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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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Simplified SWOT Analysis of Blue Dart – Indian Leader of Logistics
Last we looked into the marketing strategies of FedEx, this time let us learn about the SWOT Analysis of Blue Dart – an Indian logistical giant. Blue Dart is a logistics company that provides delivery services, it is one among the foremost reliable of South Asia’s integrated transportation and premier categorical air & distribution firms. The company has an extensive distribution network across cities covering the whole of India. The company has simplified the courier services and created an easy solution for people. Blue Dart was successful in creating its position due to efficient services and effective marketing skills. Marketing is a key factor in determining the success of any company. To learn more about the latest marketing techniques, do check out our Free Digital Marketing Masterclass by Karan Shah, the founder and the CEO of IIDE. In this case study we will learn the SWOT Analysis of Blue Dart and how has it used its strengths and reduced its threats, but before that let’s learn more about the company and its history, services, competitors and more.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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SWOT Analysis of Blue Dart Express: Leading Indian Logistics
Following up on our previous article about the SWOT analysis of Xpressbees. Let us now look at the SWOT analysis of Blue Dart Express – the world’s most extensive express and logistics network.Blue Dart is a delivery logistics company that is one of the most dependable of South Asia’s integrated transportation and premier category air & distribution companies. The company has a large distribution network that stretches across India’s cities.Another factor that has helped Blue Dart Express grow into the behemoth it is today is its marketing activities. As the world moves online, marketing is changing, and if you want to stay on top of it, you’ll need to keep up, check out our Free MasterClass on Digital Marketing 101 taught by Karan Shah, the CEO and Founder of IIDE.Before we begin with the SWOT analysis of Blue Dart Express, here’s a deep dive into the company’s history, founding, products, financial status, and competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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SWOT Analysis of Bloomberg: Key Insights into Market Position
In our last blog, we discussed and studied the SWOT analysis of Future Retail. Now let us have a look at the SWOT analysis of Bloomberg.Bloomberg L.P. is a privately based company in New York. The company provides services in financial, data, software, and as well in media. Bloomberg L.P. delivers financial software tools and enterprise applications like analytics and equity trading platforms, data services, and news media/journalism to financial companies and organizations.Bloomberg L.P. has many strategies which help them to develop their marketing strategies and if you are interested in learning such strategies then check out the IIDE Free Masterclasses on Digital Marketing which offers an understanding of digital marketing and much more, taught by the CEO and founder of IIDE Karan Shah with his team members.To know more about Bloomberg in a detailed way like how it deals with its consistent growth and amazing performance let us go through the SWOT Analysis of Bloomberg, but before jumping into the SWOT Analysis of Bloomberg let’s know more about Bloomberg its working highlights, CSR, Data security & privacy etc.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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SWOT Analysis of BlackRock: U.S. Investment Leader
In the previous blog, we have explained in detail the SWOT analysis of TD Bank – one of the largest multinational financial services in Canada. Today we are here to elaborate on the SWOT analysis of BlackRock. BlackRock is an American Multinational Investment Management Company based in New York, United States Of America. BlackRock is the world’s largest and major asset management organisation founded in 1988. In the early years of the company, it was primarily focused on asset management, over time, the organisation came as an investment manager.Now, BlackRock has stepped up into the digital environment. To accelerate their digital services, they have been acquiring new marketing strategies to adapt to changing environmental aspects. They have included digital marketing in their marketing techniques. If you are interested in learning digital marketing for a fresh kick start to your career – check out our free masterclass on digital marketing by the CEO and Founder of IIDE, Karan Shah.Before we go into the SWOT Analysis of BlackRock, let us know about BlackRock as a company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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SWOT Analysis of Birla Corporation: Flagship Company
Last time we elaborated on the SWOT analysis of the largest mining & non-ferrous metals company in India, Vedanta Resources. This time we’ll tackle the SWOT analysis of Birla Corporation in-depth. An Indian-based flagship company – Birla Corporation Limited was founded by Shri Ghanshyam Das Birla in the 1910s and later on carried on by Madhav Prasad Birla. It is a flagship company of the MP Birla group of companies.As the world goes online, the traditional marketing way is changing with some new rules and methods & if you’re interested in learning the latest – check out our Free MasterClass On Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.If you want to learn about how Birla Corporation became so successful in India and other countries, in this blog we’ll learn about the SWOT analysis of Birla Corporation & decode the answer. Before we dive into the analysis let’s learn about the Birla Corporation, its founding, products, financial status, and competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Comprehensive S.W.O.T Analysis of Biocon
Biocon Limited is India’s largest biopharmaceutical firm. It was founded in 1978 as a joint venture between Biocon Biochemicals Limited and an Indian entrepreneur named Kiran Mazumdar Shaw. The company began as an enzyme manufacturer and quickly expanded into the United States and Europe.To better understand the reasons for Biocon’s continued growth, we must first understand its SWOT analysis, which is required for any business to survive and thrive in the market. In this blog, we shall hence be taking a look at the SWOT Analysis of Biocon and its background. So, let’s get started.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive SWOT Analysis of Bijnis – Taking Factories To The World
Previously we looked at the elaborated marketing strategy of Microsoft, the world’s leading software application provider. Now, let us hop over and look at the elaborated SWOT Analysis of Bijnis.Bijnis was introduced in the Indian market. The company is of young and dynamic people who are working on revolutionising unorganised manufacturing factories by taking them into the digital world.Another aspect that has made Bijnis a giant today is marketing. Marketing changes as the world goes online,  and when you want to stay up to date – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Want to see how Bijnis has succeeded in the market? In this blog, you will learn about the SWOT analysis of Bijnis. Before we get started, learn more about Bijnis‘s company, how it was established, its products, financial position, and its competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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SWOT Analysis of BHEL: India’s Largest Power Generator
We previously looked at the ultimate SWOT analysis of Tata steel – India’s Leading Steel Supplier & Manufacturer. This time, we’ll take a look at the SWOT Analysis of BHEL and delve deep into the company’s workings.BHEL – Bharat Heavy Electrical Limited is a state-owned engineering and manufacturing enterprise based in New Delhi. It runs or comes under the ownership of the ministry of heavy industries and public enterprises. It was established in 1956, BHEL is one of the largest power generators in India.BHEL marketing activities have aided them in their endeavours. Marketing changes with time in response to the current population’s wants and preferences. The majority of successful campaigns have now moved to digital media. Check out our Free MasterClass on Digital Marketing 101, delivered by Karan Shah, CEO and Founder of IIDE, if you want to learn more about today’s effective marketing.To better understand the path behind BHEL continuous growth via the SWOT Analysis of BHEL, let’s first delve into the company, founding, financial status, products/services and competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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SWOT Analysis of Bharti Infratel: India’s Tower Infrastructure
In our previous blog, we understood the marketing strategy of Bharti Infratel. Here we will understand the emerging SWOT analysis of Bharti Infratel.Bharti Infratel, an Indian telecom tower firm, offers shared telecom infrastructure to mobile carriers. It is a subsidiary of Bharti Airtel, India’s largest mobile service provider. Bharti Infratel joined together with competitors Vodafone and Idea Cellular to create Indus Towers, a joint venture to aggregate and share the three firms’ tower assets.Another factor that has contributed to Bharti Infratel’s current status is its marketing initiatives. Marketing is evolving as the world becomes digitized and if you are curious about how it works — check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Are you eager to know how Bharti Infratel is expertise in the telecommunications industry? In this blog, we will case study the SWOT analysis of Bharti Infratel and find out the answer. But before this, let us learn more about Bharti Infratel, the company, its founding, products, financial status, and competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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SWOT Analysis of Bharat Petroleum: Cement Industry Leader
In our previous article, we had done a detailed SWOT Analysis of a famous multinational corporation, Suzuki. In this article, we are going to break down the SWOT analysis of Bharat Petroleum – India’s leading Oil & Gas producing corporation.Bharat Petroleum is among the top 5 largest Oil & Gas Companies in India. Their multipurpose refineries in Kochi and Mumbai have been serving the nation for a long time. Their consistent efforts and determination to serve people have made them rank in the Fortune 500 Oil & Gas Maharatna PSU in India.Another attribute that made Bharat Petroleum the giant it is now in its marketing efforts. As the world is moving online, the way marketing is done is changing and if you are interested in learning about the newest – check out our  Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.In this blog, we will look at the SWOT analysis of Bharat Petroleum but before that let’s look at some of the facts about the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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SWOT Analysis of Bharat Dynamics: Ammunitions & Missiles
Last time we discussed the SWOT analysis of Apar Industries which is one of the largest and most renowned manufacturers of conductors, cables, oil and lubricants. This time let’s study the in-depth SWOT analysis of Bharat Dynamics. Bharat Dynamics, founded in 1970, is the leading manufacturer of defensive products. The company manufactures guided weapon systems and a pool of engineers drawn from Indian Ordnance Factories, DRDO and aerospace industries.As we know that behind every business’s success there is a huge contribution of marketing efforts. Marketing has evolved with time and today we are in an age of digital marketing which helps organisations with their marketing efforts using different mediums. If you are interested in understanding digital marketing in detail – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Before we begin with SWOT analysis, let’s know more about the company, the products and services they offer, their financial status and its competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Best Buy: Detailed SWOT Analysis of Top Electronics Store
Recently we examined the SWOT Analysis of Target, a leading American retailer. In this article, we will tackle the SWOT Analysis of Best Buy.Best Buy is a multinational electronics retailer mainly focusing on consumer-based electronic goods. It is a U.S. based company that operates exclusively in the U.S, Canada and Mexico, having more than 1000 stores and 100,00 employees as of 2021. Marketing is a developing idea that changes in response to current consumer trends and interests. Best Buy has been able to target certain areas because of its strong marketing strategies. The bulk of successful campaigns make use of digital media. If you want to learn more about today’s effective marketing, attend our Free MasterClass on Digital Marketing 101, led by Karan Shah, CEO and Founder of IIDE.Before we go into the SWOT Analysis of Best Buy, let’s have a look at the firm, its history, financial situation, products, and rivals.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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