SWOT Analysis of Gymshark: Digital Marketing Success Case

Previously, we saw the detailed digital marketing strategy of Gymshark. Today we are going to see the irresistible SWOT analysis of Gymshark. 

Gymshark – a true shark in the market and a perfect example of how a local business gets successful using digital marketing strategies at its best. Gymshark is currently a major player in the fitness clothing industry giving tough competition to veteran fitness brands like Adidas, Nike & Puma. 

Gymshark has been making perfect use of social media since it was founded in the year 2012. As the world was online and still shifting online, the marketing techniques are changing which is digital marketing. If you are interested in learning about the latest – check out our  Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Before we begin with the SWOT analysis of Gymshark, here’s a deep dive into the company’s history, founding, products, financial status, competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 18, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.