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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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SWOT Analysis of DBS Bank: Leading Singaporean Banking Corp.
We previously discussed the SWOT Analysis of BNP Paribas, one of the world’s largest banks committed to a sustainable economy. This time, we’ll go through the SWOT analysis of DBS Bank in extensive detail. DBS Bank Limited is a Singaporean worldwide banking and monetary administrations company settled at the Marina Bay Financial Center in the Marina Bay region of Singapore. The organization was recently known in its complete name of The Development Bank of Singapore Limited, which “DBS” was derived from, before the present famous name was taken on 21 July 2003 to mirror its job as a worldwide bank. It is one of the three renowned Singaporean megabanks, alongside OCBC Bank and United Overseas Bank (UOB). Another factor that has helped DBS Bank become the juggernaut it is today is its marketing tactics. Marketing is evolving as the world moves online, and if you want to stay up to date, check out our Free MasterClass on Digital Marketing 101 taught by Karan Shah, the CEO and Founder of IIDE. Do you want to know how DBS Bank was able to achieve such success in the banking industry? We shall study the SWOT analysis of DBS Bank and discover the solution in this blog. But first, let’s study more about DBS Bank as a firm, its foundation, products, financial situation, and competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

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SWOT Analysis of Circle K: Leading Convenience Store Chain
Last time we did an extensive SWOT analysis of the postal and express courier services of  La Poste in France. This time let us come into a different industry that helps us daily. Let us do an extensive SWOT analysis of Circle K in-depth. Circle K is a well-known brand along with couche-tard, Ingo and Holiday under the company alimentation couche-tard inc which took its 2nd position in the top 10 convenience store chains of 2021 in the US with 7,103 stores. It has a total of 7084 stores in Canada, Europe and other regions internationally.  Circle K is famous for its customer service and quality products. They thrive to satisfy the customer’s needs. The success of Circle K is dependent on their employees and their dedication towards the customers. One of the vital contributions to its success also goes to its marketing efforts. They have an applaudable audience on their social media. If you are interested to know about the scouring digital marketing industry – check here our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Do you want to learn about how Circle K surged through the ranks and gained its name? In this blog, you will learn about the SWOT analysis of Circle K and in return, it will give you insight into how it has ranked in the top. How it has changed during the years, but to know what it had in store to sustain itself in such a competitive market let’s delve into the topic and find out!  But, before that, let’s start from the ground up and get a little overview of its founding, products, financial status and competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Detailed SWOT Analysis of Rogers – A Canadian Wireless Telecommunication Conglomerate
In our previous blog, we did a comprehensive study on the SWOT Analysis of the largest broadband communication company in the United States, Spectrum. Here we will understand the SWOT Analysis of Rogers. Rogers is one of Canada’s largest telecommunications companies, leading its way in broadband and media communication. Rogers provides industry-leading communications solutions backed by experienced professionals throughout Canada. Established in 1960, Rogers Canada has a rich history of innovation, transformation, and success that has established it as Canada’s largest and most trusted communication provider. Due to digitalisation in every part of the world, companies are adapting to online modes of doing business, and Rogers’s success story can be hindered if online practices are not adopted in their organization.  Thus every business needs to implement digital marketing. If you are anxious about learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. In this case study, we will learn about the SWOT analysis of Rogers. But first, let us know about the company and the product better.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Royal Enfield SWOT Analysis 2026: Exploring Its Strengths, Weaknesses, Opportunities & Threats
Royal Enfield, a leading name in the motorcycle industry, is renowned for its legacy and iconic bikes. With its global expansion and premium offerings, the brand has established itself in both emerging and established markets. But as it faces new challenges, you may wonder: How is Royal Enfield adapting to these shifts? Explore this SWOT analysis to gain insight into the brand's current position and future prospects.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Extensive SWOT Analysis of Reebok – Company Overview & Highlights
Previously we looked into the Marketing Mix of Adidas, a globally leading sportswear brand and parent of Reebok. This time, we will tackle the SWOT Analysis of Reebok. Reebok is an American-inspired global brand that is all about fashionable fitness. The majority of the American market was not controlled by Nike or Adidas. They pride themselves on being a company that ushered in a fitness craze that permanently altered the way society views sportswear. Reebok has evolved from a typical sports brand to a fitness-focused brand. Marketing is a growing concept that evolves with the trends and interests of current consumers. Reebok’s effective marketing methods have helped them reach global markets while positioning itself as one of the leading sportswear brands. Digital media is used in the majority of effective campaigns. Check out our Free MasterClass on Digital Marketing 101, delivered by Karan Shah, CEO and Founder of IIDE, if you want to learn more about today’s effective marketing. Before we proceed with the SWOT Analysis of Reebok, let’s learn about the company, its founding, financial status, products and competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

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In-Depth McDonald’s Marketing Case Study - I’m Lovin’ It Already.
McDonald’s marketing strategy revolves around innovative campaigns, digital presence, and product diversification (Expanding product offerings for variety), aiming to cater to diverse consumer needs globally. The fast-food giant’s approach focuses on customer satisfaction, quality control, and sustainability, driving its continued growth and market dominance. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconDec 12, 2025

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Everything About Chanel Marketing Strategy 2026
Chanel’s 2026 marketing focused on social media, luxury PR, and exclusive boutique experiences. By educating audiences on craftsmanship, legacy, and timeless value, it repositioned itself to appeal to the experience-driven consumer. The centenary of Chanel N°5 was leveraged as an emotional storytelling moment. Organic traffic, influencer reach, and experiential campaigns drove its industry-leading growth.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconDec 12, 2025

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Nish Hair Marketing Strategy: The Complete AIDA Playbook for D2C Success
If you’ve ever scrolled through Instagram and stopped at a hair transformation that made you go “Whoa!”, chances are you’ve already bumped into Nish Hair - the Hair extension brand that nailed storytelling with real stories, smart digital marketing strategy, and social media moves - turning Nish Hair from a small startup into the fastest-growing D2C brand sensation. Born out of actress Parul Gulati’s vision, Nish Hair revolutionised India's hair extension market with affordable, high-quality human hair extensions, hair toppers, and wigs. Leveraging Instagram reels, founder-led storytelling, influencer partnerships, and cultural insights, the brand transformed social media followers into a devoted global customer base. 
Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Elaborative Business Model Of Airbnb – Fully Explained
Explore the Airbnb business model, understanding its unique approach to hospitality and travel. Learn about Airbnb’s market share, diverse product offerings, and innovative strategies in this comprehensive business model case study. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconDec 12, 2025

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How Taco Bell Marketing Strategy Dominates the Fast Food Industry in 2026
Taco Bell’s marketing strategy prominently utilizes SEO, social media marketing, paid ads, and influencer partnerships to engage Gen Z and increase brand visibility. The brand also educates its audience on the importance of fast, affordable meals for busy lifestyles, positioning its menu as the solution for quick, tasty, and budget-friendly dining options.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconDec 12, 2025

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Walt Disney SWOT Analysis 2026: A Deep Dive into the Strengths, Weaknesses, Opportunities & Threats
Walt Disney is a global entertainment giant, known for its theme parks, films, and media networks. In 2026, Disney continues to dominate in entertainment, leveraging its vast brand portfolio across various platforms. How can Disney maintain its market leadership amidst growing competition and changing consumer preferences? This SWOT analysis of Walt Disney will explore the strengths, weaknesses, opportunities, and threats the company faces in 2026.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconDec 12, 2025

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Complete Marketing Strategy of PlayStation – With Company Overview
In the previous article, the SWOT analysis of Xbox. In this article, we will discuss the marketing strategy of one of the top video gaming consoles – Playstation by Sony. This blog helps you understand the Marketing strategy of PlayStation. A brand that almost everyone from a 10-year-old to a 60-year-old uses and loves! And obviously, Sony’s strategic marketing helped its product- Playstation reaches out to its target audience. As people around the world have migrated to the digital sphere, marketing has followed suit. If you too are interested in digital marketing then you should definitely check out IIDE’s Free MasterClass on Digital Marketing, by our CEO and Founder Karan Shah. By the end of this blog, you will know the marketing strategy of Playstation completely. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconDec 12, 2025

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