Latest Case Studies

In the previous blog, we elaborated on the SWOT analysis of Booking.com. In this article, we’ll discuss the marketing strategy of Booking.com – a Dutch online travel agency for lodging reservations & other travel products. The main aim is to gain a clear understanding of the marketing strategies of Booking.com and how it became a  company having a website that has over 28 million listings. Booking.com has adopted many digital marketing strategies which help them to develop their marketing strategies. if you are interested in learning digital marketing then check out the IIDE Free Masterclasses on Digital Marketing which offers an understanding of digital marketing and much more, taught by the CEO and founder of IIDE Karan Shah with his team members. To know more about Booking.com in a detailed way like how it deals with its consistent growth and amazing performance let us go through the marketing strategy of Booking.com, but before jumping into the Marketing Strategy of Booking.com let’s know more about Booking.com.

In the contemporary business landscape, Huawei, pronounced as “Wa-Wei,” emerges as an epitome of rapid growth and success. Navigating the realm of technology and innovation, Huawei has firmly established itself among the elite echelons of smartphone giants, sharing the stage with global titans like Apple and Samsung. However, Huawei’s journey to prominence has been a meticulously crafted odyssey, forged through years of strategic planning and dedication. This comprehensive Huawei marketing strategy serves as an immersive exploration, peering into the very essence of Huawei as an enterprise. It delves into the intricacies of the company’s marketing mix, offering insights into the strategic orchestration that propels Huawei’s ascendancy. Furthermore, the study encompasses a close examination of its marketing strategy, dissecting the tactics it employs to capture hearts and markets. To deepen our understanding, we shall embark on an in-depth analysis of Huawei’s strengths, weaknesses, opportunities, and threats (SWOT analysis).

Sam’s Club, founded in 1983, is a membership-based warehouse chain that stands as a powerhouse in the wholesale retail sector in 2025. With over 600 locations, the company offers bulk products ranging from groceries to electronics. In this article, we explore the SWOT analysis of Sam’s Club, analysing its market positioning, strengths, weaknesses, opportunities, and threats. Why is understanding this analysis vital for entrepreneurs and business students?

Honda’s marketing strategy focuses on digital-first storytelling using SEO, short-form video, and influencer marketing as core channels. The brand educates its audience on the benefits of hybrid mobility, framing its vehicles as the solution to modern environmental concerns. This approach resonates strongly with eco-conscious consumers, combining innovation with trust to position Honda as a future-ready automotive leader.

In our past article, we have presented the SWOT analysis of one of the most popular OTT platforms, Hotstar. This time we will tackle the SWOT analysis of Amazon Prime Video. Amazon Prime Video is one of the most famous OTT platforms operating since 2006, owned by Amazon Inc. They have always excited their customers by providing on-demand over-the-top streaming content through tracking and updating according to the customer’s preference. Another thing that made Amazon Prime Video interesting is their marketing efforts. As everything becomes digitised, it is important to learn digital marketing. If you want to learn more about digital marketing and its different attributes do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE. In this blog, we will learn about the SWOT analysis of Amazon Prime Video, but before that let’s know about the company.

As in our previous article, we have studied the marketing strategy of DBS BANK. In this article, we are going to discuss the marketing strategy of Garnier, a cosmetics brand owned by L’Oréal. It is known for producing hair care and skin care products.  The process of making your business visible to potential customers is Marketing. The marketing strategy of Garnier includes all the activities the business undertakes to make it more visible. Marketing is a part of a company’s DNA that can either make it or break it, as users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah. We will learn the overall marketing strategy of Garnier towards the end of this blog. Before we begin our deep dive into the marketing strategy of Garnier, let us start by learning the company’s story, target audience and digital presence.

In our previous article, we had done an in-depth SWOT Analysis of the market leader of Malaysian Cellular Networks, Digi. In this article, we will see the SWOT analysis of Warner Bros. Warner bros inspire us because they continue to be at the top of the game. Even after one hundred years of operation, their success increases year after year, and they continue to produce films and TV shows that captivate audiences and leave us all wanting more. It is now time to take a closer look at this incredible success story. The company is a market leader all around the world due to its efficient services and strong visibility. In today’s world digital marketing is very important to create a brand image, if you want to learn more about digital marketing and its different attributes do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE. In this blog, we will learn about the SWOT analysis of Warner Bros, but before that let’s know about the company.

The marketing strategy of Clinique focuses on creating scientifically sound, allergy-tested skincare products. Their approach includes leveraging social media, influencer marketing and targeted digital strategies to connect with their audience, primarily women. Clinique’s dedication to quality and customer satisfaction has solidified its reputation in the beauty industry.

Last time we saw the Marketing Strategies of SpiceJet, today let’s look at the SWOT analysis of Airline Industry. Airline Industry is one of the most popular and important sectors of any country. Be it any kind of a trip the most preferred option of travel is flights as they are convenient and time-saving. The airline industry plays a major role in connecting us with different countries across the globe and it also adds significantly to our GDP.  Among many reasons, effective marketing by airline companies plays a key role in its rise to popularity. Finding out the best flight for you and booking tickets is all at our fingertips. If you want to learn about digital marketing, check out our Free MasterClass on Digital Marketing 101 by Karan Shah the CEO and Founder of IIDE. In this blog, we will look at the SWOT analysis of the Airline Industry, but before that let’s have a look at the industry.

Everyone has had these crispy wafers covered in chocolate known as KitKat at some point in their lives. Even if you’ve never tried them, you’ve probably seen the commercial “Have a break, have a KitKat.” KitKat is the most popular chocolate bar from the United Kingdom. It has over 350 gourmet flavours, the majority of which are produced in Japan. These flavours revitalize the brand’s offerings and foster strong customer relationships. But, is it the slogan and the variety of flavors that make the brand so appealing? To better understand the reasons behind KitKat’s continuous growth, let’s go through the SWOT analysis of KitKat. A SWOT analysis evaluates a company’s strengths, weaknesses, opportunities, and threats. Its primary goal is to help organizations gain a comprehensive understanding of all the factors that influence business decisions. So, in this case study, we will learn about the detailed SWOT analysis of KitKat. Let’s get started.

 Zomato's business model is built on a customer-centric approach, leveraging technology to connect users with restaurants and delivery partners. This strategy allows them to offer convenient food delivery services while maintaining healthy profit margins. Zomato achieves this by optimizing its supply chain, expanding its service offerings, and continuously innovating its platform. It uses technology and partnerships to streamline operations. But what’s the secret behind its global reach and strong brand loyalty? Zomato's rapid market expansion and customer base drive consistent growth.  In this blog, we decode Zomato’s revenue model and strategy, shedding light on how it has achieved market leadership.

The business model of Amul, renowned for its cooperative structure, has transformed India’s dairy industry. This article delves into Amul’s market share, product offerings, target audience, revenue model, and marketing strategies, providing a comprehensive analysis of the brand’s success and innovation. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor