shoppers Stop is recognised as India's pioneering department store, having successfully evolved from a single-brand entity into a leading fashion and lifestyle retail destination.  The brand was established with a strong market presence by consistently delivering premium-quality items that remain accessible and attainable to the mass Indian consumer. Before diving into the article, I would like to inform you that the research and initial analysis for this piece were conducted by Bhavesh Dudeja. He is a current student in IIDE's PG in Digital Marketing, March Batch 2025. If you found this helpful, feel free to reach out to him to send a quick note of appreciation for his fantastic research. He will appreciate the kudos!

Lenovo is a multinational technology corporation headquartered in Hong Kong. It is regarded as one of the world’s largest manufacturers of personal computers. It is a global company that operates and sells products all over the world. Let’s see how they manage to achieve their goal now that they’ve become a global application company. Lenovo’s Digital Marketing Strategy must have played a significant role in promoting its product portfolios among its target market. In this case study, we will be examining the marketing mix of Lenovo that will give us insights into the company. So, let’s get started with the introduction of Lenovo.  You can explore new career paths with AI courses online.

Introduction A Spanish clothing brand popularly known as Zara is a company where people can find unique, trendy, fashionable, and comfortable clothes with present-day essence. Zara is believed to be the hotspot of fashion. Ever since its origin, Zara consistently launches its new product offerings with a different taste of fashion.  The typical marketing mix helps a company to build its foundation stronger. In this case study, we will be discussing how Zara uses its marketing mix profoundly to popularize its products. let’s deep dive into the Marketing mix of Zara. You can build a strong professional profile with an MBA in digital marketing.

Kotak Mahindra Bank is the third-largest private sector bank with a market capitalization of 3,57,000 Crore INR. Founded in the year 2003, Kotak Mahindra Bank has a wide distribution network with 1391 branches spread over 689 locations through 2163 ATMs. In this case study, we will learn about the SWOT Analysis of Kotak Mahindra Bank. An MBA in digital marketing helps you understand advanced tools and platforms.

Bosch is a global leader in engineering and technology, with strong positions in automotive solutions, consumer goods, and smart technologies. In 2025, Bosch is focused on sustainable mobility, digitalisation, AI, and connected solutions, while investing in EVs, IoT, and Industry 4.0 innovations. Its diversified portfolio and commitment to sustainability, including carbon-neutral operations and hydrogen fuel cell investments, make it well-positioned for growth. However, Bosch faces challenges like high dependence on the automotive sector, intense global competition, rising R&D costs, and economic uncertainties that may affect profitability. Before diving into the article, I would like to inform you that the research and initial analysis for this piece were conducted by Monisha Ghosh. She is a current student in IIDE's PGDMS, MARCH Batch 2025. If you found this helpful, feel free to reach out to Monisha Ghosh to send a quick note of appreciation for her fantastic research, she will appreciate the kudos!

Founded in Paris in 1837, has become one of the world’s most influential luxury brands, famous for its craftsmanship, exclusivity and iconic Birkin and Kelly bags. In 2025, Hermès crossed €15.2 billion in revenue, proving its continued strength in a luxury market that is changing faster than ever. But why does Hermès stand out in 2026? Are there growing challenges the brand must prepare for? And what keeps Hermès competitive when new trends, digital shifts and younger consumers reshape the industry? This SWOT Analysis uncovers the brand’s strengths, hidden vulnerabilities, upcoming opportunities and external threats giving entrepreneurs and students valuable insights they can apply to real-world strategy and decision-making.

DHL’s business model is built on its extensive global logistics network, offering a wide range of shipping and supply chain services. The company focuses on providing express delivery services, e-commerce solutions, and freight transportation, enabling it to maintain a competitive advantage in the logistics industry. DHL achieves this by optimising its global supply chain, utilising cutting-edge technologies, and maintaining a strong focus on customer satisfaction, which drives its market expansion and revenue growth. An MBA in digital marketing enhances your leadership and decision-making skills.

BMW's 2026 marketing strategy relies heavily on digital channels, including SEO, AI-based personalisation, and influencer-led campaigns. Their EV-focused storytelling, Neue Klasse launch, and advanced dealer training set the brand apart. If you want to lead marketing teams, an MBA in digital marketing is a smart investment. With over 2.1M monthly organic visitors and a 65% increase in paid search, BMW educates consumers while reinforcing its premium EV leadership.