Latest Case Studies

When it comes to hair, we all have a love for smooth, shiny, and beautiful hair.  Sunsilk is one such brand that has been catering in this niche, helping customers with fine and healthy-looking hair, all thanks to its products.  Today, Sunsilk has created an extra place for itself in the mind of the customers all because of its well-versed marketing strategy and its strategic business decisions.  So in this case study, we will explore the measures taken by the brand by going through its target audience and 4Ps of the marketing mix, its marketing strategy and advertising campaigns along with its digital presence in detail in the coming sections. So let us start by knowing all about Sunsilk.

In this instance, our focus shifts towards an intricate exploration of comprehensive SWOT Analysis of Vinamilk. As we delve into the details, we unravel the intricate fabric of Vinamilk’s internal dynamics and external positioning, shedding light on its inherent strengths, potential weaknesses, promising opportunities, and looming threats. This meticulous analysis provides a deeper understanding of how Vinamilk navigates its operational landscape, guiding strategic decisions for sustained success. It is the 3rd most valued brand in Vietnam in Forbes list of 50 most valuable brands in Vietnam with a brand value of US$2.1 billion. Vinamilk is listed as the largest dairy company in Vietnam. With over 40 years of experience in the industry, it provides its customers with some of the finest quality products in the market. It caters to international markets like the United States, France, Canada, Poland, Germany, the Middle East, and Southeast Asia. To market to such a large audience it uses one of the most popular marketing methods which is digital marketing, helping them advertise to customers in different countries. So if you are interested in learning the latest skills in digital marketing – check out our Free MasterClass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah. Thus this makes us keen to know how Vinamilk has grown exponentially in its field, we have done an in-depth study on the topic SWOT Analysis of Vinamilk. But before we dive into its SWOT Analysis let us first know about Vinamilk as a company, its products, competitors, financials, and more.

LG is an electronics-based multinational company established in South Korea that deals in the production of consumer electronic goods. Originally the company was focused on producing radio components but later shifted its focus to the electronics field and established itself as the tech giant it is today. Wondering how the company managed to shift gears and establish itself as a major player in the industry? This case study on the Marketing Strategy of LG Electronics will help you to understand the entire marketing strategy, along with its marketing mix, target audience, and digital presence.

In our last post, we learned in-depth information about the marketing strategy of Garnier, a pretty intriguing company.  We will discuss in detail the marketing strategy of Head and Shoulders – the No.1 anti-dandruff and non-dandruff shampoo in this article. This article intends to learn about the marketing strategy of Head and Shoulders (H&S), an American brand, and how it became the first brand to create a product that is effective at removing dandruff but also tackles the underlying cause. However, identifying the right strategy for marketing your business is often equated with rocket science. What’s the best way to reach the right audience? Want to learn more about digital marketing? Check out Karan Shah’s Free MasterClass on Digital Marketing 101  our CEO and Founder. Before learning about the marketing strategy of Head and Shoulders, let’s discover more about their objectives and online presence.

Porsche, a premium German automotive brand, has excelled in maintaining its luxury image while successfully expanding its global presence. Through a mix of traditional advertising, digital strategies, influencer partnerships, and exclusivity, Porsche continues to lead the market in high-performance cars.

The marketing strategy of Marlboro, a leader in the tobacco industry, focuses on robust advertising campaigns and iconic branding. This article explores Marlboro’s advertising, target market, and overall marketing strategy, highlighting its innovative campaigns and strong market presence. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

Cadbury's marketing strategy is a sweet mix of digital and traditional. It uses tools like SEO, influencer partnerships, and online ads to boost its brand presence. But it's not just about visibility; the core of their strategy is to connect emotionally with consumers. They position their chocolates as the perfect way to celebrate and share life's happy moments. This is supported by an omnichannel retail presence that makes their products easily available everywhere, ensuring Cadbury is seen not just as a treat, but as a part of life's sweetest memories. Before we explore Cadbury's marketing strategy, I would like to mention that the research and preliminary analysis for this document were carried out by Aashana Gupta. She is currently enrolled in IIDE's PG Digital Marketing course (March 2025 Batch). If you found this case study on Cadbury's marketing strategy insightful, do not hesitate to contact Aashana to express your gratitude for her excellent research - she would certainly value the recognition!

In our last article, we learned about the Marketing Approach of Johnson & Johnson, which is one of the largest and most widely distributed healthcare companies in the world. In this essay, we’ll look through the marketing strategy of Pampers, which is one of the leading manufacturers of baby and toddler products. The goal is to learn about Pampers and how it competed to become the world’s premium babycare and toddler products brand. Marketing is an integral aspect of a company’s DNA that may make or break its success. As users all around the world migrate to the digital sphere, marketing has followed suit. If you’re interested in modern digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend.  By the end of this blog, we will have learned Pampers’ full marketing plan. Let’s start with the company’s story, target audience, and digital presence before we delve too deep into it.

Hindustan Unilever Limited (HUL) is India’s largest fast-moving consumer goods company which produces products that are very popular in Indian households. It is one of the world’s foremost suppliers of food, home care, personal care, refreshment products. The company was evaluated as ‘the most innovative company in India’ according to Forbes and it has an enormous portfolio of its products. If you want to learn about the distinctive and distinguished marketing strategy of the company, try IIDE’s Marketing Strategy of HUL In this blog, we will be analyzing the Marketing Mix Of Hindustan Unilever. Let’s begin the discussion with a quick overview of the company.

Gatorade, created by Dr Robert Cade in 1965 for the Florida Gators, is a leading sports drink brand. Produced by PepsiCo and available in over 80 countries, Gatorade’s success is attributed to its effective formulation and robust digital marketing strategies. The SWOT analysis of Gatorade reveals its principal strengths, weaknesses, opportunities, and threats. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

Gillette, a global leader in grooming products, is renowned for its innovative marketing strategies. By leveraging digital channels and connecting with consumers on an emotional level, it has solidified its brand position. Its most notable campaigns, such as "The Best Men Can Be," highlight its dedication to brand values while engaging with a diverse audience. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

Previously we did the elaborated marketing strategy of one of the leading sports brands Puma, this time we will look at the SWOT analysis of The North Face. The North Face’s transition from being a climbing outfit retail store to getting one of the most honoured and admired brands in the world. The North Face has been producing outdoor clothing, footwear, and related equipment since 1968.  Apart from being ecological, another aspect that made The North Face as a brand a true success is its marketing efforts. Marketing is a very essential thing for any brand to attain the height of its success hence if you are interested in enhancing your marketing skills check out our Free MasterClass on Digital Marketing 101  by the CEO and Founder of IIDE, Karan Shah. Do you want to learn how The North Face became so successful in the outwear retail sector? In this blog, we will learn about the SWOT Analysis of The North Face and decode the answer. Before we begin with the SWOT Analysis of The North Face, let us learn more about The North Face, the company, its founding, products, financial status and competitors.