Latest Case Studies

In our previous report, we learnt in detail about the marketing strategy of Mercadona. In this article, we will elaborate on the marketing strategy of Purnia. The objective is to help you gain insights into Purina’s transition into becoming global a pet care company. Marketing is an essential part of a business that may make or break it. Marketing has migrated to the digital area along with users from all over the world. Check out Free MasterClass on Digital Marketing 101 if you’re interested in modern digital marketing. In this article, we’ll go over the marketing strategy of Purina in detail. Let’s start by studying the company’s history and target market before we dive in deep.

Maruti Suzuki's advertising approach is an impressive mix of mass marketing, celebrity marketing, and digital marketing to ensure it stays top-of-mind to the consumer. The brand's unique strength is based on storytelling; Maruti Suzuki uses TV and digital to promote trust, generate an emotional response, and foster a memorable experience with the brand.  Campaigns incorporate important brand values related to reliability, affordability, and fuel efficiency while engaging the consumer in a manner that is personal and relatable. By integrating mass reach and consumer-focused messaging, this marketing mix allows the brand to stay relevant, aspirational, and ahead of its competitors in a decade-long competitive automotive landscape in India. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Lionel Dsouza, a current student in IIDE’s Post Graduation in Digital Marketing course (March 2025 Batch). If you found this helpful, feel free to reach out to Lionel Dsouza to send a quick note of appreciation for their fantastic research - they’ll appreciate the kudos!

Maybelline LLC, often known as Maybelline New York, is a cosmetics company established in the United States that is a subsidiary of the French cosmetics conglomerate Loreal. Maybelline has been in business for over a century, with roots dating back to 1912. The line includes eye, face, and lip cosmetics, as well as accessories such as eye brushes, makeup tools, and removers. The SWOT analysis of Maybelline will be discussed in this case study. You can also check our other blogs to know more about other company’s SWOT Analysis of Maybelline, marketing strategy, marketing mix, etc. Let’s get started by learning a little more about the company.

Earlier we evaluated the SWOT Analysis of Deloitte, one of the global market leaders for consulting services. In this article, we will delve into the SWOT analysis of EY – the Ernst & Young company. EY is one of the top leading consulting firms which have been providing services since 1989. It comes under Big Four Consulting Firms along with Deloitte, PwC and KPMG. Driven by the motive of “Building a better working world”, they have always believed in creating long term values for their clients, people and society.  Due to their intensive marketing endeavours, EY continues to rule in the consulting services area. With such a dynamic environment, it is a must for all businesses to focus on their marketing strategies and cope with the latest trends to succeed over their competitors. If you want to stay updated with the latest trends, check out our Free MasterClass on Digital Marketing 101 by our CEO and founder of IIDE, Karan Shah. Do you want to know how EY became a market leader in professional services? In this blog, we will cover the SWOT Analysis of EY and learn from it. But before that, let us first understand what the company is about, its history, competitors and much more.

Snitch’s marketing strategy smartly blends social media storytelling, influencer marketing, performance ads, and omnichannel presence to capture the attention of young Indian men looking for trendy, affordable fashion. By focusing on speed-to-trend fashion cycles and building a fun, relatable brand voice, Snitch has successfully positioned itself as India’s answer to fast-fashion giants. Before diving into the marketing strategy of Snitch, I’d like to inform you that the research and initial analysis for this piece were conducted by Yashika. She is a current student in IIDE's Post-Graduation course (January 2024 Batch). If you found this case study on Snitch’s marketing strategy, feel free to reach out to Yashika  to send a quick note of appreciation for her fantastic research - she’ll appreciate the kudos!

Some brands have grown exponentially since their inception. Nestle is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Nestle’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing. About Nestle Nestle is a worldwide food and beverage corporation with a wide range of products. The corporation employs over 3,08,000 people and is located in Vevey, Switzerland. Nestle is a worldwide corporation, with its products being sold in 190 countries. Nestle’s focus on good nutrition has shifted in recent years, and the company is investing in innovation to provide healthier products to its customers. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 2014. It ranked No. 64 on the Fortune Global Index. Around 1300 new goods were released by the corporation, all of which were aimed at filling nutritional shortages in babies, pregnant women, and new moms. For more than 150 years, it has been making food and beverage items. Despite increasing competition in the food and beverage industry, the company has maintained its leadership position by focusing on OC clients’ nutritional needs around the world. Nestle’s product mix has expanded, and the corporation has experienced significant financial growth in recent years. Now that we are discussing Nestle, let’s take a look at their marketing strategy too. What’s new with Nestle? Here’s what was buzzing around Nestle recently: Nestlé launches Nespresso in India to grow its premium coffee category. Nestlé launched the company’s first affordable and nutritious instant powder in Central and West Africa that is made with a blend of milk and plant ingredients. In India, Nestlé launched a range of a+ Masala millet-based porridges that are tasty and nutritious. Nestlé is expanding its portfolio of plant-based products to give consumers more options for nutritious, tasty alternatives to meat. Nestlé has partnered with the World Bank to support the development of a new climate-smart agriculture program in Brazil. Nestlé has launched a new initiative to help farmers in Indonesia improve their livelihoods and reduce their environmental impact. Nestlé has joined the One Planet Business for Biodiversity (OP2B) coalition, a group of companies committed to taking action to protect and restore biodiversity. Nestlé has been recognized for its leadership in sustainability by the CDP, a global non-profit that runs the world’s environmental disclosure system for companies, cities, states and regions. Nestlé has been named one of the world’s most ethical companies by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices. Nestlé achieved a net reduction of 13.5% of its greenhouse gas (GHG) emissions in 2023 compared to its 2018 baseline, while continuing to grow its business over the same period. Let’s now understand the target audience of Nestle better with the help of a buyer persona.

Some time back, we did an extensive SWOT Analysis of Deloitte – one of the world’s big 4 accounting firms. Today we will have an elaborative SWOT analysis of KPMG, which is also one of the other big 4s. KPMG is a British-Dutch multinational professional services network catering for the needs of various businesses, public sector agencies, not-for-profit organisations, governments and capital markets. It is well recognised for their workspace culture and quality service provided by them to their clients.  Being part of big 4, KPMG has a well established brand value in the field of accounting, consulting and finance. One of the reasons behind the success is its marketing strategies.  To know more about the changing scenario of marketing, join our Free MasterClass on Digital Marketing 101 by the CEO and founder of IIDE, Karan Shah. Do you want to know how KPMG became successful? In this blog, we will get to learn about the SWOT analysis of KPMG. Before proceeding further let us just know more about KPMG as a company.

Panasonic is a Japan-based brand dealing in all types of electronic and home appliances etc. It was founded almost a century ago. It ranks 7 as the largest consumer electronic company in the world by sales. Panasonic has become a well-trusted brand in the industry. Panasonic’s main products are consumer electronics, construction, rechargeable automobile batteries, industrial systems, home renovations, avionic systems, real estate, software, and home appliances. In this blog, we will discuss the SWOT Analysis of Panasonic. Also, check out our other blogs to get more information about different companies. Let’s start with some background information on Panasonic.

The business model of Daraz is all about focusing on providing a hybrid marketplace, combining direct sales with third-party vendor offerings. With a strong logistics network and a wide range of products, Daraz has become a leading e-commerce platform. Its business model ensures diverse revenue streams, including commissions, delivery fees, and advertising services, fostering continuous growth.

Last time we went through the SWOT analysis of CarMax. This time we are going through a SWOT analysis of Victoria’s Secret.  One of the largest retailers of lingerie and intimate wear in the US – Victoria’s Secret designs and manufactures lingerie and underwear for women. Victoria’s Secret also has a cosmetics and makeup collection. Victoria’s Secret prides itself on being a leading retailer of intimate clothes and personal items, and the company’s reputation for excellence is maintained through its 1,827 specialized locations and catalog distribution. Another factor that has helped Victoria’s Secret maintain its leadership position is its marketing initiatives. As the globe is being swept away by online businesses, marketing has taken a remarkable turn, and if you want to learn about the newest in the digital marketing field, go here –  check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. As a result, the purpose of this article is to supply you with useful information about the brand, including the most recent statistics, updates, and even how Victoria’s Secret came to dominate the lingerie sector. So, let’s get to know Victoria’s Secret a little more before we go into the SWOT analysis of Victoria’s Secret.

DMart - officially Avenue Supermarts Ltd, is one of India’s leading value-retail chains, known for everyday low pricing and lean operations. In 2024-25, it operated 415 stores across India and employed 13,971 permanent + 59,961 contractual staff. Its position in 2025 is that of a mature, cost-driven retailer facing both growth pressures and competitive disruption. Why analyze DMart via SWOT now? Because the Indian retail landscape is shifting rapidly: rising e-commerce, rising input costs, evolving consumer expectations. For entrepreneurs, marketers, and strategy students, understanding DMart’s internal and external levers offers rich lessons in scaling a retail business in a volatile environment. Before diving into the article, please note that the research and initial analysis for this piece were conducted by K. Sneharani Patra. She is a student of IIDE’s Online Digital Marketing course, May Batch 2025. If you found this analysis helpful, please feel free to reach out to her to send a quick note of appreciation for her fantastic research, she will appreciate the kudos!

W have heard about Sony’s marketing strategies and competitors, but now, we have a blog on one of its star products - PlayStation which has been a game changer in the gaming world. Let’s uncover its strengths, weaknesses, opportunities, and threats to understand where it really stands in the gaming industry today.  I would like to inform you that the research and initial analysis for this piece were conducted by Anshika Dhingra. She is a current student in IIDE's PG in Digital Marketing, March Batch 2025. If you found this helpful, feel free to reach out to Anshika Dhingra to send a quick note of appreciation for her fantastic research, she will appreciate the kudos!