Latest Case Studies

Delta Air Lines’ 2026 marketing strategy focuses on customer personalisation through a robust MarTech stack, AI-driven pricing models, and loyalty partnerships. The brand primarily leverages email marketing, dynamic web content, and personalised app notifications as key digital channels. Delta educates travellers on cost transparency, reward maximisation, and sustainable flying, positioning its services as the intelligent, user-first solution in modern air travel.

Previously we discussed the SWOT analysis of Victoria’s Secret. This blog is going to elaborate on the marketing strategy of Victoria’s Secret – one of the world’s leading female wear brands. Marketing is a crucial part of every business and with the world fully digital now, Digital marketing has become a vital skill and need for businesses. If you are interested in learning more about marketing, do well to check out the Free Digital Marketing class by Karan Shah, CEO and Founder of IIDE. In this blog, we will learn how Victoria’s Secret has evolved to the leading brand and position it holds today. The objective is to cover the marketing strategy of Victoria’s Secret fully. Let’s begin with the company’s overview, target audience and digital campaigns.

In our previous article, we learned in detail about the SWOT analysis of Lidl. In this article, we are going to extensively study the marketing strategy of Lidl – a famous international retail chain company. In this blog, we hope to make you understand the transition of Lidl from a single grocery wholesaler store to becoming an international retail chain company. Also with rapid growth and extension, everything is going digital. So is the case for marketing as well. We know that marketing plays a vital role in making a company, brand, or product famous and now it has also gone digital. Therefore if you want to learn about digital marketing and excel in its skill, we have got your back with IIDE’s Free MasterClass on Digital Marketing 101 by our Founder and CEO, Karan Shah. We will cover the marketing strategy of Lidl in detail in the upcoming section of the blog.

In our previous article, we studied in detail the SWOT analysis of Mitsubishi. In this blog, we will deep dive into the marketing strategy of Mitsubishi – a Japanese renowned multinational company.  The objective of this blog on the Marketing Strategy of Mitsubishi is to give you an insight into the detailed marketing plans of Mitsubishi and how it gained a competitive advantage.  Marketing is the art of communicating with customers through different ways and methods. . The customers know about your products or services through marketing. Customers learn about the value of items, their usage, and other relevant information that may be useful to them through marketing. If you want to learn more about marketing, visit our website and check out our free Masterclass on Digital Marketing by CEO and Founder of IIDE, Karan Shah.  Before exploring the 360-degree view of the marketing strategy of Mitsubishi, let’s get acquainted with the company‘s expedition. 

In our previous case study, we looked into the SWOT Analysis of JP Morgan Chase, one of the most trusted banks in the US. In this article, we will tackle the SWOT Analysis of Wells Fargo. Wells Fargo is one of the most adulated financial institutions globally. It operates in community banking, wholesale banking, investment management, retail banking, commercial banking, corporate banking, online service along with several other services.  Wells Fargo marketing activities are one of the factors that helped the company grow. Marketing is evolving as the world moves online, and if you want to stay up to date, check out our Free MasterClass on Digital Marketing 101 taught by Karan Shah, the CEO and Founder of IIDE. Before we dive into the SWOT Analysis of Wells Fargo, let’s understand its operations, founding, financial status, products, services, and competitors. ​

Wipro’s business model revolves around providing IT services and solutions, with a strong emphasis on innovation, client relationships, and efficiency. The company generates substantial revenue through services like consulting, outsourcing, and IT infrastructure management. Wipro’s global presence and investment in R&D ensure it stays competitive while optimising costs through automation and strategic partnerships.

Previously we looked at the elaborated marketing strategy of Microsoft, the world’s leading software application provider. Now, let us hop over and look at the elaborated SWOT Analysis of Salesforce. Salesforce is the world’s #1 customer relationship management (CRM) platform. They help your marketing, sales, commerce, service and IT teams work as one from anywhere, so you can keep your customers happy everywhere. Another aspect that has made Salesforce a giant today is marketing. Marketing changes as the world goes online,  and when you want to stay up to date – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Want to see how Salesforce has succeeded in the software industry? In this blog, you will learn about the SWOT analysis of Salesforce. Before we get started, learn more about Salesforce‘s company, how it was established, its products, financial position, and its competitors.

BMW is a popular company especially known for its cars. The luxury brand has maintained a unique, distinctive marketing strategy with advanced campaigns that have roped many consumers to its company. In this case study, we will be discussing the business model of BMW in detail. Let’s get started with the company’s introduction

In our previous case study, we discussed the Marketing strategy of Cardinal Health. In this article, we are going to learn about the Marketing Strategy of Abbott. Abbott is one of the fastest-growing pharmaceutical companies.  Abbott has expertise in manufacturing and providing high-quality, reliable products with expert clinical support to their customer’s needs. The main objective of this article is to discuss the marketing strategy that Abbott opts for to become such a successful brand. Marketing is a part of a company’s DNA that can either make or break it. As users across the world go digital, marketing has followed them to the digital realm as well. Check out IIDE’s Free MasterClass on Digital Marketing 101 if you’re interested in modern digital marketing. In this case study, we will in detail study the marketing strategy of Abbott. So let’s start with the company overview and know the company better.

About PepsiCo This SWOT analysis by PepsiCo shows us how the world’s second-largest food company is using its competitive edge to dominate the beverage and snack food industry. Identify all major strengths, weaknesses, opportunities and threats affecting the company. It is a leading global food and beverage company with a complementary portfolio of exciting brands including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. Many of their food and snack products hold significant leadership positions in the food and snack food industry in the United States and around the world. In 2017, PepsiCo and The Coca Cola Company accounted for approximately 23% and 20% of the beverage category in the U.S. According to retail metering channel estimates, respectively.

What marketing strategy does Estee Lauder employ? In this blog, we are going to elaborate on the marketing strategy of Estee Lauder. To achieve their objectives and reach potential customers, all brands today are guided by a marketing strategy. Estee Lauder, an American multinational cosmetics company founded by Estee Lauder in 1906 in Manhattan, New York, is another example. It’s worth noting that this multinational corporation’s products are constantly updated. Its goals are similar in that they are concerned with distribution, pricing, promotion, and other relevant factors. As a result, it is clear that their strategy is based on mixed marketing. When we talk about mixed marketing, digital marketing has a crucial role in a brand’s transformational strategy. And by growing technology, everything is being digitized. So if you are interested in learning about Digital Marketing then check this Free Masterclass on Digital Marketing 101 by Karan Shah Founder and CEO of The Indian Institute of Digital Education(IIDE). To begin, we must state that the marketing strategy of Estee Lauder has aided in the achievement of its founder’s objectives. As a result, we’ll go over each of the company’s actions to see how they’ve utilized their marketing strategy. We will learn the entire marketing strategy of Estee Lauder by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.

Earlier we did the SWOT analysis of Alibaba, China’s largest global e-commerce platform. Now wondering what made Alibaba’s Taobao so successful? In this article, we’ll understand the SWOT Analysis of Taobao with infographics and decode the answer. Taobao is China’s very own online shopping website, founded by Jack Ma. It is headquartered in Hangzhou and is owned by Alibaba Group. Taobao’s marketplace facilitates consumer-to-consumer (C2C) & Business-to-consumer (B2C) platforms & it is the eighth-most visited website in 2021. As the world is bringing all their businesses online, websites like Taobao have a great scope. Taobao has more than 500 million users & it has built a strong brand over the internet.  As digital marketing is an integral part of carrying out business online, it is so important for your business to have an online presence. If you are someone who would want to learn more about it, check out our free Masterclass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. In this blog, we will understand the SWOT Analysis of Taobao and will find out the answer. But, before we go into the SWOT Analysis of Taobao, let’s have a look at the company, its history, financial situation, products, and rivals.