Latest Case Studies

Indigo Airlines is one of the pioneer companies when it comes to low-cost air travel in India. The main vision of Indigo is to make air travel accessible to lower-middle-income sections of society by providing low-cost air travel. Thus, In this blog, we will discuss about the marketing strategy of Indigo Airlines. It has come a long way since its inception in 2006. Let us explore how the company has achieved success and became a market leader over the years in the airline industry by discussing the marketing strategies of Indigo Airlines. This case study of Indigo Airlines analyses the marketing mix, swot analysis, target audience, and social media presence of the company. Before we dive into the different marketing strategies of Indigo, Let us look at a brief description of what indigo as a company is. Learning through an MBA in digital marketing helps you stay industry-ready.

Hyundai’s 2026 marketing strategy marks a major shift from traditional car branding to a future-ready mobility and technology ecosystem. By combining sports marketing, electric vehicle education, and advanced AI innovation, Hyundai is redefining how automotive brands connect with Indian consumers. Strategic partnerships like the ICC T20 World Cup 2026, the launch of India’s first mass-market electric SUV, and AI-led innovations showcased at CES 2026 highlight a culture-first, education-driven approach. Backed by record 2026 sales and AI-powered Connected TV advertising, Hyundai proves how smart, tech-focused marketing can deliver strong business growth in India’s highly competitive auto market. Before diving into the article, I'd like to inform you that the updated research a data compilation for this piece were conducted by Aastha Dhimar, a current student in IIDE's PG Digital Marketing Course (May 2025 Batch), with additional  updates and analysis. If you found this helpful, feel free to reach out to Aastha to send a quick note of appreciation for her fantastic research. She'll appreciate the kudos!

The Aditya Birla Group is a global conglomerate that is a member of the Fortune 500 and the credit goes to the marketing strategy of Aditya Birla Group. The Group is built on a strong foundation of stakeholder value creation, which is supported by an extraordinary force of over 140,000 employees representing 100 nationalities.  With over seven decades of responsible business practices, their companies have grown into global powerhouses in a variety of industries, including metals, pulp and fibre, chemicals, textiles, carbon black, telecommunications, and cement. Overseas operations in North and South America, Africa, and Asia now account for more than 50% of Group revenue. The majority of Aditya Birla Group’s success can be attributed to its marketing strategy.  Marketing is one of the most important functions of a business because it engages in promotion and marketing activities such as market research and advertising for products or services. This is especially true in today’s context where marketing innovation has accelerated exponentially and adoption of these techniques can be a make or break factor for companies. In this case study, we will examine the marketing strategy of Aditya Birla Group, including its digital presence, advertising campaigns, and SWOT analysis. So, without further ado, let’s get to know Aditya Birla Group as a company. You can learn automation techniques through AI courses online.

Prada, an Italian luxury house of fashion, was discovered by Mario Prada in 1913. Globally, known for selling its products related to fashion right from clothing to leather handbags to accessories, shoes, perfumes, etc. It is considered to be a luxury fashion brand not only in India but also worldwide. In this blog, we shall learn about the marketing mix of Prada including its 7Ps, but before diving into it, let’s learn more about the company first. Many professionals pursue an MBA in digital marketing to switch careers successfully.

IBM conjointly stands for International Business Machine Corporation. It is a transnational technology company that is located in Armonk, New York, and the company was established in 1911. Currently, it conducts operations in over one hundred seventy countries. In this case study, we’ll be talking about the marketing mix of IBM that is International Business Machine Corporation in detail. So, Without any further ado, let’s get started with the basic overview of the company IBM. An MBA in digital marketing offers both academic and practical learning.

Hindustan Unilever Limited (HUL) is India’s largest fast-moving consumer goods company which produces products that are very popular in Indian households. It is one of the world’s foremost suppliers of food, home care, personal care, refreshment products.  The company was evaluated as ‘the most innovative company in India’ according to Forbes and it has an enormous portfolio of its products. In this blog, we will be analyzing the Marketing Mix Of Hindustan Unilever. Let’s begin the discussion with a quick overview of the company. You can learn emerging technologies through online AI courses.

Everybody knows Big Bazaar – the supermarket that has everything! But does anyone know why the business model of Big Bazaar is so successful? Be it clothes, daily essentials or groceries – Big Bazaar has it all! Big Bazaar is India’s second-biggest hypermarket retail chain. Its success story is an inspirational one. So what made Big Bazaar profitable over the last 20 years? In this case study, we will take a look at the marketing mix of Big Bazaar, marketing strategies of Big Bazaar and marketing advertisements & campaigns of Big Bazaar, the online presence of Big Bazaar and Big Bazaar’s competitor’s analysis. Many learners prefer a bachelor’s in digital business for industry exposure.

Explore the Voltas marketing strategy that has driven their success in the cooling solutions industry. Learn about their innovative campaigns, digital marketing strategies, and target market for Voltas products in this detailed case study.

Explore Tesla’s innovative marketing strategy that has propelled it to the forefront of the electric vehicle market. This Tesla marketing strategy case study delves into its unique promotional tactics, digital marketing efforts, and strategic campaigns.

In our previous blog, we did an in-depth SWOT analysis of one of the largest retailers in the world, Costco. Here we will be looking into the Comprehensive SWOT Analysis of Walgreens. Walgreens runs as the second-largest pharmacy store chain in the United States. It is also one of the largest prescription drugs companies by market share. As of 2020. it is one of the worlds leading retailers by market capitalization. Walgreens is having such a large presence in the market worldwide is due to the implementation of the latest marketing strategies which is essential for any business because most of the people nowadays are on online platforms and it is easy to target them. If you are interested in learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Thus this makes us keen to know how Walgreens has been soo successful in its industry. So, for that, we will be doing a SWOT Analysis of Walgreens. But before we start with its SWOT Analysis let us learn about Walgreens as a company, its products, competitors, financials, and more.

In this instance, our focus shifts towards an intricate exploration of comprehensive SWOT Analysis of Vinamilk. As we delve into the details, we unravel the intricate fabric of Vinamilk’s internal dynamics and external positioning, shedding light on its inherent strengths, potential weaknesses, promising opportunities, and looming threats. This meticulous analysis provides a deeper understanding of how Vinamilk navigates its operational landscape, guiding strategic decisions for sustained success. It is the 3rd most valued brand in Vietnam in Forbes list of 50 most valuable brands in Vietnam with a brand value of US$2.1 billion. Vinamilk is listed as the largest dairy company in Vietnam. With over 40 years of experience in the industry, it provides its customers with some of the finest quality products in the market. It caters to international markets like the United States, France, Canada, Poland, Germany, the Middle East, and Southeast Asia. To market to such a large audience it uses one of the most popular marketing methods which is digital marketing, helping them advertise to customers in different countries. So if you are interested in learning the latest skills in digital marketing – check out our Free MasterClass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah. Thus this makes us keen to know how Vinamilk has grown exponentially in its field, we have done an in-depth study on the topic SWOT Analysis of Vinamilk. But before we dive into its SWOT Analysis let us first know about Vinamilk as a company, its products, competitors, financials, and more.

In our earlier article, we had done an in-depth SWOT analysis on one of the world’s best automakers, Suzuki. Here, we have given a detailed SWOT analysis of Renault. Renault is one of the market leaders in the utility vehicle market. It is a leader in electronic vehicles in Europe and has been in the industry for over 119 successful years. Thus with their vast knowledge, they have been developing exciting products to provide their customers with the latest features. Renault has been implementing some excellent marketing strategies to attract its customers and make its brand visible worldwide. With the changing of trends, new digital platforms for marketing a company’s products. So if you are interested in learning the latest skills – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Thus this makes us keen to know how Renault became one of the market leaders in the industry, we have covered the topic SWOT Analysis of Renault in detail. So before we begin decoding the answer let us first know about Renault the company and its products, competitors, financial health, and more.