Marketing Strategy of Land Rover: Luxurious Car Brand

In our previous article, we learned in detail about the marketing strategy of Comprehensive Marketing Strategy of BMW. In this article, we are going to elaborate on the marketing strategy of Land Rover – One of the best luxury automotive companies.

Land Rover is a division of the British multinational automotive company Jaguar Land Rover Automotive Plc. It creates high-end automobiles. We will focus on Land Rover’s marketing strategy in this case study. This article analyses a few marketing strategies used by the company to give you an idea of what they have been doing.

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This blog will go over the marketing strategy of Land Rover in detail. Let’s start by learning about the company’s history, target audience, and digital presence before we dive in.

Let’s start with a quick synopsis of the business.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]