Last we looked into the marketing strategies of FedEx, this time let us learn about the SWOT Analysis of Blue Dart – an Indian logistical giant.
Blue Dart is a logistics company that provides delivery services, it is one among the foremost reliable of South Asia’s integrated transportation and premier categorical air & distribution firms. The company has an extensive distribution network across cities covering the whole of India.
The company has simplified the courier services and created an easy solution for people. Blue Dart was successful in creating its position due to efficient services and effective marketing skills. Marketing is a key factor in determining the success of any company. To learn more about the latest marketing techniques, do check out our Free Digital Marketing Masterclass by Karan Shah, the founder and the CEO of IIDE.
In this case study we will learn the SWOT Analysis of Blue Dart and how has it used its strengths and reduced its threats, but before that let’s learn more about the company and its history, services, competitors and more.