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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
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Extensive SWOT Analysis of Accenture – With Detailed Company Insights
Earlier we delved into the SWOT Analysis of HCL Infosystem, one of the global market leaders in the IT industry. In this case study, we will evaluate the SWOT Analysis of Accenture.
Accenture is one of the world’s major consulting firms, with four high-performing divisions. Accenture Multimedia, Accenture Technologies, and Accenture Operations all have strategies. Executives use the company’s consulting, infrastructure, and outsourcing services.
Accenture’s marketing efforts have benefited with their market position. Marketing grows over time in response to the preferences of contemporary society. If you want to be up to date with today’s effective marketing, attend our Free MasterClass on Digital Marketing, led by IIDE’s Founder and CEO, Karan Shah.
Let’s begin this SWOT Analysis of Accenture with the company’s background, founding, finances, services, and market competitors.
Aditya Shastri
Dec 12, 2025

Qantas SWOT Analysis 2026: Powerful Insights & Strategic Update
Qantas, Australia’s flagship airline, is a standout name in 2025’s aviation landscape. Whydoes Qantas continue to capture attention this year? With a remarkable rebound from pandemic lows, the airline is not only showing strong profits but also reshaping its market position through innovative strategies and fleet expansion. Are there growing challenges ahead?
Absolutely, from reputational risks to fierce competition, making this analysis is crucial. Readers will gain valuable insights into Qantas’ evolving strategies and market dynamics, providing lessons that can be applied across business and aviation sectors. This blog offers a glimpse into Qantas’ strengths, weaknesses, opportunities, and threats, without revealing all inviting readers to explore the complex forces shaping its future.
Before diving into the article, it's worth mentioning that the research and initial analysis forthis piece were conducted by Jaineel Chauhan, a current student of IIDE’s Online Digital Marketing Course, May 2025 Batch 2. If this content was helpful, feel free to reach out to Jaineel Chauhan with a quick note ofappreciation for his fantastic research - he will truly value the kudos!
Aditya Shastri
Dec 12, 2025

Bajaj Finserv SWOT Analysis 2026: In-depth Look at Strengths, Weaknesses, Opportunities & Threats
Bajaj Finserv, a leading financial conglomerate, dominates India’s financial services sector with its robust offerings in lending, wealth management, and insurance. As the company thrives in a competitive market, can Bajaj Finserv maintain its growth in the face of increasing regulatory challenges? This SWOT analysis provides key insights into the company's strategy for 2025. Essential reading for entrepreneurs and business students looking to understand the dynamics of the financial sector.
Aditya Shastri
Dec 12, 2025

Marketing Strategy of Kia: India’s Top Passenger Car Maker
In our previous article, we had learnt in detail about the SWOT analysis of Kia. In this article, we are going to elaborate on the marketing strategy of Kia.
As we all know now, Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.
You will find a detailed explanation of its marketing strategy of Kia in this blog, starting from its small history to its unique strategies around marketing. So let’s dive into it.
Aditya Shastri
Dec 12, 2025

Precise SWOT Analysis of TotalEnergies – One Of The ‘Supermajor’ Oil Company
Last time we had a look at the detailed SWOT analysis of Shell, an Anglo Dutch-based multinational oil and gas company. This time we will dive deep into the SWOT analysis of TotalEnergies and its working.
TotalEnergies is a company that produces and markets fuels, natural gas and electricity. Total Energies was created in the year 1924 with an ambition to enable France to play a key role in the manufacturing of great gas and oil exploration.
TotalEnergies’s efforts in marketing have helped them a lot. Marketing helps in achieving the desires and preferences of the target audience. Today every other company is using digital marketing, hence it has become a very important and essential skill to learn. You can check our Free MasterClass on Digital Marketing 101 by Karan Shah, the founder and CEO of IIDE.
Before we begin further with the SWOT analysis of TotalEnergies, let us discuss the company, what products it has to offer, its financials and its competitors.
Aditya Shastri
Dec 12, 2025

Guide to Lazada’s Business Model: Comprehensive Overview
Lazada is the largest Southeast Asian e-commerce platform with a market share of 57% in Indonesia. It has employed over 10,000 people under its business.It has made its presence in the Southeast Asian countries with its successful business model.
Thus this makes us keen to know the business model of Lazada. In this blog, we have discussed in detail the business model of Lazade which includes its revenue model, product segment, customer analysis, etc.
Before we start with its business model let us know about Lazada as a company.
Aditya Shastri
Dec 12, 2025

Elaborative SWOT Analysis of United Airlines – The World’s Third Largest Airline
Previously we looked into the enthralling SWOT Analysis of Delta, one of the world’s leading airlines in the United States. In this case study, we will analyse the SWOT Analysis of United Airlines.
With the purpose of “Connecting people and uniting the world”, United Airlines is serving millions of people all over the world, from its formation to the present day. This formation has made United Airlines the world’s third-largest airline. They are constantly focused on providing customers with digital tools so that they can have a smoother and faster travel experience.
Identifying the growth of mobile bookings and introducing redesigned applications according to users’ feedback have helped United airlines grow a lot. So, any company needs to stay digital today. So, if you’re interested in keeping up with the latest developments, – check out Free Masterclasses on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
Before starting with the SWOT analysis of United Airlines, let’s look into the company’s history, products, and close competitors to get a better understanding.
Aditya Shastri
Dec 12, 2025

Complete Marketing Strategy of ESPN – A Detailed Analysis
Previously, we discussed the SWOT analysis of ESPN. Here, in this blog, we will be giving you information about the Marketing Strategy of ESPN, Which is the largest Sports channel.
By reading this blog, you will get to know how effective and successful ESPN’s marketing strategy is. ESPN is the most liked sports channel of all time. And it is not only available in America but you can access it anywhere and everywhere you like.
There are a few related channels such as ESPN2, ESPN Classic, ESPN News, SEC Network, Longhorn Network, and many more. ESPN operates regional channels in Brazil, Latin America, and Africa as well. It has minority stakes in J sports in Japan.
ESPN Received National Hispanic Media Coalition’s “Outstanding Commitment and Outreach to the Latino Community”, 2016.
As you know, Marketing is one of the pillars of any successful company. And by growing technology, everything is being digitized. So if you are interested in learning about Digital Marketing then check this Free Masterclass on Digital Marketing 101 by Karan Shah Founder and CEO of The Indian Institute of Digital Education(IIDE).
After reading this blog you will get an idea about the Marketing Strategy of ESPN. But before we begin with its marketing strategy. Let’s have a quick look at ESPN’s story, its goal, and many more of its aspects.
Aditya Shastri
Dec 12, 2025

SWOT Analysis of Suzuki 2026: Detailed Exploration of Strengths, Weaknesses, Opportunities & Threats
Suzuki, one of the leading automotive and motorcycle producers, is robust in 2025. Why so? What challenges lie ahead? This analysis examines the position of Suzuki in the market and what makes it compete. Business owners and students will understand brand strategies and market trends. Learn how Suzuki keeps its edge and what the future holds for the company. These insights can be applied to your own business or career.
Before we get to the article, I'd like you to know that Aditi Srivastava, who is a student of IIDE's PG in Digital Marketing, March Batch 2025, carried out the research and initial analysis for this article. If you liked this, please don't hesitate to contact her to send a quick word of thanks for hier excellent research work; she will thank you!
Aditya Shastri
Dec 12, 2025

Detailed Marketing Strategy of Chase – With Complete Explanation
In the previous blog, we learned about the SWOT analysis of Chase. In this blog, we will see the Marketing strategy Of Chase – One of the best banks and the TOP 100 Banks of 2022.
The primary purpose is to gain insights into how Chase became one of the best banks and the TOP 100 Banks of 2022 and How it serves nearly half of America’s homes by offering all kinds of banking services.
Now, after Corona’s impact, almost all the services have become Online. You can sell any product from anywhere with the help of digital marketing. If you are interested in digital marketing I recommend IIDE – Indian Institute of Digital Education.
Before we get into the details of its Marketing strategy Of Chase, let’s take a look at the company’s overview and presence.
Aditya Shastri
Dec 12, 2025

Complete SWOT Analysis of Santander – One Of The Largest Banking Institutions Situated In Spain
Previously, we had covered the in-depth SWOT Analysis of U.S. Bank – the fifth-largest commercial bank by assets in the United States. Let us now do an absolute SWOT analysis of Santander.
Banco Santander is a Spanish multinational financial services company based in Madrid and Santander. Santander is the 13th largest banking institution in the world and one of the largest banks in Spain and the fourth largest in Europe.
The reason why this bank grew so big and the strategy behind the growth is it’s implementing some of the most successful marketing techniques using digital platforms as most of the customers are online nowadays. So if you are interested in learning the latest skills in digital marketing – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
Before we go into the SWOT Analysis of Santander, let us know about Santander as a company.
Aditya Shastri
Dec 12, 2025

Elaborative SWOT Analysis of Tide – An American Brand Of Laundry Detergent
In the last article, we did a 360-degree SWOT Analysis of Gatorade. Today, we will be looking at the SWOT analysis of Tide.
Tide is one of the highest-selling detergent brands in the world with an estimated 14.3% of the global market. They have been in the business since 1946 and have witnessed a century of technological advancement and will continue to do so. Their future will also be equally exciting because they have designed a product that people need in their life and will continue to do so in the future.
In present times, Tide became a very successful brand only because of its marketing strategy and marketing efforts. In a world full of digital advancement, everything is online and if you are interested in learning about the latest trends in marketing, go over to our Free MasterClass On Digital Marketing 101 by Karan Shah, the CEO and Founder of IIDE.
In this case study, we will learn about the SWOT Analysis of Tide. But first, let us know about the company and the product better.
Aditya Shastri
Dec 12, 2025
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