In our previous article, we learned in detail about the marketing strategy of Comprehensive Marketing Strategy of BMW. In this article, we are going to elaborate on the marketing strategy of Land Rover – One of the best luxury automotive companies.
Land Rover is a division of the British multinational automotive company Jaguar Land Rover Automotive Plc. It creates high-end automobiles. We will focus on Land Rover’s marketing strategy in this case study. This article analyses a few marketing strategies used by the company to give you an idea of what they have been doing.
Marketing is a vital component of a business’s DNA that may make or break its success. As users all around the world migrate to the digital sphere, marketing has followed suit. Therefore, the field of Digital Marketing Strategy offers various viable career options. To know more about the same, check out IIDE’s free masterclass on Digital Marketing.
If you are looking for a short-term certification course to gain knowledge on the various aspects of Digital Marketing Strategy, you can make use of IIDE’s short-term certificate courses to help guide you in the right direction.
This blog will go over the marketing strategy of Land Rover in detail. Let’s start by learning about the company’s history, target audience, and digital presence before we dive in.
Let’s start with a quick synopsis of the business.