Latest Case Studies

The marketing strategy of Lowe’s encompasses a blend of traditional and digital tactics, targeting DIY enthusiasts and professional contractors alike. This article delves into Lowe’s advertising, target market, pricing strategy, and overall marketing strategy, highlighting the brand’s innovative approaches and successful campaigns.

The Ola business model integrates ride-hailing and electric mobility solutions. This business model of Ola case study examines Ola’s revenue streams, market strategies, and growth, showcasing how Ola’s business model sustains its leadership in the mobility sector.

Previously we looked into the enthralling SWOT Analysis of United Airlines, one of the world’s leading airlines in the United States. In this case study, we will analyse the marketing strategy of United Airlines. With the purpose of “Connecting people and uniting the world”, United Airlines is serving millions of people all over the world, from its formation to the present day. This formation has made United Airlines the world’s third-largest airline. They are constantly focused on providing customers with digital tools so that they can have a smoother and faster travel experience.  Identifying the growth of mobile bookings and introducing redesigned applications according to users’ feedback have helped United airlines grow a lot. So, any company needs to stay digital today. So, if you’re interested in keeping up with the latest developments, – check out Free Masterclasses on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Before starting with the marketing strategy of United Airlines, let’s look into the company’s history, products, and close competitors to get a better understanding.

ASOS envisions a world in which people are free to be themselves without fear of being judged. To try new things. to express oneself To be courageous and embrace life as the extraordinary adventure that it is. As a result, it ensures that everyone has an equal opportunity to discover all of the amazing things they are capable of – regardless of who they are, where they come from, or what they look like to the boss. It exists to assure you that you can be whoever you want to be. So, in this case study, we’ll learn about the marketing strategies of ASOS in depth. Based on an analysis of the best market opportunities, the marketing strategies define target markets and the value proposition that will be offered. It is essentially a formula for how a company will compete, what its goals should be, and what policies will be required to achieve these goals. So, let us begin by defining ASOS as a company in the following section below.

Harley-Davidson’s marketing strategy uses digital marketing, influencer partnerships, SEO, SEM, and experiential campaigns to connect with riders and strengthen brand loyalty. It also focuses on building an aspirational lifestyle around freedom, adventure, and community, rather than just selling motorcycles. Before diving into the marketing strategy of Harley-Davidson, I’d like to inform you that the research and initial analysis for this piece were conducted by Manan. He is a current student in IIDE's PG in Digital Marketing course (March 2025 Batch). If you find this case study on Harley-Davidson’s marketing strategy, feel free to reach out to Manan to send a quick note of appreciation for his fantastic research - he’ll appreciate the kudos!

Founded in 1907, Tata Steel is among the world’s most geographically diversified steel producers. With operations in 26+ countries and a legacy tied to the Tata Group, it remains an industrial cornerstone. But how is Tata Steel positioned in the current volatile steel market? Explore this deep-dive SWOT analysis to discover what future business strategists and entrepreneurs can learn from this century-old conglomerate.

TripAdvisor's business model revolves around providing valuable travel content and experiences through user-generated reviews, listings, and booking services. With a mix of advertising and transaction-based revenue, TripAdvisor generates revenue from both travel-related content and commission from bookings. Its digital-first model fuels rapid growth, offering a vast customer base across global markets.

To truly get into the marketing secrets of Patanjali, we first have to understand the brand itself. Before we dive into the clever strategies that made it a multi-billion-dollar company, let's quickly explore its journey, core values, and what makes it such a unique player in the Indian FMCG space. This will set the stage for our deep dive into the brand's media mix, campaign tactics, and the tangible results that define its success.

In our previous article, we learned in detail about the marketing strategy of Comprehensive Marketing Strategy of BMW. In this article, we are going to elaborate on the marketing strategy of Land Rover – One of the best luxury automotive companies. Land Rover is a division of the British multinational automotive company Jaguar Land Rover Automotive Plc. It creates high-end automobiles. We will focus on Land Rover’s marketing strategy in this case study. This article analyses a few marketing strategies used by the company to give you an idea of what they have been doing. Marketing is a vital component of a business’s DNA that may make or break its success. As users all around the world migrate to the digital sphere, marketing has followed suit. Therefore, the field of Digital Marketing Strategy offers various viable career options. To know more about the same, check out IIDE’s free masterclass on Digital Marketing. If you are looking for a short-term certification course to gain knowledge on the various aspects of Digital Marketing Strategy, you can make use of IIDE’s short-term certificate courses to help guide you in the right direction. This blog will go over the marketing strategy of Land Rover in detail. Let’s start by learning about the company’s history, target audience, and digital presence before we dive in. Let’s start with a quick synopsis of the business.

In our previous blog, we elaborated on The SWOT Analysis of D-Mart, one of India’s most famous retail corporations that operate a chain of hypermarkets in India. This time let’s dive into the SWOT Analysis of Meesho. Meesho is one of the fastest-growing reselling e-commerce platforms in India. Over the past 7 years, it achieved remarkable growth. Its main goal is to inspire, encourage and enable the vast majority of small businesses in India to step into the online world. One of the main reasons behind the huge success of Meesho is its marketing strategies. In today’s world marketing or more accurately digital marketing has a significant influence on consumer behaviour and influences many aspects of our lives. If you would like to learn more about digital marketing check out our Free Master Class on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. In this blog, we will be covering the SWOT analysis of Meesho. Before we get started, let’s start by learning about the company, its history, product and services, and its financial success.

Bata India has maintained its strong foothold as a global leader in footwear, with a robust strategy that combines traditional marketing channels and modern digital tactics. Their focus on customer experience, sustainable growth, and omnichannel strategy has led to significant expansion, particularly in India. Bata's marketing approach stands as an example of leveraging both old-school tactics and innovative digital solutions to stay relevant in the competitive retail space.

Previously, we saw the detailed digital marketing strategy of Gymshark. Today we are going to see the irresistible SWOT analysis of Gymshark.  Gymshark – a true shark in the market and a perfect example of how a local business gets successful using digital marketing strategies at its best. Gymshark is currently a major player in the fitness clothing industry giving tough competition to veteran fitness brands like Adidas, Nike & Puma.  Gymshark has been making perfect use of social media since it was founded in the year 2012. As the world was online and still shifting online, the marketing techniques are changing which is digital marketing. If you are interested in learning about the latest – check out our  Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Before we begin with the SWOT analysis of Gymshark, here’s a deep dive into the company’s history, founding, products, financial status, competitors.