Analyzing Marketing Strategy of Aditya Birla Group

The Aditya Birla Group is a global conglomerate that is a member of the Fortune 500 and the credit goes to the marketing strategy of Aditya Birla Group. The Group is built on a strong foundation of stakeholder value creation, which is supported by an extraordinary force of over 140,000 employees representing 100 nationalities. 

With over seven decades of responsible business practices, their companies have grown into global powerhouses in a variety of industries, including metals, pulp and fibre, chemicals, textiles, carbon black, telecommunications, and cement. Overseas operations in North and South America, Africa, and Asia now account for more than 50% of Group revenue.

The majority of Aditya Birla Group’s success can be attributed to its marketing strategy. 

Marketing is one of the most important functions of a business because it engages in promotion and marketing activities such as market research and advertising for products or services; this is especially true in today’s context where marketing innovation has accelerated exponentially and adoption of these techniques can be a make or break factor for companies.

In this case study, we will examine the marketing strategy of Aditya Birla Group, including its digital presence, advertising campaigns, and SWOT analysis. So, without further ado, let’s get to know Aditya Birla Group as a company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.